Business can be overwhelming if we allow it. The pressure to be innovative, to grow and to scale can be overwhelming at times. But maybe, by taking a step back and focusing on simplicity, we can create a more mature business.
In this episode of Influence By Design, Samantha and Tim talk about creating a more mature business through simplicity.
What if rather than trying to add new ideas and offers, you instead took a step back and focused on simplicity instead? Could this help you create a more mature business?
Absolutely yes! It would help you focus more on the important business levers, and less on the distractions that won’t necessarily move the needle on your business growth.
If you’re feeling overwhelmed by your business, or if you’re just looking for ways to simplify, this episode is for you. Tune in and learn how to create a more mature business through simplicity.
IN THIS EPISODE YOU’LL DISCOVER:
- The importance of looking back and reflecting (02:06)
- How to create simplicity in your business (03:50)
- Creating visual models (07:32)
- Managing social conversations elegantly and maturely (10:02)
- Systemizing and refining your processes (12:28)
- Recognizing your team’s progress and efforts (14:37)
- “As we learn and evolve, we’re bringing different aspects of our knowledge to the table.” -Samantha Riley
- “As our business grows, we’ve got to recognize where our genius is.” -Tim Hyde
This episode is sponsored by Your Podcast Concierge. Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show. You press record, and let them do the rest.
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WHERE TO FIND TIM HYDE
CONNECT WITH SAMANTHA RILEY
Samantha Riley 00:00
We are learning and evolving as well. So as we learn and evolve, we’re bringing different aspects of our knowledge into that model. So what we believed maybe three years ago now we’ll look at and say, Actually, that’s not true for me anymore. That visual model needs to change.
Tim Hyde 00:15
It seems simple to go, I’m just gonna reach out to refine who I want to work with. But it’s not really. But as you’re listening to this, and you start to reflect on the things in your business that you’ve matured to seem more simple. There’s actually a lot of work that’s gone into doing so.
Samantha Riley 00:31
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing and leadership strategies, as well as discuss how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the influence by design podcast. Welcome to today’s episode of influence by design, I’m your Thursday co host, Samantha Reilly joined my good friend and colleague, Tim Hyde. How are you today? Tim?
Tim Hyde 01:10
Samantha Riley 01:12
You look like you’re on fire today.
Tim Hyde 01:15
We are rapidly approaching. Well, we kind of oily because I’ve been on lots of them. 400 episodes of influenced by design,
Samantha Riley 01:28
Almost coming up very soon. For exciting. It’s pretty exciting. I can remember when I was coming up to 100. And I was just in shock. I couldn’t even believe that I’d done 100 episodes and now coming up to 400. It’s like, Yep, okay. It’s kind of it’s like, why would you just keep going? I think it was like that the day that I remember the day that my business partner in our very first business came to me when we just did a million dollar turnover. Like the day that we cracked, he came out with a spreadsheet, and it was like, but you know, we’ve done it within this financial year. And I was just like, that’s good. Okay, now I need to go. Now I need to go do this next thing.
Tim Hyde 02:06
I think it’s really important that we do reflect back on the things that we’ve achieved. And where we’ve come from moms, I’ve actually just been reaching out to a bunch of my clients lately. And one of them when we started, they were no, they would celebrate $1,000 sale and you know, $2,000 sale, and 5000 was like, wow, this is getting really exciting. And now they’re 12 months on there now occasionally dropping into conversation that you know, the half million dollar proposal just sent out to somebody. Yeah. So I think it’s really important that we do look back and reflect on where we’ve come from, and some of the stuff that we’ve done to know, and really celebrate the growth that we’ve had.
Samantha Riley 02:42
Absolutely, because it’s very easy to always be looking forward and thinking we haven’t quite achieved that to-do list or that project or, you know, that goal that we’ve set. And to really understand that well, to actually get to this point we have achieved a lot.
Tim Hyde 02:59
Yeah, absolutely. Absolutely. Now that’s the subject for today’s conversation. Last is simplicity. And I know you might be thinking, Oh my God, what’s that got to do with where you’ve come from? Tim, but last week, we talked about, you know, being at that sort of 20 to 30 km month 20 to 40k month point. And what is the next step that you need to take, in order to break break through that on your journey to being the million dollar amazing coach that we know that you are. And we were we’ve been reflecting on that over the last week, and we say we have we’ve.
