• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Samantha Riley

Business Growth & Marketing Strategist

  • Home
  • About
    • ABOUT
    • MEDIA
  • Work With Me
    • Business Success Academy
    • The Experts Collective
    • Black Diamond
  • Podcast
  • Blog
  • Resources
  • Connect

011: How to Position Yourself For Media Exposure With Esther Kiss

June 20, 2018

011: How to Position Yourself For Media Exposure With Esther Kiss

On today’s episode, Esther Kiss shares her strategies in how to better connect with the media (the press, the influencers, and the rest of program-makers) to help you gain more exposure for your brand.

Esther is a communications consultant and the host of the Born to Influence Podcast. She has helped hundreds of coaches, consultants, marketers, thought leaders, and business owners to get media exposure, and use that exposure to create sales.

When done correctly, media exposure can help you reach more of your target audience, increase your sales, and establish yourself as the expert in your industry.

But before exploring the possibilities of media opportunities, Esther highly suggests that you build your credibility first. Take note of the relevant experience or discussions with the previous client so you’ll know how to pitch better to the media. Establish your goals to better help out others.

IN THIS EPISODE YOU’LL LEARN:

  • (02:30) Esther Kiss talks about her expertise.
  • (04:20) How do you position yourself so that media will actually come to you?
  • (06:20) How to build a compelling bio, which positions you well with the media.
  • (11:30) How do you develop your ‘legitimate expertise’?
  • (13:30) The importance of real-life case studies and experience in your niche.
  • (13:56) Secure your place in the media and utilize the platforms.
  • (14:30) How to know what media to pursue to help you achieve your goals.
  • (18:10) Have a solid connection with people around you.
  • (19:47) Three different groups of people who you need in your network.
  • (26:45) Balancing the stories you put forward.
  • (28:36) How do you choose the stories to share with the media?
  • (31:40) Learn how to reach out to the media.
    • (32:05) Build relationships with the media.
    • (34:00) Know what specific stories could be useful for their platform.
    • (37:50) Go to an expert who could help you land on interviews and gain exposure.

LINKS

  • Access Esther’s Media Positioning Checklist Here
  • Tune in to Born To Influence Here
  • Connect with me on Instagram and Facebook
  • Connect with me on LinkedIn

samantha riley amplify your influence

 9  

Reader Interactions

Join the Conversation



Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Like Us On Facebook

Facebook Pagelike Widget

Recent Posts

  • 30 Lessons From 30 Years In Business
  • Revenue Accelerator
  • Scaling Your Coaching Business
  • How To Set Up Your Podcast Monetization Portfolio
  • How Cathy Carr Launched Her First Global Online Program

  • Copyright © 2023 Samantha Riley
  • |
  • Terms and Conditions
  • |
  • Privacy Policy