166: Build Your Network Using LinkedIn with Leanne Isaacson

Connecting with someone on the other side of the world isn’t nearly as difficult as it has been in the past.

In days gone by, building your network outside of your local area was a challenge. But with social media platforms such as LinkedIn, the world is getting smaller and smaller. With just a few clicks, you can connect with somebody from another continent and open the conversation that could potentially lead to a meaningful business relationship. 

In this episode, Samantha is joined by Australia’s most connected person on LinkedIn, Leanne Isaacson, and she talks about the value of building connections on LinkedIn. 

Get empowered and be confident with using LinkedIn as a platform for widening your scope of influence.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Connecting on LinkedIn is like a virtual handshake (5:06)  
• What activities should you do more of on LinkedIn? (15:01) 
• The difference between posting on LinkedIn and Facebook (15:31)
• What is the true value of LinkedIn? (19:10)
• Tips on building your first connections (28:01)
• Who are you supposed to connect with? (30:20)
• Having the confidence to grow your connections (35:37)
• Should you interact with all your connections? (36:26)

Leanne Isaacson is a “super connector” and the creator of The Stand Out Speaker Blueprint.

She started working in the online space in 1997 from her farm in regional South Australia helping people in remote areas access adult education, and has continually innovated using technology to create connection.  

In 2008 she commenced her online marketing journey which coincided with the creation of a new farm fodder business. Her learning was put into practice immediately. The business was marketed totally online and became a 6 figure business within 18 months. Leanne grew a database of clients of over 1100 which on many occasions bought in over $10,000 of new sales through a simple email.

Leanne certainly walks her talk – she created a Facebook page in her niche which grew from 0 to 10,000 fans in less than 21 days and now has over 33,000 fans, her Twitter account has over 7,000 followers and she is a master at creating connections through LinkedIn.

Leanne has 30,000 first connections and a second connection network of over 8 million people making her Australia’s most connected person on LinkedIn.  She makes connections and builds deep relationships at the speed of sound.

Leanne has replicated that same system, and now helps speakers, coaches and entrepreneurs build networks that help them find new speaking gigs, grow their business, create more influence and success in business and life.