It’s natural for us to doubt our abilities. Waiting for that “perfect” moment to try something new… But what if that time never comes? In this episode I’m joined by Ron Reich where we talk about a situation that plagues many coaches; getting caught in the opening act trap.
Ron’s mission is to inspire A-player entrepreneurs to scale their business to 7 figures through his marketing systems. He speaks about why so many entrepreneurs get stuck being in the opening act, rather than being the headliner of their business.
This result of not being the headliner is that coaches aren’t reaching their full potential and aren’t fully owning their expertise.
Ron shares his framework that helps entrepreneurs step into their power. Remember that no one is ever born ready to take on challenges and some people just do it rather than wait. If you want to be motivated and recognize that you’re capable of headlining your business, this episode is for you.
IN THIS EPISODE YOU’LL DISCOVER:
- What is the opening act trap and how does it affect experts? (02:05)
- How to transition from the opening act to the headliner? (04:40)
- Framework to become the micro-celebrity in the business (09:08)
- Knowing the people that resonate with you (12:05)
- The importance of building a heroic character (18:05)
- The idea of creating your own universe (21:40)
- Why it pays to be prolific in business (25:38)
Apply Now For Ron’s Exclusive A-Player Inner Circle here.
- “Nobody has everything figured out even the smartest and most successful people on the planet.” -Ron Reich
- “It pays to be prolific.” -Ron Reich
- “Stop thinking that there’s going to be a time when you’re going to have everything figured out, just go for it.” -Ron Reich
- “Your vibe attracts your tribe.” -Samantha Riley
WHERE TO FIND RON REICH
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ABOUT RON REICH
Ron Reich is on a mission to inspire excellence in A-Player entrepreneurs, so they can build the businesses of their dreams. He helps successful online entrepreneurs scale their businesses to seven (and even eight) figures through his advanced marketing systems.
Ron graduated from law school but knew he didn’t want to be a lawyer. So he created and launched an information product instead, targeting law students who wanted to do well and pass the bar exam.
He made his first sale in 2007, and he was hooked. Ron spent the next several years launching over 50 of his own products primarily in the relationship and dog training niches. The lessons he learned from building those businesses served as the foundation of the Genius Profit System.
These days, Ron’s real passion is working with emerging A-Player experts and helping them get from 6 to 7 figures and beyond using his proprietary Genius Profit System.
Members of his exclusive A-Player Inner Circle program as well as the 7-Figure Expedition that happens every year in beautiful Medellín, Colombia are busy growing their profits with his help and guidance every step of the way.
Ron Reich: Tell me about your five best success stories of people you’ve actually helped in your craft. If we were to spend some time on this, you realize, you know, I really am. I do know some things I really, really can help people, I really can’t help people. So once you, like, just decide that that’s true and act in congruence with that acting in accordance with the expert that you are, then that’s the first step. That’s how you start to become a headliner to move from opening act to have one.
Samantha Riley: My name is Samantha Riley, and this is the podcast for coaches, course creators, and experts who want to grow their influence, income, and impact to take their coaching business to a million dollars and beyond. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. Create the influence, income and impact you need to build your business, so you can create your ideal lifestyle. It’s time to make a difference and scale-up. This is the Influence By Design podcast.
Samantha: Welcome to today’s episode of Influence By Design. I’m your host Samantha Riley, and I’m really looking forward to today’s topic. I saw someone post on Facebook about not getting caught in the opening act trap and I had to reach out to him and have him on the show. Ron Reich is who I’m introducing today.
His list of clients includes Denise Duffield Thomas Celina Su, Todd Herman, and Laura Bell Gray, let me tell you if you haven’t heard of those people definitely look them up. He is the founder of his own million-dollar businesses. And he shows experts and coaches exactly how to get to their next level of growth as the creator of his elite program, a play in a circle.
I have worked with this person. He’s amazing. I hold him in the highest of esteem. Welcome to the show. Ron, it’s great to have you joining me.
Ron: Oh, you’re making me blush. Thank you so much. Really appreciate that introduction. I’m really excited to be here and dive into everything.
Samantha: Absolutely. So tell us what is the opening act trap? Because when I saw this, I was just like, Oh, my goodness, this is so good.
Ron: Yeah, so really what happens to a lot of experts, like when like a lot of experts, a lot of people who start their own businesses and start building and opening their personal brand. They kind of get involved into this trap where they think that where they just kind of consciously or subconsciously, they always see themselves as like an opening act thinking about a concert, like an example that I gave him that post that you were that you were referred to, was it was one of them a little bit older, you know, so I like classic rock, one of the bands, kiss one of my favourite bands, one of their first-ever big tours, they were the opening act for Aerosmith, who is the headliner.
