Do you ever feel like you’re drifting without a clear purpose? Are you facing setbacks that seem insurmountable?
In this episode of Influence By Design, we dive into the power of purpose with Steve Hochman, a renowned fitness coach and the founder of OC Fit. Steve’s journey from a football player struggling with weight and anxiety to a successful entrepreneur is nothing short of inspiring and is a testament to the power of resilience and purpose.
He encourages you to tune into your conscience, journal your regrets, and strive to be the best version of yourself. His insights into mindset, fitness, and business offer valuable lessons for anyone looking to overcome fear, self-doubt, and perfectionism.
Steve Hochman’s journey is a powerful reminder that our greatest challenges often lead to our most significant growth. By finding and living your purpose, you can turn setbacks into stepping stones and create a lasting impact.
IN THIS EPISODE YOU’LL DISCOVER:
- Steve shares about his role in coaching fitness, nutrition, and mindset (00:40)
- Steve’s transformation from a 300-pound football player to a fitness coach (01:18)
- Steve’s childhood struggles in overcoming Tourette’s and social challenges, and their impact on his drive (04:45)
- The gap in Steve’s career and the importance of purpose (06:11)
- Why having a purpose bigger than yourself is crucial to success (09:02)
- Steve’s approach to listening to his conscience and journaling regrets (15:52)
- Using past mistakes as lessons rather than regrets (18:11)
- The value of staying grateful and focused during tough times (23:18)
- The power of visualisation techniques (25:07)
- An overview of Steve’s upcoming book, The Three, plus a little-known tip on losing weight faster (27:07)
QUOTES
“I’m grateful for all the things I went through, because it puts me in a really unique position now to help people a lot more than I would be able to if I didn’t go through all this stuff.” – Steve Hochman
“I’m a very big believer that things happen for us, not to us. And when we can get the story or understand that, and understand what it means for us, it can make us so much stronger.” – Samantha Riley
“If it’s about you, you’re constantly battling you — sometimes this part of you wins, sometimes that part of you wins. But when it’s for a bigger purpose, there’s no negotiation, it’s non negotiable. And that’s why it’s very important to have a purpose that’s bigger than yourself, that you would never say no to or let down.” Steve Hochman
“The truth is, your conscience is like a GPS that tells you everything. If you eat something you know that doesn’t align with your conscience, you have regret after you eat. If you treat someone in a way that doesn’t align with your conscience, you have regret after that conversation. And your conscience is involved in every single thing you do.” – Steve Hochman
“The more value you provide, the more people you help get what they want, the more you get what you want. That’s how it works.” – Steve Hochman
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ABOUT STEVE HOCHMAN
Co-founder world’s largest boot camp franchise (Fit Body Boot Camp)
Completely and Permanently CHANGED the Personal Training and Boot Camp Industry
#1 Fat Shred Coach without counting calories or starving: Just my 3 rules #1 Bullet proof mindset method
WHERE TO FIND STEVE HOCHMAN
- Website: https://myocfitbody.com/
- Instagram: https://www.instagram.com/stevehochman.driven/
- Tiktok: https://www.tiktok.com/@stevehochman
- Youtube: https://www.youtube.com/channel/UCY_y4Wy09tJZDVPSjVm9Npg
CONNECT WITH SAMANTHA RILEY
Facebook: Samantha Riley
Instagram: @thesamriley
LinkedIn: Samantha Riley
Twitter: @thesamriley
TRANSCRIPTION
Samantha Riley 0:02
Welcome to today’s episode of Influence By Design. I’m your host, Samantha Riley. And today we’re going to dive deep into the topic of purpose and what a lack of having purpose does to your business. And also, what really understanding what motivates you and your purpose will help fuel you forwards. This is going to be a great conversation, and I’d love to welcome Steve Hochman to the show. Welcome, Steve.
Steve Hochman 0:27
Thanks, Samantha. Thanks for having me on.
Samantha Riley 0:30
Yeah, really looking forward to this conversation. We’ve had a great chat before we hit record. I’d love you to start off by telling us, what is it that you do now?
