The Real Reason Your Funnel Isn’t Converting (It’s Not Leads)

Why More Leads Won’t Save You

The Growth Equation That Actually Works

Hot Pain Points Beat “Nice To Haves”

Know Exactly Who You’re Talking To

Consistency Beats The Dopamine Hit

Fix The Leaks Before You Scale

Where Growth Really Starts

The Real Reason Your Funnel Isn’t Converting (It’s Not Leads)

If you’ve ever thought, “If I could just get more leads, my business would finally grow”, you’re not alone. But the truth is, more leads won’t fix your business if your foundations aren’t solid. 

In fact, chasing leads without first fixing what’s broken is like pouring water into a bucket full of holes. It only leaves you frustrated, exhausted, and burned out.

So, what should you focus on instead? Let’s break it down.

Why More Leads Won’t Save You

It’s tempting to believe that the answer to growth is simply more people at the top of your funnel. But if your offer isn’t compelling, your messaging isn’t resonating, or your funnel isn’t converting, then piling on more leads will only magnify the problem. 

Instead of more sales, you end up with more wasted effort, more wasted ad spend, and more disappointment.

Think of it like this: traffic can only accelerate what’s already working. If it’s broken, more traffic just makes the cracks show faster.

The Growth Equation That Actually Works

Scaling comes down to two simple but non-negotiable pieces:

1. Eyeballs – You need visibility. If people don’t know you exist, they can’t buy from you.
2. A Compelling Offer – You need something irresistible that people want to buy right now.

Visibility without an offer won’t make you money, and the best offer in the world won’t sell if nobody knows about it. You need both, but the order matters. 

Start with your offer first, then scale your visibility to match it.

Hot Pain Points Beat “Nice To Haves”

One of the biggest mistakes coaches and consultants make is creating offers that sound good in theory but don’t actually solve an urgent problem. 

Remember, clients buy solutions to their most pressing issues – their “2am problems” that keep them awake at night.

Think of your offer like a painkiller, not a vitamin. A vitamin is good for you in the long run, but if someone has a throbbing headache, they want relief right now. 

Your offer needs to be the painkiller that makes your client say, “Yes, I need this today.”

Know Exactly Who You’re Talking To

If you try to speak to everyone, you end up speaking to no one. Growth happens when you get crystal clear on who your ideal client is and what they care about most.

What keeps them up at night? 

What do they fear will happen if nothing changes? 

What do they secretly want more than anything? 

When you know their 2am thoughts, you can craft messaging that feels like you’re reading their mind. And when your messaging lands, conversions naturally follow.

Consistency Beats The Dopamine Hit

Most entrepreneurs love the rush of new ideas. But growth doesn’t come from chasing shiny objects. It comes from consistently showing up with the same powerful message. Even when you’re bored of saying it, your audience may just be starting to hear it.

Repetition builds memory, and memory builds referrals. Consistency is what cements your positioning in the minds of your ideal clients.

Fix The Leaks Before You Scale

More leads are important, yes. But only when your systems are ready for them. Otherwise, you’re setting yourself up for wasted time, wasted energy, and wasted money.

So before you flip on the switch for more traffic, ask yourself:

Is my offer irresistible?

Is my messaging clear and compelling?

Do I know exactly where prospects are dropping off?

Do I have a repeatable, reliable system to convert interest into clients?

When the answers are yes, then scaling with more leads becomes simple and sustainable.

Where Growth Really Starts

Leads are the lifeblood of your business, but they’re not the cure for broken foundations. 

Get your offer right. Get your messaging sharp. Plug the leaks in your funnel. Then, and only then, should you turn on the lead generation tap.

That’s how you grow a business that scales without the rollercoaster of unpredictable income, without the burnout, and without constantly chasing your tail.

CONNECT WITH SAMANTHA RILEY

CONNECT WITH LEON FLITTON

TRANSCRIPTION

Samantha Riley  00:00

Depending on where you are in your business. Right now we’re going to talk about leads. And specifically, if you are thinking right now that leads are going to fix your business, like, if I could just get, you know, 100 more leads, everything’s going to work, you might not get the outcome that you’re hoping for, because getting more leads isn’t going to save a broken offer. More leads won’t fix bad messaging, and if you’re not converting the leads that you already have, pouring more leads into your business is going to make you more exhausted, because all you’re going to be doing is trying to fill a leaking bucket.

Samantha Riley  00:38

 I’m Samantha Riley, and welcome to the Business Growth Lab, where visionary entrepreneurs come to experiment, evolve and expand what’s possible. 

