What if I told you the universe’s secrets were hiding in plain sight — in numbers all around us?
The thing is, numerology isn’t just for mystics. These days, more and more savvy entrepreneurs are tapping into its power to gain an edge and transform their businesses.
In this episode, Samantha delves into the fascinating world of numerology and Universal Laws with Cindy Van Arnam. Cindy shares her journey from a tumultuous past to mastering the cosmic forces that shape our lives and businesses.
This conversation is a treasure trove of insights into the cosmic forces that can reveal your unique path and transform your business strategies. Cindy’s expertise and candid revelations in numerology and universal laws offer a fresh perspective on achieving success.
Remember, awareness is everything. Embrace the rhythm and dance of life, and let the Universe guide you to new heights.
IN THIS EPISODE YOU’LL DISCOVER:
- The non-cookie-cutter approach — Cindy’s intriguing journey into numerology and Universal Laws (00:41)
- The basics of numerology and the significance of numbers (03:51)
- Life path numbers and how they shape personality, plus insights into Samantha’s life path number (05:13)
- Astro Egyptian numerology — a unique blend for business success (06:53)
- Leveraging numerology for content creation to resonate with collective energy (09:38)
- Using numerology to connect on a deeper level in sales conversations (10:35)
- Navigating fast-paced energy with numerology when planning and strategizing (11:18)
- Embracing discomfort and understanding when to lean in or pull back (12:04)
- Walking beside the beast and embracing the chaos in 2024 (13:28)
- Reflecting on business trends and why some are thriving while others retreat (17:26)
- Why the time is now to set up for success (20:08)
- What business owners need to strategically focus on prior to September 2024 (22:16)
- The divine timing cycle (23:45)
- Misunderstanding divine timing and the importance of active participation (27:38)
- A detailed walkthrough of the six stages of offer creation (29:35)
- A success story of transformation through divine timing (37:34)
- Timing your offers for maximum impact (40:50)
- Cindy’s resource for optimising your schedule (42:15)
- Practical steps to ensure transformational work (43:50)
- The importance of awareness in all aspects of life and business (45:44)
QUOTES
“You can’t just jump on a sales call and talk the same way to everybody that gets on a call with you, or on your sales pages or anything like that. You’ve got to speak to all the numbers, and you’ve got to speak to particular influences.” – Cindy Van Arnam
“It’s really important to know the energy. Otherwise, if you lean back and pull back from that uncomfortable energy all the time, you’re not moving forward or reaching the next level as you’re meant to.” – Samantha Riley
“Create those habits now so that when September arrives, there’s this opportunity to cash in on the energetics that you put into your business now, instead of waiting till September, and then feeling like you kind of missed the boat, because the momentum is just there and gone.” – Cindy Van Arnam
“There are stages of the divine timing cycle that we have no control over. But there are stages of the divine timing cycle that we very much have control over. And we need to be active participants in the co-creation process. We need responsibility for our actions and what we’re doing.” – Cindy Van Arnam
“The more we lean into our energy and the universal energy, and work with it rather than push against it, the easier everything becomes.” – Samantha Riley
“Awareness is everything. You can’t change anything unless you’re aware of it. And so really being self aware, and business aware, and intentional with what you’re doing. And when we can be aware of the magic and the energy that’s available to us, it changes the whole game.” – Cindy Van Arnam
Resources Mentioned In This Episode
Influence By Design Episode 555: 2024 Energy According To Sacred Geometry with Jean Sheehan
SUBSCRIBE & REVIEW THE INFLUENCE BY DESIGN PODCAST
Thanks for tuning in to this episode of the Influence By Design podcast. If the information in any of our conversations and interviews has helped you in your business journey, please head over to Apple Podcasts, click the 3 dots in the top right corner of your smartphone screen, follow the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver valuable content but will also help us reach even more amazing entrepreneurs just like you!
BOOK A BUSINESS ACCELERATOR CALL
If you want to be known as the leader in your industry, book a quick 15-minute call and we’ll work together to identify:
Your current situation and immediate opportunities for growth
Uncover the #1 thing holding you back from not being booked as an industry leader
Develop a 3-step implementation plan to increase your visibility
Click Here to book your no-charge Business Accelerator Call.
ABOUT CINDY VAN ARNAM
Universal Laws Business Coach and Master Numerologist, Cindy specializes in helping online coaches, healers, and spiritual teachers turn their multi-passionate ideas and cosmic downloads into a full-time gig without the dreaded burnout. She has been featured on channels such as Amazon Prime, Pursuit365, NOW Honors Las Vegas, The Family Network, and is a 10X Best Selling Collaborative author.
WHERE TO FIND CINDY VAN ARNAM
- Facebook: https://www.facebook.com/
vanarnamcindy/ - Website: https://fullblastcoaching.
com/ - Grab the free Authentic Content that Converts Guide HERE.
