011: How to Position Yourself For Media Exposure With Esther Kiss

On today’s episode, Esther Kiss shares her strategies in how to better connect with the media (the press, the influencers, and the rest of program-makers) to help you gain more exposure for your brand.

Esther is a communications consultant and the host of the Born to Influence Podcast. She has helped hundreds of coaches, consultants, marketers, thought leaders, and business owners to get media exposure, and use that exposure to create sales.

When done correctly, media exposure can help you reach more of your target audience, increase your sales, and establish yourself as the expert in your industry.

But before exploring the possibilities of media opportunities, Esther highly suggests that you build your credibility first. Take note of the relevant experience or discussions with the previous client so you’ll know how to pitch better to the media. Establish your goals to better help out others.

IN THIS EPISODE YOU’LL LEARN:

(02:30) Esther Kiss talks about her expertise.
(04:20) How do you position yourself so that media will actually come to you?
(06:20) How to build a compelling bio, which positions you well with the media.
(11:30) How do you develop your ‘legitimate expertise’?
(13:30) The importance of real-life case studies and experience in your niche.
(13:56) Secure your place in the media and utilize the platforms.
(14:30) How to know what media to pursue to help you achieve your goals.
(18:10) Have a solid connection with people around you.
(19:47) Three different groups of people who you need in your network.
(26:45) Balancing the stories you put forward.
(28:36) How do you choose the stories to share with the media?
(31:40) Learn how to reach out to the media.
- (32:05) Build relationships with the media.
- (34:00) Know what specific stories could be useful for their platform.
- (37:50) Go to an expert who could help you land on interviews and gain exposure.