Most people don’t have a good foundational money mindset and don’t understand the path toward wealth creation. In this episode, we talk about how to breakthrough your money blocks with Emma Greyson.
Through her consulting business, Emma helps women and men create more income while building the life they want, in the way that they wanted.
Not having the confidence and education to handle their money can lead to poor judgment and decisions around their finances. On the contrary, business owners who develop confidence about money realise how it impacts themselves, their team, and their community.
Money empowers and transforms our lives but to do this, we have to break free from the blockages that hold us back. If you’re interested to know more, be sure to listen to the episode.
IN THIS EPISODE YOU’LL DISCOVER:
- The full impact that money has on our lives (06:37)
- Three major blockages people have around money (11:53)
- The alignment between mindset, your energy field and practical skills (20:35)
- A transformational story about clearing money blockages (24:50)
- Why tracking your numbers is essential (28:33)
QUOTES:
- “You can only create change when you’re triggered.” -Emma Greyson
- “When people get confident with money, everything changes for them.” -Emma Greyson
- “Money amplifies who we are and it’s all about energy. We have to have the right energy to do what we need to do.” -Samantha Riley
- “Money changes lives.” -Samantha Riley
RESOURCES MENTIONED
WHERE TO FIND EMMA GREYSON
- Website: https://emmagreyson.com/
- Facebook: https://www.facebook.com/emmagreysonofficial
- LinkedIn: https://www.linkedin.com/in/emma-greyson-consulting/
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On this quick 15 minute call, we’ll:
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ABOUT EMMA GREYSON
Emma is the real deal – Serial Entrepreneur, Intuitive Business Strategist, Property Investor, Queen of Money and legit Multi-Millionaire.
Emma’s direct No BS approach in her coaching business is a key part to many business owners successes, creating more time and money in their lives while gaining confidence in themselves.
Emma is fiercely passionate about helping women build their financial freedom so they can live their life on their terms. Teaching them to take control of their financial situation, removing all the blockages that are holding them back from receiving money and ultimately start creating a wealthy AF life for themselves!
Emma managed to build Greyson Consulting into the business that it is today, while having a baby, divorcing a husband, and being the primary parent to her daughter.
Instead of using these life changing moments as excuses to hold her business back, Emma chose to use them as reasons to build, grow and create success while impacting so many peoples lives in a positive way.
Through all of this Emma doesn’t just help people with their business strategy, she looks at the whole she helps create healthy mindsets and relationships, creating a great connection to money to create wealth for their future.
Emma’s clients are women that have expert knowledge to share and have created something pretty awesome for themselves already, that want to know how to leverage it better, meaning they can create more impact in their life and others lives, without sacrificing themselves or their family.
TRANSCRIPTION
Emma Greyson Snippet (00:00):
For me, it’s not just about making money right now it’s about what are you actually doing with the money? And how is that going to impact your life and all of the people around you, not just for right now, but for the entire long term as well. So that’s really what I focus on with people these days is helping them build the life that they want in the way that they want it.
Samantha Riley Intro (00:22):
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to today’s episode of influence by design, I’m your host, Samantha Riley. And I’m very excited as this month we are working on stepping into your power being the unapologetic leader in your industry so you can build your elegant empire. And one of the topics that we absolutely had to cover when I was working out this theme for the month was money mindset, because I think that this is such a huge part of what holds people back from moving from that six figure to seven, eight and nine figure businesses that they desire. So I have invited today’s guest to the show, and welcome and thanks for joining us Emma Greyson.
Emma (01:30):
Thank you for having me, I’m so excited to be able to be here and to help some people with their money mindset. It’s my area of expertise. And I love talking about all day long.
Samantha (01:40):
Well, you know, I’ve got to admit, when I got the introduction to you, and it said, you know, mixing Buffy the Vampire Slayer and some awesome financial guru. I was like, Okay, we got to get you on. And obviously the universe aligned, we managed to make it happen. So why don’t you start off by sharing a little bit about what it is that you do now and the kinds of clients that you work with?