Steve Hochman 0:40
Sure. What I do now is I own a company called OC Fit. And so we own or I own fitness boot camps. So you know, great, awesome HIIT workouts where people go and get their butts kicked and get into shape. And I also coach people online with nutrition, fitness, and mindset.
Samantha Riley 0:57
Love it. Now you’ve actually been doing this for quite a while. But you did have a little bit of a, let’s call it a hiccup, a little bit of a gap in between. Can you take us back and give us a little bit of your origin story? And you know what happened before where you are today?
Steve Hochman 1:18
Yeah, I mean, so I was done with football and college. And I was about, almost 300 pounds, and I was really unhealthy. I had a lot of anxiety. I really didn’t have a purpose in life. I didn’t know what I wanted to do. And my friend, actually, used to call him Fat Albert, because he met but he was a football player like me, he was a year ahead of me, and he became a microbiologist chemist. And I ran into him when I was all done. And I was you know, super overweight, and he had a six pack. And I was like, Alright, what did you do, and he taught me about the glycemic index, which we’ll get into later. And he really taught me some high level nutrition. This was 25 years ago. So this is a long time. And I basically applied what I learned from him and put my own spin on it. And I got really lean really fast and really super fit super fast. And everybody around me that just a local gym noticed, people started asking me to help them. And you know, within about a year and a half, I actually opened up a, I had a seven figure personal training studio. From there, I started opening up some of the first indoor fitness boot camps that existed at the time, everyone else had them in the park, they would promote them for four weeks, and then they would sell that six, like a six week bootcamp. And with my group personal training, I was one of the first group personal trainers and I was one of the first trainers to use auto debit. Trainers always sold packages. You sell it to a package of you know, 12 sessions, and you think it’s gonna last a month. And people cancel, they don’t come in. Next thing, you know, you don’t get paid for like two months. And I just made a membership. And back then they didn’t have Stripe, none of this is like in 1999, you know, and so yeah, nobody was using auto debit back then. And I started just doing, you know, memberships to my personal training. And it just really grew. I had 100 personal training clients, I had a, you know, doing about 250,000 a year, my studio was doing seven figures. And I started opening up these boot camps in gymnastics and cheerleading centres, because they’re closed in the daytime. So very little rent, they would let me basically have all my stuff there and have these boot camps. So open up six, six figure boot camps. In six months, I opened up a six figure boot camp every month, used a lot of my guerilla marketing and strategies. And then I ended up hurting with someone who had a big following. And we created a company called Fit Body Boot Camp. And we turned my bootcamp business model into a franchise, it became the biggest franchise in the world for boot camps. And I ended up selling my half of that company. I started a new company called OC Fit. And I opened up six locations, like six local locations. And about two years ago, I started really just coaching people online as well. And yeah, that’s where we’re at today.
Samantha Riley 4:30
Love it. No, there was a little gap in there where, which you didn’t mention then that I’m, that I’ve heard about where you built all of these businesses up, and then you kind of took some time out. Can you tell us about what happened there?
