Marketing is an essential tool for generating leads and sales. Unfortunately, not every business has a million dollar marketing budget at their disposal.
In today’s episode of Influence by Design, we discuss marketing that gets results without breaking the bank. We firmly believe that no matter how big your business is, and even if you have a large marketing budget, there are brilliant yet cost-effective ways to market your business and your brand.
Marketing on a budget allows you to evaluate resources and gauge what you can leverage. We share tips on different marketing activities that enable you to organically generate some great exposure.
Taking advantage of your time, your team’s skill set, and resources readily available to you can help drive great results.
IN THIS EPISODE YOU’LL DISCOVER:
- The power of paid and organic marketing working side by side (02:05)
- Should you focus on quality or quantity? (05:30)
- The major advantages of an email list (12:30)
- How you can build relationships by creating your own PR team (14:50)
- How to leverage your publicity to drive exponential results (20:33)
- Ways to use AI to get the best results in your marketing (25:55)
QUOTES
- “No matter how large your business is and how much money you’re putting into paid ads, there’s always a great opportunity for organic marketing.” -Samantha Riley
- “When it comes to marketing, what works for one person doesn’t necessarily work for another so don’t just blindly follow what someone else says works.” -Samantha Riley
- “Sales are made in conversatiosn. And if we don’t have conversations with people, sales won’t happen.” -Tim Hyde
- “Marketing is a process to find out what works for you and your audience.” -Tim Hyde
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WHERE TO FIND TIM HYDE
- Website: https://winmoreclients.com.au/
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CONNECT WITH SAMANTHA RILEY
- Facebook: Samantha Riley
- Instagram: @thesamriley
- LinkedIn: Samantha Riley
- Twitter: @thesamriley
TRANSCRIPTION
Samantha Riley (00:00):
Where are your people hanging out, think about podcasts, YouTube channels, different sorts of blogs, different authority websites like your entrepreneur.com, or you, Forbes, wherever your people are hanging out, we’re going to those places where people have already curated an audience, and we’re taking our content to them.
Tim Hyde (00:20):
I want to challenge people to think about your email list in exactly the same contents that you would think about your social media followers. If you don’t talk to them, they will disappear to other places. If you do talk to them, they’re likely to stay.
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design. I’m your Thursday co-host Samantha Riley and joined as always, with the fabulous Tim Hyde. How are you doing?
Tim Hyde (01:18):
Wonderful, I’m gonna have a little mic drop moment, but I can’t because it’s actually on my boom arm. So I can’t even drop my microphone right now.\
Samantha Riley (01:26):
Well, I’m glad you can’t, because it wouldn’t sound very nice. And that’s not just sound like a bit of a bank. Today, we’re going to talk about marketing on a budget, and how to get results without breaking the bank. And I think that this is a great topic, because no matter how large your businesses and how much money you’re putting into paid ads, there’s always this really great opportunity for organic marketing. It’s not just because you can’t afford to do paid marketing, I a personal believer in paid and organic working side by side. Would you agree with that? Tim?
Tim Hyde (02:03):
I totally agree with that, Sam, you know, I know I’ve mentioned on some of the other episodes we’ve got, I have a framework that I use with my clients called my open framework. So organic paid expert and network. And the more of these that we do individually, the more influence they have on each other as well. So if someone’s googling a result, and I happen to come across your, you know, your website listening, but I’ve been listening to your podcast, or seeing you on TV, or have been referred by a friend, you know, it has a kind of an influence effect going oh, for some reason, I’m going to pick that one. Well, you know, it’s really just that that influence working in our favor. And the more of these we do, the better off we are. I think one of the things that I see a lot though, is we do a lot of things as what I call half built bridges. So we try stuff, not really put it into practice very well. And then we go and try something else and don’t do that problem. We try something else, we don’t do that very well, either. And when we sort of start to look at marketing on a budget, we’re effectively saying, I’ve got limited resources available to me often associated with you’re just getting started and you don’t have a million dollar ad budget. But you’re looking at, I’ve got resources, I’ve got time up my sleeve, or I’ve got someone on my team who’s got a particular skill set, and I’m going to spend, I’m just going to spend my money in different ways. I’m going to spend money money on someone to do the thing, whether it’s you or someone else. And that’s ultimately what we’re looking at on a budget, you know, because we don’t have the cash. Yeah,
Samantha Riley (03:38):
totally. So if you’ve got a little bit of time up your sleeve, organic marketing can bring great results. As Tim just mentioned, it does work really well with paid. So we’ve got three strategies that we’re going to talk about today, which you’ve probably heard about, but we’re going to talk about how to make them even better. And I would suggest that once we go through these three strategies that you really think which one feels good to you, and just pick one and do it well. Because what I see is people trying to do lots of different things or implement lots of new things all at once. And it’s very haphazard, which means that you can’t really get the results that you’re looking for.
