Did you know that less than 2% of women in business are hitting a million dollars per year? And 88% are not even reaching a hundred thousand? In this episode, we’ll find out how to elevate your freedom and impact by making more money with Toni Bache.
Also known as The Scale Specialist, Toni is on a mission to help established female founders sustainably scale their businesses, work less and make more.
If you’re not making money, your ability to impact more people also diminishes. Not only does it limit your freedom but also the choices that can potentially improve your personal life as well as your business.
Although some people say, “it’s not about the money,” having more money can give you freedom of choice, and help you to make a bigger impact in the world.
If you want to learn more about how to make your money matter and how you can use it to create a significant impact on others, this episode is for you.
IN THIS EPISODE YOU’LL DISCOVER:
- What attracted Toni to her line of work (02:33)
- How do women serve women differently (07:56)
- The rollercoaster of entrepreneurship and strategies to help you move through them (17:27)
- The effects of fixating on the negative narrative and how to cope with it (25:33)
- How to form connections in a more leveraged way (34:25)
QUOTES:
- “If you can find what feels authentic to you and what connects to your customers, you will succeed.” -Toni Bache
- “There’s always more money to be made but you can’t get time back. Time is a finite resource while money is an infinite one. Make sure you’re spending time doing what you love and what fulfils you.” -Toni Bache
- “If you’re not making money then you’re unable to make an impact in other ways.” -Samantha Riley
- “The beautiful thing about entrepreneurship is that we can have it all. We can help people, create impact, make money, and have freedom and choices.” -Samantha Riley
WHERE TO FIND TONI BACHE
- Website: https://tonibache.com/
- Facebook: Toni Bache
- Instagram: toni.bache
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ABOUT TONI BACHE
Less than 2% of female founders hit $1M in revenue, Toni’s on a mission to change that. Toni, known as The Scale Specialist, helps established female founders sustainably scale their businesses with online programs, so they can work less and make more.
TRANSCRIPTION (AI Generated)
Toni Bache Snippet (00:00):
The universe is testing you, are you really all in or not. And if you are, you’ll come out the other side of that doubt, you’ll be more resilient, you will have learned amazing lessons and the highs will feel higher because you’ve survived the lows, and we need those highs and lows in our life. That’s what creates a life.
Samantha Riley Intro (00:25):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of influence by design, I’m your host, Samantha Riley. And tonight, I’m really looking forward to having a conversation around money. Now, I don’t know if you know this, about less than 2% of female founders hit $1 million in revenue. And to me that is just devastating. Because the reason we all go into business is to create freedom and money is what gives us freedom, he gives us choice. So not only am I passionate about this conversation, my guest for today, is also very passionate about this and is on a mission to change that. So I’ve invited Tony bass to the podcast, she is known as the scale specialist, and he she helps established female founders sustainably scale their business with online programs so they can work less and make more. So this is going to be a great conversation. Welcome to the show. Toni.
Toni (01:42):
Thank you so much for having me, Sam, I really appreciate it.
Samantha (01:46):
This is a topic that I could talk about underwater with marbles in my mouth for three days straight without coming up for air, because this is something that I’m super passionate about. And the reason is, is that one of the things that I hear so much, actually, there’s two, there’s two, one of them is if I could just help one person, then my job here is done. And number two is it’s not about the money.
And I call BS on both of those. Like, if you’re really here to make an impact, then helping just one person like one person is great. I’m not saying it’s not, but are you really living to your full potential. And you know, the second if we’re not making money, then we’re not able to make that impact in other ways. So what I’d love to know is, what was it that persuaded you or attracted you into this area of work?
Toni (02:37):
Yeah, it’s really funny. Actually, Sam, I was working in corporate I was Vice President of Business Strategy for a big corporate multinational fortune 500 company, based in Europe, working out of the US like it was a big kind of deal sort of company. And I was working for that. And I loved it. Like I wasn’t one of those people that was like running away from corporate This is horrible, that I kept being called towards doing something that had more impact and doing something where there was less bureaucracy and less red tape and more actually making a meaningful difference in people’s lives. And I actually started off, I created an accidental business where I went on my own journey of kind of healing myself through exercising every day for 365 days. And at the end of that I wrote a blog post about it never written a blog before I haven’t written a blog.
