Samantha Riley

Business Growth & Marketing Strategist

475: Unlocking Your Entrepreneurial Potential with Human Design – Mic Takeover with Amber Daines

 

Have you ever taken an action that feels like it’s not in line with your true self?  Or like your business is not helping you fulfil your purpose? 

In this episode of Influence By Design, Amber Daines takes over the mic and interviews Samantha about a topic she’s very passionate about – Human Design. 

Amber has a conversation with Samantha about how she uses human design to assess whether partnerships, transactions, and collaborations are good for her and the business.

By learning more about her human design, Samantha was able to achieve more flow in her business by understanding more about how to operate in her zone of genius.  By doing this, it also helped to recognize what she should take off her plate because it wasn’t in her genius zone. 

If Human Design is something new to you, and you’re curious to understand how your Human Design affects your business, take a listen to this episode. 

IN THIS EPISODE YOU’LL DISCOVER:

  • How Samantha integrated Human Design into her business (01:45)
  • The 5 Types in Human Design (04:38)
  • Why it’s important to go beyond logic when making decisions (08:30)
  • Communication platforms to reach audience and team (11:07)
  • Samantha’s Human Design heroes (16:30)
  • Tips for people who want to go into Human Design (18:24)
  • One achievement Samantha wants to have this year (20:38)

QUOTES:

  • “Saying yes to something you’re not designed to do can have ramifications down the track.” -Samantha Riley
  • “Take the information and experiment so you can understand how it works for you.” -Samantha Riley
  • “Things change over time.” -Amber Daines

RESOURCES MENTIONED

WHERE TO FIND AMBER DAINES

 

 

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ABOUT AMBER DAINES

Amber Daines has become one of Australia’s most agile communications professionals, devising and implementing successful strategies for clients big and small. Amber is a podcaster, licensed media trainer, former international business journalist, and PR Strategist with extensive crisis communications expertise. She is also co-founder of Grace & Grit.

 

TRANSCRIPTION (AI Generated)

 

Amber Daines  00:00

You’re listening to the Influence By Design podcast. My name is Amber Daines, I’m taking over the mic. So stay tuned.

Samantha Riley Intro (00:21):

My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast. 

Amber Daines  00:40

Samantha, this is so exciting to have podcast and a podcast to interviewing you. I usually do this with a range of guests, and not all of them are fellow podcasters. So this is a great forum, I guess for us to have some banter. My focus today is actually going to be on human design, because I heard you talking about that in one of your earlier episodes. And last year, and I’m really fascinated by human design. I’d love to know how it sort of became a business focus for you. And perhaps an example of how it works for those of us who may not be familiar with it, 

 

