115: Positioning Your Authority With A Brand Magazine with Gina Daschbach

It can’t be denied that our world is generally controlled by the digital industry today, and 3.48 billion people in the world own at least one social media account.

Almost every business has an online presence which helps them reach a wider audience, however, if you want your message to stand out, you’ll need to think outside the box in order to gain an advantage over your competitors. It’s important to find ways to make yourself unique so your voice can be heard despite the noise of the digital world.

In this episode, Gina Daschbach invites us to consider creating a brand magazine for your business. We discuss the advantages of having a printed magazine, as well as what content you should include so you attract more clients.

Join us for this episode as we discuss including a printed approach in your marketing, as opposed to following the norm of going digital 100% of the time.

WHAT YOU’LL DISCOVER:

The advantages of having a brand magazine (0:27)
Determining the ROI of print (5:48)
Examples of how magazines could help you grow your business (10:55)
How printed material can inspire action in your readers(14:00)
The best content for brand magazines (17:28)
The best time to consider creating a magazine for your business (20:48)

Can you imagine a magazine folded back to reveal a feature story about you? Now imagine that magazine filled with articles on your expertise in the hands of your audience–inspiring them to be successful in their careers and life.

After a 30-year career leading creative marketing teams in the presentation technology, automotive and niche publishing field, Gina Daschbach is now helping mission-driven businesses own the ink in their industry through her proven inkCREDIBILITY framework. She launched her business PEROOZ \ The Magazine Creator to bring custom brand magazine publishing to thought leaders who want to educate and inspire, build loyalty and increase sales revenues.

Gina left behind marketing in the corporate world to raise her family. Once her kids were school-aged, she dipped her toes back into marketing by looking for consulting project work. It didn’t take long for her to learn that without a clear message and audience, it would be a difficult path. Determination and soul searching, led her to find her footing in her unique zone of genius for turning inspiring content into exciting brand magazines that leave lasting impressions for the audiences of authors, coaches, experts and speakers.

Today, PEROOZ’s offers a white-glove, done for your service for creating custom publications for prominent clients that has included a top real estate investing coach, a health coach, a speaking and business coach, a top academy for author, and even the US Army Cyber Institute.

CONNECT WITH SAMANTHA RILEY