CONNECT WITH SAMANTHA RILEY
Facebook: Samantha Riley
Instagram: @thesamriley
LinkedIn: Samantha Riley
Twitter: @thesamriley
TRANSCRIPTION
Samantha Riley 0:02
Welcome to today’s episode. I’m super excited, we’re going to be chatting about universal laws, we’re going to be chatting about numerology. And both of these topics I cannot believe we have not covered on this podcast, even though my clients would be like, oh my goodness, she hasn’t either. And she talks about this stuff all the time. However, I’m not an expert. So today, I’ve got Cindy Van Arnam here to chat with me, and to go down the rabbit hole, and I’m going to get excited. I already know, I’m already excited. So Cindy, welcome to the show. It’s lovely to have you here.
Cindy Van Arnam 0:32
Oh, my gosh, thank you so much for having me. I’m super excited about this conversation, too. I feel like I could talk about this for days. So this is gonna be fun.
Samantha Riley 0:41
This is gonna be so fun. Let’s start off with how did you even get into numerology and universal laws, because there’s something on your website that really caught my eye. And it is exactly the same words that I use in my marketing. No to cookie cutter. And that’s one of the things that made me go, yes, we have to speak to you. Because business is all about energy. Right? So how did you start to bring these modalities into your coaching?
Cindy Van Arnam 1:08
Well, I’ve never done anything cookie cutter in my entire life. When I was younger, I made a series of very bad decisions, you name the bad decisions and I’ve made it. And one of those was pretty severe addiction. And instead of going through formal treatment, which I knew wouldn’t work for me, I decided to move to a country that has the death penalty if you do drugs. I’ve never been one to play by the rules. And the idea of manmade law versus universal law kind of appealed to me. It took me several years after addiction and going through personal growth and personal development. And then I met someone who was teaching numerology and universal law. And, you know, I wasn’t into the spiritual side of things. I was a project manager, I was a virtual assistant. So I was doing all this, the technology stuff, not the spiritual stuff. And she started speaking to me about numbers. And I was like, God, oh, no, this is pretty woowoo. It’s out there. But I kept leaning in, there was something about it that I was like, I got to know more, my curiosity started getting piqued. And so I ended up hiring her as a mentor for a year and learned everything there is to know about numerology and universal law, and started absorbing it. And I took what I’ve known about virtual assistant, project management, online business management, and started to bridge the gap between those two pieces, and started seeing how when we are unique, magical human beings, that we can’t be cookie cutter. So how is it possible that your business can fit into that mould as well? And so I started seeing how certain people like to do business this way. And certain people like to do it this way. And so I started creating more of a rhythm and a dance in people’s businesses versus you got to do it the same way everybody else does, because that’s boring.
Samantha Riley 3:03
Totally. And I love the words that you use, they’re rhythm and dance. I do have a dance background, I had a dance studio for 20 years. And that rhythm is just, it’s a perfect analogy, because we all like different music. We all like to dance in different ways to different types of tunes, you know, we’re all enticed or excited by different music. So if that’s what we can hear, then there’s got to be more to it right? There’s got to be more. Talk to me about the, like, let’s start with the foundations of numerology because this is such a huge subject, you and I had a conversation before we started recording. I was like, how are we going to bring this in? So let’s start with the foundations.
Cindy Van Arnam 3:51
Yeah, so I work with two different systems of numerology, one of which is very common. Most people would Google it is what’s my life path number and that shows up. This is called the Pythagorean system. And it is kind of like the foundation of your personality. Just like looking at your astrology chart. Or looking at your human design. It gives you key understanding of what your strengths and your weaknesses, I hate that word, but what those might be where you might sabotage yourself, where you have the greatest opportunity for growth, where you might want to call people into your experience to help support your energy chart. And it really does give you a clearer picture of kind of the foundation of your personality. The basics of foundational numerology is that there are only nine numbers in existence, one through nine, and anything else is just an amplification or a play on those numbers combined. Then there’s the zero. A lot of numerologists leave the zero out. It’s very important. The zero is our source code. It’s the source energy, universe, God, whatever label you want to give that. And so we can’t leave that out, because we need that in order to function. All other numbers come from the zero. But then how we work within those particular numbers depends on when we were born.
Samantha Riley 5:13
So, now see, I know my life path number is a one. I know that it’s a leadership number. I’ve never heard of like, the weaknesses or the sabotages. Can you give me like a little tiny glimpse into for anyone, and anyone that’s a one is gonna get a little bit of extra here. Like, what are some of the things I need to know about having a one life path?
Cindy Van Arnam 5:35
Okay, so I would actually consider a one life path to be a 10. Not a one, simply because the fact that we’re just not here alone, so there’s never one, it’s always one and. So I always add the zero on to the 10, or onto the one, because it’s a 10. So the 10 is very much a risk taker, somebody who wants is constantly changing, it’s never gonna stay the same for a 10. And so sometimes sabotage, you might think, well, it’s all gonna change anyway. So why bother? It’s all going to be different three months down the road, six months down the road. So planning might be challenging. But what the 10 actually does, strength wise is goes out into the world and gathers information often through cosmic downloads through intuition, and then comes back and brings something to the world that’s completely innovative, completely different, things that people have never seen before. Thus the leadership quality. How’s that resonating with you?
Samantha Riley 6:32
Oh, 100%? Well, I know all that stuff.
Absolutely. Now you have got some different ways that you use numerology. So that’s the foundation but you use a different method and you blend it. Can you talk, tell us about that, and how that works?
