A New Year is the chance to start with a fresh page and set new goals for the year. The intentions we set at the beginning of the year serve as our guiding light throughout the busy-ness of the year.
In this episode of the Influence By Design podcast, Samantha and Tim share the 4 simple steps that you can use to jumpstart your year for success.
When you start the year with the right strategies and intentions, you will set yourself up with the highest chance of taking your business to the next level.
The tips shared in this episode are a sure way to jumpstart your year, get it on the right track, and make 2023 the best year for your business.
IN THIS EPISODE YOU’LL DISCOVER:
- The power of getting clear on your Five Ones (04:50)
- How to set your growth goals when growth isn’t linear (08:45)
- Re-opening conversations from last year are crucial for business (13:00)
- Sam’s and Tim’s way of celebrating sales (15:35)
- “The fastest way to get your mojo back is to make a sale.” -Samantha Riley
- “You cannot rely on someone remembering who you are if you haven’t spoken to them in 30 days.” -Tim Hyde
- Download your free copy of The Million Dollar Plan™
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Tim Hyde Snippet (0:00):
But I think that’s really important that you actually sort of pick up the phone and, and reestablish those relationships. You cannot rely on someone remembering who you are. If you haven’t spoken to them 30 days,
Samantha Riley Snippet (00:12):
the fastest way to get your mojo back is to make a sale. And I’ve always remembered that like, there is nothing like making a sale for that energy in that, and that excitement to return. So, if you haven’t quite got your mojo back in the new year, go make a sale, pick up the phone and go make a sale.
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design. I’m your co host for today, Samantha Riley. And very excited that we’re back in the new year with our second episode a week, which we’ve actually been on vacation from so great to be back with you here today, Tim,
Tim Hyde (01:21):
It’s amazing to be back 2023 New year new opportunity. It’s really weird, because it’s really just another day the sun rose yesterday, it’s gonna rise tomorrow. But we play such importance on the Wii. And I think certainly down here in Australia, we’ve had this now extended summer break, which I really enjoyed because I went to a place with no internet and no phone reception.
Samantha Riley (01:43):
Ah, so good. How nice is that. And I think that we all need to do that to chill out and to have that bit of digital detox and, you know, get nice and fresh and reinvigorated for the new year. I was just listening to a video the other day that said that we make or we see the same amount of information and learning and make decisions every single day that people in 1900 made in a year. And when you think about that, that just blew my mind, it is really important to take that time out and to have that detox and do not much. Well, it’s
Tim Hyde (02:27):
a much faster pace than I think we’ve ever had before. And things are only gonna accelerate. I was actually reflecting on that myself as I slept and read books and paddleboarders and all sorts of fun stuff that we start the year with such I guess simple plans. I don’t know a joke to you this time last year. So this is a really good place. You know, I get an afternoon nap. I’ve read a book or been for spear. I’ve done a little bit of work. This is amazing, like work life balance. Fantastic. And then coming to February, it’s like a couple more meetings and come into March and that you know that hard start at 9am is are disliked that 830 median, that’ll be okay. And then coming into December. It’s frantic. Yeah, yeah, it’s almost like, everything starts to get a little bit out of control, the further end of the year that we go. And I think if we don’t set ourselves up right at the start, and keep coming back to that intention, that we can get very, very out of control as the progresses. Absolutely. And maybe not necessarily, you know, achieve all those grand things that we sent ourselves on, you know, sometime around midnight on New Year’s Eve. So this is what we want to do for the year, right?
Samantha Riley (03:40):
I mean, you talk about it being just, you know, the sun rose, it’s just another day. But I think that the end of the year and the beginning of the new year does give you a chance to sort of close the door on the last chapter and you know, start a new chapter fresh. And I’m excited about the new year I love New Year, you know, you do have that excitement. So today we’re going to talk about things that you can do to jumpstart your year to get really clear to start the fresh to start the year invigorated or reinvigorated, and so that you have more likelihood or the highest chance possible of achieving your goals for this year.
Tim Hyde (04:19):
Yeah, absolutely. Absolutely. So anyway, on this episode today, we thought we’d share a couple of things that you can do to jumpstart your year. Get it on the right track if it’s not already there. I think there was a funny post we had the other day that 2023 was the best year ever. Yeah,
Samantha Riley (04:37):
absolutely lovely. Right and
Tim Hyde (04:38):
set the intention. But like I’m going to jumpstart your get it on the right track and and potentially some strategies on how to keep it on the right track as the year progresses.