Steve Hochman 4:45
Yeah, so when I was a kid, like when I was like five years old, I just realized like, something was off with me. And it turned out that I actually had Tourette Syndrome really bad as a kid and you know, back then no one really knew what it was, it wasn’t like now where it’s kind of, I guess popular, people just kind of know about it. And so I was a real outcast, like, it really kind of put me behind socially. And, you know, school was really, really tough for me. And so I guess much, I was always really driven but maturity wise, like in a lot of ways I was very, very much behind. And everyone like, really thought I was stupid, to be honest with you, like, even I was a great athlete like, just because I was weird, I would get picked last, like I ended up being an athlete in high school, got a full scholarship to the University of Miami with national champions. But I was the person that got picked last all until high school, just because I didn’t know how to, to be socially, I guess, like how to fit in, I didn’t even, Yeah, I didn’t know how to fit in, I didn’t know how to get along. I just was just so like, I never really had friends. So I didn’t know what to do when I was around. And so the reason why I’m telling you this is because, so I was really behind and, and thought of as really dumb for a long time, you know. And then when I started my personal training business, it got really big, really fast. You know, I went from literally being homeless, to owning a six, or a seven figure business within two years. And it was cool, you know, I was getting, like success, you know, I was leading, I had 40 trainers that that worked, that paid me rent, and then I coached to grow their business under my roof of next level fitness, chiropractors, massage therapists, all sorts of things in my six figure personal training centre. And that was really great. The leadership that I was able to practise was awesome. And, but when I created Fit Body Boot Camp when I co founded that, and I started speaking on stages and started back then getting really popular on social media, honestly, I grew a little too fast. I didn’t really know what my purpose was yet. And I didn’t just like people gain weight and don’t realise they’re gaining weight. And all of a sudden, they’re like what happened. I was sliding way off course and losing who I was because I didn’t have this solid foundation and solid purpose. And one day, I just kind of woke up and I really didn’t like who I was. And I could see where I was heading with all this stuff. And I got off also some, I sold my part of your body bootcamp, I saw I got off social media for 10 years. And I really just started opening up my, I kind of restarted, and I opened up a new brand that I created, a fitness boot camp, I kept it a little smaller. I mean, six isn’t that small, but smaller. And I just really worked on my personal development, and I found my purpose, and I found the gaps in the things that I was missing. And I think everything happens for a reason. Because if you don’t go through and help other people, you know, so I’m grateful for all the challenges, I’m grateful I had Tourette’s as a kid, I’m grateful for all the things I went through, because it puts me in a really unique position now to help people a lot more than I would be able to if I didn’t go through all this stuff.
Samantha Riley 8:23
Yeah. And I love that. I’m a very big believer that things happen for us, not to us. And when we can get the story or understand that and understand what it means for us, it can make us so much stronger. And like you said, the more of these learnings we can get and the more gratitude we can get, we can help so many more people with that. When you stopped, what was the journey like for you? What came up for you? What did you think you wanted to do in life compared to when you took that pause? What really, what you really wanted in life?
Steve Hochman 9:02
Well, you know, I always enjoyed helping people, you know, whether it’s coaching people in fitness, or in business, you know, when I’m helping someone is when I feel the best, that’s when time stands. Time doesn’t even exist, you know, and so I’ve always, I always knew that that was what I like to do. But what I discovered was, and this is what I also tell my coaching clients, is that you have to have a purpose that’s bigger than yourself. And like, here’s a great example. So, like I said, everything relates back to fitness. So let’s say you were, you’re going to start working out, you’re like, Okay, I’m gonna get up at five in the morning, go to the gym, workout, get it done before work starts, before the day starts. And you look outside and it’s cold, it’s windy, it’s rainy. It’s just horrible outside, and you’re like you know what, I won’t work out. I’ll work out tomorrow. Now, same scenario. It’s cold, it’s windy, it’s raining outside, but you’ve got to go pick your kid up from school, there’s no way you’re not going to do that. It’s just because there’s one for you and one for a purpose bigger than you. And what I realised is, my purpose was to give the most, but I know that sounds broad, I realised that, it’s to give the most value to the most people in the most ways. But the magical thing is when I discovered that, is that and, and the thing is, like, a lot of people think like living a life of service means sacrificing yourself. And it’s really the opposite. So