Cindy Van Arnam 6:53
Yes. Now, I’m actually one of probably only about 1500 people on the planet who use the system that I’m aware of that in the particular way that I use it. It’s called Astro Egyptian numerology, it is if you were to Google it, you would, it would show up as Cartology, completely different thing. But I use the deck of playing cards with a combination of planetary influences and numerology to help me and help my clients build their business. There are people who do this type of work with the deck of playing cards for relationship dynamics, and they help couples and they help relationships and marriages, things like that. I’ve seen people do this type of work with health issues, forecasting, just like astrology, there’s a lot of rabbit holes. So I chose, because of my background, and my passion for helping people build their online business, to specialise in business numerology. So I use this, first and foremost, to help my clients understand who they are, because again, there’s that rhythm and dance, and we all have a life path that we follow. And now I am not a fortune teller, there is no crystal ball. But we can take a look at the energy that’s available for you with this system, so that you can take advantage of it and leverage it instead of just kind of being at the whim. It’s kind of like if you can see ahead, four steps ahead, then you can plan and adjust and make plans for when things are going to be a little bit more challenging in your life or when you need to be taking massive action because this is part of your energetic chart right now. It’s a lot like lunar planning as well, we can look at some of the different influences in your chart. We can see, you know, what’s possible for you. The first time I ever got a numerology reading, I had been a virtual assistant, standing behind the scenes, I was building other people’s dreams and not my own, and kind of struggling. I did not like my life at that point. And I got this numerology reading. And it felt like I had come home, for the first time I was seen. And she’s reading this stuff to me, and she’s telling me these things about my numbers. And all over it, you need to be a public speaker, everywhere. And I was like, and I remembered when I was five years old, there’s a picture of me with a cowboy hat on and a cane and I’m on a stage in some campground, I was just hamming it up. And it just brought me back to that little girl who wanted to be a speaker and a performer. And it helped me change my entire business trajectory as a result of that. So it can open up massive possibilities for you and your business growth in that way. So I support my clients with that. Another thing that it’s really useful for is helping to create content. Because if you know the collective energy that we’re all experiencing, then you can write content based on that collective energy. And it resonates with your audience.
Samantha Riley 9:51
It’s what I love, yeah.
Cindy Van Arnam 9:55
So my clients are like, they watch my weekly forecast every week and they’re just like making mad notes about what’s happening so that they can batch their content in advance. And I’ve watched their engagement, their content goes through the roof as a result of using this. It’s just like you know, it’s a full moon. If you write content about a full moon or a new moon, people are like Oh, tell me more about that. Right? Same thing with the neurological influences. And you don’t need to talk about the numerology. You don’t need to know numerology, you just need to understand the energy. That’s all.
Samantha Riley
Yeah, totally.
Cindy Van Arnam
Yeah, the third way. Oh, go ahead.
Samantha Riley 10:31
Sorry, you go, now you go.
Cindy Van Arnam 10:35
So the third way that I use it to support my clients is having better sales conversations. Again, coming back to that cookie cutter, like, you can’t just jump on a sales call and talk the same way to everybody that gets on a call with you, or in your sales, on your sales pages or anything like that. You’ve got to speak to all the numbers, and you’ve got to speak to particular influences. So when I get on a call, one of the first things I ask is tell me your date of birth, and let’s have a conversation based on something that’s actually going to resonate with you and I can be of better service in that sales conversation. Right, instead of just spewing information at you that you’re like, I don’t even want that. Right.
Samantha Riley 11:16
Yeah. Doesn’t resonate. Doesn’t that, doesn’t feel right.
Cindy Van Arnam 11:18
Yeah, exactly. The fourth way, I hope this is obvious at this point, but for planning and strategy to really map out, I do quarterly planning with my clients, because in this year’s energy especially, but most of the time, it’s really hard to map out a full year plan, because things change so quickly. And so I help people map out three months of their goals, their intentions, what they want to accomplish. And I use the numerological influences to help us understand that, especially, you know, at the time of this recording, we’re coming into September, where things are gonna move a lot faster. Knowing that in advance helps you to plan ahead so that you’re not, you know, blindsided by wild and untamed energy when it shows up. Right?
Samantha Riley 12:04
Right. Yeah, I wanted to touch on that from something you said a little bit earlier. And, and that sort of plays into it as well. Sometimes the energy feels uncomfortable, and it means sit back and, you know, be introspective, you know, meditate, start to think like, what is our soul wanting right now? But sometimes the energy feels a bit uncomfortable, but it’s the opposite. It’s like lean in, we’re meant to be working through something. So it’s really important to know the energy. Otherwise, if you lean back and pull back from that uncomfortable energy all the time, you’re not moving forward or reaching the next level as you’re meant to. And we’ve had a lot of that energy this year of lean into the uncomfortable because it’s a big year. So it’s really important to understand the energy so that you can start. It’s almost like having the cheat codes, but what you’re feeling.
Cindy Van Arnam 12:59
Yeah, yeah, I’ve referred to numerology as a cheat code for life so many times. Yeah, absolutely. Yeah, I think it’s really important to understand that and, you know, there are times when it’s time to pause and take a step back. And there are times when it’s time to go and move forward. But all of those energies can sometimes feel uncomfortable, like you said, so how do you know which one’s which, right? Can I talk about the energy of 2024? And as we move in …
Samantha Riley 13:30
I really want to dive into this, is this the best place to talk about it, because I really, really want to talk about this because this is, if there’s a year to lean in, it is this year.
