Do you cringe at the word niche? The mere thought of having a niche makes some people want to go back to bed and hide under the doona with a block of chocolate. So many people struggle with finding their niche, but from working with many coaches & consultants, I've found it's just that they …
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Why You Need To Write A Book If You Want To Raise Your Prices with Jonathan Edwards
You feel like everyone should know you and what you do, but you speak with people every day who still have no idea. Doesn't this want to make you tear your hair out? In today's episode of the Thought Leaders Expert Series, I had a casual chat with Olympian Jonathan Edwards. He empowers …
The Yellow Pages Method To Building Your Profile
I was on a call the other day, and Megan (not her real name) said to me, "Sam, I feel like the world's best kept secret". Have you ever felt like this? Positioning yourself as the authority and building your profile, are essential these days, because people will not buy your services if they don't …
How To Create A Lead Magnet People Actually Want
Do you go in circles for hours on end trying to come up with a lead magnet? I was on our weekly live Q&A call with my Six-Figure Game Plan members yesterday, and there was a question about how to put together a lead magnet that people actually WANT to download. I've seen so many people post …
Why Self Education Doesn’t Always Equal Income
If you've met me in person, you'll know how passionate I am about business. I can nerd out on business conversations without coming up for air, and research online for hours on end. There's always so much to learn, and the world is changing at a rapid pace. My first job was in my local McDonalds …
Are You Making This Personal Branding Mistake?
Have you ever spoken with a prospect, only to have them sign up with a competitor the same day? It could be because you are making this personal branding mistake. There are many, many reasons they could have chosen to work with the other person, but maybe it could be as simple as 'something didn't …
Is Social Media A Waste Of Your Time?
It's highly likely that there are millions of people out there, who don't know you exist. Unless you're Richard Branson, in which case, "Hi, and thanks so much for dropping by" :) Back in the 1970's, consumers needed to see a marketing message on average three times before a decision was made …
Are You Doing This One Thing So You Can Grow Your Business?
I often get asked what’s the “one thing”? The one thing to get more leads? The one thing to make your business more profitable? The one thing… But there isn’t one thing. Business is a gazillion things that all need attention. So when Marisa Punshon of Miss Moneypenny Presents …
How To Create Visually Engaging Social Media
There’s one thing that grabs people’s attention on social media, and that’s great visuals. In this article I'm going to cover the tools I use to create the three types of visuals that should be used in your social media strategy - images, video and GIF's. However if using Adobe products …
What Does Your Email Say About You?
What's your first thought when you look at someone's email address, and it's either @gmail or @hotmail? I get frustrated when I see coaches & consultants who are still using [email protected] as their email address (although still not as bad as [email protected] - yes I still see these), …