Sales are definitely the lifeblood of any business, without them, there’s no business. But some business owners struggle to make sales let alone doubling them. In this episode, we focus on how to double your sales in sprints with Simon Severino.
Simon is an author, podcast host, and CEO of Strategy Sprints where he helps business owners have sales that soar. He knows that business owners have a lot on their plate which is why they find it difficult to find the time to create a growth strategy.
Amplifying sales begins with having a simplified business process. This requires awareness of the things business owners can control, and getting clear on their daily, weekly, and monthly habits.
He shares several strategies that 6-figure and 7-figure businesses can use to effectively double their sales. His insights and expertise are definitely going to be valuable for your business, so let’s dive in.
IN THIS EPISODE YOU’LL DISCOVER:
- The Strategy Sprints Method (02:05)
- Doubling sales in sprints (04:35)
- The effects of doing things out of our comfort zone (13:01)
- Why videos are advantageous for marketing outreach (15:23)
- The importance of focusing on the customer journey (19:19)
- Three levers that will take sales to the next level (21:03)
- The difference of tasks for 6-figure and 7-figure businesses (26:08)
- The value of being in control of Daily, Weekly, and Monthly Habits (31:15)
- “If you are the expert in an area, you know something that other people don’t. By sharing your knowledge you create value, expertise, and trust.” -Simon Severino
- “We need to be doing things daily that put us out of our comfort zone otherwise we’re never going to grow.” -Samantha Riley
- “If you want freedom in your business, you need to have the systems.” -Samantha Riley
WHERE TO FIND SIMON SEVERINO
- Website: https://www.strategysprints.com/
- LinkedIn: https://www.linkedin.com/in/simonseverino/
- Facebook: https://www.facebook.com/groups/entrepreneurshipinsprints
- YouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOA
- Podcast: https://podcasts.apple.com/us/podcast/strategy-sprints/id1299008831
This episode is sponsored by Your Podcast Concierge. Affordable podcast production for coaches and speakers who want to increase their authority and generate leads from their show. You press record, and let them do the rest.
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ABOUT SIMON SEVERINO
Simon Severino is an Author, CEO of Strategy Sprints, and Host of the Strategy Sprints podcast. He has interviewed powerhouse entrepreneurs like Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz, and hundreds more on business, productivity, and growth.
He helps business owners in SaaS and Services run their company more effectively which results in sales that soar. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds.
Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. As a member of SVBS (Silicon Valley Blockchain Society) he enables cross-stage capital flows and helps minimize execution risks in technology startups.
His team is trusted by Google, Consilience Ventures, Roche, Amgen, AbbVie, and hundreds of frontier teams. He is a TEDx speaker, and has appeared on over 500 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital businesses.
Simon Severino Snippet (00:00):
Before 35k per month, I do only direct sales and organic growth via Referral Engine. These are the only two things that I do. And I focus on these three things, conversion rates, higher price, and frequency when I reached 35k Now it’s a complete different ballgame. Because now I delegate everything I start hiring and delegate. And now I have a ton of time.
Samantha Riley Intro (00:27):
My name is Samantha Riley, and this is the podcast for coaches, course creators, and experts who want to grow their influence, income, and impact to take their coaching business to a million dollars and beyond. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. Create the influence, income and impact you need to build your business, so you can create your ideal lifestyle, it’s time to make a difference and scale-up. This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design. I’m your host for today and always Samantha Riley, and today I’ve invited someone onto the show we’re going to be talking about sales, and specifically how to double your sales in Sprint’s
I’ve invited Simon Severino to the show who’s an author. He’s the CEO of set strategy, sprints, and host of the strategy sprints podcast, he helps business owners run their company more effectively, which results in sales that soar. He’s got a ton of different things that he’s done, but I’m not going to go into them all today. Welcome to the show, Simon.
Hey, Samantha. Hey, everybody excited to be here.
Absolutely. I’m really looking forward to this conversation. We had a conversation last week, and I’ve picked up your book, I’m reading strategy sprints. It’s I highly recommend it. And today we’re going to talk specifically about sales. Obviously, the sales are the lifeblood of any business.
So it doesn’t matter who’s listening to this show. This is applicable no matter where they are in their journey. Why don’t you start off by sharing a little bit around how you came up with a strategy Sprint’s method?
I needed something to run my own business. So I had six years in global consulting. And as a consultant, you are always so smart. And you just say, Hey, do this, do that create a flywheel, right, create a network effect, and then you hope that they do it. But sometimes they just don’t do it.