Samantha Riley  00:46

Welcome to today’s episode of Business Growth Lab. I’m Samantha Riley, and alongside my co host for today, Leon Flitton, and Leon, how are you today? 

Leon Flitton  00:58

I’m doing very well. Thank you. 

Samantha Riley  01:00

Excellent. Today we’re going to talk about specifically why more leads won’t fix your business, and we’re going to talk about what will and I think that this is the perfect conversation if you actually want to grow your business. But today I want to start with something fun. Leon, are you up for that? Yeah, let’s do it. What do you got? I want to know what’s making you smile this week.

Leon Flitton  01:24

Well, this week. Now, you know, we have our little dog, Archie, so he’s do though. Well, I do know that our

Samantha Riley  01:31

little, gorgeous fluff pool, that is a rapper, hag Archie, all have flu.

Leon Flitton  01:35

Yeah, that’s the line. That’s the one. But we’ve just had these third vaccination shots, so we could actually take him outside onto the grass. So it’s been amazing get outside with him and take him everywhere.

Samantha Riley  01:46

I was gonna say, how much have we been out of the house this week? It’s like, let’s go to the beach, let’s go to the coffee shop, let’s go for a walk. He looks exhausted. He’s like, we’re going out again.

Leon Flitton  01:56

I think there’s too much sniffing going on. Like you’re smelling everything stopping every like, 50 centimeters. That’s quite a long walk to go, not very far.

Samantha Riley  02:05

Oh, it is. It’s so nice after being it feels like we’ve been house bound with him for so long, because, of course, until he had that final vaccination, we kind of were. It’s been nice. He’s been meeting lots of little people on his walks, and other dogs. He’s having a ball.

Leon Flitton  02:20

Yes, he loves little people. He goes a bit crazy. He does. He does. And what’s making you smile this week? Oh, you know what’s

Samantha Riley  02:29

making me smile? I shared this with my clients, and they all looked at me like, Huh, what are you talking about? But seriously, you’ve got to look this up on Tiktok, and that is this whole movement behind Kelly holiday’s new song, dancing too. So here’s hit the ARIA Charts with this song. And I honestly think that this movement on tick tock is part of the reason he’s done that. What he’s done, it’s so clever, and it is just it makes it makes my heart burst. Watching these videos is is people using the soundtrack of the, I guess, of the chorus, part of the song, but sharing really positive things that are happening to them. So seeing people that have, you know, like I today is the day I beat cancer, or, you know, today’s the day that my fiance proposed to me all these amazing, amazing stories. And there’s a cute little one, I think it’s my favorite one to date, where it actually starts off, very clever. A dog is sitting down with the iPad in front of him watching it, and then it’s like it’s almost made like a movie, like the dog has to go get all of the other dogs at the I think they’re at a pound or something, and they’re all dancing to the, you know, to dancing too. It’s just, it’s just so uplifting. And in a world where so much trauma and awful things are out on social media, it is so lovely to be watching something that’s so uplifting, and the sharing of Kelly holiday, saying how much it’s changing his life, and how much it’s it’s filling his heart, and it really, I guess, has been such a positive affirmation to me that we do need to keep sharing the positive things, because, you know, once you get onto the algorithm, that’s what you see, right? So I’m seeing more of these videos, and if we were all doing that too, then we can drown out the awful things you know that are showing up on social media, like it’s up to us to change the algorithm. So that’s making me smile this week.

Leon Flitton  04:33

Yeah? Nice? Like, a little bit of happiness there. Yeah, of course there was the dog one that you love.

Samantha Riley  04:38

So who knew I was going to be such a doggy parent, like I didn’t know that it was going to happen.

Leon Flitton  04:45

Well, when we met, I didn’t think you were actually a dog person, so, but I was wrong. And yeah, clearly you are.

Samantha Riley  04:51

It’s the fun side, come on. But talking about fun and dark, because our topic could land in in either in i. The camp, depending on where you are in your business. Right now we’re going to talk about leads. And specifically, if you are thinking right now that leads are going to fix your business, like, if I could just get, you know, 100 more leads, everything’s going to work, you might not get the outcome that you’re hoping for, because getting more leads isn’t going to save a broken offer. More leads won’t fix bad messaging, and if you’re not converting the leads that you already have, pouring more leads into your business is going to make you more exhausted, because all you’re going to be doing is trying to fill a leaking bucket. So yeah, let’s dive in.