Emma (02:02):
Yeah, awesome. So basically, these days, I actually do business consulting with people and I specialize in working with women that are in service based industries. But what I found over the years was that they really didn’t have good money mindset, I didn’t understand that this was a thing for most people, because I’ve always just been so good at money.
So these days, a huge part of what I do is around the money mindset, but also the wealth creation and the way that people are thinking about this in the long term. Because for me, it’s not just about making money, right now, it’s about what are you actually doing with the money? And how is that going to impact your life and all of the people around you, not just for right now, but for the entire long term as well. So that’s really what I focus on with people these days is helping them build the life that they want in the way that they want it.
Samantha (02:54):
I love that. What was it that made you get into this line of work?
Emma (02:59):
That’s an interesting story. So the short version of it is that I actually left school when I was 14. And I got told that I would never become anything and that I needed to graduate. And I need to go to university and all of those things that we get told. And I ended up in my first business when I was 19. And I was in an industry where most people didn’t really make any money. And I was told that I was an idiot for going into this business, I was told that I would never make any money from it.
And also a lot of comments around the fact that I was a young woman. So therefore I couldn’t possibly know anything, and I couldn’t possibly succeed. So I had a bit of an attitude at that point, which was, well, everybody, you just wait and you just watch me just watch. Yeah, exactly, you just watch because I’m gonna prove all of you wrong. So what happened was, I proved them all wrong. I made a lot of money in a very short amount of time, as I said, in the industry that isn’t known for making money. And I stepped into consulting and coaching work about just over 10 years ago, actually. And so what happened from there was that I started working with all of these women, and I started realizing that they really, I was working with them from a business point of view, but I started to realize that they really didn’t have confidence in themselves, and they really didn’t have confidence in how to handle money.
They didn’t have confidence in talking about it, and these will business owners, so it completely blew my mind. And what happened was, I had this particular client that had made a lot of money, she had more than tripled her business in about a six month period. She had opened up a second premises and as far as I knew I was doing great. And then one day she came to me she’s like, I have no money. And I’m asking her what happened where did all of this money go? And basically she had gotten rid of it all. And that was the moment when I realized that there is a difference between making money and keeping money.
And because of not having the confidence with money that education with money or the understanding of how to just interact with it in general, I realized that I needed to actually teach people this because this was a skill that I very naturally, I had it, it just came to me, basically. So from there, I really started focusing on helping these business women get confident with money, because when women are confident with money, they’re going to obviously make more, but they’re also going to keep more and they’re going to do really cool shit with it.
So they’re going to create impact, it’s going to as a business owner, it will help their team that they’ve got than their teams families, it will help in terms of how they can build their business with their customers, it’ll help them with their families, and then it goes out into the community from there. So I really made it my mission, to help educate as many women as possible that I can educate men as well, but mostly women around money and being confident with it, and what to do with it, and just having a healthy relation ship with it as well.
So that’s kind of the short version, and not very long story as to how I’ve gotten to doing what I do these days. And I absolutely love it like it is you can see me greeting, obviously, those lists, yeah. But hopefully you can hear it in my voice. Like I love this, this is creating huge impact in so many people’s lives, just from them getting confident with money.
Samantha (06:36):
Absolutely. Money changes lives. And I do get a little bit frustrated when people say, you know, I’m okay, I just want to be comfortable. Because I find that so disempowering, like, I truly believe that they think it at the time.
But I really want to stretch people’s minds in a couple of ways. Number one is, someone’s going to be making the money anyway, why not make it you so that you can do better things in the world, because we know as coaches and you know, we’re here to make a big impact, the way that we’re going to use our money is going to be much better than having it in the hands of some people that don’t use it in such a conscious way. And second, is, there is almost, you know, there are still a couple, but there are almost no problems that can’t be solved with money, like to, you know, you can be comfortable with money. But if you’ve got a very close family member that has a medical emergency, then you want that money, like it really does change people’s lives.
