about

Hi, I'm Samantha Riley.

A Positioning Strategies, international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast.

Over the past 26 years I’ve built several successful businesses, and built my first 7 figure business from the ground up by my late twenties.

I’ve worked with hundreds of thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfilment and freedom they desire.

Most importantly, I love to draw out and amplify the unique ‘Diamond Factor’ of every client I work with, so they can shine even more brilliantly and be positioned as the expert - the best of the best!

After almost 20 successful years in business, I noticed the world was changing fast and I knew I needed to embrace the online space. I spent thousand and thousands of dollars going to seminars and workshops where expert after expert stood on stage and told me about this new life of freedom, where I could easily create a seven-figure business while lying on a beach drinking cocktails (well they all had different stories, but you get what I mean.)

I’d spent years working hard, and knew I was highly skilled at what I did.

But I was finding it hard to find my feet in the online space…

I was learning and implementing what the 'gurus' were teaching me, but I wasn’t getting the results they were promising.  It seemed like everyone else was doing really well and achieving great results, and I started to wonder what I was doing wrong. What was wrong with me?

As the months rolled on, I started to get more and more lonely and overwhelmed. My self-confidence was plummeting, and I went from being full of hope as I knew what was possible, to doubting myself as it seemed like it was happening for everyone else (including people who had started these programs after me).

I was extremely down on myself as I’d already built successful businesses, and these ‘gurus’ couldn’t help me. They were just saying ‘do this’ and it will work. I did ‘this’ and it didn’t work for me, so I became obsessive about finding a solution to the missing link.

Even though I was frustrated and extremely low in self-confidence, I had a moment where I realised being in that state wasn't going to help me find the solution. I was smart and capable and I had achieved great results in the past...

I went back to the drawing board, and weaved my knowledge and experience from the ‘old way’ of doing business, into the ‘new way’ and found some fascinating discoveries which led me to create The Thought Leaders Positioning Model™.

Once I'd mapped out the system, I realised most of the education and training for entrepreneurs was focussed on specific steps of my formula, but not integrated as a holistic model, for each unique person and business.

I had finally found the missing links! And now I want to share this with you, so you can create a life and a business you love, filled with abundance, fulfilment and freedom.

After working with many different niches and industries over the past 26 years, today I work with experts who are feeling like the worlds best kept secret to help them stand out from the crowd and be known as influential thought leaders.  

Black Diamond is my flagship program where I help experts transition to be known as thought leaders in their industry so they can 7X their earning capabilities and create a much larger ripple of impact.