Not having clarity on an idea can slow us down, and prevent us from taking action. It’s even worse when you can’t even identify what you’re stuck with. In this episode, we’ll learn the value of using visuals to create clarity with Ann English.
Ann is a Visual Communicator, and founder of Create Intrigue. She helps people to visually communicate their ideas through her innovative vision-mapping process.
Often, the confusion begins with having too many ideas and being unable to make sense of them. Also, not having a concrete plan to make these ideas tangible makes it difficult to bring them to life.
When ideas are mapped out and categorised accordingly, it paves the path from dealing with problems to actually having a solution. If you want to learn how Ann does this through her unique visual communication process, don’t miss this episode.
IN THIS EPISODE YOU’LL DISCOVER:
- Making the intangible tangible and how Ann helps clients gain clarity (02:03)
- Discovering her superpower by working for Santa Claus (03:35)
- The secret sales strategy that small businesses can take advantage of (06:15)
- How coaches and consultants can leverage visual communication styles (12:20)
- The three-step framework to communicate visually (15:08)
- The significance of using pen and paper in having ideas easily understood (24:29)
QUOTES:
- “Your ideas are so valuable. They are the free gifts you get to share with the world.” -Ann English
- “Business is not about the contracts or the products, it’s about the people.” -Ann English
- “The process of visually mapping out an idea gives me clarity, so I can explain it more easily to others.” -Samantha Riley
RESOURCES MENTIONED
WHERE TO FIND ANN ENGLISH
- Website: www.annenglish.co.uk
- Facebook: Create Intrigue
- Instagram: createintrigue
- LinkedIn: Ann English
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ABOUT ANN ENGLISH
Ann English is a Visual Communicator, Founder of Create Intrigue, TEDx Speaker and creator of The Clarity Quest.
Empowering founders, coaches, and creatives to breathe life into their valuable ideas.
Visually communicate what you think, say and do with her innovative VisionMapping process, VisualDoodle roadmaps and Visual Marketing training.
TRANSCRIPTION
Ann English Snippet (00:00)
It’s rare. But I do believe that we’ve kind of overlooked it because we’ve gone very much into tech. But actually putting pen to paper, and making visual notes. And then being able to share those with other people that are on your journey actually helps them to see what you can see or communicate what it is that you want to do or how you can help them along their journey.
Samantha Riley Intro (00:25):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of influence by design, I’m your host, Samantha Riley. And today we’ve got something that is intriguing me quite a lot, we’re going to be talking about visual communication. As someone that has spent most of my life in the arts, and being a choreographer and designing stages and costumes. Visually, I’m very visual person. So this is something that I think will be very, very helpful to you, not for your not just for yourself, but for your clients as well. And I’ve invited an English to chat with me today. And she’s a visual communicator and founder of create intrigue. She’s a TEDx speaker, and creator of the clarity quest. She helps you to visually communicate what you think, say and do with her innovative vision mapping process, visual doodle roadmaps and visual marketing training. Welcome to the show. And it’s great to have you here.
Ann (01:52):
Hi, it’s wonderful to be with you.
Samantha (01:54):
So we connected on social media a little while ago, and I had a look at your TED talk. And I was absolutely fascinated with your topic. So why don’t you share a little bit about the kinds of people that you work with? And what you help them with?
Ann (02:09):
Yes, well, the clients come to me usually, because the second clarity, sometimes they don’t even know what it is that they’re stuck with. And often it starts with having lots of ideas, having ideas in your head. And I visually communicate those. So I make the intangible, tangible. And like you said, I do that through a number of ways. So the first one is what you think sort of might be your systems, your processes. So if, for example, you’re a coach, you can’t really show your clients what it is that you do. It’s not a tangible product as such.
But I help people to map out those ideas, and then we start categorizing them. Because if you recall, she’ll take people from a problem to a solution. So what we do is we work that out, we map that out, and then you know, we can categorize it and put it in order so that they can actually see what it is that they do. And then they can then show their clients what it is that they do. So I help them to gain clarity, but also the clients to gain clarity. So I work with a lot of people who are visual thinkers, or visual learners, because they do see it on a picture and tell 1000 words, absolutely. Yeah. The visual side of it’s really important.