So there’s the headliner. And then there’s the opening act. And so the kind of what happened in history, or what happened and when I talked about in the post, is that after that tour kiss, they just decided that you know what, we’re not going to be an opening act anymore. We’re not, oh, no one’s you know, we’re not opening up for anything, we are the awesome people, where they’re the big-time band. So no more opening Mac, we’re gonna go straight to being a headliner.
So a lot of experts, for whatever reason, they just kind of get into this opening act, you know, it’s like, oh, it’s an opening act syndrome, whatever we want to call it, where it’s like, they just feel so I’m, you know, I’m when I’m ready when I’m ready. When I’m ready, then I’m going to be a headwind, then I’m going to go for the bigger stages, or then I’m going to go be, you know, I’m going to have a bigger launch. Or then I’m really going to show up as that expert, and really embrace my expertise and my power. And so they kind of just keep playing this kind of waiting game, where they’re just not really embracing their full power. And as a result of that they don’t reach their, their potential their business potential. So that’s kind of what that what that means.
Samantha: I love this so much. Because what I see and I’m sure you do, too, is that people never actually get to that, that headline act, because the more we learn, the more we realize, we don’t know. So coaches can get caught in this cycle of I just need to know the next thing, right? I just need to make sure that my branding is right, I just need to make sure that I’ve got the right images, I just need to make sure you know that blah, blah, blah. And what’s happening is they never actually get there because, you know, this day doesn’t come. So Right. But what to coaches need to do to just to go from the opening act, to the headliner, like to really step into that power.
Ron: Right, right. Right. And just as I know exactly said, but just to kind of clarify is that many coaches, they actually do get the headliner status. They actually do this is a thing that does happen for sure, which we’ll talk about in a second. But the thing that you were mentioning was that the thing that they never get to there never is that magical point in time, where they’ve got everything figured out where they are, quote, unquote, ready, right.
So I do actually want to, let’s actually dive into this a little bit more, because it’s just, I think this is, when I first really embrace this. I really, it just was a huge relief. And it just really allowed me to step more into my power. It’s really exactly what you said, I love what you mentioned. And this is just accepting the fact that you’re never going to have everything figured out.
Just accept the fact that you were always there’s always going to be things that you’re that you’re gonna have doubts about that you’re never going to be, you’re never going to get to, quote-unquote, know everything. And to give you just a few examples about this. And this is I’m going to give some negative examples. But these hopefully, these negative examples will actually be inspirational.
And that is when we think about thinking about the biggest experts in the world, the smartest people in the world, people that anyone we admire in business, or in politics, or in science, people who win Nobel pot prize who broke billion-dollar companies, how do I say this? And you follow some of these people in the news, thinking, How about all the dumb things that they do? People whose like, their job is to be like, you know, think about like, if you were to like, spend some time look at Google, like dumb things Elon Musk has done. And this guy’s like a liberal genius, right?
The point I’m getting at is that not to get into like a political discussion, a lot of these really smart politicians. I’m politically agnostic, I don’t, I’m not choosing sides and conversations like this. But just look at all the people who are really smart, that have lots of education that have actually accomplished lots of amazing things in their life, legitimate, successful, smart people just look at all of like, the dumb things that they did, right.
So the point I’m getting at is that, again, nobody is above making mistakes. Nobody ever has everything figured out, even again, the smartest, most successful people on the planet, the people that you admire, you listen to this, admire that people you think may walk on water, if you were to spend some time with these people, you know, we’ve worked with a lot of these people, you know, kind of, you know, personally, they’ll see, they’re just, they make all sorts of domestics, and they have all sorts of the same doubts that we have as well.
So really, the actual and again, this is, it’s kind of the ultimate simple, but not easy is that. It’s just really, this really, step one is really just having the awareness that you are never going to have everything figured out that there never is going to be that moment, as you talked about Samantha, and so then it’s like, then it’s just deciding that you are going to move forward. In the face of that maybe there’s some little tension there, just accept the fact that you, you are an expert, you are an awesome person, you do have a lot of legitimate people that are legitimate things that you could help people with.