Samantha Riley (04:47):
Absolutely. So let’s start off with piggybacking on something that you said and that’s, you know, you end the year and most of us in the year not in the same way that we start Aren’t the year because as the year goes on, we pick up more there is bright, shiny objects that may come into our, into our sphere, we’re busy. So I think that a really wonderful way to start the year is to really simplify things down. And one of the best ways that I found to simplify is to get really clear on the five ones. And the five ones are one ideal client, one or one target market, one ideal client or one target market, one platform, so just being in one place, or showing up in one place, and really nailing that.
Tim Hyde (05:35):
So that’s Instagram, Facebook. Yep, your networking group. Yep, up wherever it is just the one channel.
Samantha Riley (05:41):
Yep, one program or product. That’s a hard one for a lot of people, that one product that is, you know, I’ve got all these 25 different ideas for 25 different courses. And number four is one conversion event. So one, one way to sell until you reach $1 million. And I think that really getting clear on this, it has a lot of focus, in that you can put your energy into these five ones, and really move things along. So it’s really simplified, you don’t have to think about, oh, I’m gonna do six have to, you know, post on six different platforms today, or I’ve got to have these 17 different conversion events, or 17 different ways to sign a client, or I’ve got these 25 different programs that I’m trying to market, it’s about getting really clear on what those five ones are. And just focusing on those, it really simplifies things, and makes it a lot easier to make sales.
Tim Hyde (06:40):
Yeah, that’s so true. What I would encourage everyone listening to do right now is go through and block out half a day on the first day of every single month, for the rest of the year. And title that five ones, and just come back to that and just go, Okay, what’s working. And I think what I see a lot when people are building their business, Sam is we do these intentions, but we don’t actually put any metrics in place to do the analysis to see whether these things are actually being dialed in or not, we just try stuff, in the hope that it works. And as old saying we used to use in advertising a lot was that half of your advertising works. We just don’t know which half. I actually looked that up the other day, I can’t remember who said it. But it was a guy from about 100 years ago who said that, half my marketing works, I don’t know which half. But when we sort of do that activity, if you can put even if it’s only an hour, you know, every single month, come back to those five ones and go and is my product Dialed In is the feedback I’m getting from my customers, you know, says that more product is really I have that product market fit on price. Am I getting any pushback on my price? Am I getting an acceptable pushback? If you’re getting no pushback on price, put your prices up? And everyone says yes, they get more expensive? Absolutely. You’re getting 100% pushback on price, it’s probably too expensive. So we need to find a heavy medium in there. But again, take the opportunity to review it. Look at your strategy. If you’re on Facebook, for example. And look at what you’re doing on Facebook. Is that driving traffic into your funnel? Is that driving it to your conversion event? Look at that one conversion event. What can we do to change it? Do you need to increase the number of conversions events on do that same conversion event more often or less often. And that’ll get you on track to that $1 million.
Samantha Riley (08:26):
I love that you brought in the really paying attention to our KPIs or key performance indicators. Because I also find that a lot of people can’t unpack their numbers so they don’t know what’s working and what isn’t. So I love that so much. So that sort of takes us to item two, which is all around growth. You were talking about knowing your metrics. Yeah. And you and I had a great conversation, I should have recorded it before we actually started recording.
Tim Hyde (08:57):
That’s going to be our intention this year is that we’re going to record all of it off here stuff that
Samantha Riley (09:02):
we do, we’re going to record from the second we
Tim Hyde (09:04):
get on and create an outtakes blooper reel. Except it wasn’t
Samantha Riley (09:08):
a blooper reel. It was a great conversation around the fact that growth isn’t linear.