But I wrote this one blog post and it went viral, it got picked up by Arianna Huffington is publication thrive. And all of these people were coming to me and saying, like, I want to do this in my life, too. I want to kind of do it. And I done all of the work to become a coach and I had done all the self development work, and I’ve done all that stuff. And I had a lot of entrepreneurial spirit, like I always had these little side hustles on the go.
So I was like, I can see an opportunity here, I’m gonna start a business and yeah, it was to help people but it was also to make money. And that was really successful. And then everyone was coming to me and saying, Well, how do ye create a successful course? How do I create a successful membership? How do I create a successful group coaching program, and it kind of grew from there because my life coaching was kind of my personal interest, but my whole background my whole life, my whole career had been marketing and HR and people and, you know, growing businesses, so it was the perfect experience to take my corporate experience, Mary That was my coaching experience marrying that with my own experience, creating a really successful course and membership to then move into the place of helping other women scale their courses memberships and group coaching programs.
Samantha (04:40):
Love that. What I really liked, there was just a small little piece in there that normally you glided over so quickly, and you said that you want to help people, but also make money and I think that there’s this thought in a lot of people’s head of like I choose one or the other. But the beautiful thing about entrepreneurship is we can have it both Okay, we’re helping people, and we’re making an impact. And we’re making money. And we’re creating freedom, and we’re having choice like we can have it all. Absolutely. That’s essentially what you’re talking about, right?
Toni (05:12):
Absolutely. I mean, I’m a big believer, and we can have it all. And that, you know, you don’t have to feel guilty for taking money for helping people, because it’s an exchange of value. And when people the transformations in the transaction, when people make the decision that they believe in themselves enough to invest in scaling their businesses and to work with you. That’s when the transformation happens.
And people who pay pay attention. So if you’re just constantly giving everything away for free, and being like, Do this, do this, do this for free, people aren’t fully invested. And so there’s actually, you know, I always say, the transformations in the transaction. That’s where the magic happens. And yeah, you know, you need to back that up with the substance, you can’t just be like, yeah, give me your money.
And magic happens. Like you have to back that up with the substance. But half the battle, particularly with women in business is just making that decision that I believe in myself enough to invest in this. And so you absolutely can have it both ways. And the other thing that I’m a massive fan of is, you know, I always say to my husband, like, we have more than enough like, we’re comfortable, we don’t need more money for ourselves. But it’s like, what can you do with your money? How do you make your money matter?
What can you do for other people in your life? What can you do for your parents? What can you do for your kids, you know, talking about your daughter getting married? Like, what can you do for her as she embarks on her new life? What can you do for other people that are less fortunate than you are as well, you know, my husband and I are about to start a charity, we could only do that, because of the money we’ve made in our business, charging people that have the money and that value that exchanging your money for services.
That’s how we have the money to start this charity so that we can do something really impactful there. That wouldn’t happen if we didn’t have the money in the first place. So our ability to impact so many more people comes through us making more money. So it’s, it’s really that meaning that you assigned to the money. And if you think it’s like dirty and bad, and it’s only paying for Lamborghinis, and private jets, and that’s not your thing, then you might have a negative association. But if you can actually connect to what you can do with that money, and it’s something that’s meaningful to you then make it or make all the money in the world.
Samantha (07:20):
Yeah, totally. Because you would hear this a lot to people saying, oh, you know, I just want to be comfortable, or I don’t need any more. And my question always is, do you think if you made more money, you’d be able to make a bigger difference? You know, because there’s people in the world that are just purely motivated by money, and they sort of keep it to themselves. But if you’re someone that really does want to make an impact, then, you know, in a different way, then making more money and being able to do something with that. That’s just beautiful.
Toni (07:53):
Absolutely. I couldn’t agree more.
Samantha (07:56):
So you work with female founders to help them to hit $1 million in revenue. And something that you and I were talking about before we started recording, was the way women serve women differently. Now, we’ve spoken on this podcast a lot before about the motivators, and the way that women do sales. And marketing is a little bit different to bro marketers, but you’re talking about women specifically serving women differently. Can you sort of go into a little bit about that? And what the difference is?
