If you’re wanting to grow your business and reach new audiences this year, then strategic partnerships are one of the best growth hacks available.
In this episode of the Influence by Design podcast, we explore how to create and nurture successful partnerships with Danny Bermant.
Aptly called “Captain JV” by his friends, Danny believes that partnerships are like helping each other’s boats where growth is encouraged by sharing offers, training, and resources. He helps business owners navigate their way to finding the right partners and ensure that both parties leverage the partnership.
With Danny’s expertise in prolific networking and partnerships, this episode is filled with tons of value you can apply to your business, let’s dive in.
IN THIS EPISODE YOU’LL DISCOVER:
- The reason Danny started working with partnerships (01:00)
- Things to consider to become ‘partner ready’ (02:39)
- The benefits of nurturing your email list (03:49)
- The value of referrals to find new partners (05:20)
- Crucial questions in identifying a good partner (07:27)
- Why you should start small with partnerships (13:25)
- The best strategy to keep track of partnerships (16:15)
- What do we need to provide our partners? (20:35)
- How to create successful partnerships, even with a small list (23:25)
- Securing a successful launch for your partners (27:50)
- Danny’s advice for creating successful partnerships (32:41)
QUOTES:
- “When it comes to partnerships, you need to trust your gut instincts. If something feels off, it feels off for a reason.” -Danny Bermant
- “Keep it simple and grow your partnerships one partner at a time.” -Danny Bermant
- Partnerships are about sharing offers, training and resources with each other’s audiences to help each other succeed.” -Danny Bermant
- “Not all partners are created equal.” -Samantha Riley
- “If we don’t feel comfortable with our partnerships, it’s going to flow through our words and our list.” -Samantha Riley
WHERE TO FIND DANNY BERMANT
- Website: https://www.captainjv.co/
- LinkedIn: https://www.linkedin.com/in/captainjv/
- Twitter: https://twitter.com/dbermant
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ABOUT DANNY BERMANT
Danny helps established coaches and consultants attract their ideal clients through joint venture partnerships. Until June 2023 he was director of partnerships for Mirasee, an education company that has enabled 1,000s of students to build and launch courses to grow their impact and revenue.
He has supported over twenty 6-figure launches both for his clients, and for other joint venture partners, that have generated millions of dollars in revenue.
Danny’s passion is people, and the nurturing of professional relationships. His friends refer to him as “Captain JV” – He is a prolific networker. He has supported over 300 JV partners and works with some of the biggest names in marketing. He has built a sizable network of over 4,000 contacts across every major industry. Nothing gives him more pleasure than enabling both businesses and non-profit organizations to forge new and fruitful partnerships.
TRANSCRIPTION (AI Generated)
Danny Bermant Snippet 00:00
Start off by actually taking some time to find out about what’s your program? Who do you serve? Things like actually finding out what are people signing up for? Because you need to understand a bit about the motivations of their audience, right? Are their audience interested in the same things as you, the stage they’re at in their business may not be the stage that your audience are at. So it’s actually doing a little bit of due diligence about who they serve, what their pain points are, where they’re looking for help, and you know what they’re buying into. So that’s the first thing it’s really understanding about that.
Samantha Riley Intro 00:35:
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design, I’m your host, Samantha Riley,
And today I’m looking forward to diving into the topic of partnerships and all sorts of relationships and partnerships. And I’ve invited Danny Bermant to the show today where his passion is people and nurturing professional relationships. His friends refer to him as Captain JV. He’s a prolific networker and works with some of the biggest names in marketing. He’s got a sizable network, over 4000 contacts across every major industry. And we’ve known each other for a while now he’s going to add a ton of value to today’s episode. So welcome to the show. Danny.
Danny Bermant 01:48
Hi, great to meet you.
Samantha Riley 01:49
It’s going to be a good conversation today. Um, before we dive in, obviously, you look after many partners for many different companies, can you just give us a quick rundown of what it is you do, and how you got to be doing what you’re doing now?