Tim Hyde (04:20):
Yeah, ultimately, we try and build a system around. I think, as we just talked about Ryan, we both see that we’re both seeing the same things. I want you to imagine for a moment that you’re trying to teach, you know, five kids to ride a bike at the same time.
Samantha Riley (04:33):
Oh my goodness, my poor brain just went no, no, I don’t want to do that.
Tim Hyde (04:38):
You’re gonna end up with lots of tears and lots of skinned knees and you know, and crying and you probably have to sort of dole out a bunch of ice creams to pay off bribes. But if you only had one kid that you were teaching to ride, it would be much easier because you could sort of all your focus on that one and told us such time is up and you’re doing it well. If you’ve tried to do too much at once, we tend to find that you Your attention is divided. And you potentially don’t have the resources to make either work. Right, as much as you could if you were just focused on the one. And so yeah, as we’re talking through these, look at, again, which one you want to do, it probably doesn’t matter too much, which one, you start with, looking at getting it right, and then maybe adding a second channel.
Samantha Riley (05:26):
Love it, love it. And love that metaphor, too. I think that was great. So let’s start off with the first one, which is social media, this is a great way to market organically on a budget. But it’s also can be a really big time set, if you don’t have a strategy, or as Tim, as you just said, a system around this. So I’m going to start off here, I think that one of the biggest things is creating quality over quantity, I don’t think they should be spending, you know, 15 hours a day, just creating and posting, and there’s a few people in my world that have said to me, just recently, or, you know, this particular person on Instagram is posting five times a day. And I said, have a look at the niche they’re in their niche is selling Instagram courses, you don’t need to be posting five times a day.
Tim Hyde (06:23):
I remember years ago, I was actually approached by, I think was a mortgage broker. And they’d put a collaboration together with a real estate agent and an insurance broker. And their intent was to post three times per day around this idea of selling houses. That’s a lot. Right? And yes, you’re gonna sort of dominate your space. But how much can you talk about three times a day in something that has a sort of seven to 10 year sales lifecycle? Yep. And we do need to sort of be, I think temporary, our, the amount of content and amount is important, let’s not forget, because it does give you exposure. With creating content that people actually want to watch, we don’t want to be in a position and you will get penalized by the, you know, the Facebook algorithms of the world. If people will start watching your content, get about three seconds in and then skip to the next piece. totally correct. So we got to create content, that’s informative, that’s entertaining, that’s engaging. And if you can bang out 10 pieces of content like that every single day, knock your socks off. But it’s very, very hard to do, and you might not be doing anything else.
Samantha Riley (07:38):
Absolutely, there is a little caveat I want to put here we do want to be, I guess, entertaining our audience because when we’re on social media we don’t want to be talked at. But at the same time, don’t make your content so entertaining, that you’re missing the point of or your watcher viewer listener is missing the point. So it’s one thing to entertain your audience, but you still need to be able to get a certain point across, if you want to be known as a thought leader, or you want to be able to educate your audience. So you know, dancing and pointing at things. It might go viral. But is it going to go viral to the right people?
Tim Hyde (08:23):
Yeah, I’m gonna die. Just feel your cat your feet, but the cat memes? If that’s not what you’re talking about?
Samantha Riley (08:30):
Yeah, definitely come up with a strategy I’d suggest doing putting together some sort of content system. It simply just in a Google Sheet, and working out working backwards. What is it that your offer is this month? What is it that you’re trying to sell? What is it that you’re, you know, wanting people to do or take as the next step? And then work backwards? What is the the content that you need to produce that Prime’s people to wind up there at some stage? I’m not saying that everything needs to be specifically selling and have a call to action. But what does your audience maybe need to know? Or what would they you know, like to know about that particular topic?