Emma (07:37):
I 100% agree. And I think that one of the things that makes me really, really angry is that belief of oh, I don’t need to have any more money than what I need. And it feeds into that comfort zone. But it’s also all of these just bullshit believes that beliefs that people have around, oh, if I have too much money, then I wouldn’t know what to do with it. So therefore, I don’t need to have any more, or a lot of them all.
But if I have more money, then people will think that I’m just like some rich asshole, for instance, and therefore that’s a bad thing, because people associate being rich or being wealthy with being bad. Yes, because they’re seeing that, as I’m not saying that there’s not bad wealthy people out there. But you know what, there’s also bad poor people.
So totally, I just see that money makes you money makes you more than what you are. It’s not attached to the money, is it? No, it’s not actually the money because the money just makes you more of what you already are. So yeah, if you’re already a good person, having more money means that you’re just going to do more good. But because people have got all of these beliefs that are that are caught up in it. And a lot of it is generational, as well. And it’s just, it has to change. And this is why I do what I do.
Because the other part of this is forgive me because I may go on a little bit of a rant, rant away. Right away. I have permission. All right. Yeah, yeah. Yeah, it makes me really, really, really angry is that there are people out there teaching money mindset that don’t have any money. So just a bit background to your context to what I’m about to say, I am a legit multimillionaire.
So if I wanted to write you a check for a million dollars, I literally could do that. Like I am not. Maybe one day I’ll make this money or I’ve done millions of dollars in sales, which I have done. I actually have a net worth that is in the multi millions. And they also have a very healthy relationship with money. But there are people out there teaching money mindset that don’t have money. They may have made some money, but they don’t have this healthy relationship and they’re not keeping it. And when I say that they may have made some money. They may have made a couple of $100,000 one year $100,000 The next and then they’re accumulating all of the money that they’ve made over say 10 years and saying, Oh, let me teach you seven and figure money mindset like what’s so make no sense.
So what makes me angry about this is that because people that actually have unhealthy relationships with money, are trying to teach people better money mindset, they’re actually spreading the unhealthy relationship. In a lot of times, they’re making the person become worse with the way that they think about money than making it better. Wow. And because they’re not aware of it, and they don’t see it. They, they’re, they’re just collectively making it worse. So this really, really, really makes me angry, because I see a lot of posts on social media about people saying these things. And then they start talking about money mindset.
And I’m just sitting here going, what like, that is not how you think about money. That is not how you interact with it. That’s not how you do it in business, for instance. And there’s just so much wrong. And so this is one of the reasons why I wanted to jump on your podcast today as well and talk about this is because I am making it my mission to talk out about this.
Because people don’t understand and that being led astray by people that actually don’t know what they’re talking about when it comes to money. So if it was me, I would definitely not want to be learning from the couple of 100,000, maybe one day people about money mindset, I’d actually want to be learning from somebody that is like legit, actual multimillionaire with money. Totally. And has that track record of, like I said, making it keeping it but having a healthy relationship with it as well,
Samantha (11:33):
Totally. Because, like you said, Money just reflects or amplifies, not reflects, amplifies more of who we are. It’s all about energy. And that’s all it is. And we have to have the right energy to be, you know, being able to do what we need to do. It’s really interesting. What would you say is the major blockages that you see with the people that you work with around money?
Emma (11:59):
Yeah, this is a really interesting question. So there are three main things that I see happen with the way that people are either interacting or the way that they’re thinking about it. So the first thing that I see in which is a majority of people is that they don’t like talking about money, they start to feel very, very anxious, as soon as the word money is mentioned, or the topic of finances come up. So they get anxious. If you’re one of these people, you’ll feel it in your body.
So you may feel as though you start to get tight in the chest, shortness of breath, and there is an element of back away back away back away that’s happening. So it’s like how do I shut this conversation downright now, because this makes me feel uncomfortable, and I don’t want to talk about it. The flow on effect of that is that if it’s in a relationship scenario, there’ll be a lot of potential arguments around money because one person wants to talk about it and the other person doesn’t. what can also happen is that nobody talks about it, and therefore the finances are not managed properly, which then causes obviously a flow on effect at home.