Toni (08:29):
Yeah, absolutely, I guess, um, my observations in the time that I’ve been in this entrepreneurial world, but I think it’s, you know, as you start to break down the layers and look at elsewhere in the world, as well, you see that it’s kind of everywhere, we’ve kind of been built on this very male centric foundation of how to do sales and how to do marketing. And it’s very different. It’s very much about a transaction, you know, I put out, you know, do you want to get this freebie? Or do you want to buy this thing? And you say yes or no. And if you say, Yes, you come into my world.
And if you say, No, I never speak to you again, it’s like, I don’t care. Whereas, you know, women don’t like to buy that way. Like if we think about a retail environment, women tend to not everyone. I’m not a massive shopping fan. But in general, if we’re doing generalizations like women look at shopping as an event, like I need to go shopping, so they’ll plan out in their week when they’re going to go shopping. And then they might think about ahead of time of what stores they’re going to go to.
And then they go to the score stores and they touch and feel or the fabrics and they interact with the sales assistant, and they enjoy that process. Men are like, Oh, crap, I need a new shirt or pulling on the way home from work and they go to the first store and they’re like that shirt or do the self assessment says can I help you? They’re like, No, I’m good. And then they just get the shirt and the shell probably looks terrible might not even fit. But that’s kind of if we’re being generous like we’re putting.
That’s how women shop. That’s how men shop. And it’s the same online like women need to have more time for consideration. Women need to feel a connection. Women don’t believe in themselves as much as men, you know, there’s so many studies that show that there’s so much more impostor syndrome, there’s so much more, you know, holding back than men, but yet we expect them to make decisions in split seconds. And we think if we just create some scarcity and urgency, it’ll scare them into buying.
But the reality is, that’s not enough. Like we need to actually help them believe in themselves more throughout that process. So we need to help understand what do they need to know, what do they need to believe before they can buy from us. And so I think, you know, I’m really passionate about educating that there’s a different way to sell and there’s a different way to market and a lot of it is based on our through market of friends, foundations, but it’s taking it to another level, like there’s a lot of sales psychology in what our very market of friends teach. But unfortunately, it’s for the bros.
And so it’s taking that and thinking about, well, how does that apply to women? And I’m just a big passionate believer, like you said at the beginning, you know, less than 2% of women are hitting a million dollars in their business 88% of women are not getting to $100,000 in Oh, well, yeah, there’s this massive gap. And trust me, I know a lot of damn smart women with really good ideas.
And all they need to do is to get it out there in the world a little bit more. And if we could help more of these women with their message, making sales feels less slimy, less burly and more authentic and easeful, and enable them to show up as themselves and serve other women, then they’re gonna help those other women find more belief in themselves, and then those other women can show up. And we can create this whole multiplying effect of, you know, Women Helping Women not take over the world we need them into, but that are actually able to create a more nurturing, loving, fulfilling society for everybody. And so that’s why I’m really passionate about that. Hmm,
Samantha (11:51):
I really love that. And I love the way that you painted that picture of shopping, because that’s definitely, and I know, you said, it’s very general, but it’s definitely what I’ve experienced in my world, with men that have been in my world and also also myself. And I think it’s really important to to note that there is that difference, because even if we bring human design into it, there are people that are not designed to make decisions in split seconds. They’re meant to, you know, the emotional authority, they’re meant to ride the emotional wave, or, you know, our reflectors are meant to really wait a lunar cycle.
And the problem is, is if we use traditional scarcity to try and get these people to buy, even if they do buy, they’re going to have buyer’s remorse, they’re going to feel uneasy, they’re going to potentially be, you know, uncomfortable on coaching calls, they might be really sending a lot of emails to your team, because they’re, you know, on edge. So people need to have or have to be able to purchase in a way that feels authentic to them. So that everything goes as you said more easily.
Toni (12:59):
I couldn’t agree more. And I think that’s kind of the missing thing. You know, we’ve kind of been taught to go for this high volume, low hanging fruit, as opposed to like, let’s have some quality connection conversations. And, you know, this sounds like hard work. It’s not because you don’t have to do it this individualistic, but it’s like tailoring an experience for each customer. So what does that customer journey look like for each person.