Tim Hyde (09:13):
Oh, yeah. One thing that I know, Sam, you shared on my podcast at more clients less effort was a system that you use around your content, which I really loved. And I think it’s worth sharing here as well, was that you have your content created around a rolling theme cycle, right? So you’ve gone as a coach, I’ve got 16 themes, and January is this theme. And then July next year is that same theme, and allows you to kind of reuse that same content and thinking as you create those, you know, the content around that particular theme. And if you’re using some sort of calendar, I’ve just started using clickup Actually for content because allows me to go not only sort of different views that allows me to create a calendar view, as well as the sort of content view and go as a list and go well that content worked Because I got lots of traction on that last month. So let’s put that back into the queue for next time. But also look at his calendar view around particular times a year and promotions and activities that might be trigger events for a buying cycle for my client,
Samantha Riley (10:16):
totally, your ideal prospects will always have similar or the same problems, I think that a lot of people get caught up trying to create something new all the time, where we’re actually we’re always got new people coming to the into our audience that may not have seen a past piece of content, and they’ve got a problem or something that they would like a solution to, that is the same as what you’ve, you know, been talking about, even 10 years ago. So it’s not a problem to republish your content, maybe you’ll publish it with different, you know, you’ll rewrite it or maybe publish it with different images. But, you know, a little trick for this, as you’re saying there, Tim is to go on, and something like Instagram or onto Facebook or whatever social media platform you’re on, and have a look at your top 10 most engaged posts, and re jig them, rewrite them, you know, come up with different images, and repost them,
Tim Hyde (11:18):
or even produce them as as different content, right created as a gram or a video or were a meme or, you know, whatever. Another one I want to throw out there, just as we’re talking about is Sam, there’s other sites, if you don’t have a body of content, and a start, you’ll find out what resonates with your particular audience. But you can use other tools like answer the public.com, Quora is a great place for seeing what questions people ask Chet JpT, which we can talk about more later. It’s another place you can say, What does my audience ask about these particular things? Even if you start typing a Google search, you’ll see the drop down box. Right? Those are prompts that Google by giving you for the most common questions that people ask about the top of the area of expertise, you have actually
Samantha Riley (12:03):
use that quite often that Google trick because it’ll bring up things that people are typing, before you’ve even thought about it.
Tim Hyde (12:11):
Yep. And even things like Moz, you can actually start to go and look at trending content in your particular area. And go, Well, if this is trending content, maybe I need to create some content around that either agreeing or disagreeing with that point of view.
Samantha Riley (12:28):
Love it, love it. Love it. All right. So that’s social media. That’s the first one. Number two is email. Email is one. I know, right? This is old school, your your wheelhouse. Tim, it is old school. And I think that people can get caught up in trying to, you know, find the newest, brightest, shiniest thing. But one of the cheapest forms of marketing you can do is email.
Tim Hyde (12:55):
Yeah, and the reason we call it cheap, is because you can send out emails to list practically for free to communicate with him. Sales are made in conversation. And if we don’t have conversation with people, it does not work. And I would challenge most people, if you’ve got an email list of a couple of 100, or even 100 people, which is not very many. Have you ever send them an email today asking them a question, you will get a bunch of replies. You know, which gives you the opportunity to start a conversation about saying, Hey, do you still want to help with that particular thing that brought you into my list? In the first place? People are deathly afraid of emailing lists on a regular basis.
Samantha Riley (13:39):
They are and I’m not really sure why. But they definitely are. I do want to call out the elephant in the room. Because I’ve had a lot of people say this to me recently, that deliverability is down. But it’s still the cheapest and still the most effective way to connect directly with your prospects, your audience, people that are in your world.
Tim Hyde (14:03):
And as you’re just going to use it right, I want to challenge people to think about your email list in exactly the same content that you would think about your social media followers. Okay, if you don’t talk to them, they will disappear to other places. If you do talk to them, they’re likely to stay. And so if you think oh my god, how often I should email my list. Should I send it once a month? As I want? Are you putting a post up on social media and expecting it to be effective if you only do it once a month? No. Okay, you’ve got to do it more regularly. And the same rule applies. You’ve got to be informative. You’ve got to be entertaining. You’ve got to be educational, and the X actually asked people to do something.
Samantha Riley (14:45):
Yes, absolutely. Absolutely. And the third one, Tim,
Tim Hyde (14:51):
this is third one. We’re gonna throw PRN here. And this is often obviously at the back of your content, I think where When we look at PR, we think, Oh my God, I’ve got to go and engage a PR firm because they got a list of people that I want, and, and all that sort of stuff. All they’re doing effectively, they’re charging you for the relationships that they’ve developed with.