Samantha (03:33):
Love it. So how did you cut? How did you stumble across doing this? What’s your background? How did you arrive at this place?
Ann (03:42):
So I studied visual communications, and specialized in graphic design. And then for 25 years or actually worked for Santa Claus. Christmas displays and shopping centers. That’s also Yeah, so the Metro Center, so you might be able to tell by my accent, I’m in the Northeast of England. So yeah, this would be classed as a Geordie accent near Newcastle upon Tyne. So yeah, the Metro Center was the biggest shopping center at Europe that was built at that point. So we ended up doing the Christmas displays there. And then for all the big shopping centers in the UK and in Europe.
So I would come up with the displays of the shopping centers. And I would always start with the mapper, the plan, but for example, a shopping center in Paris, the project manager would bring back scale plans of the shopping center photographs, the client brief, lots of information. And the first thing I would do is create my own mind map. I would write all the information down because for me, it’s about connecting the dots and seeing the bigger picture. So I had lots of information I would visually you know, put that down onto paper Yep, so I could then work out solutions to the problems, you know, and, and think through the ideas. So I did that from for 25 years, I went from being studio manager to production manager out on site doing installations.
So take an idea, all the way through to delivery on site being in there, you know, sent this helper in the middle of the night on that journey had to communicate that information to people. So for example, you know, if I came up with a new character, like metronomes, I would sketch that idea out. And then I would give that to the illustrators in the studio to draw that out. And then I’d plot the decorations onto a plan to cost that out. So that that will go through to finance. And then I’d work with the people in production to show them what they needed to build and what they needed to create, because we come up with new products. And then to sell it to the clients, we would have to visually communicate that as well as writing the proposals. And then when I was on site with the team, I would show them the big picture. So we all knew the vision that we were working to.
So fast forward kind of 25 years of doing that, and I got made redundant. So then, for the next two years, I was looking for my next forever job. And it was interesting when I kept going for interviews, because, you know, I would go to a printers are an architect’s. And, you know, they would see me as a Christmas decoration person, although I had all this experience that I could apply. So in between kind of searching for my next forever job, people who knew me would say, can you come and help us with my window displays? Can you help me with my website, all of this kind of thing? So the first thing I would do, and you know, I would ask them the questions about what it is that they wanted to do, I would start drawing that map. So I’d start plotting the ideas out. And then it became people will go, what do you do? And what’s that, that’s amazing what you do, and and I’ll go well, that’s how you get to the solution. That’s how you work out ideas.
So it was a technique that I developed over 25 years. However, it was something that nobody else had seen. Because it was like almost a part of my process. So when I started doing clients, it was really interesting to hear their feedback, because at first I just dismissed it. And that would just, I talk about this in my telephone talk, it actually reveals your superpower. So that thing that you do, that you find is easy, but that people find valuable, you know, often we dismiss that. So I was like, yeah, that’s just what I do. Until the big light bulb moment for me was so I started doing this for clients and visually communicate and seem well, yeah, all of your ideas are one piece of paper.
So if you’re thinking about growing your business, you know, we’ll put the ideas onto a piece of paper, keep it somewhere where you’d look at it, where you can see it. And one of my clients framed it and put it on the wall. And that kind of blew my mind at that point. I was like, and I talk about these things as being moments of clarity. At some point in time you get that lightbulb moment. And what he said to as well as well, that’s the history of my business. I’m going to look back at that map. And I’ll be able to see how I grew my business. I was like, oh, okay, so I started to then see value in that. So I ended up developing that into a product, which is vision mapping. That was the first kind of lightbulb moment. So anyway, yeah, after two years of kind of like rejection after rejection. I just thought, you know, what, why am I looking for my next forever job. So then somebody reached out on Facebook and said, I’m doing a, an exhibition, I’ve got a stand, and I’m selling some products. But I don’t know how to make my table look better.