That then translates over into business as well. So if you’re a business owner, that doesn’t like talking about money, then you really need to do some work. Because yeah, this is money 100%, you’re talking about that constantly between like your customers, between you working out your pricing structures, like your day is about money. And if you’re not focused on it, because it’s giving you anxiety, then you need to do some work on it, because your business will never grow. Because you’re not you’re disconnected from money. So that’s the first thing is that money gives people anxiety, basically. Now, the second thing that I say is that people will make a lot of money, but they’re doing everything in their power not to keep it.
Now this is happening. So subconsciously, so I will never have someone say to me, for instance, oh, I make all the money, but then I do everything that I can to get rid of it. What they’ll say to me is, I can make heaps of money, but I can never seem to be able to keep it I never seem to have cash in my bank account, it comes in it goes, but I don’t seem to be able to grow it. And if you’re one of those people, what will be happening is that you’ve got a lot of blockages in terms of your energy in your beliefs, which I’ll come back to in a moment.
That basically is telling you that you are not allowed to keep this money. And so you do everything to get rid of it. So you might have a seven figure business in terms of turnover, but you’ve got next to nothing in terms of profit. And the way that I see these things when it comes to businesses, that your turnover figure that is like just a vanity number. Right? Your profit. That’s Saturday, but cash is king. So your cash position at the end of the day is the most important thing.
So you need to do the work to be able to figure out how to actually keep that money there as well. So that’s the second one. Now the third one, this is an interesting one. I see people and they’ll say things to me that will be along the way kinds of, oh, I’m okay with being comfortable. I can pay for everything like they might be renting, they might have a mortgage.
But either way, I can pay for everything get home, like, I live a really comfortable life like, I don’t need to have any more. And here’s the big one. I don’t want to be greedy. Mm hmm. So they relate that comfort is not being greedy. So therefore comfort is good. So these people will have just this steady life basically. So no big jumps in income, no big jumps in savings, they just kind of float along.
And like I said, just nothing changes. So there’s an element of that they’re just plateaued. And in business, that’s a bad thing. Like, really, that’s not a good thing. If your business is not growing, and you’re not doing things with your business, then your business is stale. And there is only a matter of time before that starts going backwards.
Samantha (15:57):
I was just about to say that you give that 12 months and a business that stagnant will actually not be stagnant. It’ll be going down.
Emma (16:04):
Exactly. You depending on what the starting point of the plateau actually is in that segment scenario starts happening. Yeah, 12 months maximum, before it starts going down in a smaller business couple of months of being comfortable than backwards slide. Yeah. So if you’re a business owner, that comfort zone is definitely not a good thing. So that’s the three main issues that I see that people have, and then everything else feeds into those three things.
Samantha (16:32):
It’s really interesting, because as you were saying those when you were saying the first one about people not liking talking about it. Now this happened years ago, when my podcast actually was had a different name. It was that long ago, and had someone reached out to me and I’d done an episode on money. And she went, Man, she went, that episode triggered me so much.
And I was so angry with you. And I just wanted to reach out and tell you that and what ended up happening was, we had a conversation and over the course of a couple of weeks, you decided that she was going to work with me, though we actually did manage to de escalate that conversation. But here’s the interesting part.
Do you know what happened after she paid her first payment, she ghosted me he never ended up finishing paying a bill. And I should have seen that coming because she was so triggered. So triggered to even reach out and say, I was so angry with you for talking about money. And I think I probably said something like, you know, if you don’t have a business that’s making money, it’s not a business.
It’s a hobby. It’s something that I talk about all the time. I was it was essentially, you know, from memory that triggered her. But we do need to have conversations about money, and we can’t put our head in the sand about it, because we’re never going to be able to move forward.
