How to Acquire New Buyers Every Day Consistently
Getting new leads is something most business owners struggle with. It becomes a bigger concern when leads are not converting into sales.
In this episode, Samantha chats with Todd Brown, an expert on profitable customer acquisition campaigns. Together, they discuss the framework that Todd uses to acquire new buyers every day, consistently.
Todd shares the process of bringing in leads starts with communicating the right message. When clients want to do business with you, they want to go deeper on what benefits you can give, the pain points you will alleviate, or the problems you can fix.
Business owners can relay the right message by highlighting their differentiation points from competitors, having an in-depth understanding of their unique selling proposition, and being clear on their unique mechanism.
These three serve as a structured foundation for educating prospects on why your product or service surpasses the competition.
When you educate your audience about what they’ll gain from you, you pave the way for your business to generate more leads in a consistent and effective manner.
IN THIS EPISODE YOU’LL DISCOVER:
- Todd’s journey into the world of direct response marketing (01:43)
- The difference between marketing and selling (06:50)
- The distinction of advertising and marketing (08:48)
- Meaningful points of differentiation and its significance in business (09:25)
- What are Unique Selling Propositions (USP)? (11:13)
- Why you need to get clear on your unique mechanism (13:05)
- How marketing dynamics are changed by choosing to niche (18:33)
- Todd’s framework for acquiring clients every day (23:17)
- Why marketing messages should not be changed subjectively (26:43)
- The advantages of direct response marketing (27:50)
- Getting new leads daily (32:57)
“Imagine your campaign is like a chain with multiple links. The strength of a chain is always determined by the weakest link. When we want to strengthen the chain, it’s our job to identify the weakest, and then we work on that link.” -Todd Brown
“If you don’t know the data, it’s very difficult to figure out what is going wrong in your business.” -Samantha Riley
“The more you narrow your audience, the easier it becomes to target your message to exactly what those people want – then the game becomes so much easier.” -Todd Brown
“People don’t invest in products and services themselves. They invest because of what they believe the results, outcomes, and transformations are going to be.” Todd Brown
WHERE TO FIND TODD BROWN
Facebook: Todd Brown Marketing
Instagram: Todd Brown
This episode is sponsored by Your Podcast Concierge. Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show. You press record, and let them do the rest.
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ABOUT TODD BROWN
Todd Brown is considered the #1 authority on engineering profitable customer acquisition campaigns, and the creator of the renowned E5 Method.
He is truly one of the most sought-after marketing experts other experts go to when they need help with their own business. With clients in over 64 different countries, operating in over 71 different mass and niche markets, Todd has helped his students engineer more six and seven-figure marketing campaigns than any other expert online today.
His list of coaching students, consulting clients, and subscribers reads like a Who’s Who of A-List Entrepreneurs. His Agency has created the promotions behind some of the biggest direct response marketers and companies online today.