Do you cringe at the word niche?
The mere thought of having a niche makes some people want to go back to bed and hide under the doona with a block of chocolate.
So many people struggle with finding their niche, but from working with many coaches & consultants, I’ve found it’s just that they don’t fully understand what a niche is, or why they need one.
Their biggest fear is that they will get LESS clients.
But the reality is they will ATTRACT MORE clients.
Here are the 3 things that may help you land your niche…
1. What is your talent or your “genius zone”?
Before you even begin to consider your niche, you need to understand the value you will be bringing to your future clients. Ask yourself the following three questions:
a) What were the tasks that I was a “9 out of 10” in, in my previous role?
b) What do I do easily and effortlessly, that other people are challenged by? (often it’s the things we don’t even realise we are good at because they come so easily, we could almost do them in our sleep)
c) What are the strengths in my personal life?
Once you’ve filled in your three columns, look for the common thread.
For example, when I did this exercise, I noticed one of the commonalities I had in each column, was my ability to achieve outcomes, by reverse engineering the process and breaking it down into small, achievable and actionable steps.
2. What are your passions?
If you could make money by combining your passions, what could it look like? Chances are, if you love to travel, you love fine wine, and you love working with driven thought leaders, you will attract people who love the same things. I can tell you it’s working out pretty well for me and the people who choose to work with me 😉
How can you bring the things you are passionate about together to create something unique? What do you want to be known for?
3. Who do you love working with?
Understanding who you do your best work with is imperitive, because this could make or break your business.
Who gives you good vibes? Because you will do your best work with these people.
Who sucks your energy? Working with these kinds of people could make you so unhappy, that your business will fail.
Is it a certain type of person? ie. you love working with spiritual women.
Is it a certain industry? ie. accountants
Again, write a list and find the common thread.
I personally love working with driven, professional service providers. But I would get bored if I only worked with accountants or HR consultants as I like variety in working in different industries. I found the common thread with the people I love to work with, are people who want to step up and be the authority in their space, and be open to trying new things.
Just to finish off, I share my personal story here. I talk about many things that have worked for me over multiple businesses. I also share a horror story, and the #1 thing I don’t want you to get wrong in your business.