Cindy Van Arnam 13:40
That’s exactly. One of the things that I do to kind of help people especially if you don’t understand numerology fully. If you are familiar with Tarot, this can be really helpful. If you look at the eight in the traditional deck of tarot cards, it is the strength card, right. And it’s, most descriptions talk about it being, you know, learning to walk beside the beast, you’re not learning to tame the beast, because we don’t want to do that. But it’s learning all of the nuances of our personal power and becoming the CEO of our experience, which means accepting all of the uncomfortable and the comfortable, of accepting those shadow parts of ourselves and really understanding that all of those pieces belong, and beginning to walk with that instead of trying to fight against it all the time. If you put the eight on its side, it creates an infinity symbol, and it moves in flow, right. So oftentimes, especially as business owners, we want to try to control everything and make sure everything’s in the right place and get our proverbial ducks in a row. And we can’t do that, we know many of us have tried. The eight invites more of the flow, of going with the flow, but also having mastery over our experience where we know there’s stuff to do, and there is a to-do list of 52 million things. I’m not going to get it all done. But what can I get done today to move the needle forward, even when I’m upset, I’m frustrated, I’m angry? This is triggering me, that’s triggering me. There’s so much noise out there, it’s chaos. Another way I like to think of the eight is a rocket taking off, its momentum, and it takes more fuel to get the rocket off the ground than it ever has once it’s in orbit. And when that sucker is taking off the ground, there is smoke and debris and crap flying everywhere. You’re supposed to be the rocket, not the debris. So this year 2024 is inspiring us to be the rocket, and to walk beside the beast, and to be that CEO of our entire life experience and of our business growth, because it’s leading us into 2025, which is a nine energy year, which is going to be, it’s going to be interesting. I haven’t looked at the full energetic perspective of the year yet. I do that in November, and then I do a full year forecast for everybody. But what I’m looking at is the nine is completion, it is ending, but it’s also an opportunity to take it to the next level. So oftentimes, if we, say we launch an offer out into the world, and we build momentum, and we have a bunch of clients, and we do the work in the eight of momentum, and then we’re like, okay, and now I’m reflecting, and now I’m integrating in the nine, and I’m thinking about it, did I love it, I don’t know, there’s some things that maybe need to change. So in the nine, you kind of decide, I’m just going to toss it and start over. Don’t recommend that, or I’m going to take this thing and make it better and amplify it for more. So the nine is going to take what we’ve learned in this eight energy, and in 2025, we’ll be reflecting on the last nine years, integrating what we’ve learned, and then choosing to either end what we’re doing or take it to the next level. So I’m super excited about 2025. I think 2025 is going to open up a lot of space for spiritual teachers, healers, coaches, because it’s clearing out the clutter of what happened a few years ago, when everybody decided to start something online.
Samantha Riley 17:26
See, I feel like we’re already, this energy is kind of together with the eight energy already. Because what I’m seeing and I don’t know if you’re seeing this is a lot of business owners that maybe started 2018, 2019, 2020 and have just gone not enough and have just gone not door close going back to a job. I’ve seen that a lot. I’ve seen a lot of people already, I guess, coming a,t me and my husband, we’re talking about it last night, it’s almost like if we imagine business as a child, it’s like almost that they’re going into like these teenage or young, young adult kind of years where there’s a lot of rebranding going on. There’s a lot of team restructure going on. There’s a lot of changes within the way they’re doing things. So I already feel like we’re sort of going that way. And this action energy is just having people already go, I’m out. Or we’re here, we’re doing this, and the people that are leaning into it, you can really see it. That’s like yeah, okay, we’re doing this.
Cindy Van Arnam 18:34
Yeah, you can see it like, it’s palpable. The people who are all in and they’re like, No, I am going for it. I’m going to be the rocket and not the debris. You can see it, you can see it in their content, in their branding and how they’re working with clients, how they’re selling their offers and how they’re promoting themselves. And then you can see the chaos and the debris, the smoke the crap. And I think people are getting very aware of it, right DM conversations and cold pitching, things like that. I mean, it’s no strategy is a bad strategy. It works, obviously, but I don’t condone cold pitching in the DMS. It’s not much fun. And it doesn’t feel good, especially for people who want to connect with others. And so I’m finding that a lot of these strategies that worked in 2020, 2021 are falling apart. They’re more of the cables and the debris that we can see pretty clearly now.
Samantha Riley 19:29
Yeah, absolutely. So before we kind of move on to something that I really want to jump into, offer creation, can you speak to where people should be really leaning in because you and I had a really great conversation before we started recording about, you know, in the northern hemisphere, it’s summer, people are taking time out. I’m definitely noticing that right now. The energy is like go go go go go. Can you please speak a little bit into what, what energy is coming for the end of the year? And how we should be leaning into that.
