705: These 3 Paid Ad Funnels Are Working Right Now

Get Notified Of Future Episodes Apple Podcasts  |  Spotify  |  iHeart Radio  |  Website  |  Youtube

There’s no shortage of people telling you how to run paid ads. But how do you know what’s actually working right now?

In this episode, Samantha and Leon share three paid ad funnels they’re loving right now, what’s working, what’s not, and why the same funnel can fly for one business and completely flake out for another.

We’re talking clients coming in for cents on the dollar, a campaign achieving a 19.6 ROAS, and another that looked like it was working perfectly… until it wasn’t.

Just switching on ads isn’t enough. There are a whole lot of pieces that need to be working together for the funnel to actually convert.

Every business has different strengths, different constraints and different goals, so knowing which funnel to use, and when, really matters.

Samantha and Leon break down the three they’re loving right now, what’s happening behind the scenes, and what you need to think about before putting another dollar into ads.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 04:58 – Why relying on organic alone could be slowing your growth
• 08:09 – The first paid funnel we’re loving right now
• 11:24 – The funnel we’ve been using in different ways for almost 10 years
• 13:44 – How we filled a room with ideal clients… and the campaign still bombed
• 17:20 – The funnel everyone wants to run, but isn’t right for every business
• 21:31 – Why switching on the ads is only a tiny part of making this work
• 23:14 – The numbers that tell you when to turn your ads up, change something or switch them off

CONNECT WITH SAMANTHA RILEY

ABOUT FLORENCE SCHAFFER

Florence Shaffer spent two decades as a global executive at Estée Lauder, Burberry, BMW, Lucasfilm, and YC W12 Matterport. Named on Top 20 lists for both Business Disruption and Luxury, she now leads Becoming, a human flourishing company built on one question most high-performers never ask: how to succeed and live well at the same time.

WHERE TO FIND FLORENCE SCHAFFER

• LinkedIn: https://www.linkedin.com/in/florenceshaffer/
• LinkedIn: https://www.linkedin.com/company/startbecoming/
• Website: https://www.startbecoming.co/