As an entrepreneur, it’s important to be visible. As the old saying goes, “out of sight, out of mind.” If you’re not constantly showing up, people will forget about you. And with so much competition out there, you can’t afford to take a backseat. So what can you do to increase your visibility?
In this episode of Influence By Design, Samantha talks about why visibility is more important than ever. She shares her insight on how to increase your visibility and be seen as an authority in your industry.
She also discusses the importance of showing up unapologetically. If you don’t show up as your authentic self, the chance of attracting your ideal client is much less. If you’re not visible, you’re not going to be successful. It’s as simple as that.
If you’re looking for ways to increase your visibility and be seen as an authority in your industry, this episode is for you!
IN THIS EPISODE YOU’LL DISCOVER:
- Benefits of having an established platform (01:24)
- The importance of showing up unapologetically (05:49)
- How to handle negative comments (09:51)
- Where should you build your platform? (11:21)
- “Having an established platform will open up so many of the opportunities that you’re seeking.” -Samantha Riley
This episode is sponsored by Your Podcast Concierge. Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show. You press record, and let them do the rest.
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CONNECT WITH SAMANTHA RILEY
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- Twitter: @thesamriley
Samantha Riley 00:00
Really showing up and sharing your thought leadership and what makes you unique. People are really looking for this confidence, like I just mentioned, they’re looking for this help, and they’re looking to you as the expert right now, because maybe they’re a little bit fearful themselves. All right. This is why it’s so important to show up so that people can look to you or turn to you for help when they are feeling a little bit fearful.
Samantha Riley 00:29
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the influence by design podcast.
Samantha Riley 01:00
Welcome to today’s episode of influence by Design. Today, I am coming to you so low, and I want to discuss something super important with you. And that is why visibility is more important now than ever before. So I shared this story on my socials this week. And I think it just beautifully explained why visibility is important. So the block is my favorite reality TV show. Well, I know that it’s not really reality, but they call a reality. And for those of you that aren’t in Australia, and have no idea what I’m talking about the block is a show where a five couples compete against each other to renovate and style houses. And then they sell them at auction for the highest price. I absolutely love it. I love this show so much. Now, the show did start on Sunday night and they introduced the contestants to us. And you think that most of the contestants would be renovators, right because it’s a renovation show? Well, some of them are there’s a couple of tradies. And you know, there’s some apprentices there. And then there’s also an ex AFL player, a beauty influencer, an actress, a former NRL player. Yes, short, a couple of those have left the show already. And you know, that doesn’t actually change this story, because these people were signed up as the original contestants on the show. And those players were split across the teams. So it kind of was they weren’t all in sort of one or two teams, they were split across a few of the teams. Now they were signed on to the show, because they all have large social media following large audiences. They have an established platform where there are people that follow them. Now why this is really important is because these contestants were invited to be on the show, they didn’t even need to apply, like the hundreds of 1000s of other Australians that were that applied. They were invited. And these contestants were invited because the TV network or the TV station knows that they’ll promote this show to their audience on their fans, and they will bring them over to the television show to support them. So it’s a massive win for the show. It’s a massive win for the TV network, it means they can get more viewers means they get more sponsorship. Why I wanted to share this story with you is that this is the exact same principle that can be applied to you as the the expert, the coach the expert in your field, because having an established platform will open up so many of the opportunities that you’re seeking, on talking partnerships or joint joint ventures, collaborations, media opportunities, all the things that enable you to speak to your ideal audience at scale will be so much easier to secure if you’ve got an established platform of social media followers, and an email list. So opportunities like this, these kinds of opportunities in business is where the big business growth is most easily achieved because you’re able to speak to people at scale. You imagine what would happen to your business right now or in the next week? If you were interviewed by Oprah, you know, she proved it in her Oprah’s book club. Anyone that was promoted on Oprah’s book club just blew up. You know, think about if you were chosen to speak on a panel with Richard Branson, what would that do to your credibility? You know, and many of the experts and coaches that I speak with want these really big collaboration opportunities. You know, they always so many people when I talk to him, they say, oh, you know, I just want to get on. You know, Ellen. Well, I know that show has finished now but a lot of people used to say, I wish that I could get on Eleanor I wish I could get on Oprah, I wish that I could have you know, one of these amazing opportunities because what I would do is share my passion. I’d share my story and then all these people would know about me
Samantha Riley 05:00
However, if you haven’t put a consistent effort into building your platform, first, you’re not going to get these opportunities, you’re not going to be offered them. People like Ellen and Oprah. And any of these, you know, big panels or big media opportunities are not going to come to you, if people don’t know who you are. So maybe you don’t understand, you know, you haven’t understood the importance of doing this in the past. I hope you do now already, maybe you don’t know where to start. But either way, I really want you to listen to what we’re talking about today. Because this is really, really important. So it’s actually more important now than ever, because there is a little bit of economic instability around.
