341: How Everyday Leaders Can Build Irresistible Brands with Gair Maxwell

How Everyday Leaders Can Build Irresistible Brands 

All businesses have interesting origin stories to share. Some of which became so legendary that customers have been attracted to the brand upon hearing where they started from.

In this episode, Samantha speaks with Gair Maxwell, a leading business strategist, keynote speaker, and author. Their conversation is centered on how leaders can build irresistible brands.

Gair states that to make brands enticing to customers, business owners must know how to become legendary. It begins with having an origin story that is both unique and authentic to the brand.

This origin story doesn’t have to be a depressing one filled with trauma and tragedy. It needs to be a genuine story told in a legendary way to highlight business differentiation and grab attention across the market.

When brands share irresistible stories, they create a distinction from the competition, and they become relevant in the consumer world. Entrepreneurs also establish connections that position them to do business with more customers. 

IN THIS EPISODE YOU’LL DISCOVER:

• Gair’s career origin story (02:17)
• What generates differentiation and why it’s important in business? (03:45)
• How to influence buyer behavior (07:38)
• The best way to create origin stories (08:40)
• The Mona Lisa Effect – How to adapt it to your branding (14:18)
• How to create irresistible stories (25:08)
• The importance of having values in your business set-up (33:38)

QUOTES:

“You don’t need incredible trauma and tragedy to find the story within you. What you need is to find what’s authentic to you and your experiences, so you can start from that position.” -Gair Maxwell 

“You need to tap into what makes you unique. Your origin story doesn’t need to be a sad story, it just needs to be YOUR story.” -Samantha Riley

“Art without a story is just paint on a canvas. A business without a story is just like every other business. You can’t create the legend without the story.”  -Gair Maxwell

RESOURCES MENTIONED

Big Little Legends: How Everyday Leaders Build Irresistible Brands

The War of Art

The Legend of Bagger Vance: A Novel of Golf and the Game of Life

Ricky Gervais Write About Things You Know

Jim Gilbert’s Wheels & Deals website

WHERE TO FIND GAIR MAXWELL

• Website: https://www.gairmaxwell.com/ 
• Facebook: Gair Maxwell – International Keynote Speaker & Author
• LinkedIn: Gair Maxwell

SHOW SPONSOR

This episode is sponsored by Your Podcast Concierge.  Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show.  You press record, and let them do the rest.

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ABOUT TODD BROWN

Gair Maxwell is the leading global expert for helping organizations create iconic brands that are sure to attract legions of customers and top talent. He delivers electrifying interactive keynote presentations and workshops that inspire people to build the kind of brand that customers seek out.

He has presented business strategies in various stages, has toured 33 US states, 10 Canadian provinces, Europe, Mexico, and Latin America. 

Gair’s presentations are packed with real-life stories and benefits that stem from decades of business experience. Workshop participants rave his innate gift of simplifying complex ideas into digestible bites that can be easily implemented.