Emma (17:44):
Yeah. And it’s really interesting that you bring that up, because this is something that happens with me all the time. People are triggered by me just talking about money just in a an everyday sense as well, whether they are business owners or everyday people, I don’t really have a filter around money. Sometimes it gets me into a little bit of trouble when there are people that are not in my my normal circle, because I will immediately jump in and ask questions like, How much is your business turning over? But it’s like my daughter’s friend’s mom.
Samantha (18:15):
Okay,
Emma (18:17):
I’d have to have a little bit of a filter sometimes, but I don’t, I don’t feel uncomfortable talking about money ever. And so because I’m so comfortable with it that triggers other people because they think that everybody should be uncomfortable about money. Because if they feel the way that they feel, then how dare we feel good about it. And there is this triggering that happens.
And I can guarantee you that if you’re still listening to the podcast, now you have probably been triggered at least once. I would say so by the things that I have already said. So a big thing that triggers a lot of people, when I start talking about myself is the multimillionaire side of things. It triggers nearly every single person that I speak to if I say that, and there’s a number of reasons as to why that happens. It’ll be individual for each person.
But I purposely do that, first of all, so that you understand that where I’m coming from is a legit place. But also because I want you to be triggered because you can only create change. When you’re triggered, you have a choice, you can stay in your negative patterns, and you can stay in thinking that I’m bad or that money is bad or whatever, you can stay there. Or you can see this trigger is an opportunity to go okay. I didn’t realize that money was an issue for me.
And I didn’t realize that my money mindset was a problem. I didn’t realize that I had an unhealthy relationship with money. But now that I’ve heard me talking about this, okay, I need to do some work on this and take that trigger for the gift that it actually is and turn it into something positive and every person that I have ever had over the last decade that has been triggered by money but taking that as that gift.
They are in the Best Places possible financially, mentally, emotionally, a business, like every success that they’ve ever wanted has been created because they took that trigger as the gift and did something with it. So if you are triggered at this point, I highly recommend to take it as the gift that it is. But I just want to acknowledge that that does happen very, very often. So if you are triggered right now, completely normal.
Samantha (20:26):
Now, you’ve mentioned a little bit there about the mindset. But when we were talking earlier, you mentioned that there’s three different areas that people need to work on, can you just kind of briefly give us you know what those areas are, so that we can dive deep into them a little bit deeper,
Emma (20:40):
definitely can do. So I see that these three areas, so we’ve got the mindset as the first area. So our mindset includes our beliefs and the stories that we have around money. Then the second area is the energetics. So this is the bit that confuses a lot of people. So the energetics are around the energy that you’re actually putting out and the energy that you’re attracting, but also the energy that’s within your body.
So if you’re new to this being a concept, I like to bring it back to some real basics. So we have an energy field that comes from within our body, and it goes all the way out around us. And when we’ve got the negative mindset side of things, so the negative beliefs that creates energies that are then trapped within our body and trapped within our energy field. And these cause so many blockages when it comes to money. So what we need to do is we actually need to work on that mindset side of things and the energy around it to clear it properly.
Because most people don’t understand that there’s a connection to the energy. So when I was ranting before about the people of teaching money mindset that have got no clue at all, there is an element of because they don’t understand that there’s an energy connection and the mindset connection, these are the things that actually need to be cleared, not just being focused on let’s flip these negative beliefs into a positive belief because it doesn’t work. What happens is when you try to flip a negative belief just into a positive belief, your brain sends off signals going Liar, liar, liar. That’s not true. And so what that actually does is it messes with your energy field, because nobody wants to be a liar.
But yet, you’ve just created a situation where you brought more negative energy into your field, because you’re now telling yourself that you’re a lawyer, every time you’re trying to tell yourself this positive belief. So there’s this really important connection between those two things. So I actually feel as though when it comes to money, that the mindset and the energetics are actually the two most important things. Because the third thing is the practical skills.
So the practical skills are, how to manage the money, how to look at the money, how to organize the money, how to do everything that comes with, with the tracking, and just the practical skills. But the thing is, is that if I gave you all of the practical skills, and we didn’t fix the energetics and the mindset, first of all, those practical skills would be useless. So this is where we need to work on in that order.