if I’m gonna give the most value to the most people the most ways, and I really mean it, like I really could measure everything I’m doing with, Can I give this as value to someone? What it forces me or anyone to do is to be the best version of themselves in all those areas. So you can’t give that which you don’t have. So it’s like, to go back to parenting. You know, and I understand a lot of parents don’t look at it this way, they don’t realise it’s going on. But you know, I have a 19 year old, a seven year old, and I have a three and a half year old. And when I take my three and a half year old to preschool, I see a lot of really overweight parents. And right behind those overweight parents, I see kids that are overweight, too. And so the thing is, you can’t give that what you don’t have. So you ask these parents, what’s the most important thing in the world to you? And they’ll say, my kids, I’ll do anything for my kid. And I go, Well, how do you like being overweight? I don’t like it. I don’t, I’m not confident, I’m embarrassed, I just don’t feel good about myself. Plus, you know, the doctor says, my blood pressure’s up, my health isn’t good. I know, I’m not gonna live as long with all this stuff. And I go, Well, do you want to give your kids health, confidence, fitness, and not pass your pain on to them? And they’re like, of course, well, how are you going to do that? If you haven’t figured it out? You know, and I think that’s just a great example. Like, for me, it’s not even about being lean, or being fit. It’s about what I can give to others. And so how do I help my kids? How do I help my clients? How do I help my friends and the people that are in my program, if I’m not that version, you know. And same thing with my relationship with my wife, you know, I mean, don’t get me wrong, like I had a horrible marriage before divorce, cheating the whole thing. I’m not trying to say like, I’m some like, perfect guy. I feel like now I’m a lot different. This is like 10 years ago. But how do I give that as value to someone, if, let’s say I’m having an argument with my wife, everyone gets in an argument once in a while. Well, in the moment of that argument, like my ego wants to win the argument, but my bigger purpose is to give value of how to solve this in a loving way, and move past it in the best and most positive way. So I have to push my ego aside. And I have to find a solution that I could give to others. And that example is in every aspect of my life, of anyone’s life. And so sorry, I’m going on for a long time. I feel like, if you would ask, and this is crazy. But if you were to ask 100 people on the street, like what’s your purpose? Probably 99.9 wouldn’t know. And you wouldn’t ever leave your house not knowing where you’re going to drive, you wouldn’t just drive, you’ll have a GPS, you got the coordinates, you know where you’re going. But so many people are living their life, but they really don’t solidly know what their purpose is. So if you don’t know what your purpose is, and how do you have a purposeful life? And I think that’s what a lot of people are missing, and when they do find their purpose, and it has to be about something bigger than them. Like, purpose can’t just be like, I want to make a bunch of money. You know, like, but why? Well, the reason why is because, if it’s about you, like when people say I want to get fit for me, right? Well, okay, you also want to drink alcohol, because that’s what you want to do. So you want to get fit, and you want to drink alcohol, you want to be lean, but you want to eat that cake. You know, you want to work out but you also want to sleep in. So if it’s about you, you’re constantly battling you, sometimes this part of you wins, sometimes that part of you wins, but when it’s for a bigger purpose, like the example I gave about picking your kid up from school, there’s no negotiation, it’s non negotiable. And that’s why it’s very important to have a purpose that’s bigger than yourself, that you would never say no to or let down. People overlook this all the time.
Samantha Riley 14:36
Totally. And when I said but why, I wasn’t saying but why? And I was saying no, I was saying like, but why but, it’s because there are people that want to make money, right. But the next question to ask yourself is, but why is that? Because it’s the next thing. That’s actually the purpose, right?
Steve Hochman 14:53
And it’s okay to make money. So like you should make a lot of money. So again, how can I help someone make a lot of money if I don’t make a lot of money? So like, again, like, if I want to give the most value to the most people the most ways, I have to have an amazing relationship with my wife, I have to have the best relationship with my kids, I have to run a successful business, I have to make a certain amount of money, I have to be, have a certain level of health, fitness, strength, confidence, like all these things you can’t give if you don’t have. So making money as part of it is just attached to a bigger purpose. But what’s cool about living that purpose driven life and the way I’m describing it, is you actually get to live an amazing life.
Samantha Riley 15:33
Yeah, yeah, totally. What was the, so you obviously, you knew didn’t have purpose, you were going down a road that you didn’t like. What did you tap into to find your purpose? So what was the journey like to take your mindset to a different place?
