202: Amplify Your Results On LinkedIn

Today’s advanced digital age has changed the way we find clients and do sales. Using social networks to find, connect with and nurture sales prospects is an art that must be practiced. With the numerous platforms online, LinkedIn is the largest online networking site in the world.

Putting up a profile and posting content isn’t enough. What’s important is to really connect with people coming from a place of genuine generosity.  

In this episode, we assess how you can use your LinkedIn profile to attract clients and help grow your business by optimizing your profile, creating content that relates to your ideal client, and genuinely connecting with people.

Connect and converse with people as if you were in a room with them. LinkedIn is the world’s largest networking site. So treat it like one.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Nailing one social media platform before picking up more (2:55)
• Opportunities on LinkedIn (4:14)
• Your LinkedIn headline (6:12)
• Should your LinkedIn profile be your online resume? (7:04)
• Position your LinkedIn profile as a sales resource (7:26)
• Incongruence is a red flag (8:00)
• Using your banner as prime real estate (9:00)
• Commenting on other peoples content (10:30)
• Your about section (12:23)
• Reflecting the pain points of your ideal clients on your profile (13:06)
• Remember you call to action (13:40)
• Should you offer a lead magnet on your profile? (14:07)
• The importance of having a website (16:29)
• Positioning yourself as the authority (17:28)
• Publishing regular content (18:10)
• Long-term strategy: Building trust and authority (19:09)
• How often should you post content on LinkedIn? (19:43)
• Having a good mix of content (20:26)
• The Rule of Thirds for photos and videos (21:15)
• Engage with people (22:52)
• Treat LinkedIn as a networking site (24:04)
• Connecting from a place of genuine generosity (25:10)
• Know, Like and Trust (21:52)

Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group.