Danny Bermant 02:06
Sure. So I grow partnerships with for Mira see, we are actually eight different companies across different areas, from course building, to lead generation to coaching. And what partnerships is basically about, it’s about driving our growth, we work with other companies who will complement what we do. And publish it’s basically is working with people where you share your offers, you share your training, you share resources with each other’s audiences. And there’s a saying that you essentially help lift each other’s boats up. I’ve worked with Mira see, since 2021, I’ve worked in marketing tilt since 2000. And I’ve known I’ve been following Danny, who founded mercy since 2013. You know, I was really excited about joining the team. Because partnerships is really everything in life. It’s all about building relationships with people. It’s a little bit like sales, but it’s there’s much more intensity in terms of helping each other you really are, it’s pretty much about supporting each other, the fact that your growth of your business is very much reliant on you, you growing your partner’s business.
Samantha Riley 03:12
Totally. So we’re talking partnerships, you’re talking some big companies here. But for people who are listening and have got a much smaller company, maybe they haven’t even started doing partnerships yet. And it’s something that they’re thinking about, what are some of the things that we need to think about as a business to be ready for partnerships to be partner ready
Danny Bermant 03:36
to be partner ready to begin with at least you need to have an email list that’s big enough to help somebody, you can have your triggers, you can start partnering if you’ve got a few 100 people on your email list. But you would initially need to build a list because ultimately, the way you support people with joint ventures is that they will have a promotion like a webinar running, or they will have some resource that they give away. And they’re going to want their partners to share that with their audiences. So you’ll need to have some email subscribers to do that.
Samantha Riley 04:09
Yeah. Now, you mentioned there that you can start off with the list for as little as 200. And I know that a lot of people think that they can’t start until they’ve got an email list of, you know, maybe 5000. What are some of the things that we need to prepare before we start even going into these promotions, because I’m assuming we can’t have an email list of 200 people that’s, you know, that’s not being nurtured, for example. So one of the things that we need to do to prepare at least
Danny Bermant 04:39
correct your email list needs to be used to hearing from its very start if you’ve never emailed them, and you’re suddenly telling them about a third party event that’s taking place, they’re going to be startled. So the first thing you need to do is you need to get used to you need to get your audience used to hearing from you. You need to be sending them periodic emails. You may not be ready to email them every day, but you certainly should be meaning them more than once a week, you know, two, three times a week with emails that are really designed to nurture them. And that means emails that are giving them insights, giving them advice, giving them guidance on how to do better at something, you know, it may be that you’re helping them to market themselves better. It may be you’re helping them to improve their health, it may be that you’re giving them advice on intellectual property, whatever it is, you need to be getting them used to hearing from you. And then if you are considering promoting other people, you might even want to preempt that by actually telling all this in advance, you know, over the next few days, I’m going to be telling you about a really great person that I work with, who helps you to do X Y, Zed, and you’re going to be hearing about them in a few days. So your audience are lots of
Samantha Riley 05:47
bottles. Yes. So on that. Finding partners, this is something that trips a lot of people out because they don’t understand like, where do I find these partners? How do I find people that don’t do exactly what I do, but still add value to my audience? How do you go about finding partners for the companies that you work for?
Danny Bermant 06:12
The companies that I have, over a period of time have got to know, various networks where you can find JV partners. So there are, for example, partner networks, like the JV directory. And there are also networking groups, networking organizations where you can essentially, you know, join in forums and discussions and find out from people we know, who are you joint venturing with. But what I do is I essentially I refer when I work with a joint venture partner, once we work together, because something that comes up in conversation will be you know, do you know any companies similar to yourselves that you know, who might be a fit for me, so it’s just looking at who we worked with, you know, who might be a fit, you need to be able to do that. But when you work with a partner, and it’s successful, it’s actually being having the confidence to say to them, so I really enjoy working with you. I’d love to partner with other companies. Are there other businesses that you partner with who you feel might be a fit for me? And it’s joint ventures is not just about saying, Well, you know, I’ve got an offer, can you help me? Can you promote it? It’s also jayvees is also about referrals. And in fact, it’s only partners who I work with, where it’s just about referrals, it’s really all about the fact that they find clients, referrals, their JV partnerships is actually about just forming a close network of partners who refer clients to them, it will go fit.
