How do you know what you can achieve if you never try? This is usually the question we ask ourselves when we’re set to achieve goals we deem as impossible. In this episode, we’ll learn the art of achieving ridiculous goals with Steve Sims.
Known as The Real Life Wizard of Oz, Steve has developed the reputation of making the impossible, possible. He teaches the art of communication so clients take advantage of relationships to achieve their business goals. He is also a Speaker, Coach, Author, and Creative Disruptor.
Not a lot of people will think of doing the most ridiculous things to reach business success. Most of us will stick to the usual step-by-step procedure of attaining our goals. But when we set impossible objectives, we train ourselves to think and perform beyond what we assume we’re capable of.
If you’re curious about how you can be successful in business by accomplishing ridiculous goals, make sure you tune in to the episode.
IN THIS EPISODE YOU’LL DISCOVER:
- Who is Steve Sims? (01:35)
- Understanding what you’re truly capable of (03:30)
- The life-changing moment that led Steve to find his own path (04:45)
- Why failure is part of growth (07:58)
- The difference between entrepreneurs and “want-trepreneurs” (09:45)
- How can business owners face their fears (12:10)
- Distinctions between introvert and extrovert (20:40)
- Why do successful people value time differently? (25:23)
- Going for the stupidest goals towards business success (27:12)
- One thing Steve wants to leave listeners with (36:25)
QUOTES:
- “My fear was not, not trying. My fear was actually to stay where I am.”- Steve Sims
- “I would hate to be in exactly the same position in six months’ time that I am today, there’s no growth in that.” -Steve Sims
- “It is so important to be surrounded by the right people.” -Samantha Riley
- “The people you’re surrounded with can make or break you because our ideas are formed by the people around us.” -Samantha Riley
RESOURCES MENTIONED
- Book: Bluefishing: The Art of Making Things Happen
- Book: Go For Stupid The Art of Achieving Ridiculous Goals
WHERE TO FIND STEVE SIMS
- Website: https://www.stevedsims.com/
- Facebook: https://www.facebook.com/groups/stevedsims/
- LinkedIn: https://www.linkedin.com/in/stevedsims/
- Instagram: https://www.instagram.com/stevedsims/
- Twitter: https://twitter.com/stevedsims
- YouTube: https://www.youtube.com/stevedsims
- TikTok: https://www.tiktok.com/@stevedsims
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On this quick 15 minute call, we’ll:
- Conduct a quick audit of your marketing to see what is and isn’t working.
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ABOUT STEVE SIMS
Steve is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.
TRANSCRIPTION
Steve Sims Snippet (00:00):
If you haven’t got screwed over, lied to ripped off, maybe gone borderline bankrupt, maybe even gone bankrupt, been scoffed at ridiculed, and had all your IP stolen. If that hasn’t happened to you, it will. That’s the thing about an entrepreneur. It doesn’t make any sense until it makes sense.
Samantha Riley Intro (00:21):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of Influence By Design, I’m Samantha Riley. And I’m joined today by Steve Sims of stevedsims.com. He’s been on the show before but funnily enough, save, I checked, and it was actually on my show before my last show, so people can’t even find it. So we’re gonna have to start all over again, which isn’t a problem because I know that you don’t actually have a problem chatting with me. So welcome.
Steve (01:24):
I didn’t even care, there was a shower, I didn’t even know there was a shower, just that we were gonna hang out.
Samantha (01:29):
Well, this is great, because people will get to hear our conversation. Now, for those people who haven’t come across you before, I’d love you to share what is it? Yeah, who are you? I was gonna say, what is it that you do? But that’s not a normal question that I can ask someone like you just give us a little bit of an insight who steams who is Steve Sims.
Steve (01:49):
He’s an aggravated curious five-year-old, and he’s never grown up. I’m the typical entrepreneur that didn’t like what I had, which was no money. And I went out to find out how other people had money. Along the way. I found that working with affluent people, they were better qualified to answer the question than poor people.
So I filtered my target market to only rich people. And I ended up getting them into clubs, restaurants, and bars, that they couldn’t get into the maybe the restaurant was fully booked. And I just wanted to see how far I can take that kind of like the go-getter, kind of Mr. Connected thing. And I went from getting them into clubs and bars and restaurants, to closing down museums in Florence, for table of six of the feet, Michelangelo’s David, and then having Andrea Bocelli, serenade them and nine o’clock at night, because he wanted a dinner party in Florence.