Now the thing is, when you deal with pretty much the same people, it means 80% of your people follow a similar customer journey. So if you can map that out, makes it super easy, and you know, really, you know, really easy to track that journey, but it feels really individual to them. And that’s what makes a massive difference is that like feeling of, you know, I fit in that person cares about me, this is the right thing for me, because like you said, if they have that belief, they’re all in and if they show up all in, they’re gonna get results. If they don’t show up all in, they’re going to never fully commit and always be on the edge and never get that success. And I think we also force a lot of women to give up in business because they use the strategies that 99% of the market is telling them to use.
And then it doesn’t work. And it feels really hard. And it feels like they’re trying to stick a square peg in a round hole and it feels like they’re pushing you know what uphill. And it’s like, then they like, this isn’t for me, I don’t like selling I don’t like marketing. I just, I’ll just go back and get a job in corporate because that’s, that’s easier. Like, I’m not cut out for selling. I’m not cut out for running my own business. It’s like, no, no, you’re not cut out for running your business, the way that everyone’s trying to conform and tell you to run your business in that way. If you can find what feels authentic to you, and what connects with your customers, you will succeed. And that doesn’t have to be any of these icky strategies, but people are just led to believe that the only way to do it and then they give up Hmm,
Samantha (14:49):
This is so important. This conversation because I was just chatting to a client last week we were talking about something that was happening in her business. And I said well There’s a few different ways this could work, it could work this way, or it could work this way, we started to unpack it all. And she said, Sam, that is why I love working with you.
Because the other coaches that I’ve worked with before, they were like, well, there’s this one way, and that’s the way you have to do it. But the thing is, and I’m so glad that I went into business in the early 90s, before social media, because I didn’t know that there’s an air quotes, I didn’t know there was a proper way to start a business. So I just did what I felt like or what felt right.
And that’s the thing, there are definite principles. There are definitely strategies, but we’re all unique human beings. And depending on how we even feeling a certain day, depends on how that could go. And that we need to understand and give ourselves the flexibility to understand there are multiple ways to do absolutely everything.
Toni (15:47):
I could not agree more. I’m always a big fan of saying like, there are no rules in business, and there’s no cookie cutter approach. There’s no one size fits all. And, and I tell you, when my clients do the best, and even people that aren’t my clients that I speak to, but when they have the most successful launches, or they they’re like, you know, just making sales like crazy, it’s usually because they’ve done something that intuitively they were told, this is what I should do, and they just go for it.
And I think unfortunately, you know, in the early days of my entrepreneurial career, I also didn’t really know what I was doing. And I think that naivety is actually a real power sometimes because you go and learn all of these strategies, and then all of a sudden you doubt anything that you feel like, aligns with you. And you’re like, oh, no, I should, you know, this person said that you have to do this webinar this way. So I’m going to do this webinar this way.
Because my way that I was thinking of doing it clearly doesn’t work. And it’s like, well, actually, let’s look at how you were thinking of doing it. Maybe there’s a few tactics from this, that we could take and layer into what you’re doing. Because we know from a sales psychology perspective that helps us improve sales and help people make decisions. But ultimately, you can do it your way. But people give up on that. And they think no, no, I have to do it this way, and it doesn’t feel good, doesn’t feel right, it feels hard.
Samantha (17:03):
It does. And not only that, it’s that taps into, you know, a lower self worth, fear, not backing yourself or the things that you were talking about earlier. And as entrepreneurs, they’re those feelings that come in rob us of so many opportunities, that when we’re feeling good about ourselves that we can take. So I want to tap into those beliefs a little bit more, and talk about the roller coaster of entrepreneurship.
Because every single one of us feel the roller coaster like if there’s anyone that tells you that they are not on the roller coaster, please run fast away from that person. Because entrepreneurship is a roller coaster. And I don’t know this for a fact. But I feel and maybe it is just because I’m a woman that sometimes it can affect us a little bit more because we get really invested in the emotions and the feelings. What are some of the, you know, I guess, let’s call them tactics or strategies, maybe practices that you implement for yourself and your clients to help move through that roller coaster? And not kamikaze off and say no, I’m out.