And I hope this is true. Obviously, if you do not have amazing things that you can help people with, that you can really transform your life. Obviously, don’t be a fake, that’s gonna, that’s gonna be you know, that’s going to be bad for quite a few reasons. But most likely people that we work with, I would imagine most of the people listening to this podcast, if we were to spend some time thinking about, you know, the wisdom you’ve had, that you’ve acquired over the years, I’ve already asked you tell me about your five best success stories of people you’ve actually helped in your craft.
If we were to spend some time on this, you realize, you know, I really am. I do know some things I really, really can people, I really can’t help people. So once you, like, just decide that that’s true, and act in congruence with that acting in accordance with the expert that you are, then that’s the first step. That’s how you start to become a headliner move for an opening act to have one.
Samantha: I love this so much. So I know that you talk a lot about being the micro-celebrity in your niche or in the niche depending on where you’re listening to these two. And that’s essentially what we’re talking about here is becoming that headliner act and being the celebrity and of course, we need to be the micro-celebrity before we can be the Oprah or the Brene Brown or the Tony Robbins or all the people, you know that a lot of us, you know, really look up to.
So what are some of the I know that you’ve got a ton of frameworks, but what are some of the things that we need to look at to become that micro-celebrity? What do we need to put in place?
Ron: Right so the thing this is one of the kinds of ultimate kind of almost call the half it is if you’re building an expert business building, a coaching business, a consulting business, really one of the most amazing things especially in this day and age is that is actually easier than ever to become like you meant to tend to become a micro-celebrity to a very specific target audience. And the reason there are quite a few different reasons for this, but a couple of the reasons are, is that, first of all, it’s easier than ever to reach whatever your target audience is, which is, which is what really would play with social media, when you think of all the different social media platforms, and how I know both of us had been around the block, but like, I made my first sale online back in 2007, really, before they were social media.
And around that time, there was email, but there was a lot, I was like sending stuff out, like direct mail and doing all these campaigns, the to like talk to us to be to be able to get on in a conversation with somebody that could like give you money, that could be a potential client of yours, you’d have to do all sorts of stuff. These days, you don’t have to do anything, you just have to have a social media profile. And pretty soon and you know, an hour later, and you know, you wish, you could be in somebody’s inbox of someone who’s like ready, willing and able to give you money, for example.
So one of the so just because of social media, it’s easier than ever to reach people. And also because of the way our society and that’s to say the way the world, let’s say how it’s so fragmented in the sense that there’s just everybody just has unlimited options. Like when you go to your YouTube feed, for example, you or you, when you log in to YouTube, and you see a curated, no one on earth is going to see the exact same curated videos, then you’re seeing right?
Oh, when you go to the same thing, if you go on Netflix, you’re gonna see them serving, hey, you might like this, you might like this. And again, nobody else on the planet has that same combination. So the point I’m getting at is that everybody is looking for that exact, specific, customized solution for that they’re looking for exactly what they want in all different contexts.
And one of the contexts where they’re looking for that is when it comes to who the next coach they’re going to hire is someone who can help them with their business. So if you can figure out so the first step, that basically so the first step to becoming that micro-celebrity, is, of course, figuring out who exactly is you are your fans going to be? Who is that specific person that you can help specifically that you resonate with? And that they resonate with you? This is kind of like, this is really the first step?
Because again, you know, both of us are business coaches, right, Samantha, so me and you, we essentially, do, we essentially have the same job, we help experts and coaches grow their businesses. But the reason why both of us are successful is that there are certain people that for many awesome reasons they resonate with you specifically, and your content specifically, in the way you’re showing up specifically.
And other people are resonating with me specifically, it’s much more important, really what we’re that resonance that is kind of showing up as micro-celebrities for our audience, that is actually much more important than when it comes to signing up clients and becoming that micro celebrity than our actual, like, how-to content is, for example, so like if we were to do like a, I don’t know how this could be done. But if we were to do like a scientific case study of like, your teaching content versus my teaching content, it would probably be like, you know, it would probably be a tie, right? It probably wouldn’t be like, oh, one of us is like way better than the other. But the difference is that resonates.
So again. So step one, is figuring out who do you resonate with and who resonates with you. And the ideal place to look at this is really going back and looking at your existing, hopefully, you have clients, this obviously is better if you have clients, look at your existing best clients. And if you’ve been doing this for maybe for a little bit of time, look at look back at yourself, think about the five or 10 best clients, your five or 10 all-time favorite clients, and really spend some time taking a look at the commonalities among that.
And again, we’re really going to be looking at how do I say this, typically, these commonalities are going to be things that once you look at everybody, you’re gonna you’re just going to find commonalities. And it might be about it could be demographic commonalities, maybe they’re all They’re all men or women, they might all be in a certain niche.
