Speaking at events, conferences or webinars is a great way to build your profile, your credibility, and position yourself as the expert in your field.
The global pandemic has opened up more online speaking engagements and has made it even more accessible for business owners to speak at different online events.
Speaking is one of the best ways to share your expertise. It is also a muscle that continually needs to be strengthened.
In this episode, Laurie-Ann Murabito shares the importance of using speaking engagements as a way to build the know-like-trust factor with your audience, and the opportunities available to you as an expert.
Gaining speaking opportunities is a great way to increase your business’ exposure. But for those who are just starting out, remember that everyone has a day one and the only way you can get better is to go out and start practicing and flexing that muscle.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Definition of speaking (6:58)
- There are no boundaries for speaking engagements (8:05)
- How COVID has changed the way we do business (8:30)
- The shift to virtual events and meetings (9:00)
- Speaking is one of the best ways to share our expertise (10:25)
- Speaking is a muscle to be strengthened (12:10)
- Everyone has a day one (13:06)
- Importance of business owners to be out speaking (13:39)
- Know, like and trust factor (13:54)
- Everyone has a speech inside of them (14:00)
- How to hook your audience (14:50)
- Your first line of your talk is the same as a sales page (15:20)
- Have a point, supporting data, and Q&A (16:14)
- Having an impactful end of your presentation (17:10)
- Ending in your own words (18:08)
- Show your personality online (19:49)
- Showing up in a raw and authentic way (22:25)
- Talking about what you are passionate about (22:48)
- Making sure people know what you do (23:25)
- Getting clarity around your specific expertise (24:47)
- Experience, Enthusiasm, Market Demand (25:29)
- It’s about changing the wording (25:47)
RESOURCES MENTIONED IN THIS EPISODE:
Download your free copy of Petrified to Profit
Speaking is your BEST form of marketing to build instant KNOW-LIKE-TRUST and become the expert in the room.
Speaking will scale your business and attract high paying clients.
As an award winning speaker, author of 2 Amazon Best Selling Books and business success coach, Laurie-Ann helps entrepreneurs use speaking to sky rocket their business.
CONNECT WITH LAURIE-ANN MURABITO
LaurieAnneMurabito.com
Subscribe to Laurie-Ann’s Youtube Channel
Follow Laurie-Ann on Facebook and Instagram
CONNECT WITH SAMANTHA RILEY
Connect with me on Instagram and Facebook
Connect with me on LinkedIn
Haven’t left a review yet? We’d love your help to get to 100 reviews. All you have to do is go to https://samanthariley.global/itunes Thanks so much for your support of the show
Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show? Click here and let us know: https://samanthariley.global/submit-suggestion/
Leave a Reply