Tim Hyde (09:14):
Yeah, the one of the sites I see. And I know you do as well. When we do this planning sort of stuff, we go what’s our 10 year vision five year vision, blah, blah, blah, blah, blah, right? But if you take your five year vision and said I want to be a $10 million business in the next five years. And so what we then do is we go well, okay, that means we need to do 2 million this year and 2 million next year, and so on and so on and so on. Right? But then we break that that $2 million down into quarters and say okay, I need $500,000 for the quarter, which means I need $166,000 In January, but growth isn’t linear. And so if we chase that $166,000 In January, we’re actually burning opportunity that might actually grow our momentum over the course of the year. Alright,
Samantha Riley (09:56):
so this is really about getting your marketing foundation Same place, I definitely know that you’re working towards this $10 million. But coming back to make $10 million in the next five years, what needs to be in place now. And this is really about going back to your five ones and saying, Well, who’s this ideal client? You know, what’s the what’s this marketing funnel look like? You know, what is our conversion event look like? Where are we sharing this? What is that platform. And it may mean that you’re spending a month getting really clear, clearly pulling together this funnel together creating this, you know, your online workshop, or creating your Facebook group, or whatever it is that you’re doing getting really clear on your LinkedIn strategy, and understanding that you may be better off to get your foundations in place, rather than just go trying to get this $166,000. And then just scrambling forever, essentially.
Tim Hyde (10:55):
Yeah, I think it’s one of those things, if we, if we rush things, we can sometimes trip over them. And so I was having a conversation with a client the other day about the goal to build a 100 client pipeline in the next 12 months. And we said, Okay, well, normally, you know, the convention says, break 100 down into 12 months, and you’ve got eight clients month, two clients a week, off you go. And of course, you get behind in the first month, and you go, Oh, my God, I’m you know, first week because I haven’t signed two clients and the first week of January, because nobody’s around, and therefore I need to sign for clients and the second week, so I go, Ah, I need to go and ask people for money. And we don’t sign them in second week, and it sort of starts to compound. But the reality is, if we didn’t do that, we just established those foundations, as you mentioned, Sam and said, I’m gonna stand, establish the foundations of the relationship with that client, in month one, and then build on those relationships in month two, and month three, and month four, by month five, you’ll probably find someone saying, you know, what, I’d like to work with you. And it might only be one, but in June, it will be two, and then July might be five, and then August will be eight. And all of a sudden, the you know, because you’ve been adding value to those relationships and continuing to build the depth of pipeline, the depth of relationship with your prospects, that they’ll stop coming to you, and you want them to become the price.
Samantha Riley (12:17):
Can I just say here that what we don’t mean is that you need to be setting up systems and processes for the next two years? No, because that’s not what we’re talking about here. I was just as you were talking, I was like, oh, you know, someone could be taking something from this. We’re talking about getting your marketing foundations in place. It might take a month, it’s not going to take six, it’s not about getting systems and processes in place forever. And being you know, and holding back from doing what you need to do. Or just saying that you may need to lay some foundations to take your business to the next level.
Tim Hyde (12:52):
Yeah, absolutely. Absolutely. Definitely take the doors as they come in the door. Yeah. Speaking of dollars coming in the door. For tip. Yeah, I think it’s reopening those conversations for athletes from last year. And I know, Sam, one thing that you mentioned to me that, you know, normally we see a real rush of business in November and December, which I know you mentioned, you didn’t see in the same volume as last year maybe was just people finally tired and needed to put their feet up. And I certainly noticed as well, my November and December weren’t as busy as they normally do. A lot of people sort of said, now we’re gonna take a break, we’re going to push this back into January, which has made it very healthy looking pipeline for January, mind you. But we need to go back to those people we need. We need to take the initiative to go back to those people and and open up those conversations again. And that’s not just sending an email.
Samantha Riley (13:44):
No, it could be a text, it could be a call, it could be reopening a conversation on chat. There’s many different ways they can do this. And I would normally recommend that. It might be a couple of those different channels. But I actually go with email last out of all of these things, but it’d be I know, emails big for you. Would you be more likely to send an email, Tim?
Tim Hyde (14:10):
I will do email as well as one other thing. Yeah, yep. And because I want to be able to, particularly if I’ve got multi channel stuff, I think the most powerful one is to get on the phone and have a phone call and say, Hey, are you back on deck yet? Just wanted to pick up the conversation we had last year. You know, and you know, what’s come up from you over Christmas? Have you changed the goals that we spoke about? Or they still the same? You know, we need to adjust the strategy that we talked about. But I think that’s really important. We actually need to pick up the phone and and re establish those relationships. You cannot rely on someone remembering who you are. If you haven’t spoken to them 30 days, absolutely not their priority.