Samantha Riley  01:13

huh, awesome. And before we even jump in, can I just say thank you for taking over the mic today. I am very excited. And just for those of you that are listening, Amber said to me before we started recording, no, you have seen the questions, haven’t you? And I said, no, they go through to my assistant because I want this to be an authentic conversation, I want people to hear you know exactly what’s at the tip of my tongue. So I have no idea what or didn’t not know until just now that we’re talking about human design. So I’m excited to dive into this. But essentially, I brought human design into my business only last year only in 2021. So I have been learning about it for many years. It’s something that I loved. I personally was using it in my business and realized how much it made a difference. And the kind of difference it made was having me feel like I was in flow in a way that I knew what my genius zone was. So that And alternatively, I knew what wasn’t my genius zone. And that was even more valuable was knowing that I’m actually not designed to finish things. I’m designed to start things and I’m designed as a big vision person. So as an entrepreneur to know that you don’t have to finish things when the world is telling you, you know, if you start something you got to finish it to know that has made such a huge difference. Because now I know, who do I need to bring in as part of my team, that I say this is the big vision, this is what I’m doing, and then being able to hand it over to them and seeing what they do with it. So it’s been such a huge part of how our business has grown over the last 12 months. Anyway, I was having such amazing success with it. And understanding and knowing what my purpose is in life. I had this moment where I thought, Wow, imagine if my clients could know this. Because there’s so many people that come to me and they’re like, I just I can’t figure out my purpose. They know that they want to do something that’s very purposeful leave a legacy, the people that I work with have big visions, they really want to leave a legacy, leave a legacy and leave a legacy every day. So I just sort of put it out to a few clients and said, you know, is this something you’re interested in? And anyway, the rest they say is history. Because one by one I just other people were saying, Can you do that for me too? Can I get that information? Can we do that. So we’ve got to the point where now it’s actually a core part of our coaching program to help other people understand their human design, which is, you know, their energetic blueprint, what they are designed to, you know, how they’re designed to move through the world designed to make decisions, and really put their results, I guess on steroids by knowing that because it cuts down on the trial and error time. That’s fantastic. It can seem Um, excuse me a little bit opaque for most of us who are not familiar with what it looks like in practice. There’s some sort of easy ways that people can crack it early and make their business more successful, more purposeful, faster, because a lot of us are time poor and we just want to get there. Yeah, totally. So if that’s you then I suggest getting a copy of your free chart and you can get that at my website samanthariley.global/get-your-chart I think it is. But I’ll definitely put that link in the show notes. And the very first thing that’s at the top of your chart is what is your type? Now there’s five different types. And before I go into this, I just want to say that I’m the reason I didn’t bring human design in faster or earlier I guess in my business is because I hate boxes. We’re entrepreneurs, right because we ain’t been put into a box we can’t outside those lines. Thank you every day all day long.

 

Samantha Riley  05:00

  1. And the idea of putting my personalities in a box and this is what I can do. And this is what I can’t do, to me felt like it was excuse making. And that’s what held me back from it. So for so long, so what I’m about to share, like, take the information, but then experiment with that experiment and understand how it works for you. Because when you put it into practice in your life, you’re able to get that, that feedback from the world around you. And you can, you can build up a bank of evidence of this happens when I do this, or this doesn’t happen when I do this. So So I am a little bit different to a lot of the human design experts out there. So there’s five different types, there’s manifest is generators, manifesting generators, projectors, and reflectors. And each of us every single one of us in the world is one of those. So I’m a generator, I’m here to light up the world. By doing things that excite me passionate, I’m a builder, we build things. And by understanding this, it’s helped me to, to realize that if my energy is flat, then that’s not what I’m meant to be doing. And this has been just a huge thing for me to say, actually, I don’t want to do this, that could be a collaboration partner, it could be a project, it could be, you know, a task in our business, it could just any feeling at all, you know, they’re here to light up the world. There. We’ve got our manifesting generators and manifesting generators are multi passionates. This has really helped me in my coaching business, because I do have some clients that are manifesting generators, that I’ve previously said, hey, you’ve got to really dial in what you do, you know, really focus and get this one thing. And realizing that that actually takes away energy from them. They actually are designed to be multi passionate, they’re meant they are designed to have many things on the go. And having many things on the go actually gives them energy. So that’s, you know, that’s manifesting generators, then we have the manifest errs, manifest errs are here to them, like the leaders, they aren’t here to necessarily build things. That’s what the generators and manifesting generators are. They’re here to initiate things. And they really are here to sort of guide us up as well. projectors are here to guide us that was probably the wrong word. But they’re here to to share their ideas or what they’re doing to inspire the rest of us. Then we have the projectors who are here as the guides, as I just mentioned, they’re more than wise people, often teachers, counselors, coaches, and then the reflectors, the reflectors are only about 1% of the population, and reflectors are there to mirror back to us what’s happening. So they’ll mirror back to us exactly, you know, how we are. So as a general overview, that’s the type. So that’s where I would start, because can you be a high? No, no, I call actually, in saying that, and a manifesting generator is a hybrid manifesting generator is a hybrid between a manifester and a generator. Make sense? And it’s so originally, there was only four types. So manifesting generators and more. I can’t remember the the year someone’s going to call me out on this. There was I think it was like sometime in the 1700s. There was this is hybrid that was created. So yeah, that’s a really great place to start is to really understand Understand the type.

 

Amber Daines  08:30

bmbYeah, that’s great. So can you share with us something that you’ve given away in your business that you don’t do any more that you used to do? And why does something come to mind? I’m often of the view that you’ve you replace, tools, techniques, approaches over time, cut everything. What’s your example of

 

Samantha Riley  08:47

that? Yes, so as I’m a pure generator, which means that I make decisions using my sacral. So one of the biggest things that I have got received, learnt, I guess, from human design, is that we make our decisions from the neck down, basically, meaning that we feel our decisions. We’re taught to make our decisions from our head. And I even remember teaching my children to make decisions from their head. I remember helping my daughter once decide when she got scholarships to high schools and sitting down and saying, Well, let’s write the pros and cons. And I thought I was being such a great parent. Well, I was I was doing the best that I could at the time. But I’ve since learned that we make our decisions from the neck down. I’m a sacral generator. So I get these gut, these gut feelings that you often hear people talking about, you know, you had the feeling in my gut that it was wrong, and I went against it and then it just didn’t work out so well. So really understanding that I do can make all decisions in the gut has been a massive, massive game changer. How that has played out in my business is with any project I’m doing even how someone reach out and say, Hey, I’ve got this great idea for a collaboration. Now, probably a couple of years ago, I totally would have said, Yes, let’s do this, because it sounded great. It was in my wheelhouse. But this particular day, I just felt like, I had this draining energy in my body. I just felt so flat. And I went, like I said, it all sounds great. And logically, this makes sense. But I it’s a no right now. And that doesn’t mean that it’s a no in the future, because it might change in the future, I might suddenly get the response that it’s good to go now. But right now, it’s a no. And whilst that, you know, I could hurt someone like right now, or disappoint someone, I guess is a better word right now, in the long run so much better, because saying yes to something you’re not designed to do, can have ramifications down the track of partnerships going wrong or, or projects being, you know, blown out of time or blown out of budget, you know, all these sorts of things is what happens. So that would definitely be be one of the things is really understanding that that my sacral authority,

 

Amber Daines  11:07

I’m a passionate and professional communications advocate for all my clients. How do you communicate with your tribe, if you like or the people that you work with and the partners that you make in business? Have you found there’s a sweet spot for you? And I’m probably talking a little bit tactically as well. So for example, through podcasts or webinars is there’s ways in which you like to communicate and you think is actually the most authentic way for you to get your ideas and messages across to your particular people.

 

Samantha Riley  11:37

Yeah, so me, I love podcasting. Podcasting is my favorite platform to get my message out. If you have asked me this, probably before I started my podcast, I thought that it was writing what I like because I love writing. I’ve always loved writing, I’ve always loved reading ever since I was at school, I was a massive book nerd. What I’ve since discovered is that I can get so much across so much faster. Now as we’re recording this episode, we’ll you know, we’ve had a chat before we’ll record we’ll probably have a chat afterwards. Maximum, we’ve been on here for an hour, I can sit down and write a blog post and it can take me all afternoon because I will fidget around going back and editing and changing and that doesn’t sound right. And that you know, hitting the thesaurus, what’s a better way to say that we’re right now it’s just like, I’ve got all the words that are there, I don’t need to check the source to make it perfect. It’s just who I authentically AM. So from a marketing perspective, podcasting is my favorite. from a communication perspective with my team, there needs to be different ways that we communicate with our team because I for time for it, because we’ve got time constraints on what we’re doing. And be because my team likes things in different ways as well. And I’m very aware of that. So I catch up with my project manager, usually two to three times a week on Zoom, because I want to be able to talk with her and have conversations like this where all of a sudden, it might jog a memory where she’ll go, Oh, I forgot, I need to tell you, blah, blah, blah, which doesn’t happen if we’re not having that conversation. With our full team, we catch up and have a team meeting once a month. And then we’ll have minor team meetings. So for just for our audio team, or just for our social media team, just whenever we need them whenever we need to do things, from a day to day, every minute perspective that will happen on Slack, because Okay, that’s so much, so much faster. But obviously everything doesn’t it can’t all happen on Slack. So from a team perspective, we’ve got to bring in, sometimes we’ll all be on video, sometimes we’re just an audio, sometimes where on text on Slack, it moves depending on what the timeframe is and what we’re working on.