Samantha Riley 07:35
How do you identify who that good fit partner is? Because this is a conversation that’s come up many times on the podcast, not all partners are created equal? Correct. And most of us their partnerships have had an instance or two, where a partnership hasn’t quite gone? Well. So how do you identify what makes a good partner? And how do you even start that relationship off? Yeah,
Danny Bermant 08:04
that’s a very good question. And I think the first thing to do is not to rush into that relationship. I’ve actually had people come to me and said, Oh, I’ve got a really great, I’ve got a great partner who’s got a, they’ve got a vet running next week, you know, would you like to join us? Start off by actually taking some time to find out about, you know, what’s your program? Who do you serve? Things like actually finding out? What are people signing up for? Because you need to understand a bit about the motivations of their audience, right? Are their audience interested in the same things as you so it may be, for example, that you run webinars, but the person you’re looking to partner with the audience that they cater for, doesn’t really like signing up for those sorts of things. So try and find out about not just what they used to sign up for, but also when they are approaching the partner that you’d like to work with? What’s the problem they’re trying to solve? What are they suffering with? What are they? What’s the challenge that they’re experiencing one of the problems that they are coming up against? And how are they looking for the partner that you’ve approached? Or you’re speaking to? And are they looking for them to help them? This is actually a crucial question to ask, because you also want to find out about what’s the offer, that your partner are providing, right? So let’s say for example, that you’re selling a $4,000 program, and your partner really is selling a program that is $200. It may be that having probed a bit more about who the audience are, they’re not going to be a fit for you. They’re just simply what they are trying to solve, what they’re used to paying, the stage they’re at in their business may not be the stage that your audience are at. So it’s actually doing a little bit of due diligence about who they serve, what their pain points are, where they’re looking for help, and you know what they’re buying into. So that’s the first thing it’s really understanding about that, I think is understanding a bit about the person that you’re talking to seems like an obvious question. But do you like them? Do you feel comfortable?
10:04
Yeah, it does sound obvious. But
Danny Bermant 10:08
obviously, you know, this person has got a great deal. But you know, they’ve got, you know, they got a great, I like to send their audience I like the sound of their program. But you speak to this person, but actually you don’t feel comfortable around them. I had a meeting last week with someone where they were slightly adversarial their conversation with me. And you know, certainly at an exploratory stage, what I’m trying to find out is, you know, how can we work together? And so it’s understanding, is this someone who I feel comfortable working with? And I think the final thing really is, is the actual, is actual nature of their program that the way they work, does that work for you? I’ve had meetings with people, for example, where they will run a summit. And I’ll say, Listen, we also run summits, but we’ll also reciprocate. This particular partner said, Well, I’d run summits, but I don’t reciprocate. Because I consider a summit the reciprocation, I won’t go into the details, but essentially, the different companies have different ways of working. So from a practical point of view, two out of three can be good, you can like the person, you can like their program, their audience sounds good. But actually, the actual way they work may not fit you. And that’s fine. I think I respect the fact that different companies have the need to run a program that works for them. I’ve been approached by partners, for example, where they are only interested in, you know, partners promoting them. And the thing that they emphasize is that they’re very generous with the affiliate payments they make. And again, that’s fine, if that’s your model, but you’ve got to have three out of those three things have to work, you’ve got to like the person, you’ve gotta be able to work together, you’ve got to feel comfortable about their program and their audience, that those are a fit for your audience.
