017: Podcasting as an Effective Business Strategy With Laura Petersen

• The benefits of podcasting: Monetization. (04:22)
• ‘For every one podcast on a topic, there’s a thousand blogs for that topic.’ (06:30)
  • If you want to stand out in your niche, starting a podcast could differentiate you from others. (07:20)
• Want to be an influencer?  Connect and build a rapport with other incredible people. (07:58)
• It doesn’t mean that if you don’t see the listeners, you’re not impacting. A small number of 50 listeners makes a big difference. (09:14)
• Do it for the long haul. Your content is going to be up forever. (10:09)
• People consume more audio than video. (11:40)
• Laura recommends you edit it your first episodes to see how you could improve your speaking voice. (13:20)
• Having her own podcast and guesting on other podcasts contributed to her getting speaking gigs. (16:20)
• How to be organized and efficient when podcasting. (17:02)
  • Laura has a colour-coded system with her VA to dictate the status of every tasks for her podcast. (17:52)
  • Streamline the communications so there won’t be any problems – using Google drive and dropping notes for the VA and the guest. (19:50)
  • Have a template for e-mails then tweak it every time you send it to the guest. (20:42)
  • Always be in your genius zone. Do the things that you love, and hand over the things that you don’t. (21:54)
• How do you connect with future guests? (22:40)
  • Have the mindset that you’re also giving value to the guest. (23:30)
  • Interview friends or business buddies who could talk relevant topics for your target audience. (24:08)
  • Find specific groups on social media that connects podcasters. (24:50)
• Set parameters on what days and times are you available for the interview so it can be easily arranged. (27:28)
  • Don’t spread yourself too thin.’ (28:45)
• Repurposing to get the best mileage from your podcast. (29:58)
  • Repurposing videos. (30:25)
  • Repurposing audios. (31:35)
  • Transcriptions which could be foundation for writing your blogs or your book. (33:30)

Laura’s parting thoughts: “The number one solution to everything is to take one small action forward and make it lead to the next, the next, and the next. You’re not gonna be an amazing podcaster if you don’t START to be an amazing podcaster…”