Toni (18:15):
Yeah, for sure. And you know what, Sam, these are sounds so ridiculously simple. But I think it’s like acknowledging that it is a roller coaster, and there are going to be ups and there are gonna be downs. And you know, I always say like, I’m not a massive woo-woo person. I love all my woo-woo friends, but I’m you know, I’ve come from a very corporate, you know, scientific background, right? So, there’s a hint of Woo, because I think everyone’s got it. But I’m not super weird.
But one thing I believe at my core is that the universe throws us these challenges to ask how serious are you about really this entrepreneur gig? Because I feel like there’s so many people that are not fully invested in, they’ve still got one foot in one foot out, there are ways that I could go back to corporate if I need to, or, you know, I could do this if I needed to. And then they kind of have this safety net behind them all of the time.
So they think when that roller coaster hits the low, they’re like, Well, clearly I’m not cut out for it. I’m just gonna go back to this whatever else or I’ll just give up or I’ll just pivot or I’ll just do this or I’ll just do that. And so I think a big part of it is acknowledging that the universe is testing you Are you really all in or not. And if you are, you’ll come out the other side of that doubt you’ll be more resilient you will have learned amazing lessons and the highs will feel higher because you’ve survived the lows and we need those highs and lows in our life like that’s what creates a life if our life was like oh once upon a time everything were magically perfect and nothing bad ever happened to the end it would be like a really freaking boring story right? So we need this contrast in our life because if we never feel lows, how do we feel highs everything would just feel me like just the same.
Everything would just feel, you know, along the same plane. So we need those highs and lows. So the strategy is just acknowledging that that’s what entrepreneurial life is gonna be like, and if you want to experience the highest highs, you’ve got to experience the lowest lows, and just having that belief in yourself that when the time is tough, like, that’s normal, everybody’s going through this, like you said, anyone that tells you they’re not is absolutely full of crap. And you know, it’s normal, it’s okay, reach out, ask for help get through it, regroup, you know, go again, and it’ll be a rinse and repeat cycle of that for the rest of your entrepreneurial career. Because as your business grows, you know, new level new devil, like every single time and so, you know, bigger businesses create bigger problems in a good way, we want to have big problems we want to because that means we’re growing, that means we’re thriving. And if we’re not growing, if we’re not outside of our comfort zone, if we’re not experiencing this discomfort that feels like maybe we should give up, we’re probably not doing it right, we’re probably not working hard enough. So it sounds stupid, but it’s really just acknowledging it.
And it’s the same as the whole imposter syndrome. Because I think that that’s when women are like, Oh, well, maybe I’m not cut out for this. And I don’t know what I’m doing anyway. And you know, that all of those voices get in your head. There’s no cure, like, unfortunately, the scientists out there haven’t found a magical pill that treats imposter syndrome yet, it’s just like, acknowledging we all get it anyone again, who tells you Oh, no, I’m totally confident all the time. Like, nothing ever rattles me is full of it. And so it’s just acknowledging like, this is normal, I’m gonna feel these times of doubt.
But I’ve got to, you know, just live with it beside me and be like, okay, it is what it is, this is gonna feel uncomfortable, but I’m just gonna have to keep taking the action every single day. Because if I sit here, in my procrastination, which is a great way to deal with impostor syndrome is to procrastinate or say, I’ve got to get it perfect. That’s a great tactic as well, it doesn’t work, we’ve just got to keep moving forward, because progress is way better than perfection every day of the week.
So we’ve just got to live with it, acknowledge it and keep moving forward. And the more you move forward, and you see that momentum come, the more you’ll realize, actually, you know what, like, I can do this, I can do this. It’s that momentum that helps you see it, there’s no you can’t read your way out of imposter syndrome of think your way out of imposter syndrome, the only thing you can do is just take action.
Samantha (22:10):
Yeah, totally. And I think it’s also worthwhile acknowledging what it is that you personally need to move through that. For me, personally, I have to be able to speak it out with people, I’m not, so I’m not an internal processor. So when something happens, if I stay in my head, that’s the real downward spiral.