Samantha Riley 11:45
I love that you just mentioned that, you know, how do you feel around that person, because that’s something that’s often not talked about, you know, we talked about ticking the box of, you know, does the offer work, and blah, blah, blah, but energetically, if we don’t feel comfortable with the person that’s going to come through our words through our list. And it’s really important to make sure that we do feel comfortable with that person. So that were looking after our people that we’ve spent so much time and money to build and nurture. So, you know, I love that you mentioned that. And even though you said it does seem obvious, sometimes it doesn’t, because logically we can get in our own way and think, but this, you know, there’s there’s no reason that it shouldn’t work. So I always use that as the very first checkpoint. Do I feel comfortable even having a 10 minute conversation with this person? Because if I don’t, I don’t take that conversation further.
Danny Bermant 12:42
Yeah, I think that Correct? Correct. Very important. Trust your gut instinct, I have found that my gut instinct is always right. You know, that’s not unique. For me. It’s just listen to your gut instinct. If something feels off, it feels off for a reason. Exactly. Listen to yourself, listen to yourself and feel that. That’s exactly
Samantha Riley 13:01
right. Now, I want to talk about starting off with partnerships, because you and I were having a conversation before we started recording. And we were talking about starting small. If you haven’t started partnerships before, can you explain what you mean by start small?
Danny Bermant 13:21
Yeah, I think that when you’re going into partnerships for the very first time, you are, sometimes feel the pressure to kind of really raise your game and raise your game fast. I think the first thing to do is be realistic about who you’re going to partner with. When you’re relatively small. Let’s say you’ve got a list of 300 400 people, you may find it quite challenging. If you are looking to partner with people who’ve got 10s of 1000s of people on their list, they may feel you’re not ready to work with them. And don’t take that personally, I think you may need to initially work with our partners who might have similar sizes to you. So it might be initially working people who’ve got a few 1000 people on that list. And they feel that you’re a fit for them. I think that’s that’s the person I mean by starting small. The second thing I would say is that when you are new to joint venture partnerships, you know, start with one or two relationships, and make those work really well. I think you need to get a feel of kind of well, the elements of the relationship work with you. What sort of people do you enjoy working with what sort of email listings are working with? And you can only do that by starting slowly and experimenting with a few initial partnerships and seeing how those go and what lessons you’ve learned from the relationship. I would say also starting small is also about things like Don’t rush into developing if you feel for example, your program that you can offer partners is not fully developed, don’t feel in any way rushed. I’ve had conversations with people where they say I’m not ready for a joint venture partnership yet because my program is still under wraps. It may not be ready for a few months. My response to those people is why can’t you in the meantime, promote other partners? Why can’t you build goodwill, there are people out there, for example, who might be a fit for your list. They’ve got a program, they’ve got training coming up that your audience would love. Why not help your audience and help your partner by supporting them? When your own program is ready to launch, you’re then in a position where you’ve got several people who you’ve supported, who are only going to be only too happy to go to come and support you.
15:31
That’s really great. Yeah, it’s thinking about that tightly.
Samantha Riley 15:36
Once were working with a few partners, how do you keep track of your partnerships? Because this is something that I personally have been challenged with over the years. And it’s definitely something that there’s many people that I partnered with, I challenged as well. One of the biggest, I guess, challenges that I hear is, how do you track your partnerships?
