LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you. When it comes to making a strong first impression, the first interaction with a …
258: Your Ideal Client Avatar
Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it …
257: How to Maximise Your Visibility with Selena Soo
Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. Publicity is about amplifying your work. When you put yourself out there and share your message, you …
256: Lead Generation Problems
When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What is the root …
255: How To Create An Effective About Us Page with Kathryn Thompson
The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one …
254: 7 List Growth Strategies
Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list. In this episode, we share 7 strategies …