 

Amber Daines  13:52

And we found those tools have changed over time particularly is I mean, you’ve probably worked remotely for for longer than a lot of people but we can be anywhere at the moment. And some tools are better for that than others.

 

Samantha Riley  14:03

Yeah, so we’re going to move to Slack last year, we were very late to the slack world. You know, I know a lot of people that have been using that for years and years and years. We were just using Voxer which is like a remote like a like It’s like messengers walking kind of thing. Yeah. walkie talkie this generation this amount. What’s a walkie talkie? Let’s go. Yeah, I guess my age, guess which generation I’m from. But with with, with Voxer. We just our team grew so quickly last year, that all of a sudden, we were losing messages, we couldn’t follow threads. We couldn’t it was a little bit more difficult to have the content team or the audio team or the video team in one channel. So for anyone that hasn’t hasn’t seen slack, you know, we’re able to create many channels of justice a certain team or you know, a full chain We can do video, we can do audio, we can do text is just so much faster. And we can follow everything. And there’s a record, I think, too, which is what people write about

 

Amber Daines  15:08

  1. And that because you often can in what you’ve said day to day,

 

Samantha Riley  15:13

that’s exactly right. And it links to it links to our air table, it links to our Google Drive, like, you know, integrates with so many different different things. So yeah, definitely our our tech stack in the last two years since, since the pandemic started, has completely changed because the team grew so quickly. Yep. So you

 

Amber Daines  15:35

had to accommodate that which I understand things change over time. And I’d love to see what tools people are actually actually using right now. You know, because have you ever asked you in two years time, it might be something completely different?

 

Samantha Riley  15:45

Totally Well, on that we did move, we’ve used Trello. For years, I love. It’s a great project management. However, we’ve just changed to air table because it’s just given us exactly what we need it the Trello is fantastic for most businesses, until you start bringing in lots of different projects, and you can’t lay them over. Our project manager was double entering. We just don’t have the time for that. So yeah, we’ve moved to

 

Amber Daines  16:09

save you time. Otherwise, there’s no point to it, in my view. I’d love to know who your one or two does is that human design heroes that you may have met or you may not have met, we’ve often got mentors and people in our life that might be from a distance, but who have you kind of look to to help guide you in this particular type of practice. And what have they taught you?

 

Samantha Riley  16:30

Yeah. So my mentor is Emma Dunwoody. And the reason I started working with her was because she was the person that I found that said, don’t you know there’s no box, we don’t fit in a box. Just because you’re a generator doesn’t mean that you can’t, you can’t, you know, do this thing over here. And that really spoke to me. And like I said earlier, I really struggled to understand how to bring human design into my business purely because I didn’t like this, you can only do this and I was seeing I was seeing the opposite. I can’t do that. Because and that is so against everything. I believe we we have the capacity to do everything. There are some things that that are not in our wheelhouse. But it doesn’t mean that it’s you know, a definite no, I feel like there’s a lot of excuse making from from being in that box. So Emma was the person that I heard, you know, and she gets really passionate. She goes, You know what, it’s just bullshit. It’s not like that at all. And I was like, This is who I really resonate with. So she is my mentor right now I love the way she can unpack a chart. I just, she unpacks a chart on the site. You know, we’ve got those little fangirl moments like my hands going, you know, the little eyelashes going, I want to be like that when I grew up. So she’s definitely one and someone else that and I’ve had her on the podcast, and I can’t remember what episode but Beth Davis is someone else that I really look up to she has been doing human design for 20 years. And same thing when she unpacks a chart, I just go well, like, you know, these women can look at a chart and see things that I can’t see yet that I aspire to be like. So yeah, they’re two people that I definitely recommend if you’re interested in human design, you know, they’ve followed them on social media, they’ve got amazing content.