Cindy Van Arnam 20:08
Yeah, absolutely. If you are considering taking time off in the summer, I’m going to suggest that maybe you think otherwise. And I know, you know, the kids are out of school, it’s nice out, you want to go to the beach, but find pockets of work where you can focus and take really strategic action now. Right now, at the time of this recording, it’s July, it’s a six energy month, the six energy, and I look at the monthly energy as we go through as well. And the six is kind of creating this equilibrium. I always think of the sixth as the great harmonizer. And I love all the musical references. And I didn’t even know that you love to dance, that’s so fun. But the six, often we go from one pendulum swing to the other in our business, right? It’s feast or famine, or there’s lots of clients or we’re really busy or we’re not. And so there’s this pendulum swing, and the six is inspiring us to just kind of come back to this equilibrium for a moment. And to kind of, I always joke around with their little ducks in a row. It’s impossible. There’s a duck on the roof, there’s one in the back of the cop car, but we’re trying to like, kind of create and gather the energetic resources that we need, because we know energetically that something’s coming. Now, August is a seven energy month, the seven is, inspires innovation, quick action, movement, it wants forward momentum. And that’s because September is coming, which is an eight energy month. So we’ve got the eight energy month in the eight energy year, it’s an amplification of momentum. But if you try to jump into the stream of momentum in September, when the kids are back in school, it’s gonna be chaos. So you want that time right now to find your equilibrium, set your boundaries, clean up the mess that’s been created over the last few months, make sure you got your offers all dialled in and in order. You got the energy and the resources available to you in order to start taking action as August and September start moving forward. Because if you do that, massive results in that eight energy in September and October.
Samantha Riley 22:16
What are some of the things as business owners, as coaches, as service providers that we absolutely must make sure is dialled in, and what we focus on in September?
Cindy Van Arnam 22:27
Yeah, so I would actually start, be like, be promoting and sharing what your work is by the time you hit August, don’t wait for September, because the eights is so fast paced, September almost feels like it’s gonna be like a day long, and then it’s over. Quickly, I mean, even if you think of 2024, it’s been going so fast, and people look off and they’re like, so fast, how is it already halfway through the year, what just happened, right, and it’s only gets faster as we move towards September. So you want to make sure as a business owner that you’ve got your offers in place, your marketing is dialled in, you want to make sure that you have your self care practices in place, because you don’t want to burn out, that eight energy’s gonna move fast. Right. And so creating those habits now, so that when September comes, there’s like a song about that I think. So when September arrives, there’s this opportunity to cash in on the energetics that you put into your business now, right, instead of waiting till September, and then feeling like you kind of missed the boat, because the momentum is just there and gone. I work with my clients a lot, in this moves into the offer creation, I work with my clients a lot around the law of divine timing. And momentum is something that we all want. We want the clients, the money, all of the things coming into our business. And we want things to just be in flow and it all working. And like a well oiled machine, right? Well, that doesn’t happen unless you put in the work first. And so you can’t just jump into momentum and expect it to be easy, because remember, it’s a rocket and there’s chaos and debris flying everywhere. You’ve got to make sure your energy, and you are aligned to be the rocket and not the chaos. So doing the work now, getting those offers in place, the marketing, the systems, whatever it is that you need, depending on your business model, super important to be doing that now.
Samantha Riley 24:36
Love that. Oh my goodness. I love that so much. Now, you mentioned before we dived into that energy of this year, there was four things that you went through and we were up to offer creation, that was your thing. I’d love you to dive into this because you’ve got some really cool stuff to share. So let’s go here.
Cindy Van Arnam 24:59
This is one of my favourite things, you know, I work with a lot of, it’s 3:33. Let’s look up and look down at the clock. Let’s amplify this conversation. The three is an amplifier, and a creator. So offer creation is challenging for some, and I’m watching a lot of people using AI technology to create offers. And offer creation is meant to, well, in my industry, it’s meant to be transformational work, not just a bunch of information. If I wanted to learn information, I could just go Google it. The nature of a lot of my clients’ work is transformational. And so it’s hard to put tangible things to it, it’s hard to think about what those results are when somebody gets out at the end of the course. It’s hard to come up with what tools and modalities, some of my clients have 20 different modalities, and how do we put that all together into something that makes sense that I can then take to the market and promote. And so I actually had a client. Last year she came to me, she’s been working, she had been working in corporate for years. And then she became a numerologist. And she wanted to figure out how to put the two together so that she could support corporations and their HR department in creating amazing teams. She had that offer put together in two weeks using this system that I created. So if you think AI technology is gonna make it faster, it’s not human, you can’t, you need to out human the AI. I think there’s a time and a place for AI. I honestly wish that it would do my laundry and clean my dishes and make my bed versus my creative process because we are meant to be creators.
Samantha Riley 26:43
Totally, could not agree more. Yes.
Cindy Van Arnam 26:46
So I use the six stages of transformation based off the universal law of divine timing, to help my clients create offers. But I also use it for a multitude of other things because it is the rhythm and dance of life. And everything we do, whether it be getting into a relationship, building a business, having a child, anything we do, is based off of that law, and all other laws live within the law of divine timing. And I think the law of divine timing is one of the most misunderstood laws out there. Which is really unfortunate, but maybe fortunate for me because I get to talk about it all the time. So if it’s okay, I’ll walk through those six stages of divine timing, and then talk about how you can use that to create an offer. If that works for you.
