017: Podcasting as an Effective Business Strategy With Laura Petersen
According to Edison Research’s The Podcast Consumer 2018, monthly podcast listeners in America alone grew from 24% to 26% year over year. Yes, it may seem a small change BUT that’s a very significant number we’re looking at.
To help you be in-the-know with this growing trend, I chat with Laura Peterson, the host of the popular Copy That Pops Podcast. Learn from Laura and I as we discuss all about podcasting – the benefits to your business, how it creates an impact, how to connect to future guests, and what systems and process you will need to optimize your efficiency.
Podcasting is the ‘go-to’ for thought leaders, entrepreneurs, and business owners to make sure their message is getting heard by their target audience. This episode is for you if you want to know how to start leveraging podcasting, to grow your business.
- The benefits of podcasting: Monetization. (04:22)
- ‘For every one podcast on a topic, there’s a thousand blogs for that topic.’ (06:30)
- If you want to stand out in your niche, starting a podcast could differentiate you from others. (07:20)
- Want to be an influencer? Connect and build a rapport with other incredible people. (07:58)
- It doesn’t mean that if you don’t see the listeners, you’re not impacting. A small number of 50 listeners makes a big difference. (09:14)
- Do it for the long haul. Your content is going to be up forever. (10:09)
- People consume more audio than video. (11:40)
- Laura recommends you edit it your first episodes to see how you could improve your speaking voice. (13:20)
- Having her own podcast and guesting on other podcasts contributed to her getting speaking gigs. (16:20)
- How to be organized and efficient when podcasting. (17:02)
- Laura has a colour-coded system with her VA to dictate the status of every tasks for her podcast. (17:52)
- Streamline the communications so there won’t be any problems – using Google drive and dropping notes for the VA and the guest. (19:50)
- Have a template for e-mails then tweak it every time you send it to the guest. (20:42)
- Always be in your genius zone. Do the things that you love, and hand over the things that you don’t. (21:54)
- How do you connect with future guests? (22:40)
- Have the mindset that you’re also giving value to the guest. (23:30)
- Interview friends or business buddies who could talk relevant topics for your target audience. (24:08)
- Find specific groups on social media that connects podcasters. (24:50)
- Set parameters on what days and times are you available for the interview so it can be easily arranged. (27:28)
- Don’t spread yourself too thin.’ (28:45)
- Repurposing to get the best mileage from your podcast. (29:58)
- Repurposing videos. (30:25)
- Repurposing audios. (31:35)
- Transcriptions which could be foundation for writing your blogs or your book. (33:30)
Laura’s parting thoughts: “The number one solution to everything is to take one small action forward and make it lead to the next, the next, and the next. You’re not gonna be an amazing podcaster if you don’t START to be an amazing podcaster…”
- Laura’s gifts to Thought Leaders Business Lab Listeners!
- The Rise of Audio and Voice by Gary Vaynerchuk
- Podcasting Groups:
- Podcast Guest Experts FB Group
- I’ll Guest for That Podcast! FB Group
- ShePodcasts FB Group
- Free Calendar Scheduling Tool – Calendly
- Affordable Transcription Service – Trint
CONNECT WITH SAMANTHA
I can recommend mebos.com for automated transcription that works great with podcasts!
They even have options to embed podcasts onto the website to improve audio visibility.
Samantha Riley says
Thanks for sharing Reena. Always great for podcasters to have a suite of tools in their toolbox to make their life easier.