With over 900 million users, LinkedIn is the largest online professional networking sites. It has a plethora of opportunities to build business connections, but with such a vast user base, it can be challengin to stand out and make genuine connections that can help grow your business.
In this episode of Influence by Design, I speak with LinkedIn Marketing Strategist, Karen Yankovich about how to build genuine connections and maximise LinkedIn for business growth. She advocates using LinkedIn to show up with influence and credibility to form connections with other thought leaders.
Having a strong presence on LinkedIn is necessary for a business to grow and foster meaningful connections. However, some people are finding LinkedIn too spammy and lacking authenticity in building relationships.
The key is to look beyond irrelevant messages and focus on how LinkedIn can help you to build genuine connections to maximise your business growth potential.
IN THIS EPISODE YOU’LL DISCOVER:
- The importance of LinkedIn for building business relationships (02:00)
- LinkedIn transitions in the past few years (03:57)
- How can we start a genuine connection on LinkedIn (06:28)
- The power of integrating AI in LinkedIn (13:18)
- How does LinkedIn impact true relationship building (17:42)
- Karen’s LinkedIn and PR Strategy Masterclass (23:15)
- Amplifying publicity through LinkedIn (25:13)
QUOTES:
- “LinkedIn can and should be our money tree in business. It’s where we build relationships with the kinds of people that can change our business, lives and bank accounts.” -Karen Yankovich
- “When we do what we’re good at and we spend some time there, that’s when the abundance comes into our lives.” -Karen Yankovich
- “When I’m feeling great and I’m connecting with the right people, then that energy comes through.” -Samantha Riley
RESOURCES
LinkedIn and PR Strategy Masterclass
WHERE TO FIND KAREN YANKOVICH
- Website: https://karenyankovich.com/
- LinkedIn: https://www.linkedin.com/in/karenyankovich/
- Facebook: https://www.facebook.com/karenyankovich/
- Instagram: https://www.instagram.com/karenyankovich/
- Twitter: https://twitter.com/karenyankovich
- Podcast: https://karenyankovich.com/podcast/
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ABOUT KAREN YANKOVICH
Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, Karen Yankovich guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results-oriented and expert LinkedIn and PR Marketing strategies that position her clients to bring in instant results.
TRANSCRIPTION (AI Generated)
Karen Yankovich (00:00):
The most beautiful way of building relationships on LinkedIn, I think are having conversations with people around. Here’s what I do. What do you know, like just having a collaborative conversation with somebody that maybe has a similar audience to you, or maybe you feel it and you can support each other. And now you’re building these beautiful partnerships. It’s just a much better energy than just this push, push push energy.
Samantha Riley (00:28):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design, I’m Samantha Riley.
And today we’re gonna talk about a social media platform, which I’ve got to be honest, I’m using, but I have shied away from a little bit post COVID Because I feel it’s a bit spammy. So I think this will be a good conversation. I’ve invited Karen Yankovich, to talk to us. She’s host of The Good Girls Get Rich podcast. She’s a LinkedIn evangelist and guides entrepreneurs to create wealth by combining smart business practices with simple, proven systems that develop and maintain strong customer relationships. She offers results oriented and expert LinkedIn and PR marketing strategies that position her clients to bring in results. So I’m looking forward to this conversation today. Welcome to the show, Karen.
Karen Yankovich (01:42):
I’m so happy to be here. Samantha, thanks so much for having me.
Samantha Riley (01:45):
It’s really great that we’re chatting because you and I met say extremely briefly, I think we’d been at a three day conference. And we literally met as I was leaving the room on day three, you know,
Karen Yankovich (01:58):
I know. And when we reconnected here, I was like, Was that really hurting? She really come to New Jersey for that conference from there because it for me, it was down the road for me, you know, I live in New Jersey. But yeah, I wish we had a chance to have spent more time but you know, here we are. So we can absolutely next year and get to know each other better.
Samantha Riley (02:15):
Absolutely. And that was my very last trip before. We all know what happened in the world. So I’m very much looking forward to getting on a plane and heading back that way sometime soon. But today, we’re talking about LinkedIn. And as I mentioned, it’s a platform that I have not been using as much recently. And I’m also I’ve been training in LinkedIn. Since I think about 2012. And just in the last few years, I really have sort of pulled back from it and go oh, it is say spammy. But I do want to get back there because I know it’s the right place to be. So I’m looking forward to this conversation. Before we dive in, I’d love you to tell us a little bit about the kinds of people you work with, and why LinkedIn is so important for them. Yeah.
