Business Growth & Marketing Strategist
As a thought leaders, it's important to build an engaged audience. It's the people in this audience who will choose to work with us when they can see the problems we help them solve. One of the best ways to do this is by getting exposure in new networks. Being interviewed on a podcast, a …
Maybe you've heard being featured on podcast interviews is a great way to get new leads and clients. The short answer is, it can be. But most people waste the opportunity, only concentrating on the interview itself, and not the strategy of WHY they're doing the interview in the first place. …
Do you ever have a feeling of "being found out"? Even though you know you're awesome at what you do, you sometimes still have an irrational fear of not being good enough? Jake Ballentine from the Speakers, Authors and Coaches Network, interviewed me on how to position yourself as an expert …
Do you cringe at the word niche? The mere thought of having a niche makes some people want to go back to bed and hide under the doona with a block of chocolate. So many people struggle with finding their niche, but from working with many coaches & consultants, I've found it's just that they …
You feel like everyone should know you and what you do, but you speak with people every day who still have no idea. Doesn't this want to make you tear your hair out? In today's episode of the Thought Leaders Expert Series, I had a casual chat with Olympian Jonathan Edwards. He empowers …
Have you ever spoken with a prospect, only to have them sign up with a competitor the same day? It could be because you are making this personal branding mistake. There are many, many reasons they could have chosen to work with the other person, but maybe it could be as simple as 'something didn't …
It's highly likely that there are millions of people out there, who don't know you exist. Unless you're Richard Branson, in which case, "Hi, and thanks so much for dropping by" :) Back in the 1970's, consumers needed to see a marketing message on average three times before a decision was made …