Samantha Riley 03:33
Had some really great conversations and, and I love that the way that we sort of started with an idea and kept adding to it and sort of breaking away as well, which, funnily enough, the way that we talked about this topic is exactly what needs to happen. When we want to grow. And we need we actually do need to create simplicity in our business. You know, simplicity doesn’t mean simple. To get to simplicity is not an easy thing. There’s a lot of refinement, a lot of breaking things away. And you’re this constant refinement of going backwards and forwards testing and measuring to get to this place of simplicity. And I think that a lot of people and in fact most people give up before they get there. And by their I mean, you know having simplicity within their business, because it’s not an easy process.
Tim Hyde 04:26
Yeah, look, I completely agree. And I think that’s a really important point and it was reinforced for people at this point. We think you know, we hear this message about make things simple, make things simple, make things simple, but it’s not necessarily making them simple is simplifying, right? And making things more mature and more elegance in the process right now. One of the things I’ve always been massively impressed with, the way you promote this podcast outstanding is your little audio brands that have a soundbite of the episode, you know With a little tool, he had kind of a thing and the background image and all that sort of stuff looks super simple. Just knock one of those as we go. But, you know, we’re actually talking about simplicity, there’s actually lots of moving parts into making something look so elegant and mature. In the process. I think, you know, we were talking enough here about the number of people that are involved in taking this 1015 minute podcast episode to where,
Samantha Riley 05:27
Yeah, it’s literally hundreds of little tasks along the way. And that just to further on your little talk about your little audio gram, that has to go to the design team to create the image. And just to, you know, with the design team, they’re creating images in different sizes for different platforms, they’re creating blog images, they’re creating, we pull out three different quotes from each episode that are all designed differently. There’s over 10 images that come out of each episode, where someone has pulled out those quotes, that then the audio team has to then find and put in there. So just that on its own has three team members, just to create that 32nd audio Graham, that is your right, super simple.
Tim Hyde 06:10
Yeah, again, from the outside, it’s looking really like that, that’s as easy. I just sort of jumped online and talked about a shit for
Samantha Riley 06:19
Well, sometimes we do, let’s be honest.
Tim Hyde 06:22
Like, I gotta say it, it’s much better being the only talent
Samantha Riley 06:26
Than the behind the scenes. Absolutely, definitely. Yes, you and I had talent.
Tim Hyde 06:33
Well, you know, I look, you know, such that it is, you’ve got to work with what you’ve got. But in this stage, I think as we look at as we look to grow our business, as we look to sort of break out of where we’re at, there is a lot of maturity and elegance that comes into what it is we do, even if it’s something as simple as taking an idea that you’ve spoken about, and being able to sort of, you know, replicate that into a model that people go, Ah, I get that right now. And, and I use a lot of models in your business. And, and I do as well, and takes, I guess, lots of ideas, lots of texts, to be able to sort of put it into a model that simplifies the the concepts, but it’s not necessarily a simple concept.
Samantha Riley 07:15
Know what, let me ask you, because I know for me, this is true. How many visual models do you create, that end up being changed multiple times as you explain them to people? Will you know how long have you got exactly almost all of them, right? Because
Tim Hyde 07:32
They’re not the same. As we sort of put them out to people. When we talk about this refinement, as we present them, someone and we see maybe a sort of roadblock in understanding of the concepts when presenting, we go back, and we will change it, right. And we change it based on our customer feedback, but also change it based on where we taking our business.
Samantha Riley 07:51
Well, it can also it we’re also changing it maybe because we are aging and maturing and our business as the CEO of our business. Don’t laugh at me, I knew you were about to say yes, we are aging. But I mean, that we are learning and evolving as well. So as we learn and evolve, we’re bringing different aspects into our knowledge into that model. So what we believed maybe three years ago, now we’ll look at and say, Actually, that’s not true for me anymore. That visual model, change.