Samantha Riley (15:13):
Yeah, they’re charging you to open their little black book. That’s right. That’s what
Tim Hyde (15:17):
that’s what a PR firms, you know, ultimately doing. And apologies to all the PR people out there, I think it’s much more complicated than that. I’m happy to be corrected otherwise. But generally speaking, you are charging for those relationships. And those relationships are valuable, because they’ve taken the time to go and build the relationships with those publishers who have audiences that you want to reach. Yes, but you can absolutely do this yourself, if I remember two rules. Okay. We’ve got to know that publishers, and journalists and generals, generals sort of sense editors want one of two things, they either want to make more money from the content they’re reaching. Or they want content, which will give them more audience which allow them to make more money from the audience. They’re reaching. Yep. Yeah. So if we think about, we think about that, if you try and just reach out to someone completely cold, in the same way that you would reach out to any partner of yours, and say, Hey, I don’t know you, and you don’t know me. But can you please publish this content? To your 10 million followers? They’ll go, oh, yeah, I need a little button that actually makes that noise on your desk DSM. If you haven’t, you need to program it. But if we’re reaching out to someone, we need to build a relationship with Him first. And then we need to go to them with content that allows them makes their life easier. And once we’ve done that, we can then take and we’ve got that leverage and say, maybe you’ve appeared on a, you know, a podcast, or a journal or publication somewhere, take that content elsewhere, and go, Hey, I’ve just appeared over here with this piece of content, I thought you might be interested in this as well. Okay, because you’ve got a very similar audience. And it did well over there. And it’s the leverage through doing that, that allows us to do more stuff.
Samantha Riley (17:11):
Yeah. So I just want to sort of go back a little bit before we move forward again. So when you’re thinking about PR, think about any authority publication that’s within your industry. So I think when most people think of PR, they think of, you know, television, radio, newspaper, but start to think a little bit outside the box above that, where are your people hanging out, think about podcasts, YouTube channels, different sorts of blogs, different, you know, authority websites, like your entrepreneur.com, or your Forbes, or whatever that is, wherever your people are hanging out, we were going to those places where people have already curated an audience, and we’re taking our content to them. As Tim said, we need to think through the eyes of the curator of those audiences. So the people who own the YouTube channel or the podcast hosts, or the journalists, we need to think through their eyes, what is going to make their life easier right now that they don’t need to do a lot of work to understand what it is we’re talking about. How can we take topics that are topical right now? To them, to give them the content that they need? So think about how can we save them time by helping them out? Not through the eyes of I want to push my thing? So it’s a very different, very different thinking in doing that.
Tim Hyde (18:37):
Yeah, again, it’s, it’s you’re absolutely right, Sam, it’s what’s in it for them. Know what’s in it for you, you’re going to get some benefit. Absolutely. But what’s in it for them first, make their life easy, as you said, and then give it to them in a format that they can use without much work.
Samantha Riley (18:54):
Yeah, in a format that they can understand straight away, I know that I get pitches for my podcast, people reach out, they definitely are coming from them from a position of, hey, I want you to feature me, but I read through the email and it just doesn’t make sense. I don’t understand how that topic fits in with our show. I don’t understand how you know what it is that they do. So make sure that the person that’s getting this can very easily and briefly go through your email and understand straightaway.
Tim Hyde (19:28):
Yeah, and then start building your list. Okay, don’t just do it once. Knock up a Google sheet or an Excel sheet or something even a notepad if you want to have you know, names and contacts. Audience audience size, what are they looking for? Ask the question, what are you looking for? What will be valuable to you? And then keep that on and stick that into your CRM. And when you’ve got content that you’ve done really well on social media, email your PR list?
Samantha Riley (19:57):
Yeah. Now you did. Talk about this very briefly talked about leverage. And I want to go into this deeper because I think that a lot of people think that getting the publicity in the first place is the sort of the beginning and the end of the story. But in actual fact, it’s, it’s only just one tiny small piece of the story. Getting the publicity and doing nothing with it is unlikely to do a huge amount for you, unless you’re, you know, being hit on something big. But even saying that I did have a client many years ago that jumped the gun a bit and got herself on to Breakfast Television, I suggested at the time that she probably should even just wait a week or two before pitching. But she went for it got a huge amount of views, and nothing came of it because she didn’t have anything in the background in place for how she was going to convert those viewers into moving them into audience. So, Tim, can you talk a little bit about what you mean by leverage?