I had a couple of American who wanted to get married in Nevada by the Pope. I had people who wanted to go down and see the Titanic drum lessons with Guns and Roses and walk on the white carpet with Elton John. To summarize, Forbes, and Entrepreneur Magazine called me the real-life Wizard of Oz. And then five years ago, I wrote a book I didn’t think it would take off. I just wanted to get my kind of aggression out. Our people were doing, it took off. And now I basically speak train and teach and coach all over the planet.
Samantha (03:20):
Well, that book that you were talking about Blue fishing, that is what we talked about on the last episode, if you want to read more about Stephen his crazy adventures, go get a copy of that. But today, I we really want to talk about I was gonna say goal setting. But that it I almost think that this needs a different name for what you know, for where we’re going with this. Because people set goals where they think they can achieve. Would you agree with that? Yeah, yeah, it’s
Steve (03:49):
Always a couple of inch off. There are people? How do you know what you can achieve? If you never try? That’s people, they go, Oh, I’m going to do this. And they gauge that goal a couple of inches past our fingertips because they think it’s reachable. I could just grasp it, I can just gain.
But what do you know if you’re capable of if you’re pushed, or if you’re released. And that’s, that’s a beautiful way that a friend of mine put it. We push ourselves to do things that force that effort. But if you take the stress, the cynicism, the critique the judgment away for what your goal would be, ends up blossoming and blooming into something quite beautiful.
Samantha (04:36):
Tell us I know that you went from being a bricklayer to doing what you’re doing now and speaking with people, incredible people all over the world. How did you harness that? I guess fire in your belly to go from I’m laying bricks to I’m going to go and shut down. You know, the museum I can’t even think of what it’s called the museum in Florence and I’ve been there have a dinner party at the feet of Michelangelo. Most people go oh, well, I can’t do that. What was? What was that thing? That piece of magic?
Steve (05:11):
Everyone there will say, Oh, I couldn’t do that because they’re scared. Okay, for me, I was scared of not. You see, a friend of mine once said to me the definition of Hell is to meet the man or woman that you could have been if you’d have taken a chance. And as a young lad with no money, I remember one day one of my massive pivotable moment moments was I was on the building site, I was working with my dad, my uncle was on a building site, my cousin’s that war with bullying me, and my granddad, who was in his early 80s. And it was raining.
It’s London, and I’m on the scaffolding, and I looked down the scaffolding or the planks. And that’s my family. That’s my lifeline. There’s my dad. There’s my cousin’s my uncle and father and frail but big is my granddad. And I thought to myself is this have I just seen my entire lifeline? And I went down to him in the tea house afterwards, and I said, Hey, granddad, and it is a rude question.
But I went, Hey, granddad, do you think you’d be doing this when you’re this old? Now, in fairness that should have been met want to smack him on the nose. He didn’t even look at me. He just blew into his teeth to call it down a bit before he took a sip. And he went, sat on other members until I die. He went, son if you don’t quit today, you’ll be made tomorrow. Oh, wow. And I was like, yeah, and the whole heart of like, 50 brick layers just seemed to go hush in my head, you know, and I came folder now that TR, and I’m like, Dad, and he hated being called dad on the building site, as a dad that Danny’s like, shut up. What do you want? I went, I’ve got to quit. I can’t be granddad tomorrow.
And of course, like he’s looking at me all confused. Apparently, granddad and him had a chat later on that day to explain, explain what had happened. But my dad, let me go. And I went off into the world to try and find my own path. My fear was not trying my field was to actually stay where I am. And no matter how successful you are, and I’m going to be arrogant. All right, I’m okay.
You know, I live up in the hills. I’ve got motorbikes whiskey, I’m fine. Okay. But I would hate to be in exactly the same position in six months’ time that I am today. There’s no growth in that. I want to try things. I want to speak to people, I want to speak on stages, I want to get people activated to do more. I want to attempt more in order to fail to become educated to become experienced to grow. And that’s the difference. I think people have fear-framed one today.
Samantha (07:58):
What does that growth? What does that growth look like and mean to you?
Steve (08:02):
Or you got to fail? They did. This is the basic. This is the basic lineup of anyone that’s credible. You try, you fail, that creates education, that education creates experience, that experience creates credibility, and for credibility, you can invoice very well for so that’s that’s the lineup, but it all starts with that failure.