Karen Yankovich (02:59):
So the people that I work with are typically I mean, they’re typically in some kind of transition. And I say that because a lot of them are coming from corporate, especially post COVID. Right? We’ve got that great resignation rate, reshuffling, whatever we want to call it. So these are people that are experienced, they have a ton of expertise, but they might be new to whatever their new venture is. Right. So they’re coming to this, you’re not a brand new coach, but they’re brand new Lee with the title coach, right? Yeah. Or maybe they’re just they’ve just been doing this a while and it’s time to level it up. Right. It’s time to level it up. They’re at six figures. And I don’t know about you, but I think we all know six figures is almost like the it’s almost like having a noose around your neck. Right. Like when you’re not like having a six figure paycheck, right. So we want to get to at least a quarter million dollars or a million dollars a year. So that we are we have Yeah, so that there’s a lot of abundance in our life, which is really why I do my podcast. I feel like when we when we do what we’re good at, and we spend some time there. That’s when the abundance comes into our life. So yeah, so that’s pretty much my audience. And it’s, you know, most of these are people that are either entrepreneurs out or becoming entrepreneurs, they or they’re entrepreneurial. We’ve had, you know, we made anywhere from professional business professionals, like attorneys and CPAs, to coaches and consultants to people that have left corporate and are now going out want to be on boards of directors, you know, but it’s typically somebody that’s reinventing themselves a little bit.
Samantha Riley (04:24):
Yeah, yeah. And that is a lot of people. We recently had a three part podcast series on transition and reinvention. So I know exactly, you know, those people that you’re talking about, I feel like there’s just so much change, people have come to realize that life’s too short to do things that they don’t enjoy so much. So there’s a lot of transition going on. Can you talk to me about how the platform has shifted in the last few years and I want to start here talking about the things that we don’t want to see because I’m finding that LinkedIn is a cesspool of, hey, I’ve connected because I want you to buy my thing. And it is just message after message after message of that, and that is why I’ve sort of gone Oh, I don’t like this energy, I don’t want to be part of this
Karen Yankovich (05:16):
are so not alone, which is why I love having this conversation, you’re so not alone. But here’s something so mad that if we’re only reactive on LinkedIn, that is all that’s going to be in our inbox, right? Because we’re just reacting it. So I truly believe that LinkedIn should, can and should be our money tree in our business. It is where we build relationships with the kinds of people that can change our business and our lives and our bank accounts. And Samantha, I’m sure you’ve heard all the cliches, right? It’s not what you know, it’s who you know, are some of the six people or the five people that surround you like all those things. We believe that to be true for the most part, and LinkedIn is where we meet those people. But we let the spam get in the way. Right. So I say like, ignore it. I mean, I would say if we were having this conversation three years ago, I would have been saying, yeah, it was I accept almost all connection requests, because yes, it will creator. Lots of people know me, and I don’t know that I’ve got a podcast, nobody listened to my show, right? I don’t, they don’t, I don’t need to know them to connect with them. Now, I would say maybe half of the people that I can actually request to I don’t accept because they pitch me on the connection requests that I don’t even need to be connected to those kinds of people. Right. So I just so for telling LinkedIn or money tree, those are the weeds, right? So I just like the weeds, and I’m gonna go and focus on watering the money tree, where’s the opportunity? Who are the people I want to meet? How do I want to show up? How can I show up with with influence and credibility? And as a thought leader, if it and how I built relationships from that place? One person at a time? Not 100 people a week?
Samantha Riley (06:51):
Yeah, totally. Because you and I were having a conversation before we hit record, that something that we’ve seen, post pandemic is, this human to human connection is so much more important to us all. And we really wanting to connect with our network. I’ve definitely seen it, I felt it. Now you’re talking about us being reactive on LinkedIn. What I’m seeing, however, is when I reach out to people to have these one on one conversations, people are already being reactive from the other side, because they’re like, Oh, God, he is another one. I want to just put, like, call out the elephant in the room, because I’m finding it a lot more difficult to say, hey, I really am different. I really do like to connect.
