Andrew Eggelton is a presenting coach with over 25 years of professional experience helping people connect with their audiences.
Working with beginners and world-class presenters, Andrew didn’t have the right strategy to reach the right people with the right services.
Through the help and coaching of authority positioning strategist Samantha Riley, Andrew created a messaging and pricing strategy.
In just two short weeks, Andrew significantly increased his revenue after including a high-ticket offering and without much marketing effort.
The Problem
As a leading presenting coach with over 25 years of experience, Andrew felt like his market position just wasn’t matching up with his skill level. While Andrew was an authority and a leader at what he does, a few people shared that they felt like he “wasn’t speaking to them.”
When Andrew met Samantha Riley, he offered three main products: a free online TV show, a $97 three-hour event, and a $1,997 program for eight weeks.
The main issue he was facing with his business model was offering the same products to all of his clients.
“I was mixing people who have been in the business for 25 years with people who are just beginning. There was a disjoint here.”
Aside from cash flow problems, Andrew lacked a bespoke product that he would be able to offer to different groups of people – whether they are just beginners or trying to advance “from good to great.”
The Solution
When Andrew started working with Sam, she offered him several suggestions to implement in his business.
- Andrew realized that he needed to add a high ticket item to his business model to take his venture to the next level. Samantha provided Andrew with a new perspective on how to remodel his productized business to generate more income.
- Sam then shared with Andrew some great business models to replicate in working with clients and helped him to adjust his positioning in the market.
- Sam helped Andrew clarify who his ideal clients were, what he could help each of them to achieve, and how to package up a compelling offer for each type of client.
Outcome
Within one week of working with Samantha and creating a new high-ticket item, Andrew started selling his new creation. That was a real game-changer.
By gaining clarity on his product, Andrew could bring the right products to the clients who wanted them.
Andrew shares, “They knew if they invested this much, then they are going to get this in return. There was no doubt.”
By joining Samantha’s Black Diamond program, Andrew turned all the unknowns into something tangible and specific.
“My business now matches my skill set,” added Andrew.
Result: Within two weeks of working with Samantha, Andrew added $10k+ recurring monthly income to his business.
The kicker?
He did this without the need for fancy ad campaigns, additional promotions, or any of the other things people get distracted with when launching new products.
Takeaways
Andrew highlighted a few ways in which Samantha has helped him to grow his business.
- Gain clarity about your business and position in the market. Samantha helped Andrew gain a clear understanding of his expertise and market it appropriately to command higher prices.
- Be open to possibilities and don’t hesitate to try something new. As we grow and our business grows, be available to invest in trying something new. As the saying goes, “If you keep on doing what you’ve always done, you will keep getting what you’ve always gotten.”
- Lead by example. Don’t tell your clients what to do. Show them!
Now you know what’s possible, do you want to experience results like this in your business too? Click Here to book a Business Accelerator Call with Samantha.
