It’s highly likely that there are millions of people out there, who don’t know you exist. Unless you’re Richard Branson, in which case, “Hi, and thanks so much for dropping by” 🙂
Back in the 1970’s, consumers needed to see a marketing message on average three times before a decision was made to make a purchase. Fast forward to 2017, and that number is closer to 9 to 11 times!
One person needs to see you pop up 9 times so they feel like they know you, like you and trust you enough to even consider buying from you. Needless to say, if you’re not hanging out where your prospective clients will see you, then you’re probably going to have some challenges.
So where do your clients hang out? Well, that depends on your business, and different demographics spend their time in different places, so you need to do your own research appropriate to your avatar.
I was chatting with one of my Six-Figure Game Plan members this morning, where she made the comment she’d spent 4 hours organising a months worth of Instagram posts. She felt she’d spent way too much time on this, so we broke it down.
- Her target market spends A LOT of time on Instagram as her niche is the entertainment industry, so it’s a great place for her to have them notice her.
- Four hours to organise a month’s worth of posts is only one hour per week to organise content on that platform.
One hour per week, to build rapport with prospective clients. Is that a waste of time?
Let’s put this in perspective…
A friend’s 16 year old daughter has just started her first job in a supermarket. Every time she walks in the door she’s exhausted. And she’s doing a job she really isn’t enjoying too much, for a minimum hourly rate. So she puts in one hour of work, for $12 per hour return.
So sure, it can feel like social media can sap your time, but what is the ROI on having your potential clients getting to know you, like you and trust you enough to sign up to work with you in the future? If you have a strategy for everything you do, then social media is an investment of your time which should reap you rewards of way more than an ‘average hourly rate’.
So the key points to consider are:
- Spend time on the platforms where your target market are hanging out. There’s no point spending time on platforms and having no-one there to interact with you.
- Do take the time to understand how to be successful on your chosen platform/s. Instagram is very different to Twitter even though they both use hashtags.
- Don’t just schedule your posts and then walk away. Interact with your tribe, ask questions and create conversation.
- Plan your strategy before you begin. What’s the journey you want to take your potential clients on? Note, they’re more likely to hang with you if you add value rather than just push your product continually in their face.
If however, you don’t have a strategy for posting, then that’s another conversation to be had another day…