Karen Yankovich (07:38):
Can you talk to that? Yeah. So such a good question. You know, here’s the thing, I believe firmly that there is absolutely never a reason to reach out to somebody called, we talked about the fact that we met at a conference, right? So whether it’s in person conference, or it’s a virtual conference, there’s a whole list of speakers, there’s a whole list of attendees, right? How many times have you gone to a conference, and before you go to the conference, you look up the list of speakers, and you’re like, Wow, I’m not connected to these people. And you connect with them beforehand and say that because we didn’t do it right. For the conference, we met at that I see you’re going to be speaking at Joe’s conference, I can’t wait to meet you there, I’m really looking forward to your talk unit except that connection request and you’re going to accept that relationship. So take that same concept through other areas of your business, I will tell you, I speak on LinkedIn. So we’re just getting the eye of just getting back to the place where I’m doing more in person talks. But for the last however many years I’ve been doing this, when I show up to conferences like that, I show up with gift cards at Dunkin Donuts, which is the coffee shop in the US. And I give it to anybody that connected with me ahead of time. And LinkedIn is so cool. I am never going to go broke giving out these gift cards, because nobody connects. And this is what I teach. Right? So thinking about it, like marketing is so much more intimate now. So thinking about it from that perspective. Who else have you not connected to? I mean, Samantha, you’ve got a podcast, I’ve got a podcast, I sound like I wake up every morning with somebody connecting with me and says, I love your podcast. I can’t wait to listen to more episodes. You know, 15 about this was so good. I mean, do those kinds of things, be real, be authentic, and genuinely reach out to these people? Now? I would do it. Obviously do it with some strategy, right? Yeah. Like you don’t need to connect with everywhere. But maybe there’s a podcast you’d like to be interviewed on. Right. And I get pitches day in and day out from people I don’t know. But if somebody connects with me on LinkedIn, and has a great profile, so I can see how amazing they are, and then tells me how much they liked their podcast, it’s a great way to take the first step towards maybe being a guest on my show, right? So it’s really about being more authentic, and looking for the warm ways you can connect with people. You can take that same concept of who’s the speaker at the conference, to who are in the Facebook groups or the LinkedIn groups. You’re in. And by the way, that’s a little, a little on a spammy side for me. But maybe, maybe it’s the people that run the group, you can reach out to them and say, you know who I love your group and I wanted to connect with you, you do such a good job running it. Maybe you’re a member of a woman in business conference, or a chamber of commerce or something like that goes through the directory, pick a few people, and people that you genuinely want to get to know and, and be genuine about it. Right? If there’s articles that were written, and you liked the article, don’t just share the article connect with the person that wrote the article, and tell them how much you loved it, and that you shared it and start to build actual relationships with people. It seems like it takes more time. But to be honest, it’s so much less time than spamming people and having to weed through all the craziness of messaging with people that you don’t even know.
Samantha Riley (10:49):
Yeah, totally. You’re talking about time there. But I think there’s something else that he can’t see. And that’s the energy behind what you’re doing. And I believe that that energy, it doesn’t matter about the time, I actually am more interested in making sure that I’ve got really good energy in my business, you know, that I mentioned right at the beginning that the you know, LinkedIn is this cesspool, and it’s all about me balancing my energy, because when I’m feeling great, and I love connecting with people, then that comes through, people can’t see it, but they can feel it, even if they don’t know what it is. That’s exactly
Karen Yankovich (11:27):
right. That’s exactly right. And, you know, I had I had somebody that came to me recently, and I knew their boss, I work with their boss of the past. And I know he’s a very personable guy. And they came to me and said, you know, we’re using this tool, and we’re connecting with all these people. And I’m driving all these leads to him. And he has a close, I’m close to him sending him great leads, and he hasn’t closed any. And I was like, well, first of all, how great are those leads? If he has any I know your boss, I know, our personal goal is, but if there was 50 of those, do you need to tell me he had 50 conversations with people that he didn’t close? I don’t have time for that. Right. So that would seem sexy to spin a tool and get all these waivers on your calendar. In reality, it is such a time drain and an energy drain, I would much rather take the time to do a little bit of research, and just connect with people I actually want to build relationships with. And by the way, when you do that, it’s not necessarily just people that, you know, like, here’s who I am, give me your credit card. The most beautiful way of building relationships on LinkedIn, I think are, you know, having conversations with people around? Here’s what I do, what do you know? Right? Like just having a collaborative conversation with somebody that maybe has a similar audience to you. Or maybe you feel it and you can support each other. And now you’re building these beautiful partnerships. And now those conversations are, hey, I’m reaching out because Samantha told me to reach out to you or Samantha sent you my way. Right. And it’s just a much better energy than just this push, push push energy.
Samantha Riley (12:57):
Yeah, totally. It went over it. It did. You know, you mentioned before marketing has shifted. It’s very, very different now. It’s, I believe the way it should have always been. And it’s nice to see that it has shifted in this way.
