039: SEO Magic 101 with Meg Clarke
Are you baffled that despite producing a great looking website with substantial content, you are still not gaining enough traffic for your site?
Today we explore the strategies for increasing your web traffic and, as a result, gain more followers, customers, or clients for your business through the use of Search Engine Optimization (SEO).
In this episode of Thought Leaders Business Lab Podcast, I chat with Meg Clarke, the Founder of Clapping Dog Media and an expert in SEO. Meg and I uncover the benefits of SEO so your site could organically appear on the first page of the search engine results.
Learn how Google Search works, the common mistakes to avoid when doing SEO, and how to decide which keywords you’ll be using for your content.
So, plug in your earbuds as we dive into SEO today!
IN THIS EPISODE YOU’LL LEARN:
- How Meg started in SEO? (00:58)
- What is SEO? (04:00)
- “Good business is good SEO” – Meg (04:48)
- Using the 80/20 Rule in building your brand. (10:40)
- Factors to consider so you are google-able/found on the internet. (12:50)
- How does Google determine what goes on the first page? (15:18)
- How to discover and utilise SEO keywords for your website. (18:47)
- Common mistakes to avoid when doing SEO. (21:56)
- Sitemaps and Google Search Console. (22:30)
- How many keywords should be found on a website? (25:38)
- Join Meg on the 5 Day SEO Challenge here
- Connect with Meg on Instagram
- Websites mentioned in this episode:
- Google Search Console
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