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Business Growth & Marketing Strategist

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Design Your Online Program For Results

Marketing · August 19, 2020

Do you remember that teacher who dumped a tonne of homework all to be completed in one night, without caring if students are able to handle the overload?

Don’t be that teacher with your online program.

You can avoid this pitfall by providing only what your students need right now (not everything you want to share) and making sure that they achieve success in your program.

What is the right amount of content?

When it comes to coaching, one thing you always have to remember is that your students may be experts in their field, but they don’t have the same amount of expertise as you do.

So, pare back your content, and then pare it back even more. You only want to guide them to the next step, and make sure they don’t get left behind in overwhelm. 

Simpler is better and what you don’t include is as important as what you do include in your program. Otherwise, you run the risk of your students having information overload and not completing your program.

How do I make sure that people will enrol in my program?

Now that you’ve selected the maximum amount of content you want to deliver in your program, your next important step is to discover if people will actually enrol in it.

Your online program may be important and necessary to your target customers, but if they don’t understand and feel the urgency to enrol, they won’t be compelled to sign up and pay for it.

One way to test audience interest is to offer your program as a webinar before you launch it in full scale.

And that’s what we’ll talk about next time…

Would you like to launch your own online program in the next 30 days?  Join me on Facebook for my free training right here.

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Filed Under: Marketing Tagged With: online coaching business, online course, online program

Previous Post: « The 5 Questions To Ask Yourself Before You Create Your Online Program
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