So I had to get smarter there and build better models that help people that are simpler, that are more kind of blueprints than, you know, smart models. That was the consultant life, then I start my own business. And I realize, Oh, my God, it’s really hard. That’s why they don’t do it. Because they’re, they have 100 things going on at the same time. It’s impossible to stay focused.
When you run the business, you are all these departments. Right? You are the marketing department, sales department, operations department, you are management, you need to hire oh, I need to learn how to do global contracts.
And all of that with a million emails coming into our inbox every single second?
Exactly. So I was just overwhelmed. And I had to get my stuff together. And I said, Alright, I need a compass. Sit, let’s simplify. What are the three things that I’m going to do? What do I need to do daily? What do I need to do weekly? What do I need to do monthly? And what would I tell my clients, right? And now let’s do it.
I have to build it for my own. And so that’s what I created. The daily habit, how I look at my time, the weekly habits show me the three main numbers marketing number system was up numbers every week in a real-time dashboard, monthly strategy, check and rebalancing re-budgeting, where are we winning? Do more of that? Where are we not willing to do less of that cut costs?
So that was my GPS, basically, if you want, I built that for myself. And then people started asking for it. Hey, can I have the template? Hey, can you make me a video on how you do that? Hey, can I jump into your mastermind, they want to hear how you do it more often. And it became more and now it’s a global business.
We have certified strategies, prints coaches almost all times on the planet. And we’re growing that that’s how it started. I needed something that really works in running a business.
So you saw a problem and you fixed it, which is the perfect segue into entrepreneurship for any of us. All right, let’s talk about specifically about sales. You talk about doubling sales in Sprint’s before we dive into this topic, can you give us a little bit of context about what that actually means?
Yes. So if we simplify our business, we can say it’s marketing, sales, and operations, and you say hello, here we are, we’re cool. Marketing. And then sales is Alright and now let’s get Serious, we both jump into it and we become business partners, we are into this, okay? Now we are serious, we commit we deliver.
And then in operations, you have to deliver what you just promised, if just simplify the business to be these three things, marketing, sales, and operations. Now, what is the difference? So marketing is getting people, we’re talking mainly to consultants and coaches. So marketing for consultants and coaches is get people on your calendar, start a conversation that lands on your candidate, sales is closed the deal on that probably second call if you are very, very experienced closer than even in the first call.
But let’s say in the second call, let’s say the first one is an exploration and the second one is close, or a demo, right. And then that’s the sales game. And then operations is make it Wow. And build a referral engine in it so that it becomes a flywheel. And this is where we specialize at building those flywheels that make organic growth.
And we can go into specific examples if you want. So that’s basically marketing, sales, and operations. What are most people doing wrong right now, if they are in the six figures, zone, they should spend $0 on marketing, marketing is the last piece that you should spend $1 on. And it comes much later, when you are at seven.
In six figures, you should only do direct sales and building your Referral Engine. That’s it all organic, because you don’t have the money to spend. And also organic because it’s the most trustworthy, the most natural thing for humans to relate. It’s just relationship.
It’s like a friendship. Yeah, you don’t sell stuff to your friends, right? You just you have fun together. And if they have more energy, after meeting with you, they want to meet you again. That’s how a friendship starts.
I love that you talk about organic at the six figures. There’s something else that I often talk about here as well, is that getting your messaging, right, you know, in that six figures, because if you start to pay for advertising or pay for marketing, before your message is dialled in, it can cost you a lot of money. And like you just mentioned, you don’t have it sort of at that beginning point.
You’re wasting money in ads, six-figure revenue, and ads, you’re wasting money. Even if you have the best offer on the planet, you are wasting money, because you don’t have the budget to compete with the big dogs out there right now.
And especially since November, forget it, the cost of acquisition is around 400. Forget. So let’s focus on direct sales and organic referrals. So direct sales is really calling people and messaging cold, right? So hey, hello, here we are. This is what we do. We have built this with people like you in mind, can I make your video and you can automate those things, and you can make them smart.
And you can even have fun, I have fun doing this, okay. And I create ad conversations every day. We and my expenditure is like minuscule it’s like 50 bucks, probably per month. And because you know, you can have little helpers, doing that for you. There’s so much software that can help you do stuff.
So those conversations, now bringing them into the closing zone, that’s the sales game, having a structured way. I have a sales script, it’s made of eight points that I want to walk them through. And the order of those things is really important. So we get the every week from our coaches, we get their zoom recordings. And we say oh, look, you lost them here. Look at their body language here. You said the price and then you were mumbling. They asked you for the price in minutes. 27. They asked you what’s the price? And then you said are 1000 More ones? What did you say? All right, 1000 them all.