Tim Hyde (21:03):
Yeah, well, it’s a couple of different ways here aren’t. So obviously, this is really good example, Sam, of someone who has jumped the gun and gone and created exposure, but not had the system in place of what to do with it, we’ve got to think about any of our activities that we do in marketing, as not just throwing them out against the wall and see what sticks. It has to deliberately and systematically move someone a, who becomes aware of you, along a journey to ultimately becoming a raving fan of yours. Somewhere in the middle there, there’s a sale and delivery of some stuff. But if we haven’t architected our customer journey, first, doing any kind of exposure is almost like, well, let’s just see what works. And maybe something does. But it’s not a very scientific approach. It’s missing the science of marketing. Right? And overwhelming, just the art.
Samantha Riley (21:59):
Yeah. So it is about consistency in whichever, whichever area you choose to focus on, and paying attention to the data so that you can test the results, measure the results and refine the results. You and I were talking beforehand, because we thought we pay attention to or keep our data in a Google sheet. And I was thinking you were gonna have some really fancy where you did it. I was actually almost sheepishly going, I just use a Google Sheet. How do you do it? Knowing that you’re the, you know, this is paying attention to data and you know, you having lots of software in your business is something you do? And what was your answer? How do you pay attention to your?
Tim Hyde (22:45):
Absolutely. I just use a Google Sheet. Yeah. It’s sometimes it’s just a matter of keeping things simple. We don’t overcomplicate it. And, you know, you’ve heard me talk about this a lot, Sam. Right. You know, for most businesses are optimizing. I have nothing compared to I have something. Yep. All right. So if you have no metrics in place, right now to track whether your marketing is working, start putting something in place, and something as simple as a Google Sheet is absolutely okay. So start tracking, you know, go into your Facebook or your meta business suite, and look at the number of Instagram and Facebook followers you have and record that each week. And go, Well, if I run then record the number of posts you did. And if you did no posts and your traffic, your audience didn’t change. Well, okay, unsurprising, maybe it’ll went down. If you did, you know, 20 posts, and your audience didn’t change. Maybe my content didn’t hit the mark, and you need to change your content up. If I had 20 posts and my audiences increasing, but I’m not getting any more opt ins. Maybe I need to look at what my opt in strategy is. Totally, totally. And so marketing in invariably is this iterative process to find out what works for you and your audience. Yeah, not there’s no, you know, as much as marketers are good at screwing things up. There’s no one size fits all tactic that works. What’s working right now. But there’s some fundamental underpinnings that underpin the development of human human relationships that ultimately makes people want to buy from you.
Samantha Riley (24:23):
Yeah. So you did mention don’t throw spaghetti at a wall, I do believe you need to start there. You do need to start just by throwing some spaghetti on the wall and then seeing what sticks and then refining it. You know, because what works for one person doesn’t necessarily work for another so don’t just blindly follow what someone else says works. Check. Try it for yourself. See how it’s different.
Tim Hyde (24:48):
This is this is where that having that Google Sheet of, you know, of, you know, I did this content and it really resonated with that content didn’t go back and have a look at it. In for There’s a US entrepreneur from the 1800s John Wanamaker is actually in the US parliament, you know, Senator, I think he was, as well, as a lot of politicians back where they were both politicians and business owners, famously said, you know, half of my marketing works, I just don’t know which half. Okay, you know, we’ve got the tools now available to us to get far more intelligence about what we’re doing, if we choose to use it.
Samantha Riley (25:32):
Absolutely. And there it is, if we choose to use it, so definitely choose to use it pay attention to, you know, what’s working, what’s not, when something does work, why did it work, if you’ve got the data that you can tell, and then you can replicate that and get more success? Team, let’s talk about, you know, every now and again, we get stuck for ideas, even though we know our content inside and out, sometimes it’s nice to have that little bit of inspiration. Well, you did mention ChatGPT, a little earlier. We use it for this podcast, but I think it would be really helpful to talk about when we use it. And when we don’t. Because I think that there are definite, you know, two different camps there.
Tim Hyde (26:27):
But this is probably a full episode in itself. But very, very, very quickly. I think one of the things that I’m seeing with AI and AI has dominated the marketing and business conversation in the early part of 2023. It was starting to come out last year, but certainly, you know, I can’t go on a, you know, on a tick tock reel without coming across a post that says, Here are five websites that should be completely illegal, right. And invariably, they’re five AI driven tools, which are very, very cool. But we’ve got to get the prompts. Right. I think the first thing when we look at using AI to inform and create our content, is that we’ve got to look at making sure that we understand what the prompts are, in order to get the output we want.