Karen Yankovich (13:13):
But you know, here’s the thanks to Samantha, I also think this is kind of timeless, because this is how we were marketing 20 years ago, right? We were Mark correct relationship marketing. And then the Internet came out of all these beautiful tools and which we still have, which are still amazing in their own ways. But at the end of the day, the biggest contracts are happening with people you talk to and that’s happening on LinkedIn, you want to sell a pet, go on Instagram, you want to get a distributor that wants to buy 100,000 of your pens, go on LinkedIn.
Samantha Riley (13:43):
There, you hit it right here. Now, just before we hit record, you were mentioning that you’re using AI a little bit and tinkering in LinkedIn. I’d love to know how you’re using it, because I’ve been having a little bit of a tinker as well. So be interesting to see if we’ve been doing something similar.
Karen Yankovich (14:03):
Yeah, well, you know what I mean, I’m just using it wherever I can think about using it. Like, for example, we have a new program out, we just released a new LinkedIn profile training program. And in that program, we talk about finding keywords, right, like we want to use you want to use keywords in your LinkedIn profile, so that people can find you if somebody is searching for something that you do you want to come up, but we get stuck. Alright, and get stuck on the what order should I use, right? So actually, I’ve got it up on my screen right here. I just did it. I just did a search that just said what words are people using to search LinkedIn for keynote speakers, and it came back into that, although I cannot provide real time data, blah, blah, blah. When searching for keynote speakers on LinkedIn, people might use the following terms and listed 19 Amazing terms that can be used right now I would, I would say you’re not going to use all 19 in your profile. But you might look at some of these things. But then it went on to say which is where this is so brilliant. To refine their search users might also include the topic or industry they’re interested in such as a fin intent keynote speaker, right? So things like that to just get out of your brain right to get out of your get out of being stuck. So things you know, so for things like that, as you’re creating your profile, you can even like one of the things that I asked a chat GPT was, who is keranique of it. And it came out with this beautiful bio from me that I absolutely could have written probably better than I would have written. And now I can just edit it. But you can do that. I don’t know if you’ll depends on how visible you are, right? But I don’t know what will come up. But now you can take that as the basis for starting to write your profile. Right. You know, if you are a we talked about using LinkedIn to connect with journalists, right, or podcasts whose if your audience is, you know, women in FinTech, you can ask AI, who are the top 20 podcast hosts of women in FinTech. And now you’ve got a list of 20 people that you can connect with, warmly, because now you can listen to their show. Even if you just read the show notes, right Skid Row, we’re here on that time to always listen, right. But now you can connect with them in this warm way, and start to build relationships with these podcast hosts that you may want to be on. Right. So those are just a few ways. And that’s just saves time. Yeah, and at the end of the day, the strategies that I teach on LinkedIn are really very apt that they need to be done, a lot of it needs to be done by you, the you know, the business owner, the CEO, the person who’s on LinkedIn, we can’t be you know, we can’t put on a lot of this off tour vas, because LinkedIn doesn’t even want our viewers to ever even log in as us right. And, and frankly, we think we’re talking to the person we think we’re talking to on LinkedIn. And if we’re not, that it’s not like Twitter or Instagram, where it doesn’t matter if it’s you or not, it matters if it’s you on LinkedIn. So anywhere we can save some time. Just allow is it frees us up to do more of what we love to do. So I could just playing with it for now. But it’s been a lot of fun. It’s been a lot of fun to incorporate into the work that I’m currently doing. And I can’t wait to see what’s ahead. What other things I haven’t found yet.
Samantha Riley (16:57):
Oh, I can give you a new another one. So I want to hear it. I love leaving recommendations for people because like you were saying, I think it’s a really great way to build or to, to add another layer to a relationship that you already have. Yep. So what I do is I copy people’s profile about sections to run into Chet GPT and say, Please write a recommendation for this person. And it’s always that out. And then I say, can I borrow night? Oh, my gosh, I lives. Alright, that hits? absolutely go for it. Because the recommendation comes out as sometimes you just need a couple little tweaks. But you know, between 30 seconds and 60 seconds, you’ve got a recommendation. And that is my favorite way to use it on LinkedIn, because recommendations used to go long, too, right?