Look at your body language, your hand went down, your shoulders went forward? Where’s the confidence? Yes, if you don’t believe if you don’t believe in your offer, they will never believe it. So you have to believe 110% so that they believe 70% That’s the confidence transfer in a sales conversation.
So we have to work on that, which is the offer itself as you say. And then we create a 10 to one offer 10 times value and 10% is what it costs. And now they have their confidence. And in the later stage, depending on how mature the offer is, if it’s very mature, we also build in a guarantee. But if it’s not yet mature, you cannot guarantee anything. So we have to find other ways of the risking it’s really important that the offer is the risk for the other side. And there are eight things that we can build into the risk the decision for the client.
So we will focus on those eight things. And now you have a direct sales approach, starting as many conversations as possible and, and having software get hundreds of rejections every day. Because if I get hundreds of rejections, I just stay, I will just cry the rest of the day, I don’t want to have 100 rejections. That’s terrible. But if the software gets 100 rejections, she can handle that. And then I have AD conversations.
And those people say, Oh, I’m so thankful that you told me about this. Because I’m working too much. And I am not my profit rate is not there. And I’m not resilient enough to the recession that’s coming. So I really need this. Thank you for informing me. And then I tell them, it was a software that informed you, I don’t care. I got the information. Thank you.
I want to go back to that. Because I personally don’t like the amount of cold outreach that I’m getting at the moment through my chat. You’re mentioning, if you use software, then you don’t know you get the rejection. I have the question of how much does that actually hurt your personal brand? Because even though you don’t know what’s happening, it’s still happening, right?
Oh, I know exactly what’s happening. The weekly dashboard is telling me everything is telling me unsubscribe rates of the ins people who jump off from specific pages, it’s the Google reviews are telling me what the quality of the brand perception is right now. And the quality. So we measure all of these things. And if as soon as every seven days.
So let’s say you run a campaign, and you kind of you’re oversteering it or for some reason you’re doing something wrong, you are irritating. We would lay this after seven days, we would see oh, look, there is an unsubscribe rate here of point 2% higher than the last four weeks moving average. That’s the weekend sprint dashboard. And so I would say Oh, Michelle, hey, Lou. Hey, Peter, let’s look into it. Are we oversteering something, are we communicating in a bad way?
And then we look at the number we take 90 minutes to dive in. It’s Fridays, always when we do those numbers check. And we know that we would have 90 minutes later on as a buffer, if there is something that we have to dive in. And so we will dive in, we would look at it and say, Oh, they don’t like this complaint, okay, know this topic. And after seven days, we would stop it. And we had this kind of things where I tried something just because of so we always go with intuition.
Some of us go, Oh, I think I feel this would be the right thing. And so we just run with it, nobody has to ask for permission, we just do it. But after seven days, we measure if that assumption was correct. Or if it was just, you know, me being excited about something that nobody else is, then we stop it.
I love, I love that you’ve mentioned that, I just want to dive into that very quickly. Because I think that there’s a lot of people in business that are really afraid to try that new thing or to do something new because it might not work. But if we don’t do it, then we won’t ever get the feedback. We won’t ever get the learning of either it did work, or it didn’t work, and why it didn’t work so that we’re able to use that learning in whatever we’re doing next. And I think it’s really, I really wanted to touch on that before we moved on. Because its so important. We need to be doing things daily, that put us out of our comfort zone, otherwise we’re never gonna grow.
Absolutely. And I like this, you know, we have experiment experiments. They come just intuitively, I go running, I have an idea. I just do it when I’m when I’m back. But every seven days we have also the factual the numerical, the reality check. And having both I think is important. If you don’t come from your gut feeling there is no energy. It’s not natural. It’s not true. Nobody cares. You don’t care. They don’t care. You’re just doing a tactic. Whenever I see a tactic, I unsubscribe. So if somebody says, Oh, last day before the current closes, timeouts go away.
I don’t want to feel that you are replicating some tactics. I don’t absolutely don’t care about any replication of anything on the planet. It’s that’s not a human being right human being is Oh, I feel that you care about something right now. And this is you talking to me right now. Cool. Okay. Let’s check. You have my attention. I feel you. Let’s go with it. Let’s see. That’s how I try. So that’s the intuitive part. It has to be real, and I just focus on energy right I’m we have something we go out with. But also the reality check. Okay, you have an energy for something, okay. It’s fine. But that’s your audience does resonate with it?
