216: Strategic Relationship Building with Larry Perkins

Successful business owners don’t just communicate with their customers for sales. 

It’s said that your network is your net worth, and business owners who have genuine relationships with their network are those who will find it easier to grow and scale.

In this episode, we are joined by Larry Perkins as we delve into building relationships.

Business relationships are an integral part for success and creating genuine and lasting business relationships don’t just happen overnight. They need to be nurtured and developed through consistent and dedicated work.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Consulting as a trust-based business (3:00)
• Reminding people that your business exists (4:00)
• Looking for new opportunities through your existing contacts (6:38)
• People are afraid to reach out to their existing contacts (7:35)
• The brain has a finite number of information it can keep (8:40)
• Making yourself top of mind by reaching out and staying in touch (9:00)
• Cold outreach (14:10)
• Using your time to reach out to people (16:50)
• Using your time intentionally (17:30)
• High-trust business (17:56)
• The four parts of the business cycle (18:00)
• Strategic serendipity (19:35)
• Moving from informing people about your business to making them really understand your business (21:55)
• People like talking about themselves (22:40)
• Getting curious about the person and their problems rather than sales (23:09)
• Everything is a relationship business (27:50) 
• Getting to know your customers really well (29:00)
• The small things that stop us can be super sneaky (03:56)
• Questions that can guide you to recognise your blocks (06:20)
• Beliefs are built and created from childhood (08:12)
• Beliefs can play out from childhood to adulthood (11:11)
• Your blocks may be disempowering other people (12:23)
• If I grow, it allows other people to grow (13:50)
• The universe wants to grow through you (15:40)
• Want to start a side hustle?  Here are some things you need to know (16:40)
• Learn to self-motivate and set deadlines (18:17)
• Be courageous: feel the fear but do it anyway (20:37)
• The difference between a red flag and fear (23:22)
• Fears and blocks that stop someone who is ready to scale (24:56)
• Strategies related to managing teams (27:41)
• “Don’t blame the person, blame the system” (30:50)
• “New level, new devil” vs. “New level, same devil” (34:19)
• Find what your negative patterns and blindspots (36:27)
• You need someone outside yourself to help you identify and go through your blindspots (38:46)
• People don’t have a roadmap for making decisions (41:16)
• Using the law of polarity in business and achieving your goals (43:44)

RESOURCES MENTIONED IN THIS EPISODE:
Larry’s Book: Don’t be a stranger: Create your own luck in business through strategic relationship building 

Larry Perkins founded SierraConstellation Partners, a nationwide management consulting group serving nearly 100 large companies in their times of most dire need, at age 29 with few connections and little capital. Today, Larry is a recognized industry leader who’s spoken at major industry conferences and is the author of the best selling book, Don’t Be A Stranger.

CONNECT WITH LARRY PERKINS
Don’t Be A Stranger
Connect with Larry on LinkedIn