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Samantha Riley

Business Growth & Marketing Strategist

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Uncategorized · March 18, 2021

258: Your Ideal Client Avatar

 

 

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. 

However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it may not be aligned with your business anymore.

In this episode, we dive deep into the importance of developing and knowing your ideal client avatar. We also share tips on how you can create and really get to know your ideal client avatar, and keep it aligned with your business. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Foundations of building a business (02:37)
  • Who are you connecting with (03:33)
  • Go beyond just the demographics, and into the psychographics (06:18)
  • An avatar stops you from connecting with the wrong people (10:09)
  • Keep your avatar front and centre(10:44)
  • “What does Jean want to hear about right now?” (13:20)
  • The client experience starts the first time a person sees you (16:01)
  • The avatar will affect your content at different stages of the journey (16:48)
  • Final tips (17:13)

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Samantha Riley

Samantha Riley is a powerhouse of knowledge and expertise, dedicating her career to transforming business owners to unapologetically stand out and shine as the leader in their industry. With a relentless passion and razor-sharp insight, Samantha empowers her clients to step into their power, boldly claim their space, and lead with confidence and authenticity. She is truly a catalyst for greatness.

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