I was on a coaching call with my Black Diamond members last week, and one of the questions was, “Why do I need a website?” At first, you might think it’s a silly question. I mean everyone knows you need a website if you’re in business, right? Well, I think it’s one of the smartest questions …
Marketing
How To Sell When You’re An Introvert
Are you an introvert? Do you feel really uneasy making sales and selling? How does a person deal with their deep dislike of sales, get past it, and truly begin to attract clients rather than chasing after them? Today, I had a great conversation with Winnie Anderson, about how passionate …
Three Keys To Growing Your Thought Leader Business
What is a Thought Leader? How do you become one? I was recently honoured to be invited on The Business Playroom, an entertaining show for small business. I shared strategies including niche-ing, growing your business, and being the go-to person in your field. I unpacked The Thought Leaders …
Is This Mistake Costing You Leads?
As a thought leaders, it's important to build an engaged audience. It's the people in this audience who will choose to work with us when they can see the problems we help them solve. One of the best ways to do this is by getting exposure in new networks. Being interviewed on a podcast, a …
Creating a Call-to-Action that SELLS on your podcast interviews
Maybe you've heard being featured on podcast interviews is a great way to get new leads and clients. The short answer is, it can be. But most people waste the opportunity, only concentrating on the interview itself, and not the strategy of WHY they're doing the interview in the first place. …
Why You Need A Niche… Don’t Repeat My Horror Story
Do you cringe at the word niche? The mere thought of having a niche makes some people want to go back to bed and hide under the doona with a block of chocolate. So many people struggle with finding their niche, but from working with many coaches & consultants, I've found it's just that they …