Danny Bermant 16:06
Yeah, yeah. So I think the first thing that you have to in order to track them in the first place, you’ve got to have commitments from partners. You can’t track them if you have no idea what they’re doing. And when someone says, I’m on board to support you, like next question that I would be asking your partner is, that’s great. This is really, this is what we have planned, are you able to give me an idea of what dates you’d be able to support us. So I can mark my calendar, is a really reasonable thing to ask. And partners will generally be only too happy to tell you that. But without getting a commitment of dates, just if it’s just tentative. Most of the time, in my experience, apartments don’t deliver, if there isn’t a solid commitment to dates, there will be occasionally partners who fly by the seat of their pants and don’t know what they’re doing until the following Tuesday. Yeah, yeah. And some of them are very good partners, actually. But in the main, I would say, as a rule than partners and vague and don’t commit to dates. Very often they’re trying to keep their options open. And come your launch, they’ve forgotten about you, and they’re doing something else, or they just forgot, that’s the first thing I would say date commitments are extremely important. The next thing is that when a launch comes up, you have to keep reminding partners of what, what’s happening, right. In my experience, it doesn’t matter how organized partners are, stuff happens, stuff goes wrong, you can have a great VA working for you, they’ve gone on vacation and forgot to set it up, you have a VA who is set the emails up less than in draft mode, and not set to go out. So you’ve also got to you owe it to your partners to make sure that you get them what they need, and plenty of time that you check in with them that they’ve got everything they need, are they actually getting your emails, and then reminding them when they’re due to promote you, you know, we know we’ve got you down to support us tomorrow, I just want to check you’ve got everything you need, as anything you need from me is anything you want ask me. So it’s that regular checking in with partners to make sure that they, you know, they come back to you that they’ve got everything they need that they haven’t forgotten that their team hasn’t forgotten. And that is basically logging all of that, you know, it’s making sure you’ve got a system doesn’t have to be very high tech, it can be something as simple as Google Docs, having a spreadsheet, and having a grid where you set out all the dates of your promotion, who is supporting what and when, and things like, subscribe to their email list. So you know, when their email goes out, has it gone out, or if it has gone out, you’re not able to track any opt ins from them what’s gone wrong, you know, maybe they forgot to put the affiliate link in things like that to happen, but hadn’t quite a lot, actually. So actually make sure you’ve got all those things in place. And again, if this pointer is due to promote on a certain date, and nothing’s showing up on your system, check in with them find out what’s gone wrong. It wasn’t a few months back, a very partner of ours who’s very organized, we didn’t get any options from them. And it turned out that something had got lost in communication with our team, and the email hadn’t gone out. So really, it needs to have a system of checking to ensure that that everything is tracked. And we’ve seen a big, big difference in terms of how many partners show up for a launch and how many partners don’t depending on how much checking in or lack of checking in that you do.
Samantha Riley 19:32
Good point. Now you mentioned there that one of the emails that you sent you know before a launch is, hey, do you have everything you need? Just before we move on? I’d love you to share what are the things that we need to think about that we need to provide our partners?
Danny Bermant 19:48
Sure. So the first thing is to make sure that you well in advance of a launch, that you’re sending them the best copy that you’re going to be providing them to promote what you’ve got You need to make sure that you send it out in plenty of time. And it’s a message that you send them out, not just copy and links, but also instructions, right giving them you need to get your audience enthused and excited, right there, your stakeholders, right? They are think of them as part of your team. And that means that you need to keep them in the in the loop about what’s this launch? What is the big idea behind your promotion? What are you trying to achieve? What’s coming up what’s happening over the next weeks what’s happening over the next few days, it’s about getting them excited, for example, about how your promotions going, how many people have signed up, how many people have bought, many partners will have something called a leaderboard, where you can see, for example, who are the top 10 partners, you know, who are really doing really well, it might sound like vanity, but people get really excited about information like that. So really be detailed. Also, it’s honest, helps to actually give you a poppers advice on how they can do better. You know, one of the things that I will sometimes do in the run up to a launch, is I’ll share a video that was launched recently where we shared a video about why it’s worthwhile promoting during cart open during during when the partners are promoting a launch, they’ll often be reluctant to over promote, they’ll think cart open. That’s your job to turn your audience into buyers. That’s not my job. Why would I promote your car tape? And so I decided to actually answer those questions and share it on video. Another thing that some of your partners might struggle with is they’re happy to promote you. But they, for example, they could do stuff like promote a bonus jury, if you’ve got a promotion coming up, they can also offer a bonus to their audience. For example, if you sign up for, you know, for Samantha Riley’s program, I will also include some special training for my program to help you with a particular problem. That can make a huge difference and getting people to convert, but then your partners may not always know what to do, what kind of bows to promote is irrelevant. So why not give them some help? You know, some of your audience are very, you know, very advanced, some of your audience are really at a starting level, and you need to be able to be aware of that.