Does anybody have any advice? So with that, what ended up happening was somebody said to us, can you come and help us with my table display? And I was like, Yeah, of course, said Now, next time, was it you have to set up your products? I won’t be there. So why don’t you set it up? How you would first of all, I’ll come along. I’ll show you how to make it better. And what I’ll do is while we’re doing that, I’ll tell you reasons why. So this was way before I was going to teach this this wasn’t a product. This was just me helping somebody out that was stuck. So I ended up rearranging the things and I was like, Well, you see this is about grouping things and where’s your focal point and you know, threes and triangles and all that kind of thing. And she was blown away by Buy it. And I was like, Yeah, but that’s just what you do. Oh, that’s just. And she was like, that’s amazing.
Do you teach this? I was like, No, it’s not something that I teach. So then she said to us, will you come and talk? And I’m like, I don’t do talks. Because at that point I didn’t. So I did all of the pauses for the shopping centers. I did the presentation. So I did the storyteller. Now, I would do the visuals. But then I would give it to the project manager and say, Okay, walk them through the map, tell them this, show them that this is the project, but I wouldn’t stand up. So she said to me, will you come and do a talk? And she said, there’s only going to be a few people there. And I say, don’t do talks. Okay. All right, then just for you. So I did my visuals, then I be focused, because that’s, that’s how I communicate. So anyway, the night before, she said to us, all, it’s sold out, we’ve got 40 People come in. And I remember them, a daughter said to us, ma’am, show us your presentation, you know, tell me tell us what you’re going to do. And she was only a teenager at the time. And I turned to her. And I literally just wept, but just couldn’t speak. I just almost like stage fright.
And she kind of snapped me out of it. She just said, Mom, it’s not about you. It’s about them. Absolutely. And I know my core values, my core values of vision, and power. And it’s all about ideas and connection. So I just thought, you know what, I’m just gonna go tomorrow, and I’m gonna go into that room and help people with their ideas. So I shared all of this stuff that I knew. And then from that, people say, can you come and talk to us? And can you train me? And so that was how the visual marketing Academy happened. It was it was, it wasn’t kind of planned. But it was, again, it was that knowledge that I had in my head about how to visually communicate, you know, and how to lay out what it is that you do.
Samantha (12:18):
Well, that I think that the visual doodles is, is probably most relevant, because I guess the question that’s coming up is, as coaches and consultants, how can we use these, this visual communication style in our business, because we don’t have displays and we don’t have tables, and we don’t have window fronts. But what we do have is usually a lot of concepts that are very difficult, or we find very difficult to explain to people.
Ann (12:48):
Yeah. So when I do my visual doodles, again, that started in that was only 2020. At the beginning before the pandemic happened, because I happen to be making. Normally in my notebooks, I would write notes of the speakers talk. And then I put little doodles in the on the sheet, you know, so if the talking about the book, I might do a little doodle of a book. This time, what I did was I was doing it on the iPad. And the speaker came over afterwards. And she was like, What are you doing? And so she said, Oh, can you put that on social media. So it was like a summary of her talk.
And then it went crazy from that point. Because other people who are visual thinkers, visual learners, they then connected with that. And they could, they could almost see her words. When you visually communicate, you know, and you put ideas down. And if you can imagine a vision tree with all your ideas planted as roots, and then what grows out of that is your brand products and services, you’ve probably already painted a picture in your mind, the one picture on the wall that’s painted a picture in your mind.
So I think that as coaches you can overlook something that’s I call it hidden in plain sight. It’s there. But I do believe that we’ve kind of overlooked it because we’ve gone very much into tech, but actually putting pen to paper and making visual notes and then being able to share those with other people that are on your journey actually helps them to see what you can see or communicate what it is that you want to do or how you can help them along their journey.
Samantha (14:38):
I also find not only is it easier for other people to understand it. I also find that if I’m visually explaining to someone something and I’m mapping it out that it makes more clear, it makes it easier for me to understand it.
Ann (14:53):
Yes, there’s something you know, between your brain and it comes out onto paper. If you are processing it, there’s something happens during that process.