Leon Flitton  05:40

Yeah, I know we’ve definitely heard this before, and people saying I just had more leads, it’ll fix everything. It’s just not the case. So that you heard him say, like, Oh, if I get more leads, I’ll get more sales, and then I can scale and this and that and everything else. But it just doesn’t work out that way.

Samantha Riley  05:56

No, and I think that even just you saying it like that, let’s get or let’s squash the myth that this is a linear process, that we have traffic, and then we bring them through a pipeline, and then we give them a middle of funnel, piece of content, and then they turn into A customer. That’s the way that most people think it works, because that is the way most people, most marketers, kind of draw it, but it’s not. It’s a web people come in at all different angles. We get traffic from all different places. People have different customer or buyer journeys. You need to stop thinking that’s a linear process, because it really just isn’t. And the other thing is, stop just concentrating on trying to fill your bucket if things aren’t working. So if you’re having getting people on sales calls and no one is converting, or if you’re having peak trouble with people pulling the trigger and saying, Actually, I want your offer, then there’s something else going wrong. Don’t if you’re having those problems, don’t just, you know, light a fire and ignite that, that lead generation process and and turn your Facebook ads on, or whatever it is, because you’re going to end up in way, way more trouble than you, than you think.

Leon Flitton  07:21

Yeah, I know we get through with our clients the data, because the data is important, but the the analytics of where things fall over. Because, yes, you might have this web you’ve created that’s going to bring in X amount of leads, but where does it stop? Where does it fall off? Where does it go to? Like you said, if you’re not converting, something’s broken, somewhere in there, something’s broken. So, yeah, I think the data is really important.

Samantha Riley  07:47

So glad you said data, because if you don’t have the data at every point, it’s really hard to know where the gap is. Like, imagine that you do have a leaky bucket. It’s much easier if there’s like, three holes to know exactly where they are and just put, you know, some celestic or whatever it is that I don’t know, clearly, not a trades person here, but duct tape in your bucket in three places, and then keep going. But if you don’t know where the leak is, then all you’re doing is just, you know, spending all your time trying different things to find that leak. So what I’m saying is nowhere know the data at every single point of your funnel so that you can look at it and go, Oh, I can see we’re getting really good numbers here, but at this point the numbers are dropping off. This is where our problem is. So the different points are things. Like, to give you examples, is your messaging bringing in the right the right people? Is your messaging bringing in people at all? Is your offer working? Are you providing the right middle of funnel at the right lead magnet or workshop topic? It’s really, really important to know all of those pieces of information so you’re not just fighting a battle in the dark.

Leon Flitton  09:15

Yeah, yeah. One of the things I’d like to think about is, are you speaking to the right pain points as well. It’s just as an example, and I need mentioned a lot of things just then. For example, if your offer is not working, it’s kind of a waste of time.

Samantha Riley  09:27

It’s, yeah, exactly. And we see that happening all the time, right? People spending so much time on bringing in traffic, you know, creating lead magnets, creating amazing experiences for buyers, journey and then not realizing that their offer is not irresistible or magnetic, like people are just like, oh, I don’t want to buy that. And we see it all the time. Coaches creating offers that that they think is as great, but buyers not interested whatsoever. You need to be able to offer something that. Your your potential clients actually want. It sounds so simple, right? But many people miss this,

Leon Flitton  10:09

yeah, yeah, yeah. Are you trying to sell what they actually want is probably a good way of looking at it.

Samantha Riley  10:15

So totally. Well, let’s talk about the growth equation, because you absolutely must have two things to grow your business. And just what we’ve been talking about here, a lot of people have one or the other, so they have this or that, and I actually find that a lot of people don’t have both. So number one is, you need to have eyeballs. You know, you need to have people seeing who you are, knowing who you are. If people don’t know who you are. They can’t buy from you, right? So, number one, you need eyeballs. And number two, you need to have an offer. You need to have something to sell them. Okay, so you need more eyeball. You need eyeballs, and you need an offer. And to grow, you need more eyeballs, so a bigger audience. You need more people knowing who you are. And number two, you need a higher conversion, so not just an offer, but more people buying that offer. But here’s the thing, more eyeballs, so more traffic, more people seeing you and knowing who you are. Without a compelling offer, does not mean that you’ll make more sales and the best offer in the world won’t sell if no one knows it exists. So that’s how they come together. It’s really, really important to have traffic that has a compelling offer and an offer that people know about. My making sense so far. Leanne, absolutely.