Do they feel it as relevant as they need it today take it? That’s then the second part. And when you have both together, I think this is good practice in good marketing and sales, where you have both natural way of being just being you, but also making sure that this is what they need and love that.
So you mentioned that you use video, at what point in the Reach Out does the video come in? Are you leading with the video? Are you coming in with a video that is more personal? How does that work?
I love video. So I use video from the very beginning. I use it as a teaser in the beginning. So our way is very content marketing driven. So there’s so there are videos everywhere I go every day on YouTube. per day, there are six-seven Simon videos. Because I create a monologue on youtube I do alive on YouTube. I am on six podcasts like yours every day, and they go often to YouTube.
So there are so many videos. And usually this is how people become aware of the strategies principle. Oh, this Simon guy is everywhere. See more? Yeah, and he’s everywhere. He’s kind of he’s kind of having fun with marketing. I kind of hate marketing. Let me find out what, what his secret. That’s usually the first awareness stage.
And then we say, okay, hey, you find this cool, you can have more here. And then they click something and they opt-in into our list. And now they start getting emails, the nurturing part. And those emails are video-heavy.
So I say, Oh, hey, you just downloaded the focus cards to have more focus on your marketing activities. Cool. Hey, I did a video. And you can watch it here on LinkedIn. I did a video about how I use it. So you take that conversation and you just move it along, like it would be different, right? Hey, yesterday, we talked about this, this is how I’m doing it now. And here’s the video. And so if they like it, they continue with that. And we are also now connected on LinkedIn.
And this game of, you know, evolving the conversation evolving the relationship. I bring this also then from YouTube to LinkedIn, from LinkedIn to the email from email to a real relationship, we hop on a zoom. That’s how we do it.
So you’re really creating a network?. So you’re creating this network where people are coming in, and I’m guessing they can come in at any of those different points, and you’re moving them to the other points.
Yes, the traditional picture is of a funnel, right, where you have a ton of conversation, and then it gets reduced down in a linear fashion. It’s not that way, it’s much more messy, you have six to 18 contact points, they forget you, they unsubscribe, they bounce back, then they in the evening, they go, they go on their iPads, they want to watch Netflix, but oh, let me quickly check YouTube, and then boom, they return to the conversation. It’s much more messy than that. One of our business partners is Google.
And Google has just shared some data that shows that the funnels are never linear. So they shouldn’t even be called funnels, it’s much more a web of experiences that are very messy. But if you have six to 18, valuable moments, in them, after two months, there is a there is a purchase. So there is a very messy experience. That also takes a while takes time. But it then coagulates if you get it right if you create those six to 18 valuable moments, and we have created blueprints for our clients, how they can create them quickly.
And it’s usually just creating value and inviting to the next step. That’s in a nutshell. But I share all the blueprints and the real tactics also in the book that you’re reading in the marketing chapter in the sales chapter in the operations chapter.
So we’ve got people coming in at all different areas. Where do you focus on your outbound on your rea2ch out? Do you focus in all 18 of those areas? Or do you have one or two channels that you really prefer to focus on your outreach?
We don’t think in channels we think in demand. So in customer journey, right? So we see the people, and we see where they are, and then we tag them. Oh, they went to the website, and they watched three videos. Then they hopped on your calendar, but they didn’t show up. This is how we look. We look per person. Where are they would do they want? What are they looking for? Can we help them? Can we call them? Hey, you were on your scheduled. But then you didn’t show up? Can I help? When are you looking for? Or I make a quick video and send them the video say, hey, Simon here to see you. Yeah, you just downloaded something then forget about it still relevant. Let’s talk. This is my team. These are the business scalars. This is where you can find more about that.
This is the intention, right? And then the techniques and the technologies and the software, they change every couple months. But this is the intention, the ascension is being natural, being helpful. Being also in a teaching position. Because if you are the expert of your area, you know something that they don’t know. So share it. And by sharing that, first you create value that second you create expertise and trust.
Because now they say, oh, oh, she knows it. Oh, Samantha really sees me where I am, she is the expert. Let me subscribe to this. I’m gonna I’m gonna listen to this podcast every week now.
Totally. So for people that are in the six-figure mark, now, they’ve already done their organic, their organic outreach. There, they’ve got all of their marketing channels set up, you talk about the three different levers that we can focus on to take our sales to the next level. Can you please explain what those three levers are?