You know, in COVID, when we were in lockdown, that was the hardest time for me, because I didn’t have that, that one on one connection with people to actually go, Oh, my goodness, I’ve heard a crap week this way, and talk to my inner circle about it and have that connection. You know, and there’s other people that they don’t need those people around them, and they deal with things in different ways. So I think it’s really important to acknowledge, and you know, collect the data, like collect the data, how do I do the best so that then you can amplify that?
Toni (23:03):
Absolutely. And I always think success leaves clues. So if what’s worked for you in the past will work for you again, in the future. So if it works for you, talking through it with somebody, then you know, that’s what you need to do. If it works for you sitting down and making a list, then you know, that’s what you need to do. Like there’s not, I don’t know, I wish I had some magical special like, formula.
But it’s it’s really simple. And I think part of our problem as women is that we overcomplicate a lot of these things, and gosh, like, you know, I better go read 10 books on impostor syndrome to figure out how to get over it. It’s like, yeah, it’s, it’s not gonna happen, let’s just simplify it, like, you know, it’s, if we’ve just break it down to its simplest form, it is what it is, we all get it. So let’s just keep moving forward.
Samantha (23:42):
Totally. And I think that asking, you know, why is probably one of the most disempowering things as well, like, you don’t necessarily need to know why. It’s just like, Okay, it’s happened, let’s move through that.
Toni (23:54):
And nothing makes sense in the moment, like, you know, I remember back in my early personal development days, and it was like Tony Robbins. And it’s like, everything happens for a reason. And there’s a lesson in everything and some of the things that I have in my life, I’m like, but then, you know, fast-forward two, three years, you’re like, oh, yeah, I can see the lesson now. But you can never see it at the time. So you can’t make the decision at the time.
Like I always say, you know, you need to make decisions from scars, not wounds or scabs. Yes, like, because if you’re still wounded, or it’s still scabbing over like, you haven’t really got the full perspective. You’ve got to wait till it’s Scott. And then you’ve got the full perspective and you can understand why things happened or make decisions from that point. But so many of us make the decisions when it’s still raw when we’re still bleeding out. We make decisions from there and that’s never the right time to make a decision.
Samantha (24:46):
I love that so much. Now, you were talking before about being all in and I think this is something that is frightening for some people to be all in because when we go all in There is a lot of vulnerability in that, because we’re taking all of us all in.
And you and I, we’re having a conversation about kind of what’s happening in the world, you know, we’ve been through a few years of COVID, you know, people are, you know, a little bit were different to what we were back in 2019, there are these things that have changed us and changed the way we’re thinking. And we’re also, you know, going into a recession, you know, economic turbulent times.
What I’d love to know from you is, how do we balance this going all in? And not allow this? Let’s call it energy or narrative to come into our world? Like, what are some of the ways that we can really continue to go all in?
Toni (25:51):
Yeah, look, I think for me, recessions, a fact, right? Like, there’s economic factors that say we’re in a recession, or we’re not, that’s a fact. So I’m not going to be like, Oh, we’re not in a recession like, these, like, shiny happy hat. But it doesn’t happen. Like that’s not realistic, it’s there really is a recession. But I think it’s like your belief in what that means for you, like, at the beginning of COVID, everyone was like, I’m gonna lose my business, and I’m gonna lose everything. And not everybody, but a lot of businesses thrived and never did better than what they did during COVID.
And I think we’ve got that same opportunity during the recession, you know, so many businesses actually thrive and do better during recessions. But it all comes down to us, you know, having that strong mindset to believe no, I’m going to be fine. Because if you buy into the news narrative of like, everything’s crashing in the world’s falling, energetically, that’s what you start to believe.
Whether it’s a conscious thing or not, subconsciously, you start to believe that, but also, the way that your brain works, you’ve got this little thing at the back of your head called the reticular activation system, it’s like the size of your little pinky finger. And that filters all of the information. And how it works is it it filters through millions of pieces, probably billions of pieces of information a day, and it only brings the ones to the top of your head that they think is important. So that’s why you’re in a busy room, somebody says Sam, and you’re like looking around all of a sudden, because your brain, your reticular activation system is looking for that piece of information.