And those other three components, when you bring those three things into the mindset, the energetic and the practical skills, you can achieve anything that you want, and you have basically totally healed your relationship with money, because of the fact that you brought those things into alignment. Because without them, you’re not in alignment to money. And therefore you’re never going to have the finances that you want or the life that you want, either.
Samantha (23:39):
I love that you bring in the mindset and the energy together, because it’s so important. And I really love the way that you explained it, then it’s almost like, you know what comes first the chicken or the egg. It’s the way that they are so integral that the way that they work together is so important.
Emma (23:55):
Yeah, it really is. And I think this is where when I actually start working with people on this, they all of a sudden, it just clicks, whereas they they’ll say to me, oh, but I’ve done work on this before. And I’ve done mindset work, and I’ve done heaps of stuff, and I just go okay, yeah, cool. You haven’t done it the way that I do it.
There is nobody else like me out there that brings these these elements in together or that has the experience that I have in the background too. So what I find is that even even those people that tell me that they’ve done a lot of work they may have done and they may have improved quite a bit.
But then this next level of it, it totally changes things for them because it does unblock the things that they didn’t even know what issues because we’re really tapping into what’s truly going on. Not this surface level. Let’s flip the negative belief to the positive belief. We’re dealing with this on a deep dive.
Samantha (24:49):
Yeah, totally. Can you without sharing any names? We’re definitely no specifics. I’d love you to share an instance where you started to work with someone who didn’t you like talking about money and sort of what was a little bit of their journey, what was the outcome that you saw?
Emma (25:05):
Oh, I have so so so many stories, but one of the most impressive, and I guess we could say, huge transformation from A to B is this client that I had. She had been in business for five years, she had made some money, but had the whole story about I can make some money. But I know that it could be more, but I keep getting rid of it all. And I don’t really understand what’s going on. I think I need to fix my marketing. Mike, that’s not the problem. Here is a problem. But it’s not the problem. What we did was she worked with me going through all of the clearing of the money, all of the energetics, everything.
She was somebody that was not she didn’t understand any of the energetics when I told her that there was an energy field around our body, she was like mind blown, just by that. Never heard of any of this before Aha. And so she basically cleared all of these beliefs that she had got rid of everything that was stopping her in that moment. And in the next thing was seven days after that. She had $10,000 come to her from totally unexpected sources. So random things like Telstra refunded her two and a half $1,000 from a bill from like, five years ago or something.
So really random things and money already stopped coming to us, then what happened was her business just totally went to the next level. So I think she was turning over around $150,000 Prior to this, and we clear these things. And then she hit half a million dollars in the next 12 months. But the other kicker on this was that this was during COVID. She her business was closed for I think was 75% of that 12 mark. Well, yeah. And so when she calculated these numbers out, and we realized how long she’d actually been closed for, we were both a bit gobsmacked as to had she actually been open and been able to operate her business as it was a normal year, not a COVID locked down year.
Well, yeah, what could she have potentially done at that point. The other thing was that once she cleared out the blockages, she then got another business opportunity come to her, which has been worth, I think it’s $1.6 million dollars to her so far. And she has another business opportunity that’s coming to her as well that I actually don’t know the exact numbers on that one. But all of these things have been because she was able to shift these blockages.
Oh, I just remembered another part of her story. She did. Was it $58,000 in sales in two days, I want to say, yep, maybe two and a half days. And totally mind blown from that. So yeah. And I think her cash position on those sales was about 24,000. That’s awesome. Yeah, from somebody that had like no money in the bank, she was sending me screenshots of like, $0 balances on all of her accounts. And now like sending me messages with actual account balances in things to show me where she’s at.