Samantha Riley (27:15):
Absolutely. I just deliver I want to give you an example of this, because we do use ChatGPT, sometimes to come up with topic ideas for this show. And I put in a prompt that I mixed up the way that I asked the sentence. Basically, I wanted to know what was an SEO optimized title. But the way I typed the prompt in it thought I was asking for a topic around SEO, which I am definitely no expert in whatsoever. And I got 20 topic ideas for different ways to use SEO. And it just showed me that I did not enter that prompt very well. So being able to, to enter your prompt. Well, and specifically, is an art in itself.
Tim Hyde (28:05):
Yeah, so you couldn’t first up use ChatGPT to say how should I prompt you to get the best outcome? I haven’t actually done that, well, this outcome. And we will see I start to pop up in a lot of different areas of our life, you know, to do that kind of thing, right? Go on, go and read a blog on it. There’s probably a blog out there on how to sort of create really good prompts. I know I was just using one yesterday to kind of work out how to prompt mid journey to create, you know, images, and what prompts I could potentially use to create something that was more informative. As a general, the more detailed the prompt, the better output you will get. Okay, don’t just like give me five topics on this. So give me three on that. You know, the more detail you get your the better, you’ll get you better results you get. Right. So I had some fun the other day, I was playing around with writing a country song about a cow dying, you know, son by Michael Jackson.
Samantha Riley (29:05):
Oh my goodness gracious. It can be it can be fun.
Tim Hyde (29:10):
Some really, really, really fun stuff. It was actually it was it was incredible song I should have had it write the music for me as well. But it was just I got the lyrics. So that’s one way we can get the proper I think the second way is looking at it, as you said four topic ideas. I am not a fan at the moment of getting a direct cut and paste for your blog content or for your social media posts, particularly blog content, you know, even if it’s SEO optimized, because what I am starting to see in some of the conversations in that space, is that the algorithms that to make sure that Google and Bing and so on are delivering really high quality original content to their readers. It’s also looking at and saying was this written by As an AI bot, okay, and you’re gonna get penalized, I think we will start to see the same in social media algorithms as well. And eventually, it’s a long way down the track yet, we will start to see that in deliverability, around email servers as well. Okay, so don’t use it for your SEO, because it probably not going to work. But do use it for ideas. And but again, take that content. And if it gives you a gives you a post, like, turn your video camera on and read it out.
Samantha Riley (30:33):
Yeah. So use it for topic ideas, use it for coming up with talking points for your content, your short form video, use it for quotes, but don’t use it for full cut and paste copy. I think that until you’re really really good at using it as well. It doesn’t come up with your nuances. You know, just yet your waves, your thought leadership. Yeah,
Tim Hyde (31:01):
yeah. So use it for ideas, use it for research, definitely. But if you’re trying to position yourself as a thought leader, it’s probably not the right way to go.
Samantha Riley (31:09):
I agree. I agree. I know there’s plenty people that don’t, I did do a post about this on Facebook, and it got a little bit controversial. I personally, my opinion is that if you want to be positioned as a thought leader, use ChatGPT to help you come up with ideas. But just rely on your own thought leadership. Because it’s your you know, it’s your nuance, as you said before,
Tim Hyde (31:33):
look, if you ask if you ask to check GPT. And you can do this as a prompt, you can ask ChatGPT, what it’s good at. And it will absolutely tell you that it’s not good at thought leadership and creating implements.
Samantha Riley (31:45):
There you go, you’ve heard it here. You’ve heard it straight from ChatGPT. Awesome. So today, we’ve been talking about how to market on a budget. And to get really good results. We talked about the three strategies, which is social media, email, and PR, choose one, pick one strategy and do it, well go back and listen to what we talked about in each of those, just choose one area, get consistent with it, pay attention to the data, test and measure the data so that you can refine your content and get great results. Because all of these work really, really well. And I know people that are, you know, big, big companies that are doing really well with any of these. So it’s not just sort of an inexpensive thing. It’s it’s definitely a strategy for you to use in your business to grow and scale. anything they’d like to add Tim?
Tim Hyde (32:43):
Oh just that you’re amazing Sam
Samantha Riley (32:46):
That was the best thing that you could have added in the whole episode. Tim, it has been great to chat with you today. We would love to hear your takeaways from this episode and let us know which strategy are you going with and let’s all jump in and learn together. Head over to Facebook group coaches, thought leaders and changemakers and let’s open up the conversation there around organic marketing.
Tim Hyde (33:06):
Sam, it’s been great to be here again on another fantastic Thursday. listeners. Thank you for joining us, and we look forward to seeing you next time. Ciao, ciao.
Samantha Riley (33:15)
Thanks so much for joining us for another episode. We’ll catch you next week for another episode of Influence By Design.
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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