Same as you get a new car, all of a sudden, everyone’s got the new car, it wasn’t because you were cool, and everyone copied you, it’s because they were always there, but now your brains looking for it. So it’s the same with the recession, if you start to buy into this negative narrative, and it’s going to happen to me, and you know, people are going to cancel and I’m going to lose business and this and this and this and this, then that’s what your brain is going to be looking for information to reaffirm and revalidate that and so then that’s all you’re going to see because your brain is going to be filtering everything that validates to you that this is a recession and it’s bad, and everyone’s going to cancel, that’s all you’re going to see. Because that’s how your brains wired to work.
So I think for me, it’s very much about, you know, switching off to the news, like, I don’t look at any mainstream news ever. Sometimes stuff comes through on my phone, you know, I’ve got like some kind of, you know, something that comes through Instagram, or Facebook or something else. But other than that, I don’t see any news. And I don’t seek it out either. And I also when people are telling me about this, that and the other I’m like, you know, but that could happen at any time, like, how can our business thrive throughout this recession? And I think that’s for me, I’m always like, I don’t even use the word recession, like, I know it exists. But I’m like, I just keep going well, how can my business thrive? How can I serve more people? If there are going to be hard times economically? How can I help more women not have such hard times economically, if we’re going to have job losses? How can I help more women start their businesses if we’re going to have businesses having less people buy? How can I help them, you know, stand out and be the one that people are still buying from or pivot like, that’s how my brain works is going into, like the solution mode of how we can have the opposite.
And avoiding buying into that narrative, because I want my brain only look for positive opportunities of how I can win and succeed during turbulent times. And I think, you know, if everybody has that same mindset, I think we’ll be in a really positive place. The media loves talking about dark, dangerous, horrible stuff, because it sells papers it sells it gets deal with.
So it doesn’t, you know, everything’s happy and glorious, like there’s nothing to sell. So their whole media narrative behind it actually creates more of it. So we just need to be like, I’m boycotting that. I acknowledge that there’s something going on. If we look at the budgets and the spreadsheets behind the scenes of the world’s economy, I acknowledge that that’s happening. But there is plenty of opportunity for me to still thrive and there’s plenty of opportunity for me to still serve and help other people serve and you’ll be fine.
Samantha (29:44):
I think it’s really important to remember that as coaches we do what we do because we have a servant’s heart we love to serve. And right now, there’s a lot of people in the world that are feeling not you know, full of clarity Feeling a little bit of overwhelm or you like you said, they may be, you know, have lost their job, or whatever it is. So this is the perfect time for us to really step up and help more people as, as other people were, you know, being consumed, I guess by that narrative that’s going around.
Toni (30:17):
I couldn’t agree more. And there’s gonna be a lot of fear-mongering, and there’s going to be a lot of people that are telling you like, oh, well, you know, the doom and gloom is coming, and all of this and you can buy it not just in the media, but other people are going to latch on to that story. And you can do that.
Or you can look at well, how could I serve people like? And I always think, like, what’s the worst thing that could happen? For most of us, we live in a very privileged world, like, it’s highly unlikely we’re going to be living in a cardboard box and eating cat food, right? Like, For there’s plenty of things that are going to happen before there are plenty of safety nets in place to help us. So if we just go out with a really, like a good heart that’s, you know, trying to serve people, as you said, and doing the best that we can do to change other people’s lives for the better. Like, it can’t go wrong. It can’t be that bad.
Samantha (31:05):
Yeah, totally. I remember someone, and we’re talking years and years and years ago, and I was working with a coach at the time. And you know, we can get caught in these disempowering thoughts that come randomly out of nowhere. And I remember her asking me one time like, well, what’s the worst that can happen? And I remember saying, well, the worst thing that could happen is I could lose everything. And she went, and then what? And I went, Ah, yeah, okay, I just make it all back again. Exactly. And the second that the power was out of that I was like, oh, good again. But I had got caught in the power of what if, what if, what if, what if
Toni (31:39):
That’s it, and that’s the thing, I think there’s always more money to be made. Like always, every single day of the week, there is more money to be made, but you can’t get time back. So you know, time is a finite resource, and money is an infinite resource.