Steve Hochman 15:52
Yeah, you know, I just, I think we all have this thing that’s called a conscience. And a lot of people think a conscience means like, if you steal something, it eats away on your conscience, but the truth is, your conscience is like a GPS that tells you everything. If you eat something you know that doesn’t align with your conscience, you have regret after you eat. If you treat someone in a way that doesn’t align with your conscience, you have regret after that conversation. And your conscience is involved in every single thing you do. And really, I just started listening to my conscience, I just decided I’m going to completely listen to my conscience, I’m going to do the things that make me proud. And I’m going to eliminate the things that give me regret. And I’m going to be very aware. In fact, I started journaling when this whole first thing started happening, and most people journal about good things. I would only journal about what I regret. And at the end of the week, I would see what the patterns are. I say, Wow, I regretted that five times this week. Okay, that’s something I need to eliminate, that absolutely doesn’t align with my conscience. And that journaling was a great tool for me. It also, it’s kind of like logging in your food. When you’re logging your food, it makes you think about what you’re going to eat before you eat it. When you journal what you regret, you’re very aware of how aligned you are with your conscience. And a lot of people tune out their conscience. And they want like, the answer. They’re like, what’s the answer? How do I move forward? It’s like, well, first, you’re not even aligned with your conscience. You’re not even aligned with who you really are. Your conscience is guiding you to your real self. And so if you’re not aligned with your conscience, it doesn’t matter what I’m going to tell you next, because you’re not even you right now. You suck at being you. You’re not good at being you, you know. And so yeah, that was the catalyst is, I just really tuned into my conscience and everything I did, eliminated what I regret, and amplified what made me proud.
Samantha Riley 17:47
I love that. I’ve never heard journaling in that way before. From a mindset perspective, was there a moment where you looked at that and went, Oh, my goodness, like I did all those bad things, and you almost, I guess, like, talked down to yourself or reprimanded yourself about that?
Steve Hochman 18:11
You know, yes, of course, like everybody looks back on, like, your behaviour and actions that you’re not proud of. And it’s easy to get down on yourself. But, you know, it’s funny I was, I was actually, this is like, a long time ago, but there’s a movie called Pumping Iron. I don’t know if you ever heard of it. It’s a famous movie that was filmed, I think in the 70s. With Arnold Schwarzenegger, when he was …
Samantha Riley 18:37
Oh, my husband talks about it all the time. Yeah.
Steve Hochman 18:41
And then they made a movie called, like Raw Iron. It was like the making of Pumping Iron. And they interviewed everyone, like 50 years later, or something like that. And I remember, you know, Arnold did a lot of things in that movie where he kind of humiliated people and, like, set them up for things. And they asked them, they go, Do you regret and feel bad about the things you did? And I remember he said, No, he goes, you know, that was my thought process back then. I have a different thought process back, now I have a different thought process. So that was who I was. And this is why I’m now why would I look back and regret that? And I remember thinking like, you know, when you have an iPhone, and it has glitches in it, and then you get an upgrade to it to a new version, like you download the new, you know, the latest upgrade, new iOS. Yeah. You don’t ever think about the previous version. You don’t go man that sucked, though that previous version had all these problems. You’re just on the present version. And so I think it’s really, I don’t think it, I don’t, I think it’s okay to look at your past and be like, yeah, that was that was pretty bad. You know, but if you focus on it, it’s kind of like driving, right? So in life, you’re moving forward driving. So what do you do with your rear view mirror? You glance at it, you glance at it, just to see what’s back there. If you stare at your rearview mirror when you’re driving, you’re gonna crash. If you forget your past, when you’re moving forward in life, you’re going to crash as well. So I glance at it, but I don’t focus on it.
Samantha Riley 20:08
I love that metaphor. I think that’s really great, because it is okay to look back and go, All right, well, I didn’t like that. But none of us, let me say that a different way where we do the best that we can with what we’ve got at the time. So I look back and think, you know, with my very first business, I was only 20 years old, my leadership was pretty poor. But I didn’t have anything to ref. We’re not taught leadership at school, I didn’t have anything to reference from. I didn’t know what leadership was. So and you’re right, I look back and go, that was pretty poor, but don’t sort of look back and regret it, but rather learn from and say, Okay, well, those things that I did, didn’t bring out the best in my people, it meant that we couldn’t go where we needed to with our business. Andle t’s learn what we need to do so we can move forward. So I really love that.