Tim Hyde 08:19
You’re not that old. Sam used to look like 26 oh.
Samantha Riley 08:21
Absolutely. Thanks, Tim. I’m 26. My kids would laugh and go, you got to be kidding me.
Tim Hyde 08:31
No, there is that, as you talked about, there’s this refinement, and elegance in what it is that we do as we mature and be able to go, you know, again, where am I taking my business, but also that feedback based on who that I’m who I’m working with. And I think one of the things that I see when we start right, and she did a presentation on this yesterday, ironically, is that when we typically start our business, we’ve got some idea of who it is that we want to work with, but they’re largely, you know, fuzzy, you know, the people that we want to work with. And as we start working with people, we go, Yes, I liked working with you. And no, I didn’t like working with you. And now the third person, I didn’t quite get the results for that person that I thought I was going to promise. You know, again, another conversation we’ve been having is, you know, as you scale your business, and this is something that I think people should be aware of, is that, you know, we make promises based on the best results we get for our ideal client. You know, there are a lot of people who don’t necessarily implement, absolutely, and achieve those results. So, you know, we continually, you know, Hone and refine who it is that we want to work with. And we’ve been doing the same thing in our businesses, and even for this podcast about who is the we want to serve? You know, and I think that simplicity is it seems simple to go I’m just gonna read and refine who I want to work with, but it’s not really and I think, you know, when you’re as you’re listening to this and you start to reflect on the things in your business that you’ve matured, to seem more simple. You know that See a lot of work that’s gone into doing so
Samantha Riley 10:02
100% 100%. Now something that is quite complex is managing social conversations, all of your, you know, your outreach and your the conversations through the DMS that you’re having with people. And this is something that you’ve managed to mature, I guess, and make more elegant, make more simple to share a little bit about what you’re doing around this, because I think this is something that all of us have a large portion of our time and our business assigned to
Tim Hyde 10:30
What it is, okay, it is one of the things about social media, social media has done a very good job of telling everyone that social media is the entirety of marketing. And it’s not, it’s just one channel to reach people. And what I’ve seen is largely a scorched earth approach. So we connect with more people, and you’ve been the recipient of the scorched earth approach. I know Sam, and as many of our listeners have, as well, we connect with more people. And we throw up a bunch of content trying out expert each other in the hope that someone’s suddenly going to recognize your genius and buy from you. Now what we know to be true is that the more people we connect with, the harder it is to maintain the level of intimacy that ultimately gets people to buy from you and connect with you on a personal level that makes them want to buy from you. And so we’ve found we’ve had some tech with this as a sort of challenge that we see in the market, we’ve found some tech that allows us to manage the depth of conversation, right, and we’ve built a bunch of systems and processes around how we connect. And rather than Connect, you want to buy from me or let’s get on a call right now,
Samantha Riley 11:33
Which none of us, none of us like and it doesn’t work.
Tim Hyde 11:36
None of us live and it doesn’t work. That’s right, you know, so we now building depth of conversation with the right people that from the outside seems really simple, but allows now allowing us to manage what certainly from my count 12,000 concurrent conversations. And we’re doing that on behalf of clients now as well, that actually creates, I guess what on the surface, seems really simple. But it’s actually quite a mature and elegant solution in allowing us to connect more authentically, with the people that we want to connect and have conversations with totally love it, love it, love it, I just won the lottery.
Samantha Riley 12:12
I think for me, if I think of something that not just that I’m really proud of, but something that people ask me about a lot, is how we’ve been able to grow our team. There’s so many coaches that come to me saying I like I don’t even want a team, I don’t want the hassle. There’s many people that have been in business for a long time. And they’ve kind of transitioned into coaching. And one of the reasons is because they don’t want to look after a team anymore. And I think that this is something that we have been able to, I guess, you know, systemize and refine quite well, and be able to grow our team quite quickly in being able to not just find the right team members or the right fit, which a lot of people even struggle with, you know, just at that level, not we have a system where we actually, depending on what department they’re coming into our business in, there’s even a different way that we hire, the way that we hire our content writers is different to the way that we hire our designers, for example. So we’ve been able to not just refine, reaching out, but to interviewing to bringing them on to onboarding them, and to getting them up to speed as in the way that we do. And getting to this point hasn’t been easy. There’s been a lot of trial and error, a lot of banging my head against a brick wall kind of moments of we didn’t get it right this time. But it’s that constant going back and refining of the process that has enabled us to get to this point.