Samantha Riley 27:38
That would be really great. What I’d love you to do, just before we do it to add some context, you said that it’s so misunderstood. How do people misunderstand the law of divine timing?
Cindy Van Arnam 27:47
Yeah, you know, one of the things I hear a lot in the spiritual realm is, well, if the universe wants me to have it, then it will be.
Samantha Riley 27:55
Oh, my goodness, say it louder for the people in the back.
Cindy Van Arnam 28:02
My personal favourite, well, all in divine timing. Now, there are stages of the divine timing cycle that we have no control over. But there are stages of the divine timing cycle that we very much have control over. And we need to be active participants in the co-creation process. It’s not like we’re just sitting in the patio, making sure our vibe is high, and meditating all day, and all my clients are going to show up, that is not how this works. We need responsibility for our actions and what we’re doing. And so this is the part of the law of divine timing that’s my personal favourite, because there’s a time and a place for massive action. And there’s a time and a place to sit back, sit back. And when you start to embody the rhythm of this cycle, you start to see it like this. And my clients, they message me all the time. They’re like, Oh, my God, I totally understand where I’m at. I’m going out of boarding, Oh, I totally understand where I’m at. I am scheduling my whole week to get stuff done this week, right? Because we start to understand and dance to that rhythm. Does that answer your question?
Samantha Riley 29:06
Absolutely. And I just want to touch in something that there was an episode at the beginning of the year that I did with Jean Sheehan around sacred geometry. And in sacred geometry, this is a one year and it’s very much about taking responsibility. And when you put all of this together, and take responsibility for the action that you’re taking, like, you can see how all of a sudden the building blocks are just gonna go yes, this is the year to go next level. So yes, take us through offer creation.
Cindy Van Arnam 29:35
Okay, so what I’m going to do is kind of walk through an example of the divine timing cycle just with a really simple example so we can get a feel for it. And then I’ll walk you through how we use this to create an offer. Because I think you need to understand the six stages first, otherwise, it’s gonna get confusing. So it’s a cycle. So it’s a circle, so there’s no starting point, but for sake of conversation, we’ll start with awareness. So we become aware that we would like to create better results in our business. Let’s just go with the proverbial 10k month, look to start there. Yeah. So I become aware that I’m uncomfortable with what my bank account is saying. It feels a little low, I would like to be making more money. I’m aware that I would like to create more finances in my business. Okay, so in awareness, you’re supposed to get really curious. And I wonder what, I wonder where, I wonder what, I wonder who, and you start getting, you end up having like, lots of downloads during awareness. And so I always tell people, have a journal with you when you’re in awareness, because it’s going to be changeable. It’s, why is this word always hard to say, mercurial, right? So like, ruled by the planet Mercury, which is always changing. And it’s always mental energy. So you’re thinking about stuff, you’re trying new things. Don’t sign up for a full year of yoga or a full year mentorship with a business coach, try one session and see if you resonate with it, right. And you’re experimenting. But once you decide, okay, I am aware that I don’t like my bank account. And I would like it to look like more. Now I’m aware that I want $10,000 months, you move into the second stage of divine timing, which is acceptance. Well, now all your feelings come up, all the guilt, all the shame, and I wasn’t taking action. And I didn’t do this and I blew my bank account, I blew my credit card. And now I’m here and I’m stuck. And I don’t know what to do. And I’ve been doing it all wrong. So the shame and the guilt and the frustration and the anger, all that stuff percolates to the surface. It’s meant to do that, because of the law of polarity. In order to create anything, we must have friction, we must have heat. But what most of us do, we don’t want to feel our feelings. We’d rather not, eat it, shove under the carpet, and it flicks it right. So in acceptance, when you start feeling all those feelings, your job in that moment is to dive right into the feelings and feel your feelings. And practice forgiveness, I always use forgiveness, you know, coming into a place of gratitude for the place that you’re in and accepting what is. But you also begin to accept what could be, so here’s where the bridge kind of starts to tip over to the other side. So you’ve, if you do, I highly recommend feeling your feelings, feel all the feelings, get it out in your journal, yell at the trees, do what you got to do to process all the feelings that are coming up, and the guilt and the shame and all that stuff. So that you can remove what’s standing in your way of what you want. Because if you try to go after $10,000 months, and you have shame around money, you’re gonna have a hard time. So remove the shame, things get a lot easier, right? So no more Netflix in your feelings. Which then moves us into the third stage of divine timing, which is my personal favourite, self responsibility. And here is where we become active participants in the whole process. I’m aware I want something. I have felt my feelings and I have forgiven myself for it and restored my ability to give and receive from life. Now, here’s where people say, Well, if the universe wants me to have it. No, decide, decide you’re going to have it, non negotiable. And I don’t mean just writing it down on a piece of paper and going okay, and so it is. I mean, feel it on a cellular level in your body, a full body, heck yes, this is mine, non negotiable, which then leads you into the next stage of divine timing. I might add awareness, acceptance, and self responsibility, if done well can be done in an afternoon. It often takes us a lot longer because we want to heal and process our feelings and do all this other stuff. And it’s just a distraction. You can do that in an afternoon. Depending on what is coming up emotionally. Sometimes some of