Creating an interesting brand is a highly effective way to market yourself to your audience.
However, the challenge is in finding ways to make your brand stand out.
You need to catch the attention of your ideal prospects so they notice you.
In this episode, Michael Roderick joins us as we discuss how to create a referable brand. He talks about the different principles necessary to catch the interest of your prospective clients, and shares different scenarios to establish your brand.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Creating a referable brand (1:47)
- Avoiding complexity so you can express yourself clearly (3:26)
- What are container words? (5:42)
- How to come up with your own referable term (9:34)
- The A.I.M. Framework (11:05)
- The TCM Index Principle (11:59)
- The SAD Principle (15:29)
- Using influence to stand out (18:30)
- The magic trick concept (20:35)
- Discovering your personal specialization (22:41)
- Thought leaders are translators (25:04)
- Making people remember you more by thinking L.E.S.S (26:17)
Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.
He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time tested relationship-building principles.
Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.
CONNECT WITH MICHAEL RODERICK: