Are you ready to grow your coaching business and take on more clients?
If your answer is a definite yes, it’s time to consider the benefits of outsourcing as part of your business strategy.
As a business owner you’re wearing a lot of hats – you’re the head of design, marketing, sales and finance and It’s hard to do everything on your own. When you’re starting out, it would seem like the smartest thing to do as you stretch your start-up dollars. But believe me. The thing that is saving you money, could be the same thing that’s costing you money.
And that’s not even taking into consideration that doing everything on your own often leads to burn out.
In fact, about 77% of small business owners claim they are burned out at work most of the time.
In the past I tried to do everything on my own with thoughts like,
“It’s quicker to do it myself”
“No one else can do it as well as me”
“I can’t afford to pay for help”
You and I are not alone.
And I hear this from coaches every single day.
I know of someone who once spent two weeks trying to instal an SSL Certificate on her website. Two weeks of no marketing or sales, much frustration in trying to figure out something that is not in her zone of genius, and something she could have paid less than $20 to have completed.
Alternatively, I hired a freelancer to instal an SSL Certificate for me and it was completed within the hour!
Just think about the energy, time, and effort that was given to those tasks when it could have been delegated so that she could work on tasks that she’s naturally good at.
Personally, I don’t love the behind the scene type of work.
Admin, accounts, calendar management, website & automation work…
So, instead of tormenting myself in doing all these tasks, I delegate them. As a result, it has freed up my time so I can spend more time in my zone of genius.
This is what I believe is one of the biggest things that holds coaches back from growing their business.
If you really want to grow your business, you need to apply a business growth mindset.
The Benefits Of Outsourcing For Business Growth
Your business growth will hit a ceiling if you’re the only person in it.
Today, I have the luxury of doing more of the work I enjoy, plus pursuing the things that I love: giving value to people, helping them solve their problems, and taking time out with friends and family. All of these benefits would be impossible if I don’t have my team helping me behind the scenes.
So here are the four of the biggest benefits of outsourcing and why it’s an essential strategy to grow your coaching business.
Access to a wide range of talent
Instead of investing in onboarding and training full time team members, which can be expensive and very time consuming, begin by out-tasking to a diverse range of talents ready to work for you anytime. You can eventually build an entire team who’ll be working for you remotely and behind the scenes, but out-tasking is a great way to start.
Reduced labor and operational costs
This is one of the most enticing things for you as a coach, and one of the reasons why we choose to outsource. Outsourcing can create a huge impact on your business’ revenue with the significant amount of savings that it provides compared to full-time employees.
Allows you to focus on your core business
Outsourcing allows me to do the things that are really important for my business growth. Being able to delegate tasks that I don’t know how to do or are not in my zone of genius means that I can concentrate on what I need to do to move the needle on my business. This has freed me up to spend more time connecting with clients and prospects.
My time is leveraged
My team is constantly working so I have a steady source of content coming out every week.
Every piece of content that I produce is transformed into other pieces of content for a different platform. Take my podcast for example. They are turned into blog posts, transcripts, video clips, audiograms, quote images, crowdsourced posts, and behind the scenes posts.
When I started my coaching business, I wasn’t really financially capable of hiring an entire team. But I hired freelancers for smaller tasks which often cost only about $10-$15 each. They would do the little tasks for me like, installing WordPress into my website, setting up email automations, creating landing pages, writing show notes and editing audio.
Conclusion
There’s no better way to grow your business than to be excited with the work you are doing on a day to day basis. And the only way to do that is to focus on the tasks that you enjoy, so focus on spending your time on tasks that create a big impact for your business.
For the smaller tasks, delegate and outsource them. It’ll help you and your business grow in leaps and bounds.
If you want help to grow your business and you’re not ready to hire an entire team to help you with the tasks I’ve talked about in this post, I invite you to take a look at The Experts Collective.
Having access to world-class coaching is one thing. Also having access to an implementation team to help with your design, web and content tasks while you’re trying to create & sell your online course or membership? That’s something else!