Steve Hochman 20:59
I know, it’s not easy, you know, it depends on what it is too, you know, like, obviously, and this is a horrible example. I mean, this is like, horrible, probably going to ruin everyone’s day right now listening to this, but like, you know, if, you know, it happens, sometimes, like a parent will forget their kid in the car and their kid will die. Right? It’d be very difficult to not carry guilt for the rest of your life about that, right. With that being said, with that being said, at some point, the truth is, and the harsh reality is the only way to honour that kid is to be the best version of yourself and make a difference in this life. You know, like, you can never feel bad enough. You know, I have some coaching clients that carry a lot of guilt, because they have family members in prison. And they’re like, and when their life starts going really good, they feel guilt, because they know that their family member can’t enjoy that. And I always tell them, like you can’t feel bad enough to make anyone else feel better. You know, like, literally can’t feel bad enough where it affects them in a positive way. They don’t, they can’t feel your guilt that you’re carrying around. The only person that can feel it is you. And really the way to honour them, and the way, the only way to put like, to put yourself in a position to positively impact them, is to elevate yourself to the best potential you possibly can. You know, it’s just, I know, it’s easier said than done. And sometimes I feel guilty for a moment of things in the past, of course. But the truth is, it’s just not an effective thought. It’s not an effective emotion. And really, instead of feeling guilt, put the work in to just become better.
Samantha Riley 22:36
Yeah, this was a topic that I covered in a recent episode with Jacqueline Nagle, and we were talking about, you know, when things don’t go well in business, and she was saying there was a moment that she realised that she was punishing herself for things that had gone bad in business. And there was this moment where she was like, well, this isn’t serving anyone. Things went bad, but I need to be able to rise up, you know, and do, and be really successful to be able to put that behind me. And I think it’s just such a powerful thought to be able to and well also, and a powerful action to, you know, notice that that’s happening. And to make the change, like you’re saying.
Steve Hochman 23:18
I had a period of time where I had a pretty big setback in business. I had a, I was starting another business that I was really focused on. I wasn’t at my like, my fitness business, I just wasn’t present there a lot. The numbers kept going up. So I just, I was looking at the result. And I was judging my performance based on the result, which was great. But I had a manager that did some shady stuff, and costed us 20,000 a month. So not 20,000, but 20,000 a month, right. So you know, about a quarter million a year, month after month after month. And during that time, I like, I’m going to preface this by saying nobody’s perfect. Some of that time I was, some of that time I was stressed. Some of that time, I just felt like shit. But 90% of the time, 90% of the time, I was grateful. I was grateful that this lesson exposed a weakness that I didn’t realise I had. It taught me something that I needed to know. It gave me an opportunity to get better and to be more aware of things. And it also created a story for me that I could then share with other entrepreneurs, you know, and I could tell them how I pulled myself out of it. Like, and I think so the whole time I was really just saying good. I’m like, good, good. And it got worse and worse and worse. I was like, good. This is part of my story. Good. This is going to help me help someone else. Good. When I pulled myself out of this. Now I’m going to help other people do the same. And I’m going to be able to like, really motivate them, and encourage them by telling them look, I was there too, this is what happened to me. And what I did to get out of it. This is a thought process I had. And, you know, the thought process also, a lot of people visualise, you know, in business, you know, a lot of people visualise, and I think a lot of people visualise wrong, they visualise what they want. And when you focus on what you want, what you’re actually focusing on is what you don’t have. And so really what you’re screaming and what that antenna in your brain is signals or putting out is lack, lack, lack, lack, lack, lack, you know, and the more you want something, the more you’re focused on that you don’t have that something. And something that I do, and I, I always tell people to do this is, whatever you want to achieve, you should have the feeling of as if you’ve already achieved it. And that’s easier said than done. But I mean, literally, like, Oh, you want to be in this car, then you visualise you’re in that car right now and how cool it feels, Oh, you want your revenue to be out there, you in your mind you are at that revenue, because what happens is it reprograms your brain, you know, you have this part that’s called the reticular activation system that filters out all of the things that aren’t the most important things like, you can’t, you can only focus on a couple things at once. And if you were, if all your senses dumped all the information into your brain at the same time, you’d go crazy. So there is a filter in your mind. So what is it filtering, you know, and it filters things that don’t pertain to your most dominant thoughts. And if your most dominant thoughts are what you want, what you’re actually saying is I don’t have, I don’t have, I don’t have, and then it finds matches of things to not have those things. And when you visualise and feel and believe you already do have them, then it finds matches to that. And it’s crazy, because you really are limited to what you can see, feel and hear by that part of your brain that filters out what isn’t the most important, which is pretty crazy, huh?