And that’s what you’ve got to lean into what no one has ever become successful by turning up. They become successful because they tried something didn’t go well tried suddenly, again, and failed again. Hey, I’m experienced, and I’m educated, not going to do that again. Whoa, it works. A burden of mine, it can fail 1000 times. But you’ve only got to get it right once.
Samantha (08:52):
And you don’t know when that once is going to be. I remember having a conversation with a really good friend of mine not that long ago. And she said to me, actually, I’ll give you the visual first, you know, those, those blow up.
They’re almost like these long dolls and you punch them and they kind of you hit them and they sort of come over and then they pop back up again. Same You remind me of one of them. She said you just keep going and going and going. And I went because that if you’re an entrepreneur, that’s the way it’s got to be. And I think that so many people are scared of that being pushed down. They’re okay to have the pop-up part. But they’re being scared of like, Oh, we’re going there again. But there is like let’s call it the truth. There is no other way to do it.
Steve (09:38):
No, there’s absolutely no other way whatsoever. And that’s the difference. You brought up a good topic. That’s the difference with today between entrepreneurs and one-trip runners. Because let’s be serious. You’re a lot younger than me but we both came from a period where if you An entrepreneur.
All that was frowned upon. Absolutely, it was a daily good. It was meant that you were selling car stereos that you’d stolen off the back of a bus. In fact, I remember a sitcom in England called Only Fools and Horses, which was the typical role model of water, an entrepreneur was selling T shirts with only one sleeve, that kind of rubbish. And now, you ask a child whose school what do you want to be, I want to be an entrepreneur.
Entrepreneurs have become revered as the rockstars. But the trouble is, it’s not for everyone, no, five, every entrepreneur needs of one intrapreneurs they need people that can help support that vision. But, and there’s also another thing called an intrapreneur, those people that work for entrepreneurs. But that’s the big thing today, if you haven’t got screwed over, lied to ripped off, maybe gone borderline bankrupt, maybe even gone bankrupt, been scoffed at ridiculed, and had all your IP stolen. If that hasn’t happened to you, it will,
Samantha (11:10):
Let’s just say it’s coming.
Steve (11:12):
That’s the thing about an entrepreneur. It doesn’t make any sense until it makes sense. And here’s a little roundtable for you guys listening to this. As an entrepreneur, you don’t feel you fit in. You have conversations with people at the table, and they’re not getting what you’re going for. They’re not understanding you’re scaling. They’re sniggering at your goals and aspirations, and you don’t fit in.
Well, let me make it loud and clear. You weren’t designed to, you’re meant to stand out. And it’s not until you get into a room with other entrepreneurs. That is like going to Hogwarts. And you suddenly realize, I mean, with the special kids, we’re different. We see here action and do things differently. If your table is scoffing and laughing at you change your tables.
Samantha (12:02):
Yeah, yes, absolutely couldn’t agree more. We were talking before we started recording about, you know, being afraid of people laughing at us, people, you know, being afraid of people calling us stupid. How? And you know what, we’re human right?
We’re going to have these thoughts. I’m sure I’m sure at some point you did. Maybe not so much anymore. But at some point, I’m sure you probably did. What can you talk to you about this, because it is a very real fear for so many people that I want them to get over this fear because they really do have something good to share with the world.
Steve (12:49):
Let me give you a story and name drop at the same time.
Samantha (12:52):
Of course, while I was waiting for the name dropping, alright, well, here we go
Steve (12:56):
We’ll start middle of the road. So I was walking through SpaceX with Elon Musk. And I had two clients of mine. And these two clients, we were walking towards a private function, there were about 30 people in there. And they were going to get to meet Elon and talk to Elon, all that kind of stuff. But I had had to go and get him to bring him into the room.
And I bought two of my clients across just to look after my personal clients. One of them was just very happy just to be walking through SpaceX with Elon wasn’t saying anything was just happy smiling, was in the photos because we were getting photos and he was just happy. The other guy, he wouldn’t shut up. He wanted to engage Elon in a conversation. And he was like, I’m so so how did you do this? Oh, what did you think of that? Oh, this has got to be good. wouldn’t shut it was getting to the point where I thought it was gonna have to just give him a little prod to tell me, you know, calming down fella, you know, wind it down.
And he turned around and this was back just before NASA became a launch partner. Now I don’t know if you recall this. But just before then, NASA actually had a team that would rebut anything that Elon put on Twitter. If Elon said oh, this is what we’re going to do. NASA would come back with, there’s no space in space for amateurs. And it’s a shame that people are spreading this information when they lack the education to do so. It was horrible.