that stuff takes a little longer. But yes, with business, it usually can be done in an afternoon, which then moves us into the activation stage of divine timing. So in activation, we are following the breadcrumbs. This is where we don’t have control. Our intuition says reach out to that person, connect with that person. And we start seeing these little flashes of synchronicity popping up. And it’s our job to grab onto those flashes and do something about it, activation, right? It’s our job to trust that intuition, even when it seems wild and crazy and what am I doing? And it’s our job to take ourselves out of that zone of familiarity where we were, where we weren’t making $10,000 months, and go do things that we’ve never done before and scare the crap out of ourselves and go take action. Right? So this is where the action piece is coming but you don’t know where the next nudge is coming from. You don’t know what bread crumb is next, you don’t know who’s gonna pop up in your feed that oh my god. Now I’m on a podcast with her and having this amazing conversation, right? You don’t know. When you do enough of the right things following the breadcrumbs, it leads you to the fifth stage of divine timing, which is momentum, which we were talking about the very beginning. So momentum is when things are happening, and oh, my God, and all the clients are coming in, and the money’s coming in, I can’t handle it all, like I quit, you know, just go and hide in the background. So it’s where we see people sabotage a lot, because it gets so busy. And we forget to shower, we forget to eat, self care, plan goes out the window, and then you’re burnt out and you’re exhausted. Nope, can’t do it. It’s too much. I can’t handle it. You asked for it. But it’s about maintaining focus. Like I was saying, you’re the rocket, not the smoke and the debris. So in momentum, all your triggers are going to come up. And all these synchronicities are going to come up. And your job is to focus on the synchronicities and not the dirt and debris, right. Easier said than done. But when you do it, it leads you to the next stage of divine timing, which almost everyone skips, and that’s the transmutation stage. The moment your bank account or your tracking, and you realise I made $10,000 this month, right? And what do we do? We either go spend the money or we go and, I don’t know, hire another coach, or we just keep going and just don’t even think about it. What we’re meant to do in the transmutation stage is celebrate and honour the journey. And so what I see happen time and time again, momentum, we all want it, we all want it to last but it’s not meant to last because there’s a rhythm and a dance. All the money’s coming in, the clients are coming in, and then all of a sudden, the calendar clears out, nothing’s happening. And you go, Oh, crap, I’m doing it wrong, I must have screwed up. No, you’ve moved into transmutation, where you’re meant to be honouring, reflecting, and becoming the person who now creates $10,000 months. And then you move into awareness. And you’re like, I wonder what it would be like to create $20,000 months? And around you go again. Does that explain divine timing cycle?
Samantha Riley 37:34
Beautifully. It explains it so well. And I’m sure everyone that’s listening is like, Oh, my goodness, I get it. I get it. I love it so much. Can you give me an example? Or can you give us an example of a client that you’ve worked with that really leaned into this cycle? And sort of what happened for them, like what they went through and what they created?
Cindy Van Arnam 38:02
Yeah, actually, I rarely work for clients for a full year. But within our, from our birthday to our birthday, we go through an entire divine timing cycle. And she came to me in, I think it was December of 2023. And she was in a particular season in her life. And she kind of understood divine timing, but not really. And she was an ambitious go getter. She’s like, I’m gonna put my nose to the grindstone, I’m gonna hustle, I’m gonna get this done. I’m like, We’ll see about that, because I don’t teach burnout strategies. And she came into a particular rhythm in her business where she recognized that things were really challenging all of a sudden, and she was getting lots of clients coming in, but she’s like, I just, I can’t sit in front of my computer for very long, I’m super distracted, like, welcome to momentum. And the minute that she recognized it, she was like, oh, so she brought back her self care. And she brought back some of those pieces that helped her to focus on where she’s going. And then she continued to move forward, she moved into the transmutation stage, and I always joke around, there’s two layers to transmutation. And if you think about when a cocoon, when a caterpillar is getting ready to go into the cocoon, it starts eating everything in sight, right? It’s gathering. Now, that doesn’t mean you’re going to start eating everything in sight.
Samantha Riley 39:25
That’s a metaphor.
Cindy Van Arnam 39:28
It’s a metaphor for the integration, right? You’re, you’re reflecting on all the things you’ve learned and what you’ve discovered. So she started doing that and she’s like, Oh, my gosh, I’m starting to see how I’m embodying this divine timing rhythm. I’m starting to see how all these strategies that I’ve been doing in my business for the last three months are starting to work. So she started to reflect on that and it started to come together and piece together, right, eating everything in sight, weird metaphor. But then when you go into the second stage of transmutation, when a caterpillar goes into the cocoon, it literally turns into goo. It turns into goo. So do we, when we are becoming the next version of ourselves, we turn into goo. And so she got into a stage in her life, in her year. And she’s like, I don’t even know my own name. What’s going on? I can’t focus on anything right now. I said, Welcome to Neptune. Why don’t you and your new boyfriend go for a trip somewhere and just take off and take a break? And she’s like, really? But I have stuff. No, you don’t. Not right now. So she went to Vegas for a week, took off. And she came back, landed back into her awareness season and took off again. So she’s got clients coming back in, right. But there’s got to be that sacred pause of reflection and integration, otherwise, you just end up reinventing the wheel over and over and over again.