Samantha (15:06):
Now you’ve got a three step framework that helps or not that helps that, I guess explains the different ways to use these, you know, visual sketches, do those models, all of the different ways to communicate visually? Can you just quickly walk us through what that framework is? And how that applies to different areas? As for us as coaches or consultants?
Ann (15:33):
Yes. So the first one is vision mapping sorts of vision mapping, technique and process. So it’s what you think. So it’s the ideas, it is systems, it’s your processes, it’s your framework. So I always think about ideas, a lot of people think that they should be floating up in the air somewhere, well, that’s when they float off. So I believe you need to plant your ideas, because of the foundations to everything. So planting the ideas of roots, and then categorizing those roots together, the literally become then roots you can follow.
So it may be the implant all these ideas, it might not be that you want to follow one of those at the moment, you might want to focus on a specific area. But it means if it’s out of your head, and onto paper, it might be post it notes, however it works for you. What grows out of those roots is the practical stuff. So for me, when I think about vision trees above ground, it’s your brand, your products, your services, your people, your tools, the techniques, and the water in Canada, I see between your ideas, and what grows out of it is things like your resources. So it’s going to be like time, it might be people, that kind of thing. So that’s the vision tree. If you’ve got a system, I call it signature systems, it’s still planted in the roots. But then the roots are steps that you take your clients along.
And what I help my clients to do is get those ideas out of your head. And then for example, so I work with Polly Brennan, and she’s the mental fitness coach. So we created the mental fitness kitbag to shame you that she talks to clients about who’s on the team, about the well being about the story about celebrating success, all of those things. Then when we map that out, I was able to say to so does team go first. And it’s amazing how coaches, once you start asking the right questions I got Oh, absolutely not, absolutely not, you know, she’s like stories first. And then it’s like, well, let’s break down their story. So there’s three parts you know, your past or your present story and your future story. So as a court, you can start thinking about how you take your clients on that journey from a problem to a solution, and then mapping out the steps. So that’s the vision map. And the other one is with the visual market pin. You know that one key picture on the wall again, three, the power of three. So you can use threes and compositions. So this is another thing that’s hidden in plain sight. Once you hear about threes, you know about the threes.
You see them everywhere. So in composition, there’s three parts to that. The first part is in design and display. So often you’ll see products Grifters threes, and usually is triangles. One of the reasons for that is a dot like one is a.to conform as a straight line. But three is the first number that forms a shape which is a triangle. So you’ve got InDesign and display, we use threes. In art photography, you use the rule of thirds. So if you take pictures on your camera 10 people don’t even realize the forget about the fact that there’s a grid on the form. And that helps with composition.
So you’ve got the kind of really powerful lines, if you put objects on those lines, you don’t always have to put the objects in the middle of the picture. And then the third part of that with the visual merchandise. I mean, it’s a huge topic, but just to give people three takeaways from that is the power of three words, or three phrases or three elements. So we remember things and patterns of threes. So it’s like 123, ABC, you know, Goldilocks and the Three Bears when we were children, three blind mice. There was so many fairy tales and stuff like that, that involves the number three And if you’re selling products, you know, so I call it the Goldilocks effect, you know how that was too hard or it was too soft, but there was one just right.
So if you’re selling products, having three choices can help your clients, more than three can be overwhelmed. You know, your curator of what it is that you do threes work in so many different ways. And as I say, we could look it up into the conversation about threes. The third thing is with the visual doodles, that’s what you say, kind of like your stories, your journeys in sight. So it’s that intangible stuff as well. So when I do the vision, the visual doodles, really, it’s like a map. It’s a map of your journey or a map of your customer journey. So if you see him a doodle still see that there’s a dotted line. We were talking about planning and mapping out things, you know, map out your business plan in your business, lots of metaphors in there. I love maps and plans. I’ve always loved maps and plans to my favorite books were growing up with Winnie the Pooh and Milly Molly Mandy,
Samantha (21:24):
I’m a big reader, but I just loved any Enid Blyton book whatsoever. And the pictures in Winnie the Pooh are just
Ann (21:33):
so yeah. And the stories that the take you on? Well, I don’t know whether you remember, but you probably do when I when I mentioned this at the front of the Winnie the Pooh books, there’s a map of 100 Acre Woods. Yeah, I would read the stories. And then I’d flick to the front of the book. And then like, where are they on their journey?