Samantha (14:34):
Okay, came down.
Steve (14:35):
Oh my god, they would go in at him. Because he was doing what they weren’t. And that was that was the thing again, he was disrupting just like he did with banking, just like he did with the manufacturing of cars. So my client and I said all her How do you feel about the fact that you know, Twitter, have a team just to basically mock what you’re saying? And I thought to myself up for Christ like, man, and that was the first time that we got a reaction out of Elon and Elon didn’t look at me to turn around.
He said, you know, fella, they’ll always laugh at you, just before they applaud. And that was it. And it was a mic drop moment. And as I’ve gone through life, I’ve realized that everything I’ve done, people are fat. I don’t think like when I got the dinner party for the six people in the academia, the gallery at the museum that houses Michelangelo’s David, there were people that were laughing at that concept. I remember going back to my hotel in Florence, and speaking to the bartender that looked after me the night before, and I went, Oh, do you go there? And he was like, Yeah, I’d go there. And I’d been there when I was at school. And I said I’m having dinner party there.
And he’s like, Yeah, sure you are. And he laughed at me. And what caught me was the people. And this is so arrogant. So here’s an arrogance alert. The people that were laughing to me couldn’t afford me. The people that could afford me, what did me on that table wanted me in the camp.
But those people, it’s like, when you just sold your car, you’ve got 10, grand cash, okay. And all of a sudden, you’re getting financial advice from the guy at the edge of the bar. There’s never done anything. Yes, you’re the idiot if you listen.
So the first thing you should do is look at the source before you accept it. And I’ve got some very powerful friends. If they laugh at my goal, it’s usually because I’m not aiming high enough. And there was there was a very good one I’ve done if you’ve heard of a guy called Jay Abraham. You just saw Jay. He actually lives just down the road from me. And so I went to Jay’s house. This was going back a few years ago, and I had this business idea that was gonna make billions it was gonna be fantastic, blah, blah, blah. And I went down, I sat with Jay and I’m like, Jake, like, you gotta have looked through this boy. And I went through my whole plan with him. And he’s like, yeah, and he looks through it. And he just suddenly started a smirk.
And I’m looking at him thinking, hang on a minute, you know, what’s going on here? And I went, so what do you think? And he literally came out with a smile. And he went, I’m just a little bit flabbergasted, Steve. And I was like, Okay, why? And he said, with all your credibility, with all your knowledge, with all your enthusiasm, with all your experience, with all your connections.
This is it. I was like, Shit, I hadn’t gone big enough. Now, the funny thing is, we actually looked at it. And the key focus was that a friend of mine, Joe Polish says, is the juice worth the squeeze? So with all of my effort into this new company, was it worth it, and we literally looked at and we went, No, I can be more impactful doing other things that can create greater impact. And when I did, he was like, there you go. Now you’re there. Now you’re there.
So you need challenges. But the people that are laughing at you know, nine times out of 10 are laughing at you because they’re terrified, you’re gonna do it, and validate how inadequate they are to
Samantha (18:28):
it is so important to be surrounded by the right people like that story. Like, if you’re listening, go back and listen to that, like 10 times because you need to understand that the people you’re surrounded with can make or break you. Not because of them, but because of how your, your mindset I guess, is formed. I hate that word mindset, but, you know, our, our ideas of our reality are formed, or, you know, by the people around us. So, so important.
Steve (18:58):
I used to say that if you’re in a great room, great things happen. And I have I have quite an I’m terrible for this. So if we ever get together, just be aware of this. If I go to like a conference, or a seminar, you know, when you get in and they give you a little badge and they go oh, your table 11 I will go over to table 11 and I’m an introvert. Okay, I know it might not be coming across that way. But that introvert we’ve talked about that a second actually, that’d be a good. Okay. And you’ll, you’ll change your theory when I speak to you on that.
Okay, but as an introvert when I got to the table, I would suddenly strike up a conversation with everyone on that table like I was on acid, you know, I quickly wanted to get an idea. Is this the table? I want to spend two days at and I would gauge your reaction? I’d be like, yes, no, thank you and I would change table even if it meant carrying a chair over there to squeeze in So I was always careful of the room that I was in.