Samantha Riley 27:07
Love it so much. Now you’ve written a book called The Three, can you, I’m super intrigued, what is the three?
Steve Hochman 27:16
So when I got really lean, the way I did it, the main thing that I did was I focused on something called the glycemic index. It’s something that for some reason, it’s like never talked about. It should be taught in schools, everybody should know about it. If you really want to put something on labels on foods, you should put the glycemic index on the label. So what it is, it’s a rating scale, it’s a rating scale for how much glucose, which is blood sugar, enters your bloodstream after you eat a certain food or a certain ingredient. So for reference, table sugar is a 65. A piece of broccoli is like a 10. So what I’ve found over 25 years of doing this, and working with 1000s of people and me transforming myself for two and a half decades, is 25 is the magic number. When you’re above 25, what happens is, glucose enters your bloodstream, your body releases insulin to clear that glucose, it then opens up your cells like a little key, absorbs a glucose into your cells where it’s converted to fat. Now the crazy thing about insulin is it absorbs everything. So if you’re having something over 25 and the glycemic index and fat, now you have glucose and fat in your bloodstream, now both of those are getting stored into your cells. And because people aren’t aware of this, most of society does to lose weight is reduce their calories, they’re just so about calories. I don’t focus on calories with anybody. And people can’t understand it. They can’t believe I’m able to get people six packs and lean and without ever touching their calories. And the thing is, there are so many hidden ingredients. Also like Samantha, like I’m gonna give you an example. Like if you go to Starbucks, and you got Starbucks in Australia?
Samantha Riley 29:08
Oh God, I don’t even know if they still do. Well, here’s what we know. We all know what Starbucks is.
Steve Hochman 29:15
Oh, so here’s a typical thing. You get the let’s say you get the vanilla sugar free sweetener, and you’re trying to get leaner and be healthy. And the thing is, is that the first or the third ingredient, it’s something called maltodextrin. So if you don’t know the glycemic index, then maltodextrin doesn’t mean anything to you. Memorise that table, sugar is 65, maltodextrin averages about 130 on the glycemic index. So even though there’s no sugar in it, you get massive amounts of glucose that empties into your bloodstream, massive amounts of insulin that then stores that glucose. And I mean there’s a million things like that, like there’s just, there’s so many hidden ingredients There’s obvious ingredients too, but there’s a lot of hidden ingredients out there that people have no idea about. So they’re not getting results. So all they do they, Oh, I gotta cut my calories. And then they go to like a nutrition coach who says like, Well, I gotta put you on 1200 calories, we got to go into a calorie deficit, it’s calories in calories out, but it’s not true. Because certain things you eat, it’s like, I was getting these, like, debates with these people where I’m like, okay, so it was calories in calories out, then I should be able to eat, you know, 1500 calories of ice cream. And I should be leaner than if I ate 2000 calories of chicken and broccoli, right? No, am I okay. Well, no, but why? And they don’t, they don’t quite understand how the mechanism works, for some reason, because no one talks about this. What’s crazy, too, is all of type two diabetes in the entire world could be completely cured. Completely, not type one, type one’s genetic. But that only makes only 5% of the world has type 190 5% as type two, all it is, is an overuse of insulin. And so your body stops responding to insulin. So you have high levels of blood sugar, blood glucose. And then because you’re not responding to insulin, you have to take insulin. When you, standard 25 and glycemic index, you don’t need insulin as much, and your body becomes very sensitive to insulin. So it starts to work again, like I’ve cured hundreds of people with diabetes easy. But doctors never talked about this. And learned this in school. I mean, it should be the, one of the first things you learn in health class, you know? Well, yeah, so