There are two types of clients you can possibly work with; those who are coachable, resourceful, and take action while the other one makes excuses, don’t do the work and need constant hand-holding.
In this episode, I’m going to discuss attracting champagne clients so your business keeps growing. This is not an overnight process, it requires consistent work and refinement so you attract the right people for you and your business.
IN THIS EPISODE YOU’LL DISCOVER:
- What are champagne clients? (01:17)
- Attracting champagne clients into your business (02:52)
- Be clear on who your champagne clients are (02:59)
- Create offers and programs aligned with what they want (03:53)
- Be in places where they hang out (04:27)
- Develop a brand that resonates with you and your clients (05:12)
- “Don’t just create something that’s really amazing for you but won’t resonate with your champagne clients. Make sure there’s an alignment with the two.” -Samantha Riley
- “It requires diligent effort to align your branding, messaging, and offers so you attract the people you really want to work with.” -Samantha Riley
- “Go to where the people are that want your offer.” -Samantha Riley
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If you’re an expert doing over $10k per month, and want to be known as the Unapologetic Leader in your industry, you may be just a few small tweaks away from doubling your income and visibility.
On this quick 15 minute call, we’ll:
- Conduct a quick audit of your marketing to see what is and isn’t working.
- Review your niche, positioning and pricing of your current offers.
- Uncover the top 3 bottlenecks from holding you and your business back from scaling
- Develop a 3-step implementation plan to get the growth results you are looking for.
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CONNECT WITH SAMANTHA RILEY
Samantha Riley Intro (00:00):
How would your business feel if you only worked with champagne clients, clients who are coachable, take action, and are resourceful, as opposed to clients who make excuses don’t do the work, and need constant hand holding. Today we’re going to talk about how you can attract more champagne clients. So your business feels fun and energizing, and you make more
Samantha Intro (00:22):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence income and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to Episode 416, of influence by design day nine in our 30 in 30, where we’re releasing an episode every day for the month of September. And we’re focusing on the theme of stepping into your power, being the unapologetic leader in your industry. So you can build your elegant empire.
And today I want to talk about attracting your champagne clients. Now, what are champagne clients, some people might call this the ideal client avatar, or your ideal avatar, I prefer to use champagne clients because it’s that feeling of opulence, champagne clients get results, which means you as the coach also get to play a bigger game, champagne clients are resourceful, you’re not holding their hand, they take action.
And because they take action, and they take responsibility for themselves, they want and they get the results. They see you as a coach as an investment, not a cost. And they pay on time they refer other champagne clients.
These are the people that we want to be working with. And when you get really clear on who your champagne clients are, you’re able to replicate that and attract more, as opposed to the clients you attract who want to pay Toyota prices when they sign up to work with you. And then expect a Lamborghini, I’m sure you’ve had them. I’m sure I’m not the only one that’s had them.
They do things like they blame when things don’t go their way or when they can’t get things right. They focus on the wrong things. They don’t do the work, they don’t value you. They don’t pay on time, and they don’t refer other clients. For you, it feels like a struggle to work with them, it feels like your work and your time isn’t valued. And when you’re in this energy, it’s very difficult to keep moving forward and to make more money.
So let’s talk about how you can attract more of your champagne clients or attract champagne clients into your business. Number one, be clear on who that ideal champagne client is for you. What are their urgent needs and their compelling desires?
What do they feel will happen if their problem isn’t solved? Now this goes way past things like where do they live? Or how many kids do they have? And what sort of car do they drive? This is how I was taught to work out my ideal client avatar many years ago, by marketing people that I work with, but you need to go much deeper and really get into what is it about them that makes them ideal to work with? What are the ways that they work? What are their values?
What is the impact that they want to create, like really get to know them deeply, and almost see-through or feel like you’re seeing through their eyes. So really start to feel what they’re feeling, what’s keeping them awake at night.
Number two, make sure your offers and programs that are aligned with the outcomes your champagne clients want. It’s really easy to go down a route of creating an offer or a lower-priced program because of some little mindset issues that are going on. And before long, you start to realize that you’re not marketing or you’re not off your offers aren’t aligned with your champagne clients. So make sure those offers and programs and the pricing is aligned with what your champagne client wants.
Number three, hang out where your champagne clients are hanging out. Now I met someone at a conference once and we’re and we were talking about this and he was saying it doesn’t ever matter what your offer or your product or your program is priced at. What really matters is where you’re selling it.
He said there’s always people that want to purchase a Ferrari. But you’re very unlikely to sell that Ferrari if you’re trying to sell it in a schoolyard. Well, what he was trying to say is, go to where the people are that want your offer, you can’t sell a Ferrari in a schoolyard.
Number four, develop a personal brand that’s in alignment with who you are at your best. And also in alignment with what will resonate with your client. Don’t just create something that’s really amazing for you, but won’t resonate with your champagne client, you need to make sure that there’s an alignment with the two.
Now, with these four things that we’ve talked about, be clear on who your ideal champagne client is, make sure your offers and programs are aligned with the outcomes that your champagne client wants, hang out where your champagne clients are, and develop a personal brand in alignment. These things you need to spend time working through these things.
This isn’t a 10-minute exercise. And this is where so many people go wrong. They try and come up with this quickly. But it requires diligent effort to align your branding your messaging and your offers so that you attract the people that you really want to work with.
You need to define it, and you need to spend time diving deep into it, it’s an evolution it will always be changing. If you don’t spend time doing this, it will hinder your growth will deplete the energy you have for growing your business. And you’ll feel frustrated and angry and this energy will actually repel prospects from reaching out to speak with you.
Thanks so much for listening. And if you found today’s content valuable, which I hope that you did, here’s how we can help you to grow your expert business even faster. Join my free Facebook group coaches thought leaders and changemakers where inside you’ll get access to weekly free training as we dive into every aspect of your business so you can be the unapologetic leader in your industry and build your elegant empire.
Samantha Outro (06:59):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com