When I was in New York, six and a half years ago. I’m at the bar, telling this girl a story that was going up to him the things I’ve done. She ran off, came back, had this older woman with her said, tell that story again. All right, I did. She just happened to be one of the heads of Simon and Schuster, that released blue fishing, trapped within one week. So if you’re in a great room, great things happen. If you’re in a room full of poor naysayers, guess what you are?
Samantha (20:38):
Absolutely. Let’s go into the introvert thing. I really want to dig into this. Because if I was gonna say there was like an a scale of introvert being one an extrovert being 10. You’re saying you’re a one? I’m thinking you’re an 11?
Steve (20:55):
I wouldn’t, I would have actually have put myself at a fall based on your scale there. And let me explain why. Are you an introvert? Are you an extrovert? No,
Samantha (21:05):
I’m an extrovert.
Steve (21:07):
Okay, an extrovert usually has to be the center of attention, regardless, as long as they’re the center of attention.
Samantha (21:16):
Ah, see, that’s not me at all.
Steve (21:18):
I don’t think it is. I don’t think it is one of the giveaways that it wasn’t you was because you’re doing a podcast because you’re curious. Okay, and you want to learn and you want to get that education you want to get in, you want to know the nuts and bolts of how somebody does something so it can benefit you and benefit your listeners.
That’s not an extrovert, an extrovert, and I’ve done podcasts with extroverts, they won’t shut up, you could have left the podcast, and they would have carried on talking. They have to be, they have to be the center of attention. But an introvert moves with purpose. Now, I don’t like I don’t like going to networking events. That’s why networking events, introvert. That’s because when I go to an event, it’s got to be worth my while. I’ve got to be trying to get close to someone. I’ve got to have something to learn put up promote, produce, or there’s got to be a reason. Introverts move.
Only if there’s a point to that movement. an extrovert will be in the middle of a opening of a donut store, just to be in the middle of something, there is no gain. They just have to have the eyeballs. And when the eyeballs move away, they’re empty. And introvert, when the eyeballs walk away from them, it’s usually because they’ve got everything they need. And they can go and stand in the corner and make notes themselves. That’s me.
Samantha (22:48):
I’ve got a funny feeling. I go between the two because I absolutely hate networking events with passion. Because you go there and you know that someone’s going to stand in your face and sell you something. And everyone goes there because they want to sell that put me in a conference, I will work the room and I will speak with everyone because I want to know what everyone does
Steve (23:07):
stop, stop, rewind and listen to that. And tell me you’re not an introvert, I will go to a conference. Because I will work the room. You’re in there with purpose. You should get an introvert main on your T shirt. an extrovert an extrovert just wants to be in there having conversations and waving hands and having eyeballs. But an introvert is there to work the room. That was your statement.
Samantha (23:37):
super interesting. I’ve never had that perspective before. And then when I think about just off the back of that, I think about who I would consider really successful people when you meet them and you’ve met way more successful people than I have. So I’d love your take on this. I find that the let me put it in a different way. The people that aren’t as successful will tell you all about them. When you meet really successful people they ask all about you.
Steve (24:07):
Oh, you’ll be a good. So good. That is such a good observation. I will tell you that quite often hate meeting some of the people that I meet, okay, because you’ll walk into the room. They don’t care what you’re watching on Netflix. They don’t care what you had for breakfast. They don’t care how the traffic was there like Hey, Steve, Hey, dude, what are you working on at the moment?
How much impact is that going to create? How’s it coming along with you? Who have you actually collaborate with and are you working on the film? It’s like you’re being grilled. Because they want to know what impact they can assist you with. And the downside is when you show up as someone that also wants to impact they love that, you know, they want to help you. It’s tiring.
You know you went Just coming out, you end up coming out at home, you’re, you know, it’s just wet. I’ve literally gone around the corner of like a restaurant or something like that, just to catch my air, you know. And it’s been tiring. So everyone wants to know what’s going on.
But that actually leads us to something that I’m not quite sure, I think you have, you’re smart last, successful people, they value time differently than non-successful people, successful people know, I can make more money, you know, I can make more money, I can make more impact. But I can’t make more time.
So for that reason, every hour, from the moment I get up, let’s be honest, when you’re a kid, you wake up at midday, you know, I wake up at like, 630 every day and I go to bed about 1130 each night. Now, I want to get the maximum I can out of the day has still need good sleep, and I still need good rest. But I want to enjoy it. I want to see that sun come up in the morning, I want to rejoice that I’m up on the top of the hill.
