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Samantha Riley

Business Growth & Marketing Strategist

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April 29, 2021

269: Collaboration Opportunities

Collaborations are the least expensive yet far-reaching marketing tools you can have for your business. It’s something you can do whether you’re a new business owner or a veteran in your niche.

Despite its multiple advantages, many business owners don’t maximise the full potential of this tool.

In this episode, we dive deep into collaboration opportunities: what people do wrong, different types of partnerships, where to find collaborators, how to manage relationships and what opportunities you can do right now.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Collaboration opportunities when starting a business (02:07)
  • Things that could go wrong (04:17)
  • Thinking “what’s in it for me?” (04:29)
  • Finding partners who are the right fit (07:03)
  • The importance of ‘test runs’ (08:33)
  • Different types of partnerships (10:48)
  • Cross promoting (11:27)
  • Referrals and affiliates (13:49)
  • Jointly created products or programs (14:45)
  • Where do you find partnerships? (15:25)
  • Social media (15:44)
  • Face-to-face networking (18:32)
  • How to manage your relationships for the best outcome (19:24)
  • Automations (20:29)
  • Reach out and follow up consistently (24:03)
  • Collaboration opportunities available to you  (26:31)
  • A challenge for you (27:41)

CONNECT WITH SAMANTHA RILEY
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CONNECT WITH TIM HYDE
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