 

Amber Daines  18:24

fantastic advice. So what would be your own personal tip for anyone who perhaps wants to sort of start to get into human design doesn’t know where to start? But they think it’s something that might work for them? What would be sort of that first step? Because it can probably seem overwhelming initially, because there’s a lot out there.

 

Samantha Riley  18:41

Yeah. And not only that, but if you’ve ever seen a human design chart, and this is why I didn’t pick it up earlier, I’d look at the chart and go, What the Why there is so much happening on there. There’s shapes and lines and numbers and it just like, what is what does all of this mean? What I would do is recommend getting your chart and just the very start look up what is your type. So I talked about the five types earlier, and your strategy and your authority, if they’re the only three things that you take away, just those three things alone can really, really change your life. So your authority is how you’re designed to make decisions. And I mentioned earlier that we feel them. There’s a lot of different ways to do that. And your strategy. So how are you designed to, I guess, interact with the world. So manifests is are designed to initiate, as as a generator. Generally, if I initiate energetically, it pushes people away. So yeah, just your type your strategy authority, you can look that stuff up online, get a copy of your chart, and just Google it and you’ll get a good idea. Once you’ve got that idea and you start experimenting with it and playing with it and saying actually, this is really cool, then I really do suggest Do you get an unpack? Have someone look at your chart, dive into your chart give you more understanding of how it is that you’re designed to do life. And everyone that I’ve spoken to that I’ve done the chart and pack on. The first thing they say is I feel like you’ve given me permission to be me. I unconsciously I make sense. I knew all of this, but I logically I was pushing against it. And it’s like, you mean I really can do that thing I want to you know, I’ve been wanting to do my whole life. You mean I can live like that. And it’s like this huge permission slip and a huge weight lifting off your shoulders.

 

Amber Daines  20:38

And finally, if I was speaking to you this time next year Summit, so what would be the one new achievement you would hope to have under your belt? And why?

 

Samantha Riley  20:47

Oh, wow, big question, what’s new achievements. So I’m opening up my Black Diamond mentorship. Again, actually, it’ll probably have happened by the time this goes live. And I’ve actually had black diamond on hiatus of over COVID and this is my my program for emerging thought leaders to really help them come out and and be more visible and publish their book and really position themselves as the the absolute go to authority in the market. So this time next year, I will be celebrating with my Black Diamond clients because they will all be known and really positioned themselves in the market. So it won’t be my celebration on my own. I’ll be celebrating with them alongside them.

 

Amber Daines  21:34

The best kind. Well, it’s been absolutely great to chat to you today. And we’ve covered so much. So thank you so much for your expertise.

 

Samantha Riley  21:41

Thank you so much Amber and for everyone that’s listening out if you want to connect with Amber and find out more about what she does. Amber, how can people do that?

 

Amber Daines  21:52

All the traditional channels so LinkedIn under Amber Danes, Amber danes.com, as well as Grace and green.com.au.

 

Samantha Riley  21:59

And as you can hear, Amber is a fantastic podcaster she’s got a podcast, the politics of everything, go and check that out on any of your favorite podcast platforms because it’s a very, very cool show about everything. So I love being the host today Amber’s absolute pleasure.

Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com

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Samantha Riley

Samantha Riley is a powerhouse of knowledge and expertise, dedicating her career to transforming business owners to unapologetically stand out and shine as the leader in their industry. With a relentless passion and razor-sharp insight, Samantha empowers her clients to step into their power, boldly claim their space, and lead with confidence and authenticity. She is truly a catalyst for greatness.

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