Because I put myself there, no one fell to the top of the hill. And I would have said that with my coffee with my dog, my beautiful wife, and just be grateful of the life that I’m leading, because of me. And that’s what successful people do. They value the time that they have, they can’t make any more of
Samantha (26:25):
- 100% so many value bombs here. I’ve written so many so many little notes, that if I go back to them all we’re going to be talking for hours. And you know, it was a boy, I was gonna say exactly. Not only that, but it’s like cocktail hour and you’ve got a whiskey with your name on it. Exactly. You do have a book coming out. Let’s talk about that. Because this leads perfectly into the conversation we’ve just had go for stupid. I think it’s the perfect name for a book that you’ve written. Tell us
Steve (26:58):
it was a title. So the book only came out with the beginning of NOVA COVID. The actual purpose? Yeah, the idea of the concept, but the name we’ve been using for probably about 18 years. Because how many people sit there and they go, Hey, what’s an impossible thing we could do?
But that’s like an oxymoron. You know, you’ve just stated that you can’t do it. And you’ve given yourself away out. When you say things like, Oh, I’m gonna go for the impossible. You’ve just given yourself a subconscious level. Well, I don’t know what I was expecting. I did say it was impossible.
But if you reframe that word and kind of as we joke Voldemort, it doesn’t say what you’re not allowed to say the word. But someone comes to you and says, Hey, I want to grow my business. Okay, what’s the stupidest goal we can come up with? Let’s go for that. And potentially, it’s going to be a $20 million goal. But we fail. And we make 10, you know, is that kind of concept. So we always within the office used to go, Hey, I got someone that wants to do this.
Okay, let’s go for stupid was a stupid idea we could have around this, you know, well, let’s get your giraffe flown in, and let’s get now a lot of those ideas. Couldn’t be done, didn’t want to be done. We’re out of budget, you would always end up with a goal that was far superior to that little achievable goal that we spoke about at the beginning. So that was the term that had always been in there.
And even we’ve got a media company. And we have stupid goals in that. You know, we literally have the three months the six months to one year, the five years and they’re stupid goals. You would they’re literally on the spreadsheet. Stupid goals three months, stupid goals six, and they’re okay. They’re there to be laughed out by us. But we’re already achieving them.
Okay, so the name has always been around, and then COVID came along. And COVID became the world’s greatest excuse. Oh, my God, I can’t communicate with my friends anymore. Oh, my God, I can’t go to the gym anymore. Oh, my dear, I can’t do this. Are you kidding? Here’s a little fact for you. I don’t know if you’re aware of this. But it was the Sunday the British Post.
That’s why the British Sunday Times came out with it. They said the Julian COVID. The two years of COVID. Over 5 million millionaires were registered. There has been never a point in history where that amount of millionaires have been achieved amount of money in two years. And they did it because Hang on, we’re not driving to work. We’re not driving home. I was given three extra hours a day. Now with the mentality of I’m going to make an impact out of those. I’m launching companies and working with people and impacting by doing everything.
So I was getting very annoyed not only by how people were using it as an excuse But then because something cancerous, came out of this COVID society that was called the canceled culture. And we wanted to look at people and go, Oh my God, you dressed up as a Chinese person at a fancy dress party in 1973. That’s reason I should cancel your entire career. We wanted to find that nugget where we could surely eight people laugh at people. And we’d drop Elon Musk in this again. Do you remember? Well, let me ask you a funny question. Do you drive a truck? Nope. Do you care about trucks?
Samantha (30:33):
Not really? No.
Steve (30:36):
Do you remember when Elon Musk released his cybertruck? 100%? Do you remember the headlines the following day?
Samantha (30:45):
Ah, I can’t remember them. But I know they were bad.
Steve (30:48):
Or what was it about?
Samantha (30:50):
He was something breaking or something didn’t.
Steve (30:54):
This man released something that you have no interest in, but you were aware of. And he released something the only thing that was similar on his truck to anything on the road, anything drive train, composite materials engine because it was a lead trick. The only thing that had any kind of relatability to anything else on the road was it was using rubber tires.
That was the only similarity. One of the things he did was to test his bulletproof glass. So he got this guy to throw a walk or a golf ball, I can’t remember what it was. And he broke the glass. Now, he had given us something so different in every way, shape, or form. And bearing in mind, bearing in mind, he sold out all the orders for that truck before the end of the livestream release. God, how many of us out there would love to be a product before we’ve even started it?