Totally different relationship with money, loves talking about money is tracking things is like, oh my god, I have so many opportunities coming to me right now and realizes that it’s because she shifted her blockages from it. So pretty impressive. So many stories like that. But that one was a cool one. Yeah, I
Samantha (28:32):
love that. You mentioned tracking then, which is something that I also find that a lot of people have fear about. And when I very first went into business, and I like 1994, we’re talking a little while ago, you know, I used to hate tracking things because it was for me back then it was easy to pull my head in the sand. And it was to actually deal with them because I didn’t understand it.
But once I understood tracking, it turned into a massive game for me. Like I wanted to track everything. It gave me so much energy and excitement by looking at the numbers and realizing that you can manipulate not in a bad way. But you can move numbers around. And all of a sudden you’re like, Oh, well if I do that there and I do that, then this happens. Do you have you know does that is that something that happens with your clients
Emma (29:21):
all the time. So I love tracking numbers. This will make you all laugh. So as a seven year old what I used to spend my pocket money on I was going to the news agents and buying one of those old school ledger books. And I used to then track all of my money so I could tell her as a child every month what I spent on stationery and magazines and like all the random things and I would track it like all the time so me and numbers are like best friend from a long time. Yeah.
So this is one of the things working with business owners that I hear all the time though is that they don’t look at their numbers. And so to begin with, for me that was Just like I don’t understand, like, numbers are amazing. They’re, they’re great. Like, you shouldn’t be looking at them, because then you can tweak things. But most people don’t think like that. And so what I find is that with the clearing the money mindset side of things and clearing those blockages, people start to have that different relationship with the tracking, because that’s where I put the tracking in the practical skill column.
And so what happens is, I haven’t really got sorry, actually, this client of mine, she was saying to me, I’m broke, I have no money. And I’m like, that doesn’t make any sense. I’m like that, like, first of all, that statement is not correct at all. And I know it’s not correct. So you’re telling yourself a really bad story right now. So go and have a look at your numbers and come back to me. So she goes and looks at all the numbers I told her to.
And she comes back. And she says to me, I have a lot of money. Really funny, you have a lot of money, do you? And she’s like, Yeah, I actually didn’t realize, and I thought I was in all of this debt. But I don’t actually have that much debt. And I just thought I had no cash. But I forgot that I put all this cash into all these different accounts that are not on the one internet banking login. And so I actually have all of this money.
Samantha (31:15):
Oh, my goodness, this is not the normal story we
Emma (31:17):
hear. Yeah. And I’m like, okay, cool. And then I told her to go and track her business figures as well. So first of all, was cash position. And then it was also business figures, comes back with the business figures. And her numbers were totally different to what she’d been telling me beforehand of what her turnover and her profit, what she’s like, I’m actually making a really good profit. I’m like, I know. So this is what you need to be looking at.
So that’s one version. And that is not always the case, that was a situation where that client had been working with me for a couple of years at that point. So I knew that it was not true. Right. But the other side of this that happens is that people tell me that they’re doing really, really well. And when I get them to go and track their stuff, they’re not doing terribly, they’ll tell me, they’re making x turnover and X profit. And then they go and look at it properly. And they’re actually not, but because they’ve buried their head in the sand about it. They’re not aware.
So then they’re making decisions to replace of, Oh, yep, I’ve got money, when they actually don’t. So then there’s a really bad flow and effect from there as well. And they get to the end of financial year, and they’re looking at their fingers going, I don’t understand how this happened. But you shouldn’t be looking at your numbers. In hindsight, you should be tracking them as they’re happening. And before they’re happening, so that you actually understand and you can fix things.
So if you know that this month, if you’ve got a seasonal business, for instance, if you know that this month is potentially going to be a low month, then Okay, great. We fix that the month before so that we can have the cash flow, but you have to be looking at your numbers to understand that. So there’s both sides of this where people get caught in thinking that the situation is a lot worse than what it actually is. And then we have people that think that the situation is a lot better than what it actually is. But none of it is looking at what the situation actually is. The facts, the facts. Exactly.
