Instagram gets a bad rep for being overwhelming with its features and algorithm. However, hair stylist-turned-business coach Tori Overmyer points out that it’s a very effective and free marketing tool for businesses to gain not just Instagram followers, but paying clients.
In this episode, Tori shares her wealth of knowledge and expertise to help you transition followers into clients.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- From hair stylist to business coach (01:22)
- Is Instagram right for your business? (02:20)
- Where do you start with Instagram? (03:17)
- Avoid being business “friendzoned” (09:36)
- Show up with powerful energy (10:58)
- Be clear about what you offer and don’t be afraid to sell it (12:23)
- How to transition followers to clients (13:26)
- Implement attraction marketing instead of cold pitching (17:01)
- How to create a captivating offer (20:54)
- Final takeaways on how to use Instagram for your business (22:00)
How To Create A Captivating Offer
Tori Overmyer is a business coach for other coaches. She started as a hairstylist who grew her entire clientele via Instagram. Having a passion to help other hairstylists and women business owners, she shared her knowledge with others. This is how her coaching business began. Now, she helps women create and build thriving online businesses through organic Instagram growth and social selling.
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