Business Growth & Marketing Strategist
Do you cringe at the word niche? The mere thought of having a niche makes some people want to go back to bed and hide under the doona with a block of chocolate. So many people struggle with finding their niche, but from working with many coaches & consultants, I've found it's just that they …
You feel like everyone should know you and what you do, but you speak with people every day who still have no idea. Doesn't this want to make you tear your hair out? In today's episode of the Thought Leaders Expert Series, I had a casual chat with Olympian Jonathan Edwards. He empowers …
I was on a call the other day, and Megan (not her real name) said to me, "Sam, I feel like the world's best kept secret". Have you ever felt like this? Positioning yourself as the authority and building your profile, are essential these days, because people will not buy your services if they don't …
Do you go in circles for hours on end trying to come up with a lead magnet? I was on our weekly live Q&A call with my Six-Figure Game Plan members yesterday, and there was a question about how to put together a lead magnet that people actually WANT to download. I've seen so many people post …
Have you ever spoken with a prospect, only to have them sign up with a competitor the same day? It could be because you are making this personal branding mistake. There are many, many reasons they could have chosen to work with the other person, but maybe it could be as simple as 'something didn't …
It's highly likely that there are millions of people out there, who don't know you exist. Unless you're Richard Branson, in which case, "Hi, and thanks so much for dropping by" :) Back in the 1970's, consumers needed to see a marketing message on average three times before a decision was made …
