Do you go in circles for hours on end trying to come up with a lead magnet?
I was on our weekly live Q&A call with my Six-Figure Game Plan members yesterday, and there was a question about how to put together a lead magnet that people actually WANT to download.
I’ve seen so many people post on Facebook just recently, saying lead magnets don’t work anymore. But here’s the thing…
They’re kinda right… lead magnets that offer no value don’t work.
But a lead magnet that fixes a problem is just what people are looking for. Who doesn’t love a quick sugar hit right?
Here’s what you need to know…
Your lead magnet needs to offer the transformation people are looking for.
What do I mean?
Maybe you work with gym owners who struggle to retain clients, and you know if you help them build more community, they will be more likely to retain clients. What those gym owners are looking for is ‘The Client Retention System’.
Or maybe you work with photographers who don’t have a system to follow up leads, therefore they don’t have a full calendar of bookings. What they would love to have is ‘The Prospect Progression Snapshot.’
Or perhaps you work with business owners who don’t understand how to increase their brand recognition. What they are looking for is ‘The Brand Recognition Audit’.
Use this formula, and have your prospects move from saying no thanks to your lead magnet, to ‘I GOTTA HAVE THAT!’