Yeah. So this is important depending on if you are below $35,000 US dollars per month, or above 35,000 US dollars per month, if you are above 35,000 US dollars per month, do whatever is fun for you, you can do marketing, you can do everything, just enjoy it, scale it, if you are below 35k per month, then you have to be very focused and very disciplined. Because you can burn out, you can run out of cash. And you can run out of fun very quickly because you’re doing too much. So if you are below you have to focus on three things. And my tip for today, we’ll be going through all your activities.
And just select the ones that take one of those three boxes, three boxes are, if you do it, it increases by 25% the frequency of your sales or the price that you can charge for the same offer. Or the conversion rate from the existing conversations that existing leads organic.
So if you do the list of your activities, and then just select the ones that take at least one of those three boxes, now you will have a rematch less activities. Because posting something on Instagram is not doing that be running your podcast is not doing that, etc.
So you will see that you have fewer activities today and this week. And those, the magic is if you just increase in those 90 days, by 25%. Each of those it compounds to plus 99% revenue in this quarter. So you will have doubled your revenue. Let’s say you’re at 12k Monthly, now you are at 24k. Now you have much more oxygen, you are a bit more relaxed, your kids say you are fun again, your friends can play tennis with you again, etc. You are much more relaxed, and you enjoy your business again, people will feel that, and now it’s easy to go from 24 to 30. And from 30 to 35.
And when you’ve reached those 35 something magical happens because it’s 35. Now the world is saying, okay, research phase completed. You got it. Yeah. Yes, yes, you have found it. And that’ the part where then running a business becomes enjoyable. Because before that is just hustle, hustle, hustle, do more of that, do more of that, or I have to learn LinkedIn.
But then later, it’s really Oh, cool. It’s my garden, which plant needs a little bit of water today. Let me bring water there, they’re there. And then you have given your water, you have worked three hours, the day is done, go and enjoy the rest. Because in your garden, if you do more, it doesn’t get better. You just enjoy it. You just enjoy you watching it grow highly.
So with those three levers do your clients or do you recommend doing them in certain order? Or is that whichever one you’re most comfortable with?
First, I would say right now this week, just focus on the things that pay into those three. So for example, That’s just the focus of this week, only things that focus on those three until you reach 35. And that might take three months or battling with the sprint coach, it takes three months without maybe like longer, because you don’t have the blueprints that are already, you know, plug and play.
But let’s say it takes you six months, and now you have doubled your revenue. Now you can play around with the rest. But for now, I will do depending on how you see your projects or activities in front of you. We have always a project list of our top 10 projects, and then we prioritize. And so we would prioritize them according to the increased frequency to increase conversion rates to increase the price we can charge.
Awesome. All right. So that’s definitely how you’re going to get from six figures to hang on a minute. No, that’s to double your revenue in the next 90 days. You mentioned that once you are on 35,000 a month that you just can do whatever you want. But I also know that before we started recording that we were talking about, what are the things that we need to do to get from six figures to seven figures. So briefly, just so that people that are listening, understand what is the difference in the kinds of tasks that we need to do to go from that six to seven figures.
So before 35k per month, I do only direct sales and organic growth via Referral Engine. These are the only two things that I do. And I focus on these three things. Conversion rates, higher price, and frequency when I reached 35k. Now it’s a completely different ballgame. Because now I delegate everything I started hiring and delegate. And now I have a ton of time because I really need just three hours per day to do what I was doing. What do I do with the rest? I can either enjoy them if you have small kids enjoy them with if you have loved ones, have fun with them. But let’s say you say no, no, I enjoy. Now it’s time for me to write my first book. Or it’s time for me to start my own podcast.
Because below 35k, you should be on the podcasts of others, it’s much more direct, you can tap into their audience that they have built over the years right now. And you can reach right now under people by being on any podcast right now. So try to be on five per day, when you’re below 35k above 35k. Now you can start building your own media company, which is great anyways. But now you have the time and the budget and the mental calmness and to do it and the openness to do it.
Because it needs time. And so now you can do all of that. So this is when I started writing my first book. This is when I started my own podcast. And now I run two of them because it’s so much fun. But the initial point is this line in the sand. Okay, let’s look at those 35k Mark before that focus, focus, focus, focus.
Because it’s tough. But then, later on, it’s not. You have many ways to be resilient when you have 35k per month coming in. And then you delegate you organize, you start building your SOP manual, the standard operating procedures. It’s more relaxed, more resilient, you can do more mistakes, and nothing happens. This is when you start playing around.
