Instagram gets a bad rep for being overwhelming with its features and algorithm. However, hair stylist-turned-business coach Tori Overmyer points out that it’s a very effective and free marketing tool for businesses to gain not just Instagram followers, but paying clients. In this episode, Tori …
261: Reconnecting To Your Inner Power with Lisa Winneke
“Don’t die with the music still in you.” We all have everything we need within us, and the only thing that stops us are the stories we tell ourselves. Once you are able to move beyond the story, you can go do it. Go live it, go experience it, go be it. In this episode, I chat with Lisa …
260: The Importance Of Purpose
Have you ever anxiously asked yourself: “What’s my purpose?” or “Why can’t I find my purpose?” But what exactly is a purpose? Why is it important? Do you seek it out or does it find you? In this episode, we drill into the meaning and importance of purpose, share our own purpose …
259: LinkedIn for Lead Generation with Ryan O’ Connor
LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you. When it comes to making a strong first impression, the first …
258: Your Ideal Client Avatar
Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. However, once this project is completed, it usually doesn’t get re-visited which …
257: How to Maximise Your Visibility with Selena Soo
Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. Publicity is about amplifying your work. When you put yourself out there and share your message, you …
256: Lead Generation Problems
When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What …
255: How To Create An Effective About Us Page with Kathryn Thompson
The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one …
254: 7 List Growth Strategies
Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list. In this episode, we share 7 strategies …
253: The Million Dollar Mindset with Jackson Millan
Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to …