Your website is the backbone of your business. It is a way to position yourself online as an authority through a strong and professional destination. Sure, you may have your social media accounts but they are rented space. At any moment, these social media accounts can be shut down. In order for …
205: Out Of Adversity Comes Opportunity with Jonathan Callinan
Business plans that were made 3 or 4 months ago may come off as dissonant today. With today’s financial and economic crisis, it is critical for businesses to think about their audience and what they’re going through. Understanding their client’s needs and how these needs have shifted in the last few …
204: The New Normal
The first few months of 2020 felt like business as usual, then the rapid escalation of the pandemic forced a massive overnight transition into remote work. Six months in, some are now wondering what the “new normal” is going to look like. In this episode, we discuss what business owners should be …