And Milly Molly Mandy, there was a map of the village. So I would look at the front of the book and then follow the journey. So with my visual doodles, often I’ll create visual maps of the journey. So how will you take clients from a problem through to a solution? What’s the journey that you go on with them, so and then having that little dotted line so they can follow that pathway, and then they can visually communicate that message that story. So as I say, it might be a story that a speaker is telling you, but for me, mapping it out like that I can almost like relive this story by seeing it as a journey.
And it’s interesting how other people that have also been at that meeting, or heard that story, can see it as well. So one of the first Commission’s actually received after somebody saw that drawn on social media that I thought was rubbish, and I wasn’t gonna put out there. I actually got a commission from in the UK some licensed facilitators for Brene. Brown. I don’t know if you come across Brene Brown. She’s amazing. Yeah, so dare to lead was a program. Brandy Brown is a researcher.
So she’s very wordy. Yeah. When I read books like that a half to draw on the book, I underline things, I put Asterix and stars, you know, I kind of even if you want to do if you’re underlining something, putting a star beside something circling something, you’ve already started to visually communicate visually doodle the message and highlight things. So I would do that in books. Anyway, I got commissioned by her licensed facilitators to take the dare to lead book and the course and create five doodles that actually summarize up the different sections of lat. So I changed the doodles also into a video.
So the video shows it being drawn in a minute. So it’s very quick. But what happens is they can guide people through our course, and then play this one minute video, which is a refresh of everything that I’ve learned. So it’s a bit like fast forwarding the information through your mind by seeing visually.
Samantha (24:24):
Yeah, so it’s really anchoring or to, like, I can see how that really anchors it. Yeah. So the question that’s coming up for me, is, what if you’re not a good artist, you’re not very good at drawing like, I actually drew just funnily enough, I do a doodle on because I do do a lot of visuals, but I am down good at drawing. And I drew a picture a little stick figure on it on a training the other day and you know, my clients we all had laugh about it, because it didn’t even look like what it was meant to look like. So my brains going well, if I can’t even do that, how would I even create this whole, you know, visual story or visual mind map when I can’t even draw, you know, one little stick figure that looks like a stick figure.
Ann (25:13):
Okay, so I would say stop. Because it’s, it’s a thing about, you know, your self talk your self doubt, and all that kind of thing. Remember, I said, mine was rubbish. My doodles have got better, they’ve got better over lockdown. Because the more you do remember, we forget, we forgotten, it’s a bit like that riding the bike thing, you know, and then talk about you don’t really forget, but when you get back on that bike, boy, do you fall off it a few times first.
So no, putting pen to paper, it’s the most simple of things what what could be simpler than, you know, a pencil and a piece of paper, it goes back to childhood, something that we all used to do. But we’ve probably lost that technique a bit, because we’re typing on keyboard. So when you first typed, you know, you might use more than one finger now, you know, because you’ve started practicing that it’s like driving a car, isn’t it when you first learn to drive a car, so you’ve got to start somewhere.
And it’s about visually communicating the message. And also remember, okay, so the stuff I do is, you know, I get commissioned to visually communicate messages to other people. Who is your audience? So if you’re doing this just for yourself to remember, doesn’t matter what it looks like, as long as you understand what it means. Yeah. So it’s a bit like your handwriting. We sometimes know what we’ve written down, but other people will look at it. I mean, handwriting is visually communicating the message, isn’t it? Yeah. starting somewhere, although this little stick character, you might have had a laugh about it. But you probably did get a message. What were you trying to communicate when you drew that little stick character? What were you trying to communicate? You remember,
Samantha (27:06):
he had a little I can he had a little he had a little cape? He was a superhero.
Ann (27:13):
But did you get that message across? Did that stick in their mind?