that’s, I call it the three because I have three rules. That’s rule number one, I have two other rules. And then I have three accelerators to make those rules happen even faster. And people follow the three rules. And they’re able to eat, you know, the other thing is too like, there’s almost anything you can eat and make it taste amazing following the three rules, so you want fried chicken, like I use airfryer all the time, instead of using, you know, wheat flour, which is like a 80 on the glycemic index, which is higher than sugar, and then you have all the fat, and now you’re having the insulin absorbed the fat and sugar, I just use almond flour and egg and I put in the airfryer. So almond flour has a glycemic index of 10. You don’t have that insulin that’s absorbing all that fat and glucose. And you’re going to have your fried chicken and get really lean. It’s really easy. So that’s why I wrote a book. Because I know a lot of people need to know this.
Samantha Riley 32:27
I love that so much. What’s your dream for the book? What would you like? What would, what’s your biggest dream for what would happen with the book?
Steve Hochman 32:37
Yeah, so the book for me is I have two versions, two parts of the dream. One part is that book just gets in people’s hands, and they read it, and it changes their life. And I’m able to fulfil my dream of making a, providing the most value in the most ways to the most people. So in that book, it’s not just nutrition, it’s mindset, all my mindsets stuff, all my workout stuff, it’s like pretty much everything. And then the other part of it is, you know, I would love to be a best selling author. And I’d love for it to open doors where I could get on bigger platforms and help bigger, help more people. I mean, it’s just now the matter of just exposing this new method to more people. And that’s it, I just want to make a difference in the world. You know, like, I always have this vision, you see three people walking down the street, and imagine if, above their head, there’s like a digital number of how many people in the world they positively affected. And let’s say you get someone that like, he’s like, you know, has $100 million, but he got it, you know, investing in crypto, and it took off and he maybe has a five over his head, he helped five people. And then you have someone that’s just a regular person, you know, regular average person, and maybe they have like a 30 over their head. They’ve helped 30 people in a real impactful way. And then you have someone that has like a million over their head, they’ve affected a million people in a positive way. To me, that’s the person I want to talk to. That’s the person that I want to be like, That’s the currency that means the most to me. How many people have you positively affected in the world, and the money and all that stuff? It comes with it, you know, the more value you provide, the more people you help get what they want, the more you get what you want. That’s how it works. But I’m really just interested in providing a significant value. And knowing that while I was here on this earth, I made a difference.
Samantha Riley 34:34
I love that. Steve, thanks so much for coming and chatting with us today. Oh, where can people get a copy of that book? Definitely need to talk about that.
Steve Hochman 34:42
It’s coming out. So it’s coming out in about three or four months. So it’s going through the final edits and all that stuff right now. It’s my first book. So I don’t have an exact date yet because I don’t, I’m still learning the process of how a publisher works and all that stuff. But anyone could go on my instagram at stevehochman dot driven. And as the book’s, you know, obviously I put a lot of nutrition and mindset stuff on there. But as the book is getting closer to coming out, of course I’m going to be talking about it nonstop.
Samantha Riley 35:09
Yeah, definitely. So we’ll put the links for Steve’s social channels underneath wherever you’re listening, whatever platform you’re on. Just scroll down and you’ll see the links there to connect with Steve. Thanks so much for coming and sharing your story and your inspiration today. It’s been a pleasure chatting with you.
Steve Hochman 35:27
Thanks for having me, Samantha.
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