Samantha Riley 40:50
Love that so much. Love it. Love it. Love it. I wanted, before we finish up, I want to touch back on this energy of the eight year you’re talking about September being the really busy year. The really busy month, I’m sorry. Yeah. And getting ready for it now and preparing. When is the actual, let’s call it, launch phase for anyone that wants to launch a new offer or, you know, whatever is going to happen in September. Is it the same for everybody? And is there anything else that plays into this?
Cindy Van Arnam 41:25
Yeah, there’s definitely other things that play into it. Because, you know, we can look at the collective energy and when people are more likely to buy and things like that, when we’ve got a buyers market. And that’s definitely going to be mid August into early September, even late September. So we want to be ready for that. But it also depends on your own chart and what’s going on for you. There are certain layers to your own chart, if you’re going through your 45th year or your 49th year, there’s things to look out there. Depending on when your birthday is, it may not be the time to launch, right? If you’re in Neptune, and August comes along and you don’t even know your own name, it’s gonna be really hard to launch something right? Even if you’ve got your own team, it’s gonna be hard to do. So looking at your own personal rhythm is really going to be helpful as well, in that, there’s definitely layers to it.
Samantha Riley 42:15
Yeah, love it. Now you have a resource around activating your weekly divine timing rhythm, which you’ve talked a lot about. Can you share a little bit about what that resource is?
Cindy Van Arnam 42:27
Absolutely. And we didn’t talk about offer creation. So just want to go back around to that one, too.
Samantha Riley 42:33
Yes, let’s go back to it. As soon as you talk about this.
Cindy Van Arnam 42:36
Yes, I think this plays in really well. So we have a divine timing rhythm. Like I said, it flows through every aspect of our life, based on the day you were born. So you know, we go through a yearly cycle, we also go through seven year cycles, we also go through seven week cycles. So we can use this system to project manage and strategize based on a seven week project cycle also. But we also, from the day you were born, have a weekly rhythm because there’s seven days in a week, right? So depending on the day we’re born, that would be your awareness day, is the day we’re born. And then you go through that seven, six stage cycle, two days are for transportation. So this guide is a, it’s a journal, it’s a workbook that you can download off my website, and it allows you to figure out what your personal rhythm is. And then it’s filled with journal prompts for you to understand each particular day, and gives you some ideas on what business activities to focus on on what days.
Samantha Riley 43:38
Love it, love it, love it. The link for that will be in the show notes below. Wherever you’re listening to this episode, it will be down below. Let’s touch on offer creation before we finish up.
Cindy Van Arnam 43:50
I was like we cannot talk about that, we promised them. So when it comes to offer creation and creating a transformational offer, we want to walk our clients through a transmutation process. So let’s, for ease, because you don’t need to create a six week product, you can create 10 weeks. My program is 20 weeks, but it still walks them through a divine timing cycle. But you want to consider each stage of divine timing throughout the course. So you begin in awareness and you move them into acceptance, then self responsibility, then the next three stages, right? So you’ve got to, you layer it out. Now it’s not linear. But a 10 week course, a six week course is going to be linear in a sense, right? So we map it out that way first looking at what do they need to be aware of in the beginning? What do they need to accept as they move forward? What do they need to take responsibility for? What actions do they need to take? What’s going to happen once they start changing? And then how can we celebrate and honour the journey right? Then in each particular module we can look at. I use the first three stages of divine timing in any module or any masterclass or anything I do. When I teach even an hour long masterclass. What do I need them to be aware of? What do I need them to accept? And what do I need them to take responsibility for? And so every module has a teaching, awareness, an exercise, acceptance, and homework, self responsibility. So, when you start to pull all those pieces together, and I’ve got this beautiful PDF process that you can go through, and you can map it all out, you can create an transformational offer in a day, if it’s a short one, in two weeks, if it’s your whole life’s work.
Samantha Riley 45:44
Love it so much. Love it. I think that actually, I don’t think, I know that the more we lean into our energy, the universal energy, and work with it rather than push against it, the easier everything becomes. And it’s something that I’ve always been aware of. But it’s not always something I’ve done super well. And it’s something that, I know that when I really am a part of that, that things do go really well. So thanks for bringing more awareness to this conversation. What’s one thing, just to wrap this episode up, what’s one thing that you really would like to leave listeners with?
Cindy Van Arnam 46:32
I love that you actually said awareness around the conversation. I think, you know, my students say you sound like a broken record. Because I say this over and over and over again, awareness is everything. You can’t change anything unless you’re aware of it. And so really being self aware, and business aware, and intentional with what you’re doing. You know, as humans, it’s so easy for us to try to fight upstream and try to move obstacles and try to control our experience. But we’re a part of such a greater experience here on this planet. And when we can be aware of the magic and the energy that’s available to us, it changes the whole game. So awareness is everything. Just be aware.
Samantha Riley 47:20
Love it. Love it. Love it. Love it. Cindy, thank you so much for joining us here today. It’s been an absolute pleasure chatting with you.
Cindy Van Arnam 47:25
Oh, thank you so much.
Leave a Reply