Samantha Riley 22:08
Yeah, love this so much love it. Now, you talked then about a lot of things to make promotion successful. Let’s, I guess shine a light on the elephant in the room. And that is a lot of people think that they can’t be successful if they’ve got a small list, or you know, aren’t ready to partner if they’ve only got a small list? I’d love you to share what like what actually is a small list in and what can people with a small list do to make sure that they are successful in partnerships?
Danny Bermant 22:43
Yeah, yeah. So let’s first answer that question. What is the smallest? The question is it’s completely relative? You know, it’s like saying what is tall? Right?
22:53
Mm hmm.
Danny Bermant 22:54
You know, what short? It’s all depends relative to relative to other people. So, so the first thing is smallest is very much, you know, it’s like beauty is in the eye of the beholder. What a smallest? It’s a question I often asked when I meet partners, I asked them, you know, can you give me a rough idea of your list size? I’m not in any way put off with people, you’ve got a small list, I want a bit more just about how engaged the list is relative to its size. And very often partners get very defensive, they sort of say, well, I’ve got a really small list. I’ve only got 2000 people. I say, Yeah, that’s fine. That’s fine. So I think the first thing is understanding size is completely relative. What’s much more of much more insignificant is how engaged is the list. What I’m really interested in, in knowing about is how aligned to your audience and my audience, you might have 1500 2000 people on your list. I’m obviously and this are kind of 20 20,000 25,000 30,000, though, the sort of size of lists I’m used to managing. So why would I be interested in someone who has 2000 people on that list? I’d be interested in someone with 2000 on the list, because if their audiences align with us, they are going to be a lot of people on that list, who will go and buy from us who are going to be interested in what we’ve got to offer. And that’s what matters. I’ve seen people sending hundreds and hundreds of 1000s of opt ins, and only one or two sales. And I’ve literally seen people send a few 100 opt ins, and they’ve just wiped the floor of sales. Because the audience is so beautifully aligned with their audience. That’s a far far greater interest. Forget about audience size, because over time, if you’ve got successful joint venture partnerships, your audience will grow. It will grow over time. But the key to a successful partnership and to ultimately growing your list is are you working with people who’ve got Congress is that list in your list congruent, you know, do people on your list like what they’re being exposed to?
Samantha Riley 24:51
I remember you sending out a video maybe a year ago, maybe it was shorter, someone that only had a few 100 on List and they’ve done really well in a promotion. What was the, I guess the standout? So why did that person down? Or what did you notice about that person’s list that made that partner so successful?
Danny Bermant 25:17
Yeah, I may not be able to call her exact partner. Oh, yeah. Well I suspect was in place is, and that’s sometimes intelligent having a small list, when you got a small list, you’re very, very intimate. You can’t be intimate with 30,000 people on your list. If you’ve got 500 people on your list, you can be intimate. And I think this particular person has engaged quite a lot with their list in terms of they’d actually replied, You know, people on the email list and reply to things, they’d replied back. And they spent time actually prepping their lists for the promotion they were about to do. And they built a lot of trust with that audience. So the audience, when they were exposed to something outside, they were prepared for that. And they were open to it. So it’s very much about your audience, the level of trust you built with them, the amount of preparation, expectation setting, you’re done with them, so that when they are exposed to something other than you, they’re used to it. They’re open to it, they’re receptive to it.