For example, if you work with business owners, they might just have a certain, you know, they might live in a certain part of the world. It could be a lot about they might all be into the Real Housewives of Orange County, whatever it is, right. So again, and then the more we can kind of find out what that is, then it’s easier for us to kind of get out what they call in science, like the reticular activation system, really just putting our eyes out and really just focusing on those people find that where they sign where they’re hanging out. For example,
Samantha: I just want to jump in here. So you’re talking about a lot of demographics there like male or female, or you know what shows they like, how much comes in here around the psychographics how much comes in around, you know the way people talk? The Things that they believe in are your values. How do you ovulate this? Because you do this really well.
Ron: So yeah, that’s another thing that is, it’s a really good thing to keep in mind for sure. Yeah, exactly. So other thing I would be looking at is exactly what you mentioned, I would be looking at, of course, what are their problems? What are they kind of? How do they show up in the world? What again, definitely looking at all those commonalities, yeah, what are their values. And this is kind of a hack, which we’ll talk about in a second is that once you figure out what their values are, and kind of what their desires are, ideally, your values are going to be a mirror image, they’re going to mirror what their values are.
So for example, I like to work with people who are people who are ambitious people who are really high performers, people that are really willing to do the work. And so one of the values that I talked about is excellence, like I talked about how it’s all about getting to that next level, and how we need to show up as our best self all the time. So I’m able to by doing that, the people who resonate with that message, they’re going to resonate with me more. And then of course, from working with clients. You’ll look at commonalities of like, so what I would I mean, good.
Another good exercise is to interview them. Interview your another homework assignment for you listen to this is interview five, your best clients and ask them like things like, you know, why did you, you know, why did we start working together? What were you struggling with? When we started working together? Why did you choose me versus other coaches? And then you also ask them questions like, what were some of the biggest things that I helped you with? Etc, etc. And then that is going to give you a lot of more of that psychographic information you’re going to find out, okay, so like in my case, so in my specific case, my best clients are people who they reach a certain level, they’ll reach a certain plateau, typically, it’s maybe 100 $200,000 a year in revenue, and they’ll kind of hit that plateau, and they just don’t see the strategy.
They just don’t know what to do to get to that next level. So that’s kind of a kind of what they believe. It’s like, I know, I need to do something, but I don’t know what to do. So that’s the thing that I that. So in my marketing, I’ll talk about baseball kind of mirror that language back to that, and I’ll talk about, you know, do you, I’ll talk about the importance of strategy, I’ll talk about unit work, what it’s like when you don’t have the right strategy, etc, etc.
So again, I have a very specific kind of person that I’m looking for. And again, so, you know, 99% of the people who read that message, they’re not resonated with, but we only need that 1% In order to have a successful business.
Samantha: Totally. So really, the first step is to know who is the who is the person that you’re speaking to? Who is the person that not just resonates with you, but you resonate with them as well, because obviously, when you’re energetically aligned, you can not just work better together, but it feels better, you know, really attracting these eight clients.
Ron: Absolutely. For sure. All about the vibe, for sure.
Samantha: Love that. Because Your vibe attracts your tribe, right?
Ron:That’s right. Some of the smart person made that went up offensively.
Samantha: I don’t know who it was about, but I like it.
Ron: That’s a good one.
Samantha: So what was the second step in this?
Ron: Okay, great. So once we kind of has this, then it’s about the great thing that there really is a specific formula. So really the way we show up, so once we know who it is, there are a few things we want to map out. We want to map out our values, that’s again, read what we stand for, and what we stand against.
So I would recommend coming up with your top three to five values of things that you believe that, again, that you know, your target market is going to resonate with. Some of my actual top three values that I actually do talk about are excellence, connection, and autonomy. So those are things that I talked about. And again, to the right, people resonate with me. The second thing we need to do is we need to create what I call your heroic character. This is essentially your superhero persona. I used to be a big fan of professional wrestling, WWE, you’re familiar with.
Samantha: Yeah, totally.
Ron: Well,that kind of stuff. Right? Yeah. Were you ever into it? I’m just kind of curious.
Samantha: No, actually, my personal trainer back in the day, my first personal trainer was to that kind of things. Oh, so yeah, I used to take my kids to it.