Karen Yankovich (17:49):
And you know what, here’s the thing, I have such a commitment to writing more recommendations, and I don’t do it because I look at it, and then I get kind of stuck. Right. So Oh, my gosh, this is gonna blow up my recommendation writing. And it’s such a great tip. Thank you for sharing. Yeah,
Samantha Riley (18:02):
no, has such a pleasure. Such a pleasure. So you’ve mentioned how you reach out and connect with people and sort of start that conversation. But we really are talking about building these relationships. How do you use LinkedIn to add the next layer of relationship building
Karen Yankovich (18:22):
Yeah. So here’s the thing you mentioned that you you know, when you’re going your inbox is just full of people spamming you right? In my LinkedIn inbox is probably the most valuable piece of real estate, my business because that is where all the business is happening. So it’s not about I’ll connect with anybody that I don’t have the intention to try to get on the phone with. Right. So so it’s actually building true relationships. So I have a, you know, a business, a marketing plan, let’s call it a marketing plan of how many podcasts I want to be interviewed on how many jayvees I want to do well, you know, things that I’ve gotten, I think, well, then I look at my marketing plan. And then I look at and I look at LinkedIn, and I’m like, Okay, I need to fill in some spots. Or if I look at my calendar, and I don’t see any calls on my calendar, I’m like, Alright, I gotta get back to LinkedIn. So my goal truly is to have calls with people, actual calls with people, but I will give you a little, I suppose a pretty good tip, a little a really good tip. So well, you know, so many people, like you mentioned, you know, you reach out to people and they’re like, no, no, what do you want from me, right? So many of us entrepreneurs and podcast hosts and people that are on on online business where we’re building an email list, right? One of the things that I do routinely and it’s shifted a little bit how I build my email list, is I will go in I’ll ask my assistant to print me a list of everyone that opened the last five emails that I sent it Hey, and then I come over I take that list. I come over to LinkedIn and I can’t always find them because have you signed up for my email list with you know, [email protected] I don’t know who you are. So I asked for first and last names now on all of I think so that I can have a better job of finding. But I literally come back over to LinkedIn. And I say, if I can find, let’s say there’s, you know, 50 names, and I take those 50. And I can find 25 of them. Or I asked my sister to do that, but can you find them on LinkedIn and send them to me? Now I go in and I say, you know, hey, Mary, you know, I noticed that you’re subscribed to my emails. And I really walk the walk. When I say I want to build relationships with people, I want it you know, so much more about me than I know about you. And I want to know more about you. So you know, I’d love to connect with you here on LinkedIn and learn more about you and maybe grab a quick phone call or something. These are people these are warm leads, they already have expressed interest in what you do. They’re on your email list. Right? Now, by reaching out. Remember, I talked about that intimate relationship that personalized credit, hey, so now you’re taking a resource that you’ve worked so hard to build, and you’re just leveraging it, you’re going deeper? Not wider. Right? So the numbers don’t matter as much. You know, it doesn’t matter. If you have a million people on your email list. What matters is the people that are on your email list, we dealing with them, is there a way to go deeper with them. And this is one of those ways. So we do now ask for first and last names on our subscriptions. Because it makes it easier for us to find these people, I probably could ask for their LinkedIn URL. But I kind of like to surprise them with that message just saying, you know, and I, you know, I could go to people that have an open to them. I mean, I just, I don’t want anybody to do anything times 50, I want you to do this times five. So following up with people, right, the more micro targeted you are, the more likely you are to follow up with these people. So these are some of the like deeper dive strategies that, you know, build your business full of people that are, you know, have raving fans for one thing, because they really feel that you truly do want to be a part of them. And it’s free. You know, when I didn’t even have to pay for a stamp to mail a card. Yeah, I
Samantha Riley (21:55):
love that so much. You just mentioned following up with the people that have opened emails, because that’s times five, as opposed to times 50. And I wanted to just really go back and highlight that, because what I’ve noticed from having a seven figure business, as opposed to a six figure business, is that it’s actually easier to have a seven figure business, because we’re really honing in on what works. So yeah, I just wanted to say like, that was a piece of gold right there. We’re trying to simplify business, and pay attention to where we’re going to get the biggest results and leave the rest behind.
Karen Yankovich (22:35):
Right. And that’s what I mean, when I said I don’t really care about the numbers. I care about what I’m doing with the numbers that I have. Am I really truly am I genuinely, you know, provide a serving these people that have asked to be served by me. Love the next one. Oh, wait, instead of always chasing the next one. Right?
Samantha Riley (22:54):
Yeah. Well, it goes back to that that energy that we were talking about earlier is you know, what is the energy that you want to be creating in your business? And, you know, when were in a place of abundance, you know, that’s what is mirrored back to us by all of the relationships and the interactions that we’re having with the world. And I love that. We love that. Now, you mentioned before that you have a masterclass for people that want to dive deeper into LinkedIn, can you share a little bit about what’s in that?