Leon Flitton  11:38

Well, I’m just thinking about the visibility part of it, because I love you, if I haven’t, if I had more leads, but if you’re visible, then you don’t get any leads and but like you said, if the offer is not gonna, you know, connect as well, you kind of the two pieces aren’t working. But I’m just thinking, how many people just starting with visibility? How many people just aren’t visible

Samantha Riley  11:57

enough? Yeah, yeah, totally. Let’s actually, I’m gonna, I’m gonna stop you there, and I’m gonna reverse engineer a bit, because, of course, you are, I know, because I’m a pain like that, right?

Leon Flitton  12:10

Yeah, that works. I think, I think

Samantha Riley  12:14

that you need to start with your offer. I think it needs to be offer first, because just thinking about, you know, we’ve seen, we’ve gone through a period where a lot of people want to be viral on social media. We saw lots of, especially Instagram influencers, over the past many years, that have got millions of followers but can’t monetize it right, because they don’t have anything. So you need to create your offer first. You need to have a compelling offer first, so that you can reverse engineered strategy. So if we’re talking offer first that you need to, you need to really think about, is it, is it solving a hot pain point? And by that, yeah, is it solving something that is a pain point that’s really important to fix right now? And I know that I’ve I talk about this quite often, or you’ve heard about it often. Leon talking about the difference between like a neuron and a vitamin, that people know that they need the vitamin. They know that they need to be healthy, but if they’ve got a headache, they’ll take the neuron right now, they’re not going to take the vitamin. So what I mean by this is, is your offer the neuron? Is it something that someone wants help with right now, so that you can solve that for them and then give them the vitamins, but you need to give them the neuron first.

Leon Flitton  13:36

Yeah, yeah. It’s a bit of that. How would you say it sell them what they want, but give them what

Samantha Riley  13:42

they need. My brain was like, yeah, absolutely, yeah,

Leon Flitton  13:46

yeah, yeah. So I think that is probably one of the biggest points of this whole thing, is like, are you actually hitting a pain point and giving them, you know, what they actually need? So if the offer is not right. You can’t really go any further anyway.

Samantha Riley  14:03

That’s your time. Yeah, absolutely. So once you’ve got that, that really compelling offer, that’s when you need to kind of go back to the beginning of this process and go, Well, who is the ideal client for that offer? Who is it that you want to be working with and getting really clear on their hot buttons, because if you don’t know who you’re selling to, and if you don’t know what’s driving them, it’s really hard to link together the audience building and traffic aspect to the offer. Because what we’re trying to do is go from problem to solution very easily. And if you don’t know what your offer is, you could be creating the most amazing content in the world. But if it’s not leading people to anything, then it’s just entertainment. It’s not lead generation.

Leon Flitton  14:54

Yeah, do you think it’s a bit of that? This might actually be messaging, but speaking my language, because you know, if. Don’t know who you’re selling to, so to speak, you kind of, if you’re not selling to someone, you’re selling to no one.

Samantha Riley  15:05

Yeah, absolutely, yeah. You need to know exactly who that that ideal client is not, kind of who they are, and it’s sort of all of these people. It’s like there’s this one person, and her name’s Brenda, and she’s, you know, this age, that’s the demographics, but also the psychographics. What keeps her up at 2am Why is she staring at the ceiling? What’s what’s making her stressed? Why is she overwhelmed? Why is she upset? What does she fear will happen in the future? What does she desire? What does she aspire to be in the future? Getting really clear about Brenda, I’m just smiling that name from To be honest, I don’t know a Brenda. If you’re a Brenda and you’re listening, hi, we need to meet. Because I don’t know a Brenda. I was just

Leon Flitton  15:52

smiling because I was thinking about the 2am problems. I’m like, that’s a really good way of putting it. And what keeps them awake at night, at 2am in the morning, thinking about whatever it is. So yeah, if you know the 2am problems, probably going to be all

Samantha Riley  16:03

right, absolutely. And then once you really know what that who that ideal client is, and what their hot buttons are, then it’s around getting your messaging so that it matches up so and also your positioning. I’m really, really big on positioning, because you need to stand out. So you really need to think about, what is it that makes you stand out? What do you do that’s different to the other people in your market that are doing?

Leon Flitton  16:30

It’s a little side note as well. Just Yes, with the standing out is that if you stand for something, you’re going to upset someone. Yeah, and just, and don’t worry about it, just the way it is, yeah, totally. But you’ll stand out. It could stand for something. If you don’t, you’re just going to be vanilla like everyone else and blend

Samantha Riley  16:48

1. So, yeah, totally. So yeah, you do really need to get clear on what makes you different. What is different around the way that you do things, what is different about your process, what is different about your values, what is different around your experience, and get really, really clear on that and weave that into your messaging.

