Your podcast should be a gateway to the many opportunities that can amplify your brand and business. That’s why it’s important to recognize this value and understand how to set up your podcast monetization portfolio. I was interviewed by Adam Schaeuble on Podcasting Business School where I shared …
Branding
Your Personal Brand = Your Reputation
To all my Gen X friends, Remember those days when we went to our place of business in the morning, and then we left in the afternoon and that was it until we walked back into work the next morning? No mobile phones around in those days and no one had your landline number except for …
The 4 Questions To Help You Find Your Niche
Are you an expert in your field but find yourself unable to explain what you know to other people? Do you want to share your brand to the rest of the world but don’t know where to start? Then the KEEP method might just be what you need to convey what’s inside your head to your target …
How To Position Yourself As A Thought Leader
The internet has forever changed the world. Back in the ’90s when someone was looking for a product or service, they opened up the Yellow Pages, where they began their research. They would have made a few calls, asked some questions, and then visited their chosen place of business for a little …
Why Personal Branding Is More Important Than Ever
We all know companies and businesses need to package themselves in a way that they become easily recognizable by customers. There are not many people who wouldn’t correlate the Golden Arches with being able to purchase a Big Mac and fries, even if the word “McDonalds” wasn’t on the …
8 Tips To Get More Engagement On Social Media
I just read this morning that there are the same number of people on Facebook today as there were people in the whole world in 1959. That's huge! This means there are big opportunities if you use social media well. However, so many people aren’t getting the results they would like on social …
Build A Coaching Business That Has You Standing Out
Have you ever held yourself back because there are so many people doing what you do? You feel like you’re not good enough to be out there doing your thing against the other superstars in your field? Maybe you’re holding yourself back from growing your business, and sharing your message in a …
My Take-Aways From Going To See Gary Vaynerchuk
I love Gary Vaynerchuk. I resonate with most of what he says. His experiences and beliefs are similar to the experiences I’ve had over the last 26 years in business; apart from growing a $500 million business - I haven’t pulled anything even close to that off - yet. He’s passionate about …
How To Use LinkedIn For Business
LinkedIn is such a misunderstood and under utilized social media platform amongst business owners, and it’s a platform with huge opportunities to help you grow your business. I’ve often heard it referred to as “Facebook for business”, which is not what it is at all. LinkedIn is the World’s …
The 2 Keys To Building A Successful Authority Positioning Website
I was on a coaching call with my Black Diamond members last week, and one of the questions was, “Why do I need a website?” At first, you might think it’s a silly question. I mean everyone knows you need a website if you’re in business, right? Well, I think it’s one of the smartest questions …