So one of the little sayings that I like to have is that if you are not tracking your numbers in your business, that is like driving a car blindfolded and not looking at the speed or any of the other dials. So it’s just a crash waiting to happen. So you have to look at all of your numbers when you’re a business owner constantly. And it’s not just the finances, it’s all of the numbers inside of the business. And obviously, depending on what industry it is, and what you’re providing, you need to be looking at the numbers, because this is what being a business owner is. And if you don’t want to do it, then perhaps business is not for
Samantha (33:49):
you. Yeah, totally, totally isn’t, which for some people, it’s not I was gonna say it’s not for the faint hearted. But the people that that are listening, I know that, you know, they’re not putting their head in the sand. They’re definitely, you know, going in the right direction. And maybe this is about giving them some help to move to the next level. It’s definitely, you know, they’re doing okay.
Emma (34:14):
Yeah. And I think that’s the thing is that I gave you two like worst case scenarios on either side of that. But there are a lot of people that I also talked to that they are looking at some of the numbers, but part of what happens for them is that they don’t understand what to do with them. So they may know what say I’ll just use some basics. They may know what their turnover their expenses are and their profit, but they don’t know. Okay, well, how do I create more turnover?
For instance, how do I how do I diagnose these numbers and tweak from here? What do I do with if it is more of the internal business numbers say it’s leads coming in conversion to sale, those kinds of things, upgrades and stuff. They might know some of those numbers They might not. But if they do know some of these numbers, they don’t know what to do with them. This is being able to educate yourself around that is key, because that is being part of a business owner as well.
Samantha (35:12):
Totally, totally. Emma, I know that you’ve got a report that helps people on getting confidence with money. Can you share a little bit about why someone would want to get a copy of this and where they can?
Emma (35:26):
Yeah, definitely. So basically, I created this report around having confidence with money, because that is the first step. And that is what most people are actually missing. So I dive into a lot more depth in this report from what I’ve been able to talk about today on the podcast about how you can do that what the steps are, and I lay it all out for you in terms of what it is that you actually need to do to start getting confident with money.
So I highly recommend that if you had any little lightbulb moment from anything that I have said today, and you want to go to that next level with how you feel about money and what your relationship with money actually is that you go and download this report. It’s absolutely free for you. I have got a link that Sam is going to put,
Samantha (36:06):
I’ll put it in the show notes Absolutely.
Emma (36:09):
Perfect. So you’ll be able to download that for free. And feel free to run through it and come back to me and tell me like what you can connect with me on social media, or there’ll be other contact details in the report as well. And let me know what you got from it. Because I know, as I said earlier, that when people get confident with money, everything changes for them.
And so just getting those first few steps in that first little bit of direction about okay, well, what do I actually need to do? What are some of the things that I can implement now, that can already start to shift things for you? So the report is highly valuable for you. Go and download it and let me know how it helped you. Yeah, so
Samantha (36:50):
you can grab that over influenced by design podcast.com and download that. Mr. I remember one of my mentors one day telling us, it was sort of in a group call that was early in the new year. And people were like, Oh, I’ve got this, you know that that Christmas, New Year’s summer holiday kind of hangover and a lot of us are saying, Oh, I just don’t want to get into it. And he said, and I’ve never forgotten this. If you want more Mojo, just go make a sale. It 100% works. 100% works.
Emma (37:22):
I can vouch for that too. Yes.
Samantha (37:25):
Nothing like Oh, excellent. We’re back. We’re back, baby.
Emma (37:30):
Yeah, exactly.
Samantha (37:31):
It’s been fabulous chatting with you. Thanks for dropping so many wisdom bombs. And I think also thank you for, you know, for getting those triggers happening because and till we have those triggers, it’s very easy to put your head in the sand and like you said, Be comfortable. And sometimes we might need a little wake up call and hopefully this little wake up call happened for a few people today.
Emma (37:55):
Hopefully, that’s part of my mission. So I hope that it definitely happened for you. And you’ve got locked out of it. So thanks for having me, Sam. It’s been great.
Samantha Outro (38:03):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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