Samantha Riley (14:50):
Absolutely. And something that one of my mentors said to me like 10 years ago is if you’re coming back in January In a little bit, you know, not as enthusiastic or as excited because you’re like, Oh, I really enjoyed that, that break that vacation, that timeout that I had with my family, and you don’t have your mojo, the fastest way to get your mojo back is to make a sale. And I’ve always remembered that, like, there is nothing like making a sale for that energy in that, and that excitement to return. So if you haven’t quite got your mojo back in the new year, go make a sale, pick up the phone and go make a sale.
Tim Hyde (15:32):
I’m curious, Sam, how do you celebrate sales? Do you celebrate them at all?
Samantha Riley (15:39):
Yeah, we actually do. So Leon and I, we both have our water with us all the time. And we’ve got glasses that if you tap them with your pen, now I’ve given away my personal secrets, we tap them. And like like a bell because I don’t I actually haven’t been able to find a build that I like. But it’s essentially the same sort of idea that when one of us make a sale, because our offices are right next door to each other, we’ll make the den and we’ll celebrate. Exactly like that is the prop. So if you ever hear that noise, because you’re at my house, you know, we’ve made a sale. And then we put that person’s name on a post it note and put it on our wall because we’ve got a funnel or a pipeline up on our wall, and that person’s name goes up so that we know that this is someone new, that we can welcome into our community and serve. So that’s how we celebrate a sale.
Tim Hyde (16:28):
That’s awesome. I haven’t gone.
Samantha Riley (16:30):
I love that.
Tim Hyde (16:31):
I have a brass Gong I bang. So let’s
Samantha Riley (16:35):
say Tim, I’d love to hear the gong. Can you share it with us?
Tim Hyde (16:38):
All right, yeah, no worries. Let me Here we go. So hopefully this comes through the microphone. Okay. Deeply resonant. I like a kind of deep resonant Gong.
Samantha Riley (16:49):
I love it. So if you’re in Canberra, and you hear that noise, Tim celebrating,
Tim Hyde (16:55):
so that’s the sales goal. You know, what’s really
Samantha Riley (16:59):
cool about that is it’s the celebration, it’s a celebration for us. It’s a celebration that we have a new client that we’re able to serve. And I think that that brings up the point that I think that a lot of people in business don’t do and that celebrate all the wins along the way. Because we can get very caught up in always, you know, we’ve got this project in the distance, and we work work work. And we never really stop and say, You know what, we actually we had a win, or we’ve got something that we can celebrate here. So I think this is really important. And I love that you brought this up because I didn’t know we were going to talk about this.
Tim Hyde (17:36):
Or there’s five things that you can do to jumpstart you, you just again, come back on those five ones, make sure that you block time in your calendar out to review your progress against those five ones and dial really dial them in. Second thing. Understand that growth isn’t linear. And so if you don’t hit it in month one, just adjust your targets a little bit, right. If you’re not here to get month 12, you’re in trouble. But certainly don’t expect to hear that in month one. Get your marketing foundations in place right now and look for sustainable results. I think that’s a real key one that you raised, Sam, and reopen those conversations from last year. retouch base, don’t just send an email and expect them to see it because they probably won’t pick up the phone and call and if you don’t get responses on either. But you just keep trying
Samantha Riley (18:25):
you make more sales so that you can get your mojo back.
Tim Hyde (18:29):
Yeah, keep keep trying. Okay, keep trying to connect with those conversations. Don’t don’t just expect that they’ll come back to you. You need to initiate the conversation and then celebrate your wins. Get a gong get a bill get a glass that you can tap to something to celebrate.
Samantha Riley (18:45):
Absolutely. Absolutely. So if you want to really make sure that 2023 is your year, I’ve created a free workbook called the million dollar plan. Each he’s got the nine different key growth areas that you need to pay attention to in your business. So this is a workbook to help you identify those nine key growth areas so that you can make more money, you can have a year that’s filled with more meaning and so that you can have more freedom to do what it is that you want to do during the year so that you don’t burn out and start to resent and hate your business. So you can get a copy of that over at Samantha Riley dot global forward slash plan. And of course the link will be in the show notes over at influenced by design. podcast.com. Tim, it’s been great to hang out with you and to pick up our second episode of The Week here at influence by design podcast.
Tim Hyde (19:38):
It’s good to be back. I’m looking forward to a prosperous 2023
Samantha Riley (19:43):
Absolutely. Thanks for listening. We’ll catch you on the flip side next week. Ciao for now.
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com