Yeah, it’s my favourite time of business. It’s the time where we’ve got the foundations covered. Because its not fun when you’re in business and you’re worrying about where the next dollars come from coming from. So you’ve got that covered, you’ve got breathing space, you’ve got the time space, where you’re able to go and really tap into that vision and dream more and do the bigger things and hand off to other people. So I agree it’s hitting those levels. People think it’d be harder, but it’s so much easier. I mean, always there are no levels after that. But that sort of hitting that seven-figure mark is a lot easier than what people think it is.
And we think in months and then weeks that’s maybe as a speciality of the strategist Prince method. I have always to think about what is an annual revenue? I don’t know, because I always think in monthly revenues and weekly revenue. That’s our system is always weekly reports everything is in weekly KPIs. So what are the marketing numbers of this week? What are the sales numbers of this week? What’s the profit rate of this week? What is the cost of labor this week cost of acquisition of a client this week? And so when I have to think of annual revenue, I always have to really think hard again, what is annual cause?
Annual doesn’t tell me anything because I focus on this week. So I will change even this month, this month’s projection, let’s say the estimate from the CRM is Oh, Simon, you’re going to hit 78,000 this month. And I say, I don’t care, because I have three more weeks in this month. So if 78 was what I was able to hit, I can probably hit 85. So, you know, even the month is so far away in a sprint world, that the year is so far away. If you tell me some of you are doing 2 billion, I say Yeah, but it’s, you know, it’s made. So if 2 million is the estimation, now maybe we three. So that’s the one year is so far away. For me, I always look at the week,
I guess from having a business before that had revenue that wasn’t consistent. I wanted to know all of it, I needed to know the weekly I needed to know the monthly I needed to know the yearly. And I still do prefer to work like that. I like to know all of them. I don’t like to just hang in, in short term, because you do kind of need to look into the long term to know, you know what you’re going to need down the track. But I do like it that you’re breaking it down to weekly now I know that you’ve got some resources that you can share that dive deeper into some of what we’ve been talking about today. Can you tell us a little bit about what you’ve got?
Yes. So these three habits, daily habit, weekly habit, monthly limit, they are very important, especially now in rough waters, like the recession that’s coming, and all this unpredictability of the markets. Now it’s really important that you separate the 95% things that you cannot control, you cannot control revenue, you cannot control. People, you cannot control markets, you cannot control supply chains. So what can you really control? daily, weekly, monthly, three things daily, how you allocate your time and what you will delegate systemized tomorrow. That’s in your control.
So everybody in your team should do this, write it down in the same way and have two reflective questions. We use the daily flow which is on my iPad and people can download it on strategy Sprint’s dot com, we write down how did we allocate the time today. And in the evening, before we close the computer, and call it a day? It asks two reflective questions of all the tasks that you did today. Which one will you delegate system as tomorrow? And if you would live more freely and more intentionally, what will you do tomorrow?
Just quick reflection of that, read these two things down. And then you design the flow of tomorrow, and you design your agenda of tomorrow. That’s the daily habit, this is quite important. And people can get the template on our page, and there is the weekly habit. Okay, what are the three main numbers that will tell us if we’re moving the right direction at the right pace? Marketing numbers is number opps number.
And then there is the monthly habit? Where are we winning? And where are we not winning against our competitors, where we are losing, we like to cut 15% costs, and then reinvest them in the next month into where we are already winning.
Because right now we are winning in that we put in 15% more resources, we’re going to crush it. So that’s the sprint budgeting to do an ongoing refinement of the next month’s budget according to where we are winning right now. These are the three things that I do. They are sacred, because it’s the only things that I can control, and I let go of the rest. I cannot control the rest anyways. So I just control these three things.
I think it’s really important to note that a lot of people say to me that they don’t like systems, but the thing is that systems give you the freedom. So if you want freedom in your business, you need to have the systems don’t think about how I just want to, you know, make it up as I go along. I don’t want to have that, you know, I just want the freedom. It is the systems that will give you the freedom. So definitely go across and get those resources you can find them at InfluenceByDesignpodcast.com And we’ll pop the link for those in the show notes there.
Simon, thank you so much for coming and sharing today. I love the way that you’ve talked about sales, especially love these three levers that you talked about to double your sales in the next 90 days. And it’s been really great to chat with you today.
Thank you, Samantha. Thank you everybody keep rolling.
Thanks for joining me for this episode of the Influence By Design podcast. If you want more, head over to samanthariley.global/podcast for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other coaches and experts who are growing and scaling their business to come and join the coaches course creators and speakers group on Facebook, the links are all waiting for you at samanthariley.global