Leon Flitton  17:07

Yeah, yeah. 100% and I think if you take it from there, and let’s talk a little about about delivery and consistency, I suppose I should say not delivery consistency. So you know, if that’s what you stand for, you need to keep consistently delivering that message over and over and over again.

Samantha Riley  17:27

I love that you say this because I think this trips up so many coaches and practitioners and leaders because they they’ve said it 50 times and they feel like, oh my god, I’m saying it again. I’m so bored with this message. I’m so embarrassed I said that again. And they try and recreate the wheel all the time, like, I’ll say in a different way, where, in actual fact, if you say it 1000 times and you are totally bored with it, a people will finally catch on, because no one’s sitting there listening to everything you say like they need that consistency and that repetition and B, they’ll finally remember it. And when they remember it, it’s not just good for them, but it’s also good because they will share that with other people. Oh, you need to meet such and such, because they do X, Y, Z, and that’s how you need to be memorable and remembered? Yeah, I was gonna say, remembered. Isn’t it the same thing memorable?

Leon Flitton  18:30

And maybe it is. I think it’s the same thing. Well, I was gonna say as well. Is that on social media, if you’ve got 5000 Facebook friends, for example, do you think they all see every post?

Samantha Riley  18:43

No, I think it used to be 10% it’s way less. Now it’s way yes, it’s only like, it’s in the single digits of percentage of people.

Leon Flitton  18:52

Yeah, a couple that with a heap of, like, sponsored posts and whatever else to actually be seen. And actually, if you think that your message is going to actually, you know, be like harassing someone, the amount of time they’ll have to spend on social media looking at your profile, to actually be in that space where it’s they send over and over and over and over again, it’s pretty high. So I think we just, we worry too much about these things like, get your message out there and keep killing them, and keep killing them, and keep killing them, and then somewhere they’ll see it out of that, whatever small percentage of time they’re actually on there, they’ll see that message. So I think that’s important, just to be stick with your message and keep going at it. Absolutely.

Samantha Riley  19:32

Let’s talk about the hidden cost of chasing leads. So at the beginning of the episode, we talked about just getting more leads and chasing those leads, but there’s a massive cost, and that is burnout. It’s things like wasted ad spend. It’s things like damaged reputation. It’s there’s so much hidden cost that you might not even realize. So it’s really important. Important that you get each of those these stages right, which is, you know, the traffic bringing in the right audience. It’s getting them to raise their hands to say, Hey, I’m really interested in this. Can you tell me more? It’s having some sort of a conversion event, whether that is getting them on the sales call, whether it’s some sort of conversion events. So are you running workshops? Do you have lead magnets like, what is it that you’re exchanging with your audience to warm them up? And then some sort of sales process, whether that’s book a call, or whether it’s some sort of document that you’re sharing with them, or some sort of form, like, what’s the process to have people move from prospect to client? There’s lots of different ways that you can build all of that out. But if you don’t have it built out and know exactly what it is that you’re doing, you’re going to get really burnt out really

Leon Flitton  20:56

fast. Yeah, as well, with this stuff, is it like? What do you call it, doing the boring stuff? It’s like that.

Samantha Riley  21:04

Yes, you do call it the boring stuff. It’s repetitive and it’s boring. We were just chatting to our Black Diamond clients about this on a call yesterday, weren’t we? We were saying a lot of entrepreneurs are in business because they love the dopamine hit, right? The thrill of the chase, of building new things, of creating, and that’s cool, we can do that. But alongside that needs to sit the boring stuff. It’s absolutely dialing in your lead generation process. So it’s happening like a conveyor belt every single month. It’s just like, tick, tick, tick, tick, so that we’ve got those clients coming off the end of that conveyor belt every single week of every single month and not going through this roller coaster of I’m going to do all of this marketing, and then we sign some clients, and then We deliver. And forget that we haven’t done any marketing, and that’s where most people get caught in this roller coaster income, right? I’ve seen it time and time again. It’s like, oh yeah, I’ve got 10 clients, and I worked really hard for that, so now I need to deliver as much value as I can and wow their socks off. That completely forget about marketing. And then there’s no new no new leads coming in off the conveyor belt. It’s like the conveyor belt is completely stopped. So the boring part is around dialing all this in and systemizing it so that it consistently delivers leads.