Samantha (27:18):
Well, probably if any of my clients are listening to this, let me know if it’s sticking in your mind. Because it certainly stuck in my mind.
Ann (27:25):
You know, so you’ve actually planted that idea. So whether it was something that didn’t look like a superhero, but you can say to them, that’s a superhero that might laugh and go, Yeah, okay, well, it doesn’t look like a superhero. But we’ll go with it. We’ll go with it. They’ll actually remember that. You know, the will remember that conversation that you had, because you’ve anchored it into something there. I used to be, there was a game called Pictionary. I don’t know if you’ve ever played that game.
Samantha (27:54):
Like, okay, we used to love playing this with my kids.
Ann (27:57):
Right? Well, when it first came out, everybody, because the new that was created will be like, Oh, come on my team, come on my team. And then the realize that actually, I was really useless Pictionary. Because what I was trying to do was draw the thing. You know, so I was like, it was I don’t know, a footballer. So I’d start drawing the person and you know, the ball and stuff like that, to try to illustrate it. And then somebody else would quickly draw a stick person, they might even have any arms, but they would have like the neck kick and movement in the circle for the ball and people would go football. And then yeah, would realize that, actually, it’s not good to have an on your team. And then I realized I was kind of overthinking it. So you can maybe start by playing Pictionary, you know,
Samantha (28:54):
That’s a good idea. Great idea.
Ann (28:58):
You’ll be doing it already. You will be doing it. And it’s it’s that thing, where you’ll squash your own ideas by thinking, Oh, that’s not good enough. What does good enough look like? You know, what are you doing? What’s the purpose? If it’s to communicate an idea? Is it for yourself? Or is it for somebody else to remember? And actually, did they remember it? Because yeah, it might have been a bad drawn, but you’ve you’ve roughly, you know, blown that and planted the idea in their head in a visual way that they’re gonna remember. Yeah, we’re gonna want to see your doodles. I’m gonna hold you accountable.
Samantha (29:42):
I will share them with you. Now you have done a TED talk. Can you just we will obviously put the link in the show notes. But give us a very quick rundown of why people would want to go in and have a look at that TED Talk.
Ann (29:56):
So I love TED Talks. I’d never thought I would Do a TED talk because you know, going back to that I don’t stand in front of people and talk. I’m a visual communicator. So it’s about taking ideas, taken an idea all the way through to making it happen. And really the journey that I’ve been on over the last 30 rds, the journey that I end up taking my clients on, and the people that I work with the roadblocks that you hit along the way, the things that people have told me, you know, where they go, Oh, I’m not creative, and all this kind of thing, stop busting some of those myths, the things that I’ve discovered the roadblocks that I’ve hit on that journey, from taking an idea and making it a reality.
And when I decided to do this talk about ideas, and how do you literally breathe life into ideas and make them real. And I started to kind of doodle that out, you know, as a journey. So you’ve got a map, at the end of it, you’ve got a map of how to take an idea, and make it a reality. And then I’ve turned that TEDx Talk into a 10 week online program. And then I’m going to turn that into a course as well. So I can dive deeper, because TEDx talks are only in a maximum of 18 minutes. So yeah, share lots of ideas and strategies. I won’t tell you, the more you’ll when you watch the TEDx talk, there’ll be a can be one word, and you change that one word and to another word, and that can change everything.
So yeah, if you can listen to the TEDx talk, and, and let me know what resonates with you along that journey. That’s what I want to do. And I just want to help people along along the path and get ideas out of your head and make them real, because the ideas are so valuable. You know, it’s free gifts that you’ve got to share with the world. So wash your ideas, you know, let’s breathe life into them. And that’s what I help people to do.
Samantha (31:59):
Yeah, love it so much. And thank you so much for coming on the show and explaining that, you know, it can be a little bit tricky taking these concepts that you usually use visually and stuff and talking them just in an auditory way. But I know that people listening will get a ton of value from this episode. So thank you. Yes,
Ann (32:20):
you’re very welcome. And thank you, and hopefully, yes, we’ve been painting pictures in people’s minds today. So thank you.
Samantha Outro (32:27):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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