What could your business look like if you stopped letting doubts, fears and worries influence your business growth decisions?
Most entrepreneurs and business owners want to create an impact. But many don’t reach their full potential because they don’t know what their unique superpower is and don’t lean into it.
In this episode, we speak with Melanie Benson, a Revenue Strategist and Business Performance Optimizer, and discuss how entrepreneurs can accelerate their impact and income by making their business perform 10 times better.
The pandemic has opened up so many opportunities for you to show up online and make your business more visible to your ideal clients. We delve in to the mistakes that business owners are making by not taking advantage of these opportunities.
By understanding your superpower, and leaning in to it, you have more opportunity to amplify the results of your business and the impact you make with your expertise.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Leaning in to your superpower (1:35)
- Getting out of the invisibility cloak (1:50)
- Struggling to stand out and be seen (3:08)
- Creating messaging that your ideal audience will connect with (4:00)
- The result of not being clear on your message (4:25)
- Focussing on solutions rather than process (5:50)
- People hire you to get an outcome (6:10)
- What do you do for your clients? (7:59)
- Who is your ideal client and what are their problems? (9:40)
- What is your most inspiring superpower? (11:36)
- Most people can’t see their own superpower (11:59)
- Learn to ask the right questions to get the best answers (13:30)
- How do we keep people engaged through our communication? (16:51)
- Creating a golden thread to create engaging communication (16:59)
- Getting lost in your own stories (19:43)
- Understand the value of the offer you will make (20:48)
- Knowing the difference between a good opportunity and a great one (21:30)
- Transferring your credibility in an authentic way (21:50)
- We see in other people what we can’t see in ourselves (23:45)
- What makes you unique? (26:45)
- Understand who you are and who you’re not (29:46)
- The power of podcasting (31:40)
Download your free copy of “17 Mistakes You Are Making In Your Podcast Guesting & Talks That Are Costing You Leads & Clients”
Melanie Benson, a Revenue Strategist and Business Performance Optimizer, is a guide for conscious entrepreneurs ready to accelerate their impact and income by making their business perform 10 times better. With over 12 years experience in corporate America, Melanie specializes in aligning visionary, game-changing entrepreneurs who are emerging as leaders with the most powerful mindset, actions and strategies that propel them to a level of success they never knew they could achieve.
Melanie combines her extensive traditional education (she holds a Bachelor’s Degree in Business Management and a Master’s Degree in Organizational Management) with multiple advanced certifications in Project Management, Results Coaching, Neuro-Linguistic Programming and even a license as a Spiritual Counselor to get her clients past their obstacles and into impacting the world in a fulfilling, and profitable, way.
Integrating creativity and intuition with a honed “facts and data” approach has resulted in some of the most comprehensive business growth resources available to conscious entrepreneurs.
Melanie is host of Amplify Your Success Podcast, serves on the Women Speaker’s Association Executive Team, is a member of the Association of Transformational Leaders and is co-author of Entrepreneur.com’s “Start Up Guide to an Information Marketing Business” and “Voices of the 21st Century: Powerful, Passionate Women Who Make a Difference book (as well as wrote the foreword!)
Melanie speaks for many entrepreneurial audiences across the globe both live and virtually via webinars and telephone-based seminars; has been a regularly featured expert on radio shows and in media publications such as American Express OPEN Forum, Bloomberg BusinessWeek, Women’s Day, Parenting Magazine, University of Phoenix Alumni Magazine and Female Entrepreneur Magazine.
Melanie lives just outside of the Los Angeles area with her husband and bonus children who she practices her hobby on – being a closet gourmet paleo chef. As an avid lifestyle enthusiast she spends her free time in search of the best spas and beaches in the world.
CONNECT WITH MELANIE BENSON
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Listen to Melanie’s Podcast
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