Tim Hyde 13:39
I just want to take a little segue there and to congratulate you because you know, 397 episodes again, I go when you started this podcast, you didn’t have departments,
Samantha Riley 13:51
I did not have departments.
Tim Hyde 13:55
Look at you’ve got to you’ve got departments now.
Samantha Riley 13:58
Thank you, Tim. I’m going to actually just Ravel in that because sometimes we don’t write exactly what we were talking about at the start of the episode. And you know what, you’re absolutely right to think back. That was only a few years ago. And you know, there wasn’t departments. Not only that, if we go back right to the very first episode of my first podcast, which unlimited influence actually came before this podcast, I didn’t even have a team member. I cut my audio myself, I created my images in Canva. I wrote my own show notes. And I tore my hair out and thought it wasn’t going to last very long. So yes, we have come a long way.
Tim Hyde 14:37
Well, that’s the thing and that’s that simplicity that refinement we’re talking about. As we our business grows, we’ve got to recognize where our genius is and do those things walk. It’s exactly the same conversation I had with one of my team members, my content manager just this week, and she’s looking at our the podcast that we’re about to kick off which Yours Truly we host often. And Sam you know we Know that you’re going to be one of my one of my first guests on that podcast. And she’s looking at going well, what are all the things that I need to do to get this podcast to where I’m like, well hang on a second, you don’t need to do that. She needs to manage the project. And she needs to find and manage that people are going to do the work to deliver the project. And that’s a B, we have that maturity. And that’s the thing that allows us to grow faster, and scale quicker. Then thinking, Oh, my God, I need to do this. Again, it’s coming back to this. What is the area of expertise, you know, be again, be really honest with yourself, what is the thing that you add the most value to your business? And start repeating that process for your team members as well, when they add the most value? And what is it that they need under them? That helps them deliver their genius?
Samantha Riley 15:52
Yeah, that’s a really good point. Because it’s not just us that needs to be in our genius zone. It’s everyone in our entire team that needs to be in their genius zone.
Tim Hyde 16:01
Yeah. And when people are out of their genius zone, that’s when things start to break. That’s when things take longer. That’s where we introduce inefficiency. That actually slows down a momentum
Samantha Riley 16:11
100% 100%. Tim, how would you like to round out this episode? What do you want to leave people with?
Tim Hyde 16:18
I think the the thing I want to leave people with is that, you know, again, that simplicity is not simple. And I say I’m you’ve you’ve heard me use this metaphor quite a lot, you know, you the car, you drive to work in the shops, and in the school pickups, and each day, and so on, you know, might seem simple to operate. Now that you’re an experienced driver. Okay, it’s got to go left thing, it’s got to go right. It’s got to go faster, slower, and sometimes backwards. And yes, there’s some other bells and whistles there and allow you to tell other people where you’re going and that sort of stuff as well. And entertain yourself as you and your family and friends and loved ones get from where you are to where you want to go. But that simple machine has 30,000 parts. And it didn’t start at 30,000 parts. It started at a lot less like you Henry Ford. But it’s got to this point where it seems really simple. And you just press the button now and it starts. But to get to that point, a lot of iteration, a lot of complexity. A lot of systems underpin that, to make your life really simple.
Samantha Riley 17:25
Love it, round it out so beautifully. Really, a really, really great metaphor. If you’ve enjoyed today’s episode, please like and share it with your circle of influence so that you can help them to move out of these low six figures into the million-dollar coach that they’re meant to be. And please follow or subscribe to this podcast depending on which app you’re listening to, so that you’re notified of every episode as it drops. Tim, thank you so much for joining me today. And thank you so much for listening. We’ll catch you next Tuesday for another episode of influence by design. Ciao. Thanks for joining me for this episode of the influence by design podcast. If you want more head over to influence by design podcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com.