Business Growth & Marketing Strategist
Your podcast should be a gateway to the many opportunities that can amplify your brand and business. That’s why it’s important to recognize this value and understand how to set up your podcast monetization portfolio. I was interviewed by Adam Schaeuble on Podcasting Business School where I shared …
We all know companies and businesses need to package themselves in a way that they become easily recognizable by customers. There are not many people who wouldn’t correlate the Golden Arches with being able to purchase a Big Mac and fries, even if the word “McDonalds” wasn’t on the …
What is a Thought Leader? How do you become one? I was recently honoured to be invited on The Business Playroom, an entertaining show for small business. I shared strategies including niche-ing, growing your business, and being the go-to person in your field. I unpacked The Thought Leaders …
Do you suffer from a severe case of comparison-itis? Do you sometimes feel like an imposter? Afraid to share what you know, or your point of view from a fear of being judged? A few years ago, I was given a piece of advice which I took on board... "Sam, athletes know everything about …
All Thought Leaders have down times, when things in business seem like a bit of a struggle. I do, and I know you do too. When you're in a period of feeling depleted, it's not only hard to push through each day, but you'll produce sub-par quality work. Even worse, if you ignore it you'll …
As a thought leaders, it's important to build an engaged audience. It's the people in this audience who will choose to work with us when they can see the problems we help them solve. One of the best ways to do this is by getting exposure in new networks. Being interviewed on a podcast, a …
Maybe you've heard being featured on podcast interviews is a great way to get new leads and clients. The short answer is, it can be. But most people waste the opportunity, only concentrating on the interview itself, and not the strategy of WHY they're doing the interview in the first place. …
Do you ever have a feeling of "being found out"? Even though you know you're awesome at what you do, you sometimes still have an irrational fear of not being good enough? Jake Ballentine from the Speakers, Authors and Coaches Network, interviewed me on how to position yourself as an expert …
Have you ever spoken with a prospect, only to have them sign up with a competitor the same day? It could be because you are making this personal branding mistake. There are many, many reasons they could have chosen to work with the other person, but maybe it could be as simple as 'something didn't …