Karen Yankovich (23:26):
Yeah. So listen, I love when people connect with me via my podcast or via, you know, other things like this, where they can get a sense of if my energy is aligned with their energy, right. But beyond that, there’s a lot of different ways to do this. There’s a lot of right ways to do LinkedIn strategy. There’s a lot of wrong ways. But there’s also a few right ways. So I before we dive deeper with people, and I don’t want to waste their time or my time we provide this masterclass that just dives a little bit deeper into these strategies. We talk a little bit about what the strategies are, how we use these strategies of there’s a lot on the PRPs because I think that, you know, especially people in transition, some of these people are coming from corporate with so much expertise, but they feel like embedded impostor syndrome because it’s the brand new title, right? So your piece if they’re interviewed on podcasts, or in the news or on TV, it gives them the credibility while they’re building their basic business up. Right. So I really liked the PRPs I think we overlook how much journalists need us as experts in the world and 100% talk a lot about that and just what the strategies are we’re not selling anything on the masterclass, it’s just, we just kind of lay out the strategies and in that feels aligned. You know, we offer an opportunity to jump on a call to see if you know, to see if we think there’s a fit to to have more a further conversation. I’m a firm believer and I only want the exact right people to be working with me and I think that goes both ways, which is why I love attractive people in this way they can get a feel for my energy right here right now. I talk 100 miles an hour. I’m from New Jersey. Some people like that some people though let’s find that out up front. Right. So the master basket is another way to do that. But it also gives this a ton of great information that masterclass that you can implement whether or not you want to take the next step to book a
Samantha Riley (25:11):
call. Yeah. And where do people go to register for that,
Karen Yankovich (25:15):
you can go to keranique image.com/masterclass. Or if you just go to keranique, image.com is all over the website.
Samantha Riley (25:20):
And of course, as always, we’ll put the link in the show notes over at influenced by design podcast.com. Karen, you mentioned PR, just then I’d love you to give us one little tip of how we can use LinkedIn to potentially get publicity.
Karen Yankovich (25:39):
Yeah, so we’ll give you a story, client story. He’s a real estate agent in the US in on the West Coast. And my client saw an article written on NBC, about real estate. And instead of just sharing the article shared the article, starting out with the great LinkedIn profile, though, let’s get real, all of these strategies only work really well, when you have a great profile, great profile. So connected with the writer and shared the article just was providing value. So this article by at some so and so love this, this and this, and then connected with the writer message, the writer and said, just want to make sure you saw that I shared this all over the place. I love your work. There. Of course, the writer was very grateful for that. I mean, it doesn’t happen as often as you think, even to people like Katie Couric, right? Like it’s not happening as often as you think, where people are just not taking the time to do this. So a week later, she reached back out to my client, instead of writing a story about housing prices. Can I ask you a couple questions? What turned into a full page article on NBC news.com, about housing prices, and seen by 65 million people, right, which Listen, right there, you’re not gonna probably get a lot of business from that as much as it sounds cool. But here’s where this helps. When there’s a listing appointment, when there’s a house, that’s for sale, right, and there’s competition, and you go out and you can drop that thing that says when I was NBC News is housing price specialists, you don’t lose business. It gives you that credibility. But it came it wasn’t hitching. They weren’t creating these big lumps. It didn’t hire a $10,000 a month PR firm. What they basically did was just do exactly what we talked about on this whole show, connected authentically was provided value, share their article, and you know, showed up looking worthy of their time. And now, you know, has this piece of publicity that you can’t be. I mean, we’ve had people on the xiyue We’ve had people in like all I mean, I can’t even tell you so many different publications from this strategy, just genuinely building relationships with the actual journalists.
Samantha Riley (27:44):
I love it so much. It’s just so refreshing to hear nice ways to connect with people without being spammy. Karen, it’s been an absolute pleasure to chat with you. If you’re listening. Definitely get on Karen’s masterclass, but also go and listen to her Good Girls Get Rich Podcast. I was actually listening to quite a few episodes yesterday. I always prepare for these, but I was just Oh, that’s a good one. That’s a good one. And I started flicking through they definitely go and take a listen. Karen, thank you so much for being on the show. I so appreciate you.
Karen Yankovich (28:18):
Oh, thanks for having me. Samantha. It was so great to be here.
Samantha Riley (42:11)
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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