Samantha (32:00):
And then I’ll put my hand up, that’s for sure.
Steve (32:03):
Every single person would. But did we celebrate this guy’s ingenuity and we celebrate him for giving us something the look freakishly different to anything that we’ve ever seen before, and being able to make the news headlines around the world. No, we wanted to laugh at him because his bulletproof glass didn’t work.
Now, I don’t know about you. But if bulletproof glass is on your spec sheet of your next car, unit, you need to move home not by a truck, but can get out of that. But that’s what we had. We were in society we will want a gym and laugh now. He didn’t care. Now. I don’t know if you remember this. He did a video shortly after that showing three of the truck doors. And he had different things shoot into a one was a gun. One looked like a missile launcher. And he fired them into the windows. And every single window survived. Did you see that video?
Samantha (33:03):
I don’t think I did.
Steve (33:05):
Why didn’t you because it worked. We don’t care if it works. We want to laugh at him. Okay, the point is today, successful people don’t care about you laughing. And today, we’ve got this gorgeous society, married with the cancel culture, and just to cancel his way that we like to point and Jaya. It’s not stopping people from trying. They’re scared of being seen. See, there’s this outside? What would you do today? If you had no issue about? Uh, you knew you couldn’t fail? That’s not important today.
What would you try today? If you had no fear of someone laughing at you. And that was it. And I started speaking to people and I started I told you earlier, really got to me, this canceled culture where we were picking on people that were doing exactly what we were doing back then, you know, and so I started attacking it on social. And someone actually said to me, you should put this into a book.
And then I started learning a little bit more actually Stein looking into people that were very successful. The Elton John’s, Elon Musk, Jeff Bezos, all the people. And then I actually flip-flopped. Henry Ford Edison. And what I discovered was, and I mentioned to you earlier, Henry Ford, there were protests, trying to get him not to produce the car. And the reason behind it was because a horse could go through the woods, and the car couldn’t. That was the only reason and then the dumbest one, or they tried to ban coffee. They tried to ban the light bulb. They tried to ban the light bulb because it was dangerous. Having a house full of candles. That wasn’t. Yeah, I think the Great Fire of London may actually argue that point.
Yeah, you know, the whole point is they tried to ban these things. So the book ended up starting to collide for I’m out. And like everything again, like us as entrepreneurs, we get angry, we get aggravated. And then we get. And I thought to myself, This has to stop. I’m not worried about failing. And I’m sure shit not worried about you laughing at me. But I am worried about people that are stopping, trying because they’re worried about people that don’t matter jeering at them.
So the whole book is to get the mentality, right, to get you to understand the tactics and techniques to get over there, to learn from very powerful people, how they just do not care about the gym and the laughing, to challenge you to adopt a greater goal.
Samantha (35:46):
love it so much. And where can people go to find that because it’s not released yet. It’s not released for another not.
Steve (35:53):
It’s not now we’ve got so if you go, if you follow this, Steve D Sims, you can follow me on Instagram, Twitter anyway, like, I’m Steve D Sims everywhere. But if you go to Steve D sims.com, you can put your email in there and it comes out on the 18th of October, and the second it comes out, we’re gonna send out a big newsletter, telling everyone where they can grab it, and you’ll be able to pick up a copy.
Samantha (36:16):
I love it so much, Steve, I always love chatting with you. It’s always so much fun. I would love what could you share with the listeners. Where if they weren’t if they were just going to take one thing out of this conversation today? What do you want to leave them with?
Steve (36:32):
Okay, so there’s a mantra that I teach all of my coaching clients, the first time you try anything, it’ll be shit. Now, if you recognize that, you’ll try your first thing quicker to get that one out of the way. Because as Ari myself says, Get going, and then get good.
Samantha (36:56):
I love that so much. Be the first pancake. So no one likes the first pancake, but I liked the first pancake as soon as crispy.
Steve (37:05):
I do I know exactly what you’re talking about. But I’ve never heard it put like that, but I’m gonna, I’m gonna use it. I will actually give you credit, Sam. I’m gonna say Hey, I heard about this from my Australian girl Powell. So but yeah, be the first pancake.
Samantha (37:19):
Okay, awesome. Thanks so much for joining us today, Steve. It’s been an absolute pleasure.
Steve (37:23):
Thanks for having me.
Samantha Outro (37:25):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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