199: Organic Lead Generation Strategies

If you have a new product, when should you start paid advertising?

This is a question we discuss on today’s episode.

We spoke to someone who has a new low-priced product and a highly-engaged social media presence.  We suggested his biggest opportunity was to spend more time on organic lead generation strategies and refine his messaging prior to beginning paid ads.

In this episode, we share the six steps that are essential in implementing successful organic lead generation strategies. We cover tips on social media channels, optimized content, call-to-action tips, list expansion, moving from public to private conversations, and how to refresh your audience. 

These are not complicated steps, but you have to ensure you spend time on each step for your strategy to work for you and your brand.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• A case of a business owner with a new low-price product who wants to do paid Facebook ads (2:04)
• Who are organic lead generation strategies better for? (05:25)
• Should you treat marketing like a tap that you can turn on whenever you need customers? (6:27)
• Even with a big budget for paid ads, organic lead generation strategies can still be advantageous for your business (8:37)
• Step 1: Show up on the right channel (9:47)
• Step 2: Keep content on-topic, unique and authentic (11:15)
• Step 3: Put a call to action but don’t post “right hooks” (sales posts) all the time (19:45)
• Step 4: Always grow your lists (24:56)
• Step 5: Take conversations from social media or emails to private conversations (29:12)
• Step 6: Always refresh your audience (31:37)

RESOURCES MENTIONED IN THIS EPISODE:

• The Purple Cow by Seth Godin
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  

Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group.