What Is Marketing, and Why Is It Important?

If there’s one thing business owners should spend the majority of their time on, it should be marketing. If you focus on marketing, it provides a steady stream of opportunities and clients who want to work with you.

In this episode of the Influence By Design podcast, Samantha and Tim talk about a crucial topic in the world of business – marketing and why it’s important.

In essence, marketing is the activities and strategies that you do to promote your products and services. It’s not constricted to one platform, it includes various ways and each impacts one another.

They discuss the O.P.E.N framework of marketing which tackles, organic, paid, expert and network. Interestingly, this framework opens the conversation to different types of clients thus broadening your marketing reach.

If you’re looking for ways to improve your business presence, knowing these marketing principles can do wonders. Be sure to listen to the episode.

IN THIS EPISODE YOU’LL DISCOVER:

• Tim’s significant marketing conversation (01:35) 
• What is marketing, and why is it important? (03:05)
• The O.P.E.N framework of marketing (06:15)
• Organic marketing (07:20)
• Paid marketing (09:32)
• Gaining trust through Expert Marketing (11:09)
• The advantages of having a Network (12:33)

QUOTES:

• “The more we focus on the sales and marketing of the business, the greater impact we have.” -Tim Hyde
• “Sales and marketing are where you should be spending most of your time in business. You can’t ignore it or else you’re going to be in a world of pain.” -Samantha Riley
• “When you spend time on making sure that your brand has got really good positioning and trust, it makes everything else work.” -Samantha Riley

SHOW SPONSOR

This episode is sponsored by Your Podcast Concierge.  Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show.  You press record, and let them do the rest.

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WHERE TO FIND TIM HYDE

• Website: https://winmoreclients.com.au/ 
• Facebook: Win More Clients
• LinkedIn:  Tim Hyde

CONNECT WITH SAMANTHA RILEY

• Facebook: Samantha Riley
• Instagram: @thesamriley
• LinkedIn: Samantha Riley
• Twitter: @thesamriley