Leon Flitton  22:34

Yeah. The good thing about systemizing and dialing it in as well is that the data that you get from that. It’s like, you know, we do a scientific project, you have to have, like, variables, non variables. If you have too many variables, you can’t tell what’s going on. Yeah, if you can have a systemized system, or system or systemized offering process, let’s call it systemized process, and you’re doing the same things on repetition, you can at least dial it in go the data’s telling me this, like, which, which piece of my process isn’t working or is working. So then you can work on that rather than going, you know, there’s 100 pieces to this process, and I’ve just changed all 100 of them, and now I don’t know which one’s not

Samantha Riley  23:17

working, actually, on that same metaphor. And I love I love this, because not only can we not have a lot of variables, but we also need to record, well, I remember being in science class in year nine, don’t I don’t know why I can specifically remember this.

Leon Flitton  23:35

Did you want a bunch of burner and hold it somewhat or front blows?

Samantha Riley  23:39

It was a boss and burn it in this

23:43

I just explosion.

Samantha Riley  23:45

No, I remember being one of those group, oh, man. I hated group tasks because I was always, I was always the nerd that did it while the other people were mucking around, and I knew that if I didn’t do it, I was going to fail as well. Probably why I remember it right, but I just remember having to write down every single thing in order that I’d done, so that if something didn’t work, you knew exactly where to go back and change it. And that’s that’s also part of the process. It’s not just not having too many variables, it’s also making sure that the process is recorded in order so that it can be repeatable and replicable. Yep, yep, totally, totally. Actually, I’ve done it again. It’s the same word, meaning I’m using too many words today.

Leon Flitton  24:34

Why did you go check the energy forecast and see what’s going on? Goodness gracious me.

Samantha Riley  24:39

So we’re not saying that leads aren’t important. Leads absolutely are important. They’re the life blood of your business. They do matter. But if you need more leads right now, it might not be where you need to focus. You may need to go back and have a look. Are your foundations, right? Do. You have a compelling offer, is your messaging right? Are you attracting the right audience? Do you have a conversion mechanism in place? Make sure that everything is there so that when you bring the leads in, you can bring them through your funnel and turn them into clients, not lose them out of the hole in your bucket. So make sure that you fix the leaks first, so that then you can turn on the tap. You don’t want to be turning on the fire hose with a hole with 100 leak leaks, you’ll be there all day and wasting a lot of water. Yeah, and we have droughts in Australia, so you can’t do that, right? Leon, what’s, what’s something that you want to something that, I guess is really important, that you want to leave people with on this

Leon Flitton  25:47

topic? Yeah, I think it’s that go back to the start, and as Sam would tell me to do, and reverse engineer it, make sure that the offer is actually something that they want before you start any of it, because otherwise you’re just talking to no one, and you’re wasting time. You could be wasting leads. For all you know, if the offer is not right, then you need to start there. First get that sorted, and then go,

Samantha Riley  26:10

yeah, Ask your coach, ask the people in your network who are ideal clients. Don’t just ask Uncle George at the barbecue, who has no idea, because they always say, Yeah, that’s great. Sally, Uncle George is always I was always like, Yeah, I’m here for my niece. I’m cheering her on. No, go to the people that are going to give you the feedback that you that you need. Go back to past clients. Ask people in your audience. Go back and have a look at past sales calls and look at all of the things that your prospects are telling you. Are you paying attention to those things, and are you helping your prospects solve them? Or is it even, are you covering that off in your messaging of your offer? Maybe your offer is compelling, but people don’t understand it is because the messaging that’s wrapping that offer isn’t quite on point. So really go back and get feedback from every single little step, and don’t be afraid of getting feedback that’s negative like that doesn’t mean you failed. It actually means that you’re going to get closer to growing your business. So, like, just leave the ego on the table and go, like, give it to me. Hi. Love me. Help me out here.

Leon Flitton  27:31

Yeah, yeah, yeah. Because good, constructive criticism could actually make your business go a whole lot faster if you just leave the ego at the door and go from there.

Samantha Riley  27:41

Absolutely Leon, thanks for hanging out here with me today, and thank you for listening. Please. If you’ve enjoyed this episode, take a screenshot on your phone, pop it up on stories, tag us on Instagram. Our handles are below, and connect with us on Instagram anyway. Reach out, say hi. We’d love to chat with you. And if you’ve got a topic that you would love us to to share, or if you’ve got a question for us, DM us. We’re here to cover it all on some other crazy what’s making you smile this week? Thanks so much for listening, and we’ll catch you next week on another episode of business. You.

Transcribed by https://otter.ai