So you just have to make sure you’re spending your time doing what you love doing the things that fulfill you doing what you feel like you were put on this earth to do. Because if you spend your life trapped in a job, you hate doing it because of the fear of not having enough money. Like that’s not living, that’s just existing.
So I think you’ve got to push yourself out of your comfort zone and do the things that you’ve always wanted to do. Because you can make money doing anything like people. I mean, you go and google some of the crazy things people do to make money, there are ways to make money every day of the week, that you don’t get back the time that you’ve wasted on this earth doing unfulfilling things, because you’re worried about the one it’s
Samantha (32:32):
totally in a recession, money just doesn’t go down, you know, get flushed down the toilet and get lost forever, like it’s still out there. So it’s just a wealth redistribution activity that we’re going through. So it’s always there.
And, you know, if a billionaire lost their money overnight, the stats show that they would, you know, get that back superfast, and probably more than what they had in the first place. So it’s a time to keep your head in the game, be surrounded by the right people, you know, and do all the things in your life that you need to make sure that you’re showing up positively.
Toni (33:14):
Absolutely. And I think you hit the nail on the head sound like it’s about who you surround yourself with, like, I mean, you’re all listening to this podcast right now. So you’re in Sam’s world, lean into her world further like she’s an amazing, positive woman that’s going to give it to you straight and tell you exactly what you need to do in this period. So if you’re not working with her like that, now’s the time, like, don’t sit back and think, Oh, wait for the recession to be over. I’ll wait for this. Like, it’s gonna be too late. Like you need to lean into that community and have the people around you that are going to help you make the smart decisions to move forward.
Samantha (33:46):
Hmm, I love this conversation. Tony, for people that want to stay connected with you, how can you know find you online and go into your world?
Toni (33:56):
I guess? Yeah, for sure. I look, I’m pretty much a hermit out there. And this social, you can always connect with me on Instagram. I love making deep connections with people. For me, it’s not just about posting for the sake of it, but it’s about actually connecting with people and making a meaningful difference in their life. So feel free to hit me up anytime I run inserts just Toni Bache my name.
Samantha (34:18):
And of course, a link will be in the show notes over at influenced by design podcast.com. I do want to before we wrap it up, just dive into that a little bit further. Because right at the beginning, you were talking about females doing business a little bit differently and wanting that deeper connection. But of course, we can’t create sustainable businesses with monthly recurring revenue and groups when we’re building connections one by one by one. So how do you help women or what are your tips around being able to form those deep connections with people but not in a more leveraged way?
Toni (34:58):
I’m all about the labor It’s very, I mean, I think that’s the only way to run your business. But I think what I’ve learned is like, I really know who my people are. And my people are all, you know, different unique snowflakes who I love. But they’re all also the same in terms of, they have the same problems, the same challenges, the same aspirations.
And so, you know, by understanding one person really intimately, I actually understand 80% of my people. So I speak into that one person’s problems that one person’s aspirations. And that’s what I coach my clients to do, as well as really get to know their people and speak into them as if they’re one, but speak to the multipliers. And I think as well, you know, there’s lots of different ways you can have different sales funnels you can have and all of this different thing, but it’s about understanding that customer journey and understanding all of the touch points that they would need to experience to make an informed buying decision as to whether or not they want to work with you.
And if you understand all of those touch points, all of those decision points, and you can map out a strategy that aligns with that, you’ll be fine. Like you’ll be able to sell to multiples and multiples and multiples. And I’ve got plenty of clients that sell just from sales pages to 1000s and 1000s of people every single month.
But it’s because the way that they write their copy, it connects the way that they show up on socials, it connects the way that they build relationships in a group capacity. It connects you know, there’s always someone that’s the life of the party. And whether you’re an introvert or an extrovert, you can still be the person that’s remembered at the party. And that’s kind of what it’s all about.
Samantha (36:38):
Love it. Love it. Love it. Toni, thank you so much for coming and rifling here with me today. It’s been an absolute pleasure.
Toni (36:45):
Thank you so much for having me, Sam. I appreciate it so much.
Samantha Outro (36:49):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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