Samantha Riley 26:16
Mm hmm. I want to talk quickly about, we’re talking a lot here about promoting partners, but as a partner, what are some of the things that we need to make sure that we’ve got in place, before we start to pull together? I guess, a launch is probably what I’m thinking or something that’s a little bit on the larger side, not just, hey, I’ll promote your, you know, lead magnet or free resource, and let’s do that back. But let’s say for example, we’re running our very first launch with partners. We talked a little bit about, you know, we need to have copy in place, we need to have links, what are some of the other things that we need to make sure that we’ve got in place to make sure that our launch is successful for our partners?
Danny Bermant 27:05
Yeah, I mean, the first thing is don’t feel if even if you are doing a launch for the first time, don’t succumb to the temptation to do a kind of Jeff Walker style launch, which has got lots of complications in terms of lots of phases. And this trial launches relatively simple, we might have a couple of phases, it might have a live training element, and then an offer. But the things that you need to think about with the launch, is firstly, just thinking about, if you’re doing a launch, don’t just do a launch for the sake of it. What is the big idea behind the launch? Where do you want to take your audience? What are you trying to help them achieve? And is that very clear? Is it going to be an easy sell? Right for your audience, that’s the thing, you’ve got to constantly be thinking what’s in it for me, right, that’s what you’re going to be your JV partner is going to be asking, the second thing that you need to do is that you need to be planning all of that activity well in advance as in months ahead. And it’s about if you are, you know, if this is something that you are seriously considering, it means that you also have to think about bringing partners on board maps ahead. Because that is one thing, if you’re running a webinar that you’ve put together very short notice, you might get one or two partners running, promoting that something like launch, you need to be thinking about speaking to people for five months ahead, you know, we are planning a year ahead. And people do that it’s not crazy. And it’s going to be can be kind of embarrassing. If you put together a launch the last minute, and you start approaching lots of people, none of whom can be on board for it. So it’s making sure approach people long in advance. It also means that in terms of, you know, mapping out the various phases, writing the copy, all of that needs to ideally be ready, at least kind of four weeks ahead of the launch. Because your partners need time to read the copy, set everything up. And then you also need plenty of time to actually yourself, set the landing pages up, test everything, walk yourself through the launch are all the triggers and the mechanisms that are supposed to work working the way you should do. And so be very generous the time that you’re putting into something like that. Generally, what I would advise is, if launch to some you’re considering, don’t do that before you’ve done something simpler, like sending people to a lead magnet, then maybe setting something up like some live training, which you send people to. So do some of those simple things first, before you start going into setting up a load.
Samantha Riley 29:31
Search. Why is advice such a wise advice because a launch, you said just in case triggers don’t work? I have never been involved in anyone’s launch where something doesn’t go wrong. There’s so many moving parts. So yeah, definitely keep it simple.
Danny Bermant 29:48
something can go wrong. It will go wrong 100% of the time. Guaranteed 100%
Samantha Riley 29:53
of the time. Danny, you shared so much with us today for people that want to Stay connected with you. Or to learn more about what you do, how can they do that?
Danny Bermant 30:05
Firstly, you can connect to me on LinkedIn. That’s one way. So it’s there’s only one Danny moment. So you can search me on LinkedIn. If you’d be interested in kind of exploring partnering with us. You can email me, Danny dots per [email protected]. I believe the email address, my LinkedIn profile will be in the show notes, I think.
Samantha Riley 30:24
Absolutely. Always in the show notes over influenced by design podcast.com. Fantastic. Danny, it’s been fabulous to talk with you. I love partnerships. I’m definitely a collaborator. What’s one piece of advice that you’d like to leave people with in regards to partnerships?
Danny Bermant 30:45
My one piece of advice that I would give is always keep it simple. Right? There is a temptation to to jump on every kind of partnership out there. Keep it simple. Grow your partnerships, one partner at a time. Love it.
Samantha Riley 31:03
Thanks so much for joining me, Danny. It’s been great to chat with you.
Danny Bermant 31:06
It’s been great chatting with you, Samantha. Thank you.
Samantha Outro 31:09
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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