Samantha Riley 05:47
Now, there’s a few things. So in times of economic uncertainty, a lot of people pull back, they pull back their marketing, they pull back from showing up, because they’re a little bit fearful of what’s going on. And they this is just the opposite of what you should be doing right now, you need to show up even more, you need to show up even more to show that you’ve got confidence in what’s happening around you that you’ve got certainty in what you’re doing, you need to show up so that you are top of mind all the time, you need to be showing up all the time to really establish your authority, really showing up and sharing your thought leadership and what makes you unique. People are really looking for this confidence, like I just mentioned, they’re looking for this help, and they’re looking to you as the expert right now, because maybe they’re a little bit fearful themselves. Alright, this is why it’s so important to show up so that people can look to you or turn to you for help when they are feeling a little bit fearful. So one of the things that you really need to keep top of mind when you are creating your content when you are building your platform and when you are showing up? Is that the way that you show up? Is it building your brand. So what do I mean by this? So a lot of people have used the word authentic, and especially over the last few years, I haven’t heard it as much recently. But over the last few years, the word authentic has been in my view overused, it’s lost its potency, it’s become very diluted. And a lot of people are even starting to think well, what does that mean? I know that some people have have said to me, well, being authentic is showing up however you are, you know, if you’re having a bad day, or if you have just rolled out of bed, and I don’t necessarily think that this is the best thing for your brand. If your brand is, you know aimed at and you are a mom of young children, then sure that would totally work into your brand. Because, you know, I can remember being a young mom, and I think I looked like that all day, every day I just about lived in my pajamas. So that is quite a that’s quite an inclusive brand. But if your brand is more high end, or it’s corporate, or it’s more boutique or luxury, then that’s probably not the way that you want to show up, you need to really show up in a way that really supports what you’re trying to do, and the message that you’re trying to share. Now within this really embrace your quirks or your little idiosyncrasies, I’ve certainly got a lot. It used to bother me now not so much I’ve just really leaned in to think you know, this is this is who I am. So embrace those little things that make you you think about the words that you use, you know, if you use words in in your every day, then you know use those words in your content as well. Think about your passions, what are you really, really passionate about? Because when you lean into your passions, that’s when you get excited. That’s when people are attracted to you. Most importantly, think about what you stand for. What do you stand for? Because this is the piece that people are going to come and be part of your movement when they also are, you know, they want to be part of that. What do you stand for? Now, when you do show up, unapologetically. There is something that may happen. And probably probably 100% will happen at some point. And that’s trolls, there are people that are going to come out that won’t like the version of you. You have to be really aware that this is going to happen. And it never is about you. It is always about them. All right. So just understand that trolls are going to come out. keyboard warriors, people will say things that will hurt your feelings because it’s
Samantha Riley 10:00
As much as we all say, You know what, I don’t care. We all do. We all get, unless we’re narcissists, we actually do care what people think. So there’s a few things that you can do here. Number one, don’t engage with it, don’t engage with this negative behavior, leave it to run its course, if you do need to comment, because sometimes you do to shut something down. The way that I work this is I would normally comment once. And when I’m commenting, I really put myself in, in the shoes of them, I try and look through their eyes and think, Well, you know, for me to say that I was, you know, that person was probably not in a really good place. So for me to be able to show some empathy certainly goes a long way, once I’ve left a comment, I will leave it then I will not engage any further because I don’t want that negative energy in my world, what you’ll probably find is if you’ve spent a lot of time building your platform or building your audience, you will find that other people that are in your world will actually come to your defense for you. So that’s, that’s one of the other things that will happen. But just understand that, you know, it’s just like every other area of your life, you can’t please everyone and keep everyone happy. Just do not spend time focusing on it, understand that they will come out and move on. So a lot of times people ask me, Well, where do you build your platform? Like Sam? Where do you think that I need to build this? So my answer to this is where your people are. So if your people are on Tik Tok, that’s where you go, if your people are on LinkedIn, Facebook, that’s where you go. Don’t build your audience on Snapchat, if your people aren’t there. So wherever your people are, that’s where you build. Think about the social media sites that they go on. And all of the platforms that you decide to build on, that’s where you post your content. All right? So if you’ve decided to build your audience on Facebook, and Instagram, for example, and you decide to put up a post, where do you put it up on Facebook and Instagram? So everywhere that you’ve built a platform, that’s where you share that content? So you may hear me at some times, when people say, Where do I Where do I put that content, and I say everywhere, what I mean is everywhere where you are building your platform. Now, as we’ve mentioned in previous episodes, yes, we’re spending a lot of time on social media and building our audience there. We want to make sure we’re moving people to our email list. Because only building your audience on social media is like building a house on rented land. Okay, so the social media platforms are owned by those social media companies, not by you. So at any time, you could lose that audience, does that mean you don’t build your audience, they’re not at all, definitely build your audience there. But have a strategy to move those people from your social media platforms on to your email list. That’s really, really important. Now, if you’re thinking this is all really great, but I’m so afraid, Sam, I’m so afraid to put myself out there. Just know this, you can’t show up as a 10. On day one. A lot of people love Marie Forleo. Those videos, she does fantastic videos, I really respect the amount of time and production work that goes into Marie Forleo his videos, I certainly don’t have a production crew as good as her yet. But if you go back on YouTube, you can actually find some of Marie Forleo early videos where she’s sitting on a sofa in her lounge room with a very dark brick wall behind her. And I can tell you that I would say nine out of 10 people that I speak to right now would have a better setup now then what she did on day one, and now look at the videos that she’s producing. What I’m trying to say is the only way to get to a 10 is to start now start where you are started a one, maybe you’re already at a five, good for you. But get out there and do your 10,000 hours and just get them done as quickly as possible. The more you’re showing up, the more you’re creating content, the more opportunities you’ll receive, which will speed up the process and the more confident you will get in your work. So hopefully through today’s episode, I’ve inspired you to show up even more to really lean into your expertise and to show up confidently so that people who need your help can find you so that you are top of mind. If you’ve enjoyed this episode, I’d love you to take a screenshot of this on your phone or on your computer if that’s where you are. And share it on Instagram stories or your social media of choice, and share with your biggest takeaway from this episode. And be sure to tag me
Samantha Riley 15:00
I’m on Instagram at the Sam Riley so that I can share it with my audience too, and also engage and interact with you. Thanks so much for joining me today for another episode of influence by design. I’ll catch you on the flip side next week. Ciao. Thanks for joining me for this episode of the influence by design podcast. If you want more head over to influence by design podcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders and changemakers community on Facebook, the links are waiting for you over at influence by design podcast.com
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