Ron: Oh, that’s awesome. Hey, good stuff. I used to be a big fan. Not as much as these I still like them. I just don’t other priorities. Anyways, when they’re training professional wrestlers to build their characters, what they say is take your existing personality and multiply it by 10. So that’s kind of a way you want to think about you want to think about you showing up as like this super superhero, right?
And so in my case, that kind of the persona that I show up at as for quite a while is this idea of my quirky marketing genius. So I’m kind of weird I know I’m not like I don’t come up come across like Tony Robbins. Like I’m kind of a really just kind of and maybe a do, I’m gonna do it. Right. And so but also I have this ability, like you mentioned at the beginning, like about helping engineer these million dollar marketing campaigns for my clients.
So this is kind of like my character, right? Mm. And so like you mentioned, Denise Duffield, Thomas, who I imagine all one of our listeners would know, like she, she used to be branded as like the lucky bitch like the idea. She’s like this cool lady from Australia who hangs up on the beach and just manifests this multimillion-dollar lifestyle. That’s her character, right?
So we have our values, we have our character, then what we need to come up with is our proprietary framework, and really our, our science kind of like our language, about what we do. That’s why it’s important to have your own proprietary frameworks and things that you talk about that people, so all of your people kind of speaking the same language, like you mentioned, like we’re talking about being a micro-celebrity, like, I don’t think anybody else does. And no one else is really talking about micro-celebrities, that’s something that is more or less proprietary to myself, for example.
So you want to come up with your own Evan fans, and most of them the other thing part of this would be coming up with like, kind of sub part of this is, is having like an overall big picture framework of how you get results for your clients that you’re going to want to come back to over and over again. So I know you teach this. So I don’t want to spend too much time talking about this right now.
So then we have that then we want to have your essentially your backstory, this is your origin story. Kind of like your superhero origin story, which you’re going to want to be talking about on a regular basis. And then within that, you’re also just going to have other stories that you’re going to kind of go back to over and over and over again. Again, this is like almost like treating the myth of you.
Samantha: Right? Yeah. It’s like the movie or the novel of who you are creating.
Ron: Exactly, exactly, exactly, exactly. And then the final thing that we want to do is, this is a little more advanced, but it is really powerful. If you can do this, it’s thinking about creating I really I want this from a great marketing legend named Dan Kennedy the idea of creating like your own place, or kind of creating your own universe.
So the idea here is that when you think are you into like, any like science fiction or any like any movies series or anything like that?
Samantha: I’m so not into science fiction whatsoever. Like there’s not my place.
Ron: What’s a movie or a series that you’re really into?
Samantha: Ah, so if there was a series that would be Ted less, so I just love that series.
Ron: Okay, fair enough. So okay, we can go with that. Obviously, I’ll give another example. But then we’ll go to the Ted Lasso examples, the ones that I like that I was hoping you were more into science fiction, but you’ve heard of like Star Wars, Harry Potter.
Samantha: Yeah, yeah, totally.
Ron: Have you watch Games heroes like Game of Thrones.
Samantha: No. So no, my thing but I know all about it.
Ron: Alright. Fair enough. Okay, so you’ve listened to this most likely, you’ve heard of Star Wars game of thrones, and Harry Potter. So when you’re watching a show like that, they do this great idea of world-building, where we you feel like you’re in this other universe, like, you’re in this other place?
You know what it’s like, being in the Star Wars universe has a certain feeling to it. At the same time, you know, when you watch TED lasso, so you kind of do get sucked into the universe of you know, English, professional soccer, football as soon as most people call, right. So the idea here is that punchline, the word, all these things I mentioned, they’re not real, right? They’re all make-believe. And they all started out as words on paper.
So the point I’m getting at here is that and the way people get in, to the universe is, so they, it’s consuming them through media, right? Through words on paper, or through really, or through screens, like through video, for example, right?
So the point I’m getting asked is the same way somebody can get sucked into the Star Wars universe, or the universe has to have last. So they can also get sucked into the universe, of you essentially been involved in your world. So the idea is, that we want to create it. So when somebody’s consuming our content, and they would consume it through many different means, ideally, through let’s say, We’re sending out emails, we’re doing written posts. And we’re also doing video. In our case, we’re doing audio as well.
So the idea is that when somebody is engaging with my content, there, it has a certain feeling to there in my universe, for example, and the more we can be conscious of that, the better off we’re going to be. That is why it’s really good to name your universe, for example. Hmm, like I have one client who calls her universe she calls it the collection. So it’s just like, Hey, everyone. So just the Hey, welcome to the collective and then show facing things like here in the collective XYZ happened.
So as you mentioned, I like to work with a player my program is called the player inner circle. And one thing I’ll talk about sometimes is like, I’ll talk about being on the ATI Mecca So here on the A-Team, XYZ happens. That would be an example. So a good example is our friend talking more. Right he has, he actually does a great job of like his name problem. which is called Black Belt, I’ll say things like here in black belt XYZ happens.
So it creates this kind of like this idea of sense of place or a black belt. That’s the place I want to be. For example, just like with me, I want to be on the 18th. So again, so the more we so when we have all these things lined up. So step one is mapping these things out, mapping out your values, mapping out your frameworks, figuring out your persona, figuring out your backstory, figuring out what your universes that sense of place.
And then once we add this map that then of course, the idea is we have to show up consistently, we have to be putting out content. So this is how we become that celebrity. It pays to be prolific, I’ll say this again, it pays to be prolific. So here’s a kind of another secret is that there’s this, I read this in a book about it was about parenting actually, I don’t yet have any kids. But the quote from that book is that kids spell love, t I m e, basically, the way you show love is by spending time with them.
Well, the way people become more attracted to you and more inclined to spend money with you one way is through time as well. So really just by you, people spending more and more time consuming your content. Honestly, independent of how awesome and breathtaking and transformational the content is, just by them spending time with you, that is actually going to get them more likely to at some point, buy your products and services it gets the more instructor indoctrinated into you.
So really, it’s about spending that it’s about being consistent, and eventually, you will become that celebrity in the eyes of the right people. And then you’ll become easier and easier to sign up clients. One of the metaphor I like to use is to imagine a frozen lake. So if you imagine like a frozen lake that has the water under it, where and you start chiseling it right, it’s a few chisel chisel, chisel, chisel, chisel. And then at some point, you hit the water and then the entire lake like you know, breaks into like it breaks. And then you’re like all the ice breaks, right? That’s what it’s like when it comes to clients. When it comes to getting clients with this strategy. It’s like, we gotta show consistently we’re chiseling we’re chiseling. We’re chiseling away. And then eventually, those right clients are gonna, quote-unquote, break and book a call with you and sign up for your program.
Samantha: Totally, totally love this so much. For anyone that’s listening, Ron, and they want to stay connected with you. How can they do that?
Ron: Great. So I collect to keep things again, I mentioned I’m not Tony Robbins. So I keep things simple. So if you resonate with what we’re talking about, and if you want more in-depth stuff on this, to send me an email, my email just as [email protected], that’s R-O-N R-E-I-CH .com.
Yeah, mentioned, you came from Samantha’s podcast, and actually have a special it’s actually a 90-minute training that goes even really deep on what we talked about today. So just message me and ask me for that training. Tell them, tell me that sample sent to you. And I will get that right over to you.
Samantha: I love that so much. And of course, we’ll pop that in the show notes over at influencedbydesignpodcast.com. So you can just give that a click and get straight through to Ron, what is one thing that you’d like to leave our listeners with today, Ron, around this topic of being the micro-celebrity? Or even, you know, making sure that you don’t get caught in the opening act trap? What’s that one piece of gold that you want people to remember?
Ron: I think the real a couple of things, I’ll say so as you can tell, I’m wrong when I’ll say two things is that yeah, it’s really just like, and really just a reminder that this stop thinking that there’s ever going to be a time that where you’re gonna have everything figured out and just go for it, just decide that you can do it that you are enough that you are ready, stop getting ready.
And just be you know, just be you and be awesome. And I’m just going to also point out to you all of the biggest players, the most likely the biggest difference the people you admire, the people that have, you know, seven-figure multi, seven-figure businesses that are doing better doing 10s of millions of dollars a year, the number one difference between them and you when it comes to what we’re talking about here is that they, they just decided that they’re ready, and they just went for it. That is the literal biggest difference.
And you can decide to do that right now. And then you too can make your business dreams come true. Much faster.
Samantha: Love it. So there you go. You’ve just had the tap on the shoulder. You don’t need to wait for any more than you’ve just had the tap on the shoulder. You are ready, you are able to be the micro-celebrity right now. And you are thanks so much Ron for coming and sharing. It’s been an absolute pleasure chatting with you today.
Ron: Thank you so much for having me. This was awesome. Thank you.
Samantha: Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to samanthariley.global/podcast for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other coaches and experts who are growing and scaling their business to come and join the coaches course